Frazer vs Priority ERP

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Our analysts compared Frazer vs Priority ERP based on data from our 400+ point analysis of ERP Software, user reviews and our own crowdsourced data from our free software selection platform.

Priority ERP Software Tool

Product Basics

Frazer is a Dealer Management Software for used car dealerships that provides a centralized platform for businesses to manage administrative processes like marketing, communication, payments, contract generation. It allows integration with several third-party programs for smooth functioning. Different modules like sales, inventory and customer management give managers the freedom to add and track vehicles, perform background checks, create multiple payment schedules and more. Users can access it on various devices, create buyer’s guides, build forms, send personalized letters to the customers and efficiently manage online registration processes.
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Priority ERP is a cloud-based enterprise resource planning (ERP) solution designed for small and medium-sized businesses (SMBs) across various industries. It provides a comprehensive suite of integrated tools to manage core business functions like finance, accounting, inventory, customer relationship management (CRM), and project management. Priority ERP boasts a user-friendly interface, customizable dashboards, and robust reporting capabilities, making it suitable for companies with limited IT resources. Key benefits include improved operational efficiency, real-time visibility into business data, enhanced collaboration, and increased productivity. Popular features include advanced financial management, integrated CRM, web-based accessibility, and mobile apps for on-the-go access. User reviews highlight Priority ERP's ease of use, scalability, and strong customer support. Compared to similar solutions, Priority ERP is praised for its affordable pricing and flexible subscription options. Pricing ranges based on the number of users and modules required, with monthly and annual payment options available.

Pros
  • User-friendly interface
  • Scalable for growth
  • Affordable options
  • Strong customer support
  • Mobile apps for access
Cons
  • Limited reporting
  • Fewer features
  • Not for complex businesses
  • Limited customization
  • Integration challenges
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$99 Monthly
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$120/User, Monthly
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Product Assistance

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Knowledge Base
24/7 Live Support
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Product Insights

  • Close More Deals: Ensure better engagement between clients and dealers with interactive and intelligent platforms operated by a team of programmers that program all the forms required in the deal. 
  • Transparency: Provide the team with data that helps gain an insight into profit leak and profitability. Empower the team to strategize accordingly and make the right decisions. 
  • Flexibility: Keep an eye on the trends and reconcile forecasts at different levels. Meet the unique requirements of the dealers by understanding the clusters and splitting the parts stock. 
  • Get Maximum Value: Save time by setting constraints on purchase to ensure maximum availability without overstocking the inventory. 
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  • Improved Operational Efficiency: Automate workflows, streamline processes across departments, and eliminate manual tasks for increased productivity and cost savings.
  • Real-Time Visibility: Gain instant access to accurate and consolidated data across all departments, enabling informed decision-making and improved business agility.
  • Enhanced Collaboration: Break down communication silos and foster collaboration between teams with a central platform for sharing information and tracking projects.
  • Boosted Customer Relationships: Manage customer interactions effectively with integrated CRM tools, personalize customer experiences, and improve customer satisfaction.
  • Scalability for Growth: Easily adapt to changing business needs by adding new users, modules, and functionality as your company grows.
  • Increased Productivity: Empower employees with self-service tools, automate repetitive tasks, and free up valuable time for high-impact activities.
  • Streamlined Inventory Management: Optimize inventory levels, reduce carrying costs, and improve delivery times with real-time inventory tracking and forecasting.
  • Enhanced Financial Management: Gain deeper insights into financial performance, streamline cash flow, and ensure compliance with regulations.
  • Improved Regulatory Compliance: Automate compliance tasks, manage risk effectively, and reduce the risk of penalties with built-in compliance features.
  • Reduced Costs: Eliminate manual processes, consolidate systems, and optimize resource utilization to minimize operational expenses.
  • Mobile Accessibility: Access critical business information and manage tasks on-the-go with mobile apps for iOS and Android devices.
  • Simplified System Management: Leverage cloud-based technology to minimize IT overhead, reduce maintenance costs, and ensure system availability.
  • Strong Customer Support: Receive expert assistance from Priority's dedicated support team to maximize your return on investment.
  • Affordable Pricing: Choose from flexible subscription options that fit your business needs and budget.
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  • Inventory Management: Quickly add vehicles and costs and generate inventory reports like vehicle history — NADA, KBB, Carfax, Autocheck and NBVTIS. Provide a free SiriusXM trial to customers. 
  • Sales Processing: Input sales details like cash, wholesale, outside financed sales and more. Keep track of the checks with the OFAC SDN list against each customer name. Review profit/loss for each sale by printing a recap. Store information on credit cards, insurance, co-buyer info, commission, residences and mailing addresses. 
  • Form Printing: Customize forms according to the dealership’s specific needs. Make use of custom form programming free of cost. 
  • Accounting Suite: Input trackable checks, ACH expenses, post expenses and other transactions directly to the general ledger. Avoid the possibility of mistakes or double posts by reconciling bank statements with one click. Generate year-end tax reports to ease the burden associated with tax season. Conveniently export data into an understandable format. 
  • Integration: Take advantage of over 200+ integrations for different needs like website and vehicle marketing, finance companies and funding portals, accounting, service contracts, starter interrupt and GPS tracking, electronic title and registration, credit card processing, texting, entertainment and insurance, vehicle history reports and value guides. 
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  • Regulatory Compliance: Hone in on specific financial statement aspects, such as clarity, relevancy, reliability and comparability, to verify compliance adherences. Track, confirm and audit purchases. 
  • Billing: Employ project-based, recurring revenues, pre-established payment conditions, delivery-based and other billing methodologies. 
  • Cash Management: Supervise order-to-cash and purchase-to-pay practices closely. Track days sales outstanding (DSO) to forecast outstanding accounts receivable, aging and cash flow projection sizes. 
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Product Ranking

#49

among all
ERP Software

#137

among all
ERP Software

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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Analytics And Reporting Asset Management Customer Relationship Management Finance And Accounting Human Resource Management Inventory Management Manufacturing Order Management Procurement Project Management Service Management Supply Chain Management Warehouse Management 94 44 96 84 89 90 53 58 89 91 86 51 36 0 25 50 75 100
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User Sentiment Summary

Excellent User Sentiment 135 reviews
Great User Sentiment 113 reviews
94%
of users recommend this product

Frazer has a 'excellent' User Satisfaction Rating of 94% when considering 135 user reviews from 1 recognized software review sites.

89%
of users recommend this product

Priority ERP has a 'great' User Satisfaction Rating of 89% when considering 113 user reviews from 3 recognized software review sites.

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4.75 (1)
4.72 (135)
4.45 (55)
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4.4 (57)

Awards

Frazer stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

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Synopsis of User Ratings and Reviews

Comprehensive Functionality: Frazer offers a wide range of features, including inventory management, accounting, customer relationship management (CRM), and reporting, making it suitable for businesses with diverse operational needs.
Industry-Specific Features: Frazer provides specialized tools and functionalities tailored to specific industries, such as automotive dealerships, powersports dealerships, and RV dealerships, ensuring that businesses have access to relevant features for their unique requirements.
User-Friendly Interface: Frazer is known for its intuitive and easy-to-use interface, which simplifies navigation and reduces the learning curve for users, even those with limited technical expertise.
Integration Capabilities: Frazer integrates with various third-party applications and services, such as payment gateways, marketing platforms, and shipping providers, allowing businesses to streamline their operations and enhance efficiency.
Scalability: Frazer can accommodate the growth of businesses, from small startups to large enterprises, by offering flexible plans and the ability to add users and features as needed.
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User-Friendly Interface: Intuitive design and clear navigation make it easy for users to learn and use the system.
Scalability: Accommodates growing businesses with flexible configurations and add-on modules.
Automation: Streamlines workflows and reduces manual tasks, saving time and resources.
Real-time Insights: Provides comprehensive dashboards and reports for informed decision-making.
Mobile Accessibility: Access key information and manage tasks on the go through mobile apps.
Strong Security: Ensures data protection with robust security features and access controls.
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Customization Challenges: The platform's rigidity can pose challenges for businesses with unique workflows or industry-specific requirements that necessitate extensive customization.
Usability Concerns: Navigating the interface and locating specific functionalities can be cumbersome due to its complexity, potentially hindering user adoption and productivity.
Implementation Time: Implementing Frazer can be a time-intensive process, often requiring significant configuration and data migration efforts, which may disrupt ongoing operations for businesses.
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Limited Customization: May not cater to specific industry needs or complex workflows, requiring workarounds or external solutions.
Reporting Challenges: Reporting functionality may be limited, offering less flexibility and customization compared to more advanced ERP systems.
Integration Complexity: Integrating with third-party applications can be complex and require additional development effort.
Limited Support Options: Support options may be limited, particularly for smaller businesses or those with unique needs.
Scalability Concerns: May struggle with large datasets and complex workflows, potentially impacting performance and user experience.
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Frazer's got your back-office covered, but is it the right fit for your dealership? User reviews from the past year paint a picture of software that's a powerhouse for independent used car dealerships but might leave franchise dealers wanting more. Reviewers rave about Frazer's comprehensive suite of tools, covering everything from inventory management and accounting to deal structuring and F&I. It's a one-stop shop that streamlines operations and keeps things running smoothly, especially for smaller dealerships that don't need the bells and whistles of a more complex system. Where Frazer seems to fall short is in its integrations and customization options. Users mention that while it covers the basics, it lacks the flexibility to integrate with certain third-party tools or tailor the system to specific workflows. This can be a dealbreaker for larger dealerships with more intricate needs. Another point of contention is customer support. While some users praise the responsiveness and helpfulness of the support team, others report long wait times and unresolved issues. So, who's Frazer's ideal customer? Independent used car dealerships looking for an all-in-one solution to manage their business will likely find Frazer to be a valuable asset. Its ease of use, affordability, and comprehensive features make it a solid choice for those who prioritize simplicity and efficiency. However, franchise dealerships or those with more complex requirements might need to look elsewhere for a system that offers greater flexibility and scalability.

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User reviews for Priority ERP paint a mixed picture, highlighting its ease of use and scalability but expressing concerns about limited customization and reporting functionality. Many users appreciate the intuitive interface and how quickly they can get up and running compared to other ERP solutions. They also praise its ability to accommodate growth, offering add-on modules and flexible configurations. However, some users find it lacks the depth of customization offered by competitors like SAP and Oracle, requiring workarounds or external solutions for specific industry needs or complex workflows. Additionally, the built-in reporting tools are seen as less flexible and customizable compared to other systems, limiting the ability to generate tailored reports and insights. One user commented, "Priority ERP is a breeze to use compared to the clunky system we had before. We were up and running in no time and the interface is so intuitive that even our less tech-savvy employees can navigate it easily." However, another user shared, "While Priority ERP is easy to use, it doesn't offer the level of customization we need for our unique business model. We've had to find workarounds and use external solutions to fill the gaps, which is frustrating and time-consuming." Overall, user reviews suggest that Priority ERP is a good choice for businesses seeking a user-friendly and scalable ERP solution, but those with specific customization or advanced reporting needs may find it lacking compared to competitors.

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