Fivetran vs Dataflow

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Our analysts compared Fivetran vs Dataflow based on data from our 400+ point analysis of ETL Tools, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Fivetran is a cloud-native data extraction tool that simplifies and streamlines the data analysis process with a zero-maintenance pipeline that ensures expedient, transparent delivery of data from source to warehouse. Built to empower analysts, it allows users to accelerate analytics and achieve faster time-to-insights without the need for complex engineering, promoting more efficient data-driven decision-making for users of all technical skill levels.

Suitable for small to large companies, it is a public-cloud hosted SaaS available through annual subscriptions, paid via invoice. Pricing is volume based with three tiers of plans, in ascending order of offerings and cost: Starter, Standard and Enterprise.

Pros
  • Easy to use interface
  • Connects to many data sources
  • Fast and reliable data pipelines
  • Centralized data management
  • Scalable for large data volumes
Cons
  • Limited customizability
  • Can be expensive for complex needs
  • Not ideal for real-time data
  • Limited support for data transformations
  • Learning curve for advanced features
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Dataflow, a streaming analytics software, ingests and processes high-volume, real-time data streams. Imagine it as a powerful pipeline continuously analyzing incoming data, enabling you to react instantly to insights. It caters to businesses needing to analyze data in motion, like financial institutions tracking stock prices or sensor-driven applications monitoring equipment performance. Dataflow's key benefits include scalability to handle massive data volumes, flexibility to adapt to various data sources and analysis needs, and unified processing for both batch and real-time data. Popular features involve visual interface for building data pipelines, built-in machine learning tools for pattern recognition, and seamless integration with other cloud services. Compared to similar products, user experiences highlight Dataflow's ease of use, cost-effectiveness (pay-per-use based on data processed), and serverless architecture, eliminating infrastructure management overheads. However, some users mention limitations in customizability and occasional processing delays for complex workloads.

Pros
  • Easy to use
  • Cost-effective
  • Serverless architecture
  • Scalable
  • Flexible
Cons
  • Limited customization
  • Occasional processing delays
  • Learning curve for complex pipelines
  • Could benefit from more built-in templates
  • Dependency on other cloud services
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$55 Monthly
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$1/250GB of Processed Data
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Tailored to your specific needs
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Product Assistance

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24/7 Live Support

Product Insights

  • Five-Minute Setup: The platform boasts a zero-maintenance configuration process that can have users up and running in 10 clicks.
  • Data Simplified: Users can simplify their data stack with streamlined data extraction and preparation processes, allowing for more accurate and efficient access to analytics.
  • Optimized Loading: Automatic updates reduce data entry tasks and ensure real-time accuracy across storage facilities. The platform also reduces workloads on cloud data warehouses by putting the brunt of demand on their servers instead of the warehouses’. 
  • Centralize Data: The solution helps users to extract data from disparate sources and load it into their data warehouse to create a single, cohesive source of truth in the cloud.
  • Flexibility: Standing apart from many traditional data tools, Fivetran utilizes ELT (extract, load, transform) over ETL (extract, transform and load). By flipping the last two steps of the process and postponing data transformation, it ensures that stored data won’t be compromised by transformations, allowing users to perform analysis more deliberately and securely.
  • Smooth Integrations: Integration with other systems is intuitive and smooth with this platform. Its seamless data sync allows users to draw data from their CRM, ERP or other business solutions as well as a range of cloud data sources, allowing for real-time monitoring.
  • Data Security: The system has advanced security features and is compliant with PCI, HIPAA, GDPR and SOC 2 standards. It also encrypts data in motion and at rest, purging data after every sync. 
  • Built to Scale: The platform helps users navigate a world of exponential data growth, with instantly scalable cloud resources, optimized processes and pricing plans that keep up with companies as they grow. 
  • Free Trial: Interested buyers can receive a free 14-day trial of the platform to test connectors and features by signing up on the vendor’s website. Users can add up to two sources and set up an unlimited number of connectors for those sources, pointing to one destination. Users interested in adding more sources or destinations can contact the Fivetran sales team for more information.
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  • Reduce TCO: Manage seasonal and spiky task overloads by autoscaling resources as per the task load. Reduce batch-processing costs by using advanced job scheduling and shuffling techniques. 
  • Go Serverless: Do away with operational overhead from data engineering tasks. Allow teams to focus on coding, instead of managing server clusters. 
  • Integrate All Data: Replicates data from Google Cloud Storage into BigQuery, PostgreSQL or Cloud Spanner. Ingest data changes from MySQL, SQL Server and Db2.
  • Drive Analytics with AI: Build ML-powered data pipelines through support for TensorFlow Extended (TFX). Enables predictive analytics, fraud detection, real-time personalization and more. 
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  • Data Connectivity: The solution has data connectors for 100 sources, with the option for users to create their own data connector to APIs not yet natively supported. It directly pulls information from cloud applications. Users can also upload or email files into a cloud storage service and have that data loaded into their warehouse. The system reflects changes made to live files such as Google Sheets.
  • Extract Data: The solution connects natively to over 100 SaaS sources, automatically extracting information from those sources after an admin has granted the tool access through OAuth. The system normalizes, cleanses and standardizes data before loading.
  • Data Sync: Upon connection, the system performs a historical sync. From there, instead of arduously reloading full data dumps from APIs and databases, the solution optimizes loadings by incrementally updating data sources in batches, with data load time configurable as frequently as five minutes and as infrequent as every 24 hours.
  • Load into Cloud Data Warehouses: Fivetran supports modem cloud warehouses like BigQuery, Snowflake, Azure and Redshift.
  • Transform Data: The platform preps data, normalizing schemas from APIs, so that it can be analyzed instantly. Transformations always happen in the warehouse so that the raw data is always available alongside the transformed data; data will never be lost and the transformations can be edited and run again on the raw data.
  • Alerts: The system notifies users if there are delays or issues in any step of the process.
  • Dashboards: Users interact with the platform via dashboards that display information about ELT processes in a visual, easy-to-digest format.
  • System Logs: The solution maintains transparency with granular system logs of every sync that users can cross-reference in their own logging system.
  • Metadata Management: A suite of policies and procedures allows users to manage the data which describes other data such as file size, date of data creation, tags, titles, authors, etc.
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  • Pipeline Authoring: Build data processing workflows with ML capabilities through Google’s Vertex AI Notebooks and deploy with the Dataflow runner. Design Apache Beam pipelines in a read-eval-print-loop (REVL) workflow. 
    • Templates: Run data processing tasks with Google-provided templates. Package the pipeline into a Docker image, then save as a Flex template in Cloud Storage to reuse and share with others. 
  • Streaming Analytics: Join streaming data from publish/subscribe (Pub/Sub) messaging systems with files in Cloud Storage and tables in BigQuery. Build real-time dashboards with Google Sheets and other BI tools. 
  • Workload Optimization: Automatically partitions data inputs and consistently rebalances for optimal performance. Reduces the impact of hot keys on pipeline functioning. 
    • Horizontal Autoscaling:  Automatically chooses and reallocates the number of worker instances required to run the job. 
    • Task Shuffling: Moves pipeline tasks out of the worker VMs into the backend, separating compute from state storage. 
  • Security: Turn off public IPs; secure data with a customer-managed encryption key (CMEK). Mitigate the risk of data exfiltration by integrating with VPC Service Controls. 
  • Pipeline Monitoring: Monitor job status, view execution details and receive result updates through the monitoring or command-line interface. Troubleshoot batch and streaming pipelines with inline monitoring. Set alerts for exceptions like stale data and high system latency. 
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Product Ranking

#7

among all
ETL Tools

#15

among all
ETL Tools

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Analyst Rating Summary

90
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92
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Platform Capabilities
Platform Security
Metadata Management
Data Transformation
Data Sources and Targets Connectivity
Data Transformation
Metadata Management
Platform Security
Workflow Management
Data Delivery

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Fivetran
Dataflow
+ Add Product + Add Product
Data Delivery Data Quality Data Sources And Targets Connectivity Data Transformation Metadata Management Platform Capabilities Workflow Management 86 75 93 94 96 100 81 93 78 92 100 100 0 100 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Excellent User Sentiment 28 reviews
Great User Sentiment 106 reviews
92%
of users recommend this product

Fivetran has a 'excellent' User Satisfaction Rating of 92% when considering 28 user reviews from 2 recognized software review sites.

86%
of users recommend this product

Dataflow has a 'great' User Satisfaction Rating of 86% when considering 106 user reviews from 3 recognized software review sites.

n/a
4.1 (31)
4.64 (14)
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4.6 (14)
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4.4 (59)
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4.2 (16)

Awards

Fivetran stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

SelectHub research analysts have evaluated Dataflow and concluded it earns best-in-class honors for Data Transformation and Workflow Management.

Data Transformation Award
Workflow Management Award

Synopsis of User Ratings and Reviews

Effortless Data Integration: Connects to hundreds of data sources with pre-built connectors and minimal setup.
Automated Data Pipelines: Schedules and runs data transfers reliably, freeing up time for analysis.
Centralized Data Management: Provides a single source of truth for all your data, simplifying reporting and decision-making.
Scalable for Growth: Handles large data volumes with ease, adapting to your evolving needs.
Improved Data Visibility: Makes data readily available for everyone in your organization, fostering data-driven decision-making.
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Ease of use: Users consistently praise Dataflow's intuitive interface, drag-and-drop pipeline building, and visual representations of data flows, making it accessible even for those without extensive coding experience.
Cost-effectiveness: Dataflow's pay-as-you-go model is highly appealing, as users only pay for the compute resources they actually use, aligning costs with data processing needs and avoiding upfront infrastructure investments.
Serverless architecture: Users appreciate Dataflow's ability to automatically scale resources based on workload, eliminating the need for manual provisioning and management of servers, reducing operational overhead and streamlining data processing.
Scalability: Dataflow's ability to seamlessly handle massive data volumes and fluctuating traffic patterns is highly valued by users, ensuring reliable performance even during peak usage periods or when dealing with large datasets.
Integration with other cloud services: Users find Dataflow's integration with other cloud services, such as storage, BigQuery, and machine learning tools, to be a significant advantage, enabling the creation of comprehensive data pipelines and analytics workflows within a unified ecosystem.
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Limited Customizability: Relies on pre-built connectors, making complex data pipelines or transformations challenging.
Costly for Advanced Needs: Pricing scales with data volume and complexity, becoming expensive for intricate ETL processes.
Batch-Oriented Transfers: Focuses on scheduled data refreshes, not ideal for real-time needs or low-latency pipelines.
Basic Data Transformations: Offers limited built-in transformations, requiring additional tools for complex data manipulation.
Advanced Feature Learning Curve: Mastering custom connectors, scripting, or other advanced features requires technical expertise.
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Limited customization: Some users express constraints in tailoring certain aspects of Dataflow's behavior to precisely match specific use cases, potentially requiring workarounds or compromises.
Occasional processing delays: While generally efficient, users have reported occasional delays in processing, especially with complex pipelines or during periods of high data volume, which could impact real-time analytics.
Learning curve for complex pipelines: Building intricate Dataflow pipelines can involve a steeper learning curve, especially for those less familiar with Apache Beam concepts or distributed data processing principles.
Dependency on other cloud services: Dataflow's seamless integration with other cloud services is also seen as a potential drawback by some users, as it can increase vendor lock-in and limit portability across different cloud platforms.
Need for more built-in templates: Users often request a wider range of pre-built templates and integrations with external data sources to accelerate pipeline development and streamline common use cases.
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Users praise Fivetran for its ease of use and effortless data integration. "Setting up connectors is straightforward," one reviewer comments, "like plugging in appliances." This plug-and-play simplicity sets it apart from competitors like Stitch, often lauded for its flexibility but criticized for a steeper learning curve. However, Fivetran's strength in pre-built connectors comes at a cost: limited customizability. While users love its "seamless data movement," another user points out it's "not ideal for complex transformations," requiring additional tools that negate its initial ease. This lack of advanced ETL capabilities puts it behind platforms like Informatica PowerCenter, but at a fraction of the cost. Ultimately, Fivetran shines for its user-friendly approach and reliable data pipelines, perfect for businesses prioritizing simplicity and scalability. But for complex data manipulation or real-time needs, users might find themselves yearning for the power and flexibility of other ETL solutions.

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Dataflow, a cloud-based streaming analytics platform, garners praise for its ease of use, scalability, and cost-effectiveness. Users, particularly those new to streaming analytics or with limited coding experience, appreciate the intuitive interface and visual pipeline building, making it a breeze to get started compared to competitors that require more programming expertise. Additionally, Dataflow's serverless architecture and pay-as-you-go model are highly attractive, eliminating infrastructure management burdens and aligning costs with actual data processing needs, unlike some competitors with fixed costs or complex pricing structures. However, Dataflow isn't without its drawbacks. Some users find it less customizable than competing solutions, potentially limiting its suitability for highly specific use cases. Occasional processing delays, especially for intricate pipelines or high data volumes, can also be a concern, impacting real-time analytics capabilities. Furthermore, while Dataflow integrates well with other Google Cloud services, this tight coupling can restrict portability to other cloud platforms, something competitors with broader cloud compatibility might offer. Ultimately, Dataflow's strengths in user-friendliness, scalability, and cost-effectiveness make it a compelling choice for those new to streaming analytics or seeking a flexible, cost-conscious solution. However, its limitations in customization and potential processing delays might necessitate exploring alternatives for highly specialized use cases or mission-critical, real-time analytics.

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Screenshots

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