EveryAction vs Raiser's Edge NXT

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Our analysts compared EveryAction vs Raiser's Edge NXT based on data from our 400+ point analysis of Fundraising Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

EveryAction is a digital unified solution that assists in raising funds, handling internal operations and donor management. Users can build a highly engaged supporter base, gather and manage online donations, and send and respond to targeted emails and advocacy efforts. The built-in CRM includes segmentation, data management and reporting for easy administration. Other attributes include event management, direct messaging, social network integration, volunteer management, member activation, mobile contributions and more. Additionally, it supports state and federal PAC compliance.

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Designed for nonprofit organizations, Raiser’s Edge NXT from Blackbaud is a cloud-based donor management and fundraising system. Apart from managing fundraising programs, users can accomplish targets, improve customer relationships, organize events and webinars, find prospects, monitor performance, and manage funds including grants and contributions.
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$109/Feature, Monthly
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Tailored to your specific needs
$3,375 Monthly
Get a free price quote
Tailored to your specific needs
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Windows
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Mobile
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Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
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Videos
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Email
Phone
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FAQ
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Knowledge Base
24/7 Live Support
Email
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24/7 Live Support

Product Insights

  • Enhanced Donor Engagement: EveryAction provides tools to segment your audience, personalize communications, and automate outreach, fostering stronger relationships with donors and increasing their lifetime value.
  • Streamlined Fundraising Operations: The platform centralizes donor data, automates administrative tasks, and offers comprehensive reporting, freeing up your team to focus on strategic initiatives and donor cultivation.
  • Data-Driven Decision Making: EveryAction offers robust reporting and analytics tools, enabling you to track campaign performance, identify trends, and make data-informed decisions to optimize fundraising strategies.
  • Improved Online Fundraising: With integrated online donation processing, peer-to-peer fundraising tools, and customizable donation pages, EveryAction helps you expand your online reach and convert more supporters into donors.
  • Effective Advocacy and Outreach: EveryAction's advocacy tools facilitate targeted email campaigns, petition drives, and social media engagement, empowering you to mobilize supporters and amplify your organization's impact.
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  • Increased Donor Database: Look for new supporters and explore existing donors’ potential using cultivation tools to increase donor databases. 
  • Enhanced Reach: Reach more prospects using enriched data that helps find the missing information about contacts such as emails, addresses and phone numbers. 
  • Improved Communication: Engage constituents using dynamic email campaigns, generate mission awareness and deliver the right message to target audience timely, using integrated multichannel techniques and tools. 
  • Saved Time and Money: Consolidate different processes, communications and data in a central solution so that everyone in the organization can access it as and when needed. 
  • Smooth Collaboration: Distribute information and coordinate seamlessly by accessing a holistic view of donors, prospects and volunteers. 
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  • Emails: Send personalized, targeted emails and track engagement with visual editing, A/B testing and other digital tools. 
    • One-Click Donations: Enable quick and easy donations by incorporating single-click URLs and credit card autofill in emails. 
    • Statistics: Gain valuable insights and monitor performance by tapping into a statistics dashboard and reporting modules. 
    • Templates: Design mobile-friendly, responsive templates by choosing from existing layouts. 
    • Personalized Content: Drive engagement using conditional content and segmented emails based on individuals’ donation history. 
    • Smartlinks: Incorporate hyperlinks and targeted donation amounts in emails and auto-fill the known portions in forms, such as name, city, zip code and more. 
    • Email Series: Send automated series to welcome new supporters, convert one-off donors to recurring ones, and re-engage inert subscribers. 
    • Multivariate Testing: Ensure email efficacy through A-J multivariate testing tools. 
  • Online Donation Management: Increase donations, boost conversions and optimize user experiences with a consolidated platform. 
    • Payments: Provides easy-to-give, flexible payment options via Paypal and Apple Pay. 
    • Forms: Create customizable and embeddable mobile-optimized, single and multi-step donation forms. 
    • Self-Service: Reduce staff workload by allowing donors to update contact and payment information, select communication preferences and set up recurring giving. 
  • Social Integrations: Increase outreach by leveraging connections with Facebook Ads and Facebook Ads Manager to deliver personalized Facebook ads to target segments and track ROI. Boost sign-up rates by providing sharing options on online forms. 
  • Grant Management: Oversee applications, identify potential funders, keep track of deadlines and analyze results. 
  • Online Advocacy: Send calls, petitions, emails, forms and tweets to link supporters to legislators. 
    • Single-Step Advocacy: Prompt supporters to message elected officials after they fill forms. If they refuse, the information is still stored. 
    • Multiple Campaigns: Initiate calls-to-action through emails, petitions, social media and calls. Embed forms on websites like WordPress, Drupal, Squarespace and more. 
    • Geopolitical Mapping: Match data against national voter files to generate district-based supporter databases. 
    • Social Advocacy: Generate public support for causes by sharing advocacy messages on social media. Use custom targeting to tweet at influential people like CEOs and officials. 
  • Reporting: Gain real-time data on supporters across multiple channels, segment details by timeframes and sources, and track critical metrics via snapshots and in-depth reports. Safely store, format and interpret data according to organizational needs. Track revenue from both online and offline campaigns and funds. 
  • Mobile Canvassing: Use MiniVan 8 to automatically send canvassers to nearby areas, dispatch lists to their phones and equip them with responsive scripts for confidence. Receive instant details of field activities and make real-time changes with MiniVan Manager. 
  • Dashboard: Glean yearly statistics on specific campaigns, track donation sizes and numbers per fundraiser, and attain valuable insights from the data collected. Use customizable analytics to visualize data and build charts using donor information, contribution summaries, online submissions and more. 
  • Native Integrations: Integrates with Google Analytics, Salesforce, Drupal, Catalist, TargetSmart and ActionKit. Extract research data, including income, number of workers, market influence on prospective funders by accessing integration with WealthEngine. 
  • Donor Management: Build consistent relationships through targeted messaging. Organizations can also plan, monitor and analyze the process of converting significant donors. 
  • PAC Compliance: File state and federal reports in e-filing states and manage multiple entities with specific requirements in a single database. Offers built-in modules like audit trails, error flags and restricted user access. 
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  • Detailed Analytics: Make the right business decisions using robust analytics that offer smart recommendations such as soon-to-be-lapsed donors, most promising prospects, suggested ask amounts and more. 
  • Reports and Metrics: Detailed reports about campaign performance show which type of content works best for contacts. Gain insights through metrics on diverse programming, events, members and volunteers, and maximize programming. Track donor retention and acquisition through dashboards. 
  • Automation: Automate processes such as online donations, pledges and payment through a website, eliminating manual efforts. 
  • Performance Management: Manage and track performance of individuals as well as teams, monitor recent touch points and manage portfolios using role-based work centers. 
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Product Ranking

#19

among all
Fundraising Software

#37

among all
Fundraising Software

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Analyst Rating Summary

87
84
90
91
100
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83
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Data Hygiene
Marketing and Online Advocacy
Payment Processing and Receipts
Volunteer Management
Event Management
Data Hygiene
Volunteer Management
Platform Capabilities, Security and Compliances
Dashboard and Reporting
Donor Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

EveryAction
Raiser's Edge NXT
+ Add Product + Add Product
Dashboard And Reporting Data Hygiene Document Management Donation Management Donor Management Event Management Fundraising Programs Marketing And Online Advocacy Mobile Capabilities Payment Processing And Receipts Platform Capabilities, Security And Compliances Volunteer Management 90 100 50 92 84 95 91 100 75 100 73 100 91 100 83 88 90 87 81 61 75 86 93 98 0 25 50 75 100
92%
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92%
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89%
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77%
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23%
91%
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9%
91%
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82%
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92%
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77%
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23%
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82%
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18%
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94%
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6%
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

65%
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35%
55%
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45%

User Sentiment Summary

Excellent User Sentiment 536 reviews
Good User Sentiment 1436 reviews
91%
of users recommend this product

EveryAction has a 'excellent' User Satisfaction Rating of 91% when considering 536 user reviews from 4 recognized software review sites.

78%
of users recommend this product

Raiser's Edge NXT has a 'good' User Satisfaction Rating of 78% when considering 1436 user reviews from 4 recognized software review sites.

4.2 (8)
n/a
4.4 (224)
3.9 (401)
n/a
4.2 (413)
4.6 (116)
n/a
n/a
3.8 (16)
4.7 (188)
3.7 (606)

Awards

SelectHub research analysts have evaluated EveryAction and concluded it deserves the award for the Best Overall Fundraising Software available today and earns best-in-class honors for Data Hygiene, Marketing and Online Advocacy, Payment Processing and Receipts and Volunteer Management. EveryAction stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

Analysts' Pick Award
User Favorite Award
Data Hygiene Award
Marketing and Online Advocacy Award
Payment Processing and Receipts Award
Volunteer Management Award

SelectHub research analysts have evaluated Raiser's Edge NXT and concluded it earns best-in-class honors for Data Hygiene, Document Management and Donor Management.

Data Hygiene Award
Document Management Award
Donor Management Award

Synopsis of User Ratings and Reviews

Comprehensive Fundraising Tools: EveryAction provides a wide range of features that cater to various fundraising needs, including online donation processing, donor management, event management, and grant tracking. This comprehensive suite of tools allows organizations to streamline their fundraising operations and improve efficiency.
Customizable and Scalable: The platform is highly customizable, allowing organizations to tailor it to their specific requirements. Whether it's creating custom donation pages or designing complex workflows, EveryAction offers the flexibility to adapt to evolving needs. Additionally, the software is scalable, making it suitable for both small and large organizations.
Data-Driven Insights: EveryAction provides robust reporting and analytics capabilities, enabling organizations to gain valuable insights into their fundraising performance. Users can track key metrics, identify trends, and measure the effectiveness of their campaigns. These data-driven insights help organizations make informed decisions and optimize their fundraising strategies.
Integrations and Partnerships: EveryAction integrates with a wide range of third-party applications, such as payment processors, email marketing platforms, and social media platforms. These integrations enhance the functionality of the platform and allow organizations to connect with their supporters across multiple channels.
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Comprehensive Fundraising Tools: Raiser's Edge NXT provides a wide array of features that cater to various fundraising needs, such as donor management, grant tracking, online giving, and event management. This comprehensive suite of tools allows organizations to streamline their fundraising operations and improve efficiency.
Customizable Reporting: The platform offers robust reporting capabilities, enabling users to generate customized reports that provide insights into fundraising performance, donor behavior, and campaign effectiveness. These reports help organizations make data-driven decisions and track progress towards fundraising goals.
Cloud-Based Accessibility: Raiser's Edge NXT is a cloud-based solution, which means users can access the platform from anywhere with an internet connection. This accessibility allows for greater flexibility and collaboration among fundraising teams, regardless of location.
Integration with Microsoft Products: The software integrates seamlessly with Microsoft products such as Outlook and Office 365, which enhances user productivity and streamlines workflows. This integration allows for easy data sharing and communication between different platforms.
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Steep Learning Curve: Many users report EveryAction's interface can be overwhelming for new users due to its extensive features and complex navigation, leading to a longer onboarding process than anticipated.
Customization Challenges: Some users express frustration with limitations in customizing reports and dashboards to fit their specific needs, often requiring workarounds or compromises in data analysis.
Customer Support Concerns: A recurring theme in user feedback is the difficulty in reaching EveryAction's customer support promptly, with extended wait times and challenges in resolving technical issues efficiently.
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Steep Learning Curve: Many users report Raiser's Edge NXT as quite complex and challenging to learn, especially for those transitioning from other fundraising platforms or with limited technical expertise. The interface can feel overwhelming due to its extensive features and functionalities, leading to a prolonged onboarding process and potential frustration for new users.
Customization Challenges: While Raiser's Edge NXT offers customization options, some users find them to be rigid and limited, particularly regarding reporting and data visualization. Users often express the desire for more flexibility in tailoring the software to their specific needs and workflows, which can hinder efficiency and data analysis.
Cost Considerations: Raiser's Edge NXT's pricing structure can be a significant factor for some non-profit organizations, especially smaller ones with limited budgets. The subscription-based model and additional fees for certain features or modules may pose financial challenges and require careful budget planning.
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EveryAction has garnered a reputation as a robust fundraising software solution, particularly favored by larger nonprofit organizations with complex needs. Users frequently praise its comprehensive suite of features, encompassing donor management, online fundraising, advocacy tools, and event management. The platform's strength lies in its ability to streamline various fundraising processes, from donation processing and email marketing to volunteer management and grant tracking. This consolidation of tools eliminates the need for multiple, disparate systems, enhancing efficiency and providing a holistic view of fundraising efforts. Reviewers often compare EveryAction to Salesforce Nonprofit Cloud, citing EveryAction's more intuitive interface and nonprofit-specific focus as key differentiators. However, some users note that EveryAction's extensive functionality can lead to a steeper learning curve, potentially posing challenges for smaller organizations with limited resources. While EveryAction receives accolades for its comprehensiveness, some users point out areas for improvement. Several reviews mention occasional glitches and a desire for more advanced reporting capabilities. Additionally, the platform's pricing structure, often based on the size and complexity of an organization, can be a deterrent for smaller nonprofits with tighter budgets. Despite these drawbacks, EveryAction remains a popular choice among established nonprofits seeking a scalable and feature-rich fundraising solution. Its ability to centralize data, automate tasks, and provide insights into donor behavior makes it well-suited for organizations aiming to optimize their fundraising strategies and cultivate lasting donor relationships.

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Raiser's Edge NXT has received a mixed bag of user reviews over the past year. Many users appreciate its comprehensive suite of features, particularly its robust reporting capabilities and constituent relationship management tools. The ability to generate custom reports, track donor interactions, and manage fundraising campaigns efficiently are frequently cited as strengths. However, users often express frustration with the software's complexity and steep learning curve. Navigating the interface and mastering its functionalities can be challenging, especially for new users or those transitioning from simpler systems. Compared to competitors like Salesforce Nonprofit Cloud and Blackbaud CRM, Raiser's Edge NXT offers deeper functionality specifically tailored to fundraising needs, but at the cost of a more intricate user experience. A key differentiating factor for Raiser's Edge NXT is its integration with other Blackbaud products, creating a seamless ecosystem for managing various aspects of nonprofit operations. This integration is particularly beneficial for organizations already invested in the Blackbaud suite, streamlining data flow and enhancing efficiency. However, this can also be a drawback for organizations seeking a standalone fundraising solution or those using competing software. The cost of Raiser's Edge NXT is another consideration, as it tends to be more expensive than some alternatives. Despite its complexities, Raiser's Edge NXT remains a popular choice for established nonprofits with complex fundraising needs and the resources to invest in training and implementation. Its comprehensive features and scalability make it well-suited for organizations seeking a powerful solution to manage their donor relationships and fundraising efforts effectively.

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