Classy vs Bloomerang

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Our analysts compared Classy vs Bloomerang based on data from our 400+ point analysis of Fundraising Software, user reviews and our own crowdsourced data from our free software selection platform.

Classy Software Tool

Product Basics

Classy is an online solution that helps nonprofit organizations connect with supporters worldwide. It optimizes donor experiences by providing a holistic view of contributor history. Its advanced security modules ensure data protection and block false donations.

Users can create customizable, brand-centric campaigns for wider outreach. Other capabilities include virtual event management, recurring donation plans, CRM integrations, reporting and more.
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Bloomerang is a complete system allowing nonprofit organizations to manage donor relationships, events and fundraising. Its emphasis on donor engagement and retention supports company growth.

Capabilities include email marketing, online giving, grant tracking, donor surveys, data segmentation, dashboards, reporting and prospect research. Deployment via Amazon Cloud Services provides security and scalability. It’s available to both U.S. and Canadian organizations.
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$299 Monthly
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Tailored to your specific needs
$125 Monthly
Free Trial is unavailable →
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Tailored to your specific needs
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Product Assistance

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Product Insights

  • Personalized Campaigns: Ensure consistent brand image across campaigns, emails and receipts. Create and customize pages via campaign builder. Add brand-specific backgrounds, headers, logos, button colors and more. Also provides custom domains. 
  • Raise Funds Globally: Mobilize donors and volunteers across the globe through the passport module. Manage global campaigns within a single account. Maintain a list of international donor bases by tracking foreign transactions. Allows contributors to give local currencies. 
  • Gain Data-Driven Insights: Make informed decisions by leveraging built-in reporting and analytical modules. Deliver personalized campaigns by viewing donors’ online histories. Leverage connections with Facebook for deeper campaign insights. 
  • Support Initiatives: Raise funds through unique fundraising methods like sponsor donation matching, dedication giving, branded eCards and other evergreen campaigns. Supporters can donate on their birthdays, weddings or in memory of loved ones. 
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  • Features Designed Using Expert Input: Bloomerang partners with fundraising experts to ensure high quality for essential features such as donor engagement surveys, data analysis, written donor communication, social media and email. 
  • Commitment to Donor Retention: Product features and enhancements aim at retaining donors for sustainable growth. Accomplish this through analytics and dashboards, an engagement meter, an interactive timeline, trend reports, regular data updates (NCOA, birth year, etc.), standard reports and affinity scorecards. 
  • Improved Giving Results: Find the best donors through a giving summary. The summary leverages a proprietary algorithm designed by Dr. Adrian Sargeant, a fundraising expert, along with a generosity score, both of which use a rating scale to highlight the strongest supporters. 
  • Sustainability Scorecard: Encourage grant funding by helping the organization become responsible and sustainable so supporters feel confident giving. The scorecard is a quarterly survey that evaluates the organization’s health and promotes strategies that lead to sustainability. 
  • Donor Insights: Evaluate prospect’s giving capacity, create engagement strategies and pinpoint the best asking amounts by integrating with the DonorSearch platform. Generate wealth reports drawn from more than 20 proprietary and public databases. 
  • Mobile-Responsive Design: Get full access to information outside the office and be confident that website pages, like donation forms, are formatted correctly. 
  • Flexible Configurations: Customized settings enable recording relevant information, with custom fields and household fields to capture multiple phone numbers, emails and addresses. 
  • Ahern Audit: Ensure emails and letters focus on the donor and are easily readable. The tools draw from best practices developed by donor communications expert Tom Ahern. 
  • Consultant Directory: Receive additional expert support and access to more tools through Bloomerang’s extensive network of agencies, consultants and software vendors. 
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  • Donation Pages and Forms: Collect one-time and recurring donations via mobile-optimized web pages and forms. Engage donors using tools like campaign progress bars, live leaderboards, impact blocks and an interactive wall. Add custom questions and control donation frequency and donation amount suggestions. 
  • Ticket Management: Create tickets and schedule them with promotions. Drive outreach with promotional strategies like discount codes, special ticket types and unique attendee segments. Categorize, sort and export event data. 
  • Peer-to-Peer Fundraising: Promote DIY fundraising by allowing supporters to raise funds and host events. Volunteers can create individual or team fundraising pages and post images, videos and updates. Increase awareness by leveraging built-in social media sharing options. Thank fundraisers during awareness months via automated emails. 
  • Recurring Giving: Stabilize donation flow by setting up monthly donation plans. Use the manager module to update and edit recurring programs. Supporters can manage their donation frequency, duration and payment options. Send automated thank you emails and annual tax receipts to donors. 
  • Virtual Events: Deliver immersive experiences to a global audience through virtual and hybrid events. Organize and promote fundraising campaigns at scale through event pages. Engage with supporters via chat, polls and breakout rooms. Livestream events, embed live videos on event pages, add virtual auctions and share fundraising details in real time. 
  • Campaign Creation: Build elaborate, unique and personalized campaigns without code. Use custom HTML and CSS to enhance campaigns. 
  • Payment Processing: Secure payments with Level 1 PCI compliance. Accept payments via credit cards, Apple Pay, Google Pay and Microsoft Pay. Manage all transaction data through the account. Get access to funds with daily cash-outs. Stripe Radar ensures secure transactions and reduced chargebacks. 
  • Donor Management: Gain donor insights by accessing their past interactions. Search, filter and categorize contributors based on donation amount, type and frequency. 
  • Integrations: Streamline fundraising efforts by leveraging integrations with CRMs, marketing tools, analytical modules and other donation-based solutions. Access connections with HubSpot, Google Analytics, Salesforce, Kindful, MailChimp and more. 
  • Security: Secure data with AWS virtual private cloud storage and AES 256-bit encryption. Provides role-based access, 24/7 security scanning and threat monitoring, WAF and DDoS protection, and annual penetration testing. 
  • Reporting: Assess total donations, gift volume and more via campaign health metrics. Create, sort, customize and filter reports, and share them with team members. 
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  • Online Giving: Maximizes giving, provides strong security and keeps processing fees low. Integrates customizable with any website, supports multiple campaigns, automatically pulls in data captured in donor forms and is customizable. 
  • Email Marketing: Reach the right constituents with the right content from within the platform — no need to integrate with a third-party application like Constant Contact. Features include a user-friendly editor, mobile-responsive format, scheduling, templates, segmenting filters, analytics, receipts and delivery validation. 
  • Integrations: Connect Bloomerang to best-of-breed solutions that provide wealth screening, data stewardship, fund accounting, social fundraising, donation processing, IT assistance and website packages. However, the integrations aren’t as extensive as competitors such as Donor Perfect and Kindful. 
  • Engagement Meter: Shows how engaged contacts are to facilitate pursuing the best opportunities. Compiles information by measuring things like donation frequency, email opens and clicks, website visits, event attendance, donation amounts and social media interactions. 
  • Social Listening: Assists with effective Twitter engagement by providing a hub for monitoring interactions with an account, choosing hashtags and finding new connections. 
  • Reports: Understand organizational health and donor base with built-in reports that can be used as-is or customized for greater precision. Drag-and-drop tools and filters make reports easy to manage. 
  • Surveys: Encourages long-term relationships with constituents and identifies areas of improvement. The surveys, which focus on existing, lapsed and new donors, are science-based, drawing on the research of Dr. Sargeant. 
  • Grant Tracking: Custom fields, reports, relationship tracking and task management make it easier to secure funding. 
  • Volunteer Management: Simplifies the process of managing volunteers with the ability to record any necessary information as well as keep track of which donors have volunteered and which volunteers have donated. 
  • Data Import: Simplifies uploading of data from a spreadsheet and can retain information like notes and interactions. 
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Product Ranking

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#5

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Classy
Bloomerang
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Dashboard And Reporting Data Hygiene Document Management Donation Management Donor Management Event Management Fundraising Programs Marketing And Online Advocacy Mobile Capabilities Payment Processing And Receipts Platform Capabilities, Security And Compliances Volunteer Management 72 25 0 67 48 57 58 78 65 82 78 64 80 58 33 100 75 82 85 54 75 91 73 100 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

60%
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User Sentiment Summary

Great User Sentiment 258 reviews
Excellent User Sentiment 2200 reviews
85%
of users recommend this product

Classy has a 'great' User Satisfaction Rating of 85% when considering 258 user reviews from 3 recognized software review sites.

94%
of users recommend this product

Bloomerang has a 'excellent' User Satisfaction Rating of 94% when considering 2200 user reviews from 4 recognized software review sites.

n/a
4.7 (18)
4.3 (121)
4.7 (749)
4.2 (90)
4.7 (1273)
4.1 (47)
4.4 (160)

Awards

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SelectHub research analysts have evaluated Bloomerang and concluded it earns best-in-class honors for Volunteer Management. Bloomerang stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Volunteer Management Award

Synopsis of User Ratings and Reviews

Recurring Giving: Classy simplifies the process of setting up and managing recurring donations, making it easier for nonprofits to secure ongoing support and cultivate long-term donor relationships.
Peer-to-Peer Fundraising: Classy's platform facilitates peer-to-peer fundraising campaigns, empowering supporters to create personal fundraising pages and leverage their networks to raise money on behalf of the organization.
Event Management: Classy streamlines event management by providing tools for online registration, ticketing, and attendee management, simplifying the process of organizing and hosting fundraising events.
Donor Management: Classy offers robust donor management features, enabling nonprofits to track donor information, giving history, and engagement levels, providing valuable insights for personalized outreach and cultivation strategies.
Integrations: Classy integrates with various third-party applications, such as CRM systems and email marketing platforms, allowing nonprofits to streamline their workflows and enhance their fundraising efforts.
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Reporting: 66% of the users who mentioned reporting said it was very robust and saved a lot of time.
Automation: The platform’s automation eliminates manual tasks, making functionality easier according to 60% of reviews about automation.
Ease of Use: 75% of users who refer to this feature mentioned the software is easy to use and adapt to, even without strong technical know-how.
Integration: 60% of reviews referencing this feature suggested that the platform is easy to operate due to integration with commonly used applications.
Customer Service: 100% of users mentioning this aspect said that they loved the chat support and that the support team helped them understand the product.
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Limited Customization: The platform's customization options may not be sufficient for organizations with unique branding or complex campaign requirements, potentially leading to a generic look and feel that doesn't align with their identity.
Learning Curve: Classy's interface can be challenging for new users due to its extensive features and functionalities, requiring an investment of time and effort to master the platform effectively.
Pricing Structure: The platform's pricing structure, which often involves transaction fees, can impact the overall fundraising revenue, especially for organizations with high donation volumes or smaller average gift sizes.
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Task Management: The platform restricts exporting, generation of data and other functional tasks, with 60% of users who mention this feature observing that data extraction could be simpler.
Customization: 70% of the users who reviewed customization noted that the platform restricts customization of questions for donors, making it difficult to build strategies.
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Let's get classy with fundraising: Classy has been making waves in the nonprofit sector, garnering positive reviews for its user-friendly platform and comprehensive features. Users have found it to be a breath of fresh air compared to other platforms, praising its intuitive interface and ease of setup. It's like having a personal fundraising assistant, guiding you through the process and ensuring you have all the tools you need to succeed. One of Classy's standout features is its versatility. From managing online donations and events to handling donor relationships, it covers all the bases. Users appreciate the ability to create customized campaigns, track progress, and generate reports, all within a single platform. The seamless integration with other software, such as Salesforce and Virtuous, is another major plus, allowing for streamlined operations and data management. While Classy shines in many areas, some users have noted that its pricing can be a bit steep for smaller organizations. However, they also acknowledge that the value it provides often outweighs the cost. In a nutshell, Classy is best suited for nonprofits of all sizes that are looking for a robust and user-friendly fundraising platform. Its comprehensive features, ease of use, and excellent customer support make it a top choice for organizations that want to take their fundraising efforts to the next level.

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Bloomerang is a cloud-based solution for small and growing nonprofits that helps organizations view donor records, track the best time to contact each donor and measure donor engagement levels to improve outreach. Strengths include reporting, seamless integration, ease of use and automation. Users also praised the customer support. Some reviewers noted that extracting data isn’t very easy and that survey questions need more customization. However, the system allows unlimited users and is a good product to consider.

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