Classy vs EveryAction

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Our analysts compared Classy vs EveryAction based on data from our 400+ point analysis of Fundraising Software, user reviews and our own crowdsourced data from our free software selection platform.

Classy Software Tool

Product Basics

Classy is an online solution that helps nonprofit organizations connect with supporters worldwide. It optimizes donor experiences by providing a holistic view of contributor history. Its advanced security modules ensure data protection and block false donations.

Users can create customizable, brand-centric campaigns for wider outreach. Other capabilities include virtual event management, recurring donation plans, CRM integrations, reporting and more.
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EveryAction is a digital unified solution that assists in raising funds, handling internal operations and donor management. Users can build a highly engaged supporter base, gather and manage online donations, and send and respond to targeted emails and advocacy efforts. The built-in CRM includes segmentation, data management and reporting for easy administration. Other attributes include event management, direct messaging, social network integration, volunteer management, member activation, mobile contributions and more. Additionally, it supports state and federal PAC compliance.

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$299 Monthly
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$109/Feature, Monthly
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Product Assistance

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Product Insights

  • Personalized Campaigns: Ensure consistent brand image across campaigns, emails and receipts. Create and customize pages via campaign builder. Add brand-specific backgrounds, headers, logos, button colors and more. Also provides custom domains. 
  • Raise Funds Globally: Mobilize donors and volunteers across the globe through the passport module. Manage global campaigns within a single account. Maintain a list of international donor bases by tracking foreign transactions. Allows contributors to give local currencies. 
  • Gain Data-Driven Insights: Make informed decisions by leveraging built-in reporting and analytical modules. Deliver personalized campaigns by viewing donors’ online histories. Leverage connections with Facebook for deeper campaign insights. 
  • Support Initiatives: Raise funds through unique fundraising methods like sponsor donation matching, dedication giving, branded eCards and other evergreen campaigns. Supporters can donate on their birthdays, weddings or in memory of loved ones. 
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  • Enhanced Donor Engagement: EveryAction provides tools to segment your audience, personalize communications, and automate outreach, fostering stronger relationships with donors and increasing their lifetime value.
  • Streamlined Fundraising Operations: The platform centralizes donor data, automates administrative tasks, and offers comprehensive reporting, freeing up your team to focus on strategic initiatives and donor cultivation.
  • Data-Driven Decision Making: EveryAction offers robust reporting and analytics tools, enabling you to track campaign performance, identify trends, and make data-informed decisions to optimize fundraising strategies.
  • Improved Online Fundraising: With integrated online donation processing, peer-to-peer fundraising tools, and customizable donation pages, EveryAction helps you expand your online reach and convert more supporters into donors.
  • Effective Advocacy and Outreach: EveryAction's advocacy tools facilitate targeted email campaigns, petition drives, and social media engagement, empowering you to mobilize supporters and amplify your organization's impact.
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  • Donation Pages and Forms: Collect one-time and recurring donations via mobile-optimized web pages and forms. Engage donors using tools like campaign progress bars, live leaderboards, impact blocks and an interactive wall. Add custom questions and control donation frequency and donation amount suggestions. 
  • Ticket Management: Create tickets and schedule them with promotions. Drive outreach with promotional strategies like discount codes, special ticket types and unique attendee segments. Categorize, sort and export event data. 
  • Peer-to-Peer Fundraising: Promote DIY fundraising by allowing supporters to raise funds and host events. Volunteers can create individual or team fundraising pages and post images, videos and updates. Increase awareness by leveraging built-in social media sharing options. Thank fundraisers during awareness months via automated emails. 
  • Recurring Giving: Stabilize donation flow by setting up monthly donation plans. Use the manager module to update and edit recurring programs. Supporters can manage their donation frequency, duration and payment options. Send automated thank you emails and annual tax receipts to donors. 
  • Virtual Events: Deliver immersive experiences to a global audience through virtual and hybrid events. Organize and promote fundraising campaigns at scale through event pages. Engage with supporters via chat, polls and breakout rooms. Livestream events, embed live videos on event pages, add virtual auctions and share fundraising details in real time. 
  • Campaign Creation: Build elaborate, unique and personalized campaigns without code. Use custom HTML and CSS to enhance campaigns. 
  • Payment Processing: Secure payments with Level 1 PCI compliance. Accept payments via credit cards, Apple Pay, Google Pay and Microsoft Pay. Manage all transaction data through the account. Get access to funds with daily cash-outs. Stripe Radar ensures secure transactions and reduced chargebacks. 
  • Donor Management: Gain donor insights by accessing their past interactions. Search, filter and categorize contributors based on donation amount, type and frequency. 
  • Integrations: Streamline fundraising efforts by leveraging integrations with CRMs, marketing tools, analytical modules and other donation-based solutions. Access connections with HubSpot, Google Analytics, Salesforce, Kindful, MailChimp and more. 
  • Security: Secure data with AWS virtual private cloud storage and AES 256-bit encryption. Provides role-based access, 24/7 security scanning and threat monitoring, WAF and DDoS protection, and annual penetration testing. 
  • Reporting: Assess total donations, gift volume and more via campaign health metrics. Create, sort, customize and filter reports, and share them with team members. 
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  • Emails: Send personalized, targeted emails and track engagement with visual editing, A/B testing and other digital tools. 
    • One-Click Donations: Enable quick and easy donations by incorporating single-click URLs and credit card autofill in emails. 
    • Statistics: Gain valuable insights and monitor performance by tapping into a statistics dashboard and reporting modules. 
    • Templates: Design mobile-friendly, responsive templates by choosing from existing layouts. 
    • Personalized Content: Drive engagement using conditional content and segmented emails based on individuals’ donation history. 
    • Smartlinks: Incorporate hyperlinks and targeted donation amounts in emails and auto-fill the known portions in forms, such as name, city, zip code and more. 
    • Email Series: Send automated series to welcome new supporters, convert one-off donors to recurring ones, and re-engage inert subscribers. 
    • Multivariate Testing: Ensure email efficacy through A-J multivariate testing tools. 
  • Online Donation Management: Increase donations, boost conversions and optimize user experiences with a consolidated platform. 
    • Payments: Provides easy-to-give, flexible payment options via Paypal and Apple Pay. 
    • Forms: Create customizable and embeddable mobile-optimized, single and multi-step donation forms. 
    • Self-Service: Reduce staff workload by allowing donors to update contact and payment information, select communication preferences and set up recurring giving. 
  • Social Integrations: Increase outreach by leveraging connections with Facebook Ads and Facebook Ads Manager to deliver personalized Facebook ads to target segments and track ROI. Boost sign-up rates by providing sharing options on online forms. 
  • Grant Management: Oversee applications, identify potential funders, keep track of deadlines and analyze results. 
  • Online Advocacy: Send calls, petitions, emails, forms and tweets to link supporters to legislators. 
    • Single-Step Advocacy: Prompt supporters to message elected officials after they fill forms. If they refuse, the information is still stored. 
    • Multiple Campaigns: Initiate calls-to-action through emails, petitions, social media and calls. Embed forms on websites like WordPress, Drupal, Squarespace and more. 
    • Geopolitical Mapping: Match data against national voter files to generate district-based supporter databases. 
    • Social Advocacy: Generate public support for causes by sharing advocacy messages on social media. Use custom targeting to tweet at influential people like CEOs and officials. 
  • Reporting: Gain real-time data on supporters across multiple channels, segment details by timeframes and sources, and track critical metrics via snapshots and in-depth reports. Safely store, format and interpret data according to organizational needs. Track revenue from both online and offline campaigns and funds. 
  • Mobile Canvassing: Use MiniVan 8 to automatically send canvassers to nearby areas, dispatch lists to their phones and equip them with responsive scripts for confidence. Receive instant details of field activities and make real-time changes with MiniVan Manager. 
  • Dashboard: Glean yearly statistics on specific campaigns, track donation sizes and numbers per fundraiser, and attain valuable insights from the data collected. Use customizable analytics to visualize data and build charts using donor information, contribution summaries, online submissions and more. 
  • Native Integrations: Integrates with Google Analytics, Salesforce, Drupal, Catalist, TargetSmart and ActionKit. Extract research data, including income, number of workers, market influence on prospective funders by accessing integration with WealthEngine. 
  • Donor Management: Build consistent relationships through targeted messaging. Organizations can also plan, monitor and analyze the process of converting significant donors. 
  • PAC Compliance: File state and federal reports in e-filing states and manage multiple entities with specific requirements in a single database. Offers built-in modules like audit trails, error flags and restricted user access. 
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Product Ranking

#2

among all
Fundraising Software

#19

among all
Fundraising Software

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Classy
EveryAction
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Dashboard And Reporting Data Hygiene Document Management Donation Management Donor Management Event Management Fundraising Programs Marketing And Online Advocacy Mobile Capabilities Payment Processing And Receipts Platform Capabilities, Security And Compliances Volunteer Management 72 25 0 67 48 57 58 78 65 82 78 64 90 100 50 92 84 95 91 100 75 100 73 100 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Great User Sentiment 258 reviews
Excellent User Sentiment 536 reviews
85%
of users recommend this product

Classy has a 'great' User Satisfaction Rating of 85% when considering 258 user reviews from 3 recognized software review sites.

91%
of users recommend this product

EveryAction has a 'excellent' User Satisfaction Rating of 91% when considering 536 user reviews from 4 recognized software review sites.

n/a
4.2 (8)
4.3 (121)
4.4 (224)
4.2 (90)
4.6 (116)
4.1 (47)
4.7 (188)

Awards

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SelectHub research analysts have evaluated EveryAction and concluded it deserves the award for the Best Overall Fundraising Software available today and earns best-in-class honors for Data Hygiene, Marketing and Online Advocacy, Payment Processing and Receipts and Volunteer Management. EveryAction stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

Analysts' Pick Award
User Favorite Award
Data Hygiene Award
Marketing and Online Advocacy Award
Payment Processing and Receipts Award
Volunteer Management Award

Synopsis of User Ratings and Reviews

Recurring Giving: Classy simplifies the process of setting up and managing recurring donations, making it easier for nonprofits to secure ongoing support and cultivate long-term donor relationships.
Peer-to-Peer Fundraising: Classy's platform facilitates peer-to-peer fundraising campaigns, empowering supporters to create personal fundraising pages and leverage their networks to raise money on behalf of the organization.
Event Management: Classy streamlines event management by providing tools for online registration, ticketing, and attendee management, simplifying the process of organizing and hosting fundraising events.
Donor Management: Classy offers robust donor management features, enabling nonprofits to track donor information, giving history, and engagement levels, providing valuable insights for personalized outreach and cultivation strategies.
Integrations: Classy integrates with various third-party applications, such as CRM systems and email marketing platforms, allowing nonprofits to streamline their workflows and enhance their fundraising efforts.
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Comprehensive Fundraising Tools: EveryAction provides a wide range of features that cater to various fundraising needs, including online donation processing, donor management, event management, and grant tracking. This comprehensive suite of tools allows organizations to streamline their fundraising operations and improve efficiency.
Customizable and Scalable: The platform is highly customizable, allowing organizations to tailor it to their specific requirements. Whether it's creating custom donation pages or designing complex workflows, EveryAction offers the flexibility to adapt to evolving needs. Additionally, the software is scalable, making it suitable for both small and large organizations.
Data-Driven Insights: EveryAction provides robust reporting and analytics capabilities, enabling organizations to gain valuable insights into their fundraising performance. Users can track key metrics, identify trends, and measure the effectiveness of their campaigns. These data-driven insights help organizations make informed decisions and optimize their fundraising strategies.
Integrations and Partnerships: EveryAction integrates with a wide range of third-party applications, such as payment processors, email marketing platforms, and social media platforms. These integrations enhance the functionality of the platform and allow organizations to connect with their supporters across multiple channels.
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Limited Customization: The platform's customization options may not be sufficient for organizations with unique branding or complex campaign requirements, potentially leading to a generic look and feel that doesn't align with their identity.
Learning Curve: Classy's interface can be challenging for new users due to its extensive features and functionalities, requiring an investment of time and effort to master the platform effectively.
Pricing Structure: The platform's pricing structure, which often involves transaction fees, can impact the overall fundraising revenue, especially for organizations with high donation volumes or smaller average gift sizes.
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Steep Learning Curve: Many users report EveryAction's interface can be overwhelming for new users due to its extensive features and complex navigation, leading to a longer onboarding process than anticipated.
Customization Challenges: Some users express frustration with limitations in customizing reports and dashboards to fit their specific needs, often requiring workarounds or compromises in data analysis.
Customer Support Concerns: A recurring theme in user feedback is the difficulty in reaching EveryAction's customer support promptly, with extended wait times and challenges in resolving technical issues efficiently.
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Let's get classy with fundraising: Classy has been making waves in the nonprofit sector, garnering positive reviews for its user-friendly platform and comprehensive features. Users have found it to be a breath of fresh air compared to other platforms, praising its intuitive interface and ease of setup. It's like having a personal fundraising assistant, guiding you through the process and ensuring you have all the tools you need to succeed. One of Classy's standout features is its versatility. From managing online donations and events to handling donor relationships, it covers all the bases. Users appreciate the ability to create customized campaigns, track progress, and generate reports, all within a single platform. The seamless integration with other software, such as Salesforce and Virtuous, is another major plus, allowing for streamlined operations and data management. While Classy shines in many areas, some users have noted that its pricing can be a bit steep for smaller organizations. However, they also acknowledge that the value it provides often outweighs the cost. In a nutshell, Classy is best suited for nonprofits of all sizes that are looking for a robust and user-friendly fundraising platform. Its comprehensive features, ease of use, and excellent customer support make it a top choice for organizations that want to take their fundraising efforts to the next level.

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EveryAction has garnered a reputation as a robust fundraising software solution, particularly favored by larger nonprofit organizations with complex needs. Users frequently praise its comprehensive suite of features, encompassing donor management, online fundraising, advocacy tools, and event management. The platform's strength lies in its ability to streamline various fundraising processes, from donation processing and email marketing to volunteer management and grant tracking. This consolidation of tools eliminates the need for multiple, disparate systems, enhancing efficiency and providing a holistic view of fundraising efforts. Reviewers often compare EveryAction to Salesforce Nonprofit Cloud, citing EveryAction's more intuitive interface and nonprofit-specific focus as key differentiators. However, some users note that EveryAction's extensive functionality can lead to a steeper learning curve, potentially posing challenges for smaller organizations with limited resources. While EveryAction receives accolades for its comprehensiveness, some users point out areas for improvement. Several reviews mention occasional glitches and a desire for more advanced reporting capabilities. Additionally, the platform's pricing structure, often based on the size and complexity of an organization, can be a deterrent for smaller nonprofits with tighter budgets. Despite these drawbacks, EveryAction remains a popular choice among established nonprofits seeking a scalable and feature-rich fundraising solution. Its ability to centralize data, automate tasks, and provide insights into donor behavior makes it well-suited for organizations aiming to optimize their fundraising strategies and cultivate lasting donor relationships.

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