EveryAction vs Salsa Engage

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Our analysts compared EveryAction vs Salsa Engage based on data from our 400+ point analysis of Fundraising Software, user reviews and our own crowdsourced data from our free software selection platform.

Salsa Engage Software Tool

Product Basics

EveryAction is a digital unified solution that assists in raising funds, handling internal operations and donor management. Users can build a highly engaged supporter base, gather and manage online donations, and send and respond to targeted emails and advocacy efforts. The built-in CRM includes segmentation, data management and reporting for easy administration. Other attributes include event management, direct messaging, social network integration, volunteer management, member activation, mobile contributions and more. Additionally, it supports state and federal PAC compliance.

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Salsa Engage is a cloud-based solution that unifies an organization’s campaigning and advocacy efforts. It optimizes engagement through digital marketing and email automation modules. The visual dashboard helps track campaign health and progress. It provides multi-channel outreach, event registrations and a mobile app for crowdfunding.

Leverage its CRM integration for donor management capabilities. It also offers bi-directional integration with Salesforce.
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$349 Monthly
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Product Assistance

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Videos
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Product Insights

  • Enhanced Donor Engagement: EveryAction provides tools to segment your audience, personalize communications, and automate outreach, fostering stronger relationships with donors and increasing their lifetime value.
  • Streamlined Fundraising Operations: The platform centralizes donor data, automates administrative tasks, and offers comprehensive reporting, freeing up your team to focus on strategic initiatives and donor cultivation.
  • Data-Driven Decision Making: EveryAction offers robust reporting and analytics tools, enabling you to track campaign performance, identify trends, and make data-informed decisions to optimize fundraising strategies.
  • Improved Online Fundraising: With integrated online donation processing, peer-to-peer fundraising tools, and customizable donation pages, EveryAction helps you expand your online reach and convert more supporters into donors.
  • Effective Advocacy and Outreach: EveryAction's advocacy tools facilitate targeted email campaigns, petition drives, and social media engagement, empowering you to mobilize supporters and amplify your organization's impact.
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  • Easily Convert Visitors to Donors: Website visitors and subscribers can donate, register or sign-up with mobile-optimized conversion forms. Deliver personalized, engaging and relevant content via email, social media and mobile. 
  • Gauge Campaign Performance: Gain crucial campaign insights by monitoring organization-specific metrics. Track average donation amounts, events attended, email click rate, major donations and more.  
  • Save Time: Ensure timely responses with automated reminders and workflows. Automate gift acknowledgments, newsletter subscriptions, event invites, donation receipts and welcome messages.  
  • Increase Outreach: Boost campaign effectiveness by leveraging social media tools. Create and schedule social posts on Facebook, Twitter, LinkedIn, Pinterest and Tumblr. Monitor social engagement, activities, and likes, shares and comments for each post. 
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  • Emails: Send personalized, targeted emails and track engagement with visual editing, A/B testing and other digital tools. 
    • One-Click Donations: Enable quick and easy donations by incorporating single-click URLs and credit card autofill in emails. 
    • Statistics: Gain valuable insights and monitor performance by tapping into a statistics dashboard and reporting modules. 
    • Templates: Design mobile-friendly, responsive templates by choosing from existing layouts. 
    • Personalized Content: Drive engagement using conditional content and segmented emails based on individuals’ donation history. 
    • Smartlinks: Incorporate hyperlinks and targeted donation amounts in emails and auto-fill the known portions in forms, such as name, city, zip code and more. 
    • Email Series: Send automated series to welcome new supporters, convert one-off donors to recurring ones, and re-engage inert subscribers. 
    • Multivariate Testing: Ensure email efficacy through A-J multivariate testing tools. 
  • Online Donation Management: Increase donations, boost conversions and optimize user experiences with a consolidated platform. 
    • Payments: Provides easy-to-give, flexible payment options via Paypal and Apple Pay. 
    • Forms: Create customizable and embeddable mobile-optimized, single and multi-step donation forms. 
    • Self-Service: Reduce staff workload by allowing donors to update contact and payment information, select communication preferences and set up recurring giving. 
  • Social Integrations: Increase outreach by leveraging connections with Facebook Ads and Facebook Ads Manager to deliver personalized Facebook ads to target segments and track ROI. Boost sign-up rates by providing sharing options on online forms. 
  • Grant Management: Oversee applications, identify potential funders, keep track of deadlines and analyze results. 
  • Online Advocacy: Send calls, petitions, emails, forms and tweets to link supporters to legislators. 
    • Single-Step Advocacy: Prompt supporters to message elected officials after they fill forms. If they refuse, the information is still stored. 
    • Multiple Campaigns: Initiate calls-to-action through emails, petitions, social media and calls. Embed forms on websites like WordPress, Drupal, Squarespace and more. 
    • Geopolitical Mapping: Match data against national voter files to generate district-based supporter databases. 
    • Social Advocacy: Generate public support for causes by sharing advocacy messages on social media. Use custom targeting to tweet at influential people like CEOs and officials. 
  • Reporting: Gain real-time data on supporters across multiple channels, segment details by timeframes and sources, and track critical metrics via snapshots and in-depth reports. Safely store, format and interpret data according to organizational needs. Track revenue from both online and offline campaigns and funds. 
  • Mobile Canvassing: Use MiniVan 8 to automatically send canvassers to nearby areas, dispatch lists to their phones and equip them with responsive scripts for confidence. Receive instant details of field activities and make real-time changes with MiniVan Manager. 
  • Dashboard: Glean yearly statistics on specific campaigns, track donation sizes and numbers per fundraiser, and attain valuable insights from the data collected. Use customizable analytics to visualize data and build charts using donor information, contribution summaries, online submissions and more. 
  • Native Integrations: Integrates with Google Analytics, Salesforce, Drupal, Catalist, TargetSmart and ActionKit. Extract research data, including income, number of workers, market influence on prospective funders by accessing integration with WealthEngine. 
  • Donor Management: Build consistent relationships through targeted messaging. Organizations can also plan, monitor and analyze the process of converting significant donors. 
  • PAC Compliance: File state and federal reports in e-filing states and manage multiple entities with specific requirements in a single database. Offers built-in modules like audit trails, error flags and restricted user access. 
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  • Multi-Channel Advocacy: Reach supporters via online petitions, targeted actions and integrated digital communication modules. Create a comprehensive strategy and deploy key communication channels when required. Supporters can contact legislators via click-to-call, email messaging and tweet-a-rep functionalities. Provides updated federal, state and local target lists. 
  • Fundraising Management: Create customizable, engaging fundraising forms from built-in templates. Streamline efforts using tools like text-to-initiate, machine learning, integrated payment processing and formula-driven smart ask. 
  • Digital Marketing: Deliver targeted messages based on supporters’ actions through automated email series. Use the visual email designer tool to create personalized content. Segment contributors according to pre-defined criteria to send broadcast text messages. 
  • Peer-to-Peer Events:  
    •  Organize engaging digital and in-person events. 
    •  Create and customize team pages via the content editor module. 
    •  Generate event pages, configure details like dates, goals and campaign types, and preview them on desktop, mobile and tablets before launch. 
    •  Track pageview metrics, discover top teams and fundraisers and gain insights into average gift size through real-time visual dashboards. 
  • Mobile App: Available for free on iOS and Android. Allows fundraisers and team captains to track progress and donations. Fundraisers can also use native mobile apps like Facebook, Twitter and LinkedIn to reach out to friends and family for contributions. 
  • Salsa CRM Integration:  
    •  Manage supporters with detailed donor profiles that capture all interactions like activity timelines, notes, touches and other custom fields. 
    •  Gain a comprehensive view of fundraising campaigns with online and offline gift management. 
    •  Get actionable insights on engagement level, donor retention, revenue trends and opportunities via customizable dashboards and built-in alerts. 
    •  Leverage AI to calculate ask amounts. 
  • Salesforce Integration: Configure Salesforce integration based on organization-specific requirements. Use smart content matching to identify duplicate records. 
  • Email Marketing:  
    •  Deliver engaging, personalized content to donors by setting targeted email series. Test and compare different email versions through A/B testing.  
    •  Segment customers into groups and lists based on variables like donation size, recurring giving and campaign type. 
    •  Prioritize important donor activity by creating trigger notifications. 
  • Dashboard and Analytics: Track donations, event registration progress, active recipients, social media engagement levels, new subscribers, top-performing emails and more. Analyze content effectiveness by viewing open, click-through and conversion rates, and compare them against industry standards. 
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Product Ranking

#19

among all
Fundraising Software

#34

among all
Fundraising Software

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Analyst Rating Summary

87
76
90
83
100
50
50
54
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Data Hygiene
Marketing and Online Advocacy
Payment Processing and Receipts
Volunteer Management
Event Management
Donation Management
Mobile Capabilities
Platform Capabilities, Security and Compliances

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

EveryAction
Salsa Engage
+ Add Product + Add Product
Dashboard And Reporting Data Hygiene Document Management Donation Management Donor Management Event Management Fundraising Programs Marketing And Online Advocacy Mobile Capabilities Payment Processing And Receipts Platform Capabilities, Security And Compliances Volunteer Management 90 100 50 92 84 95 91 100 75 100 73 100 83 50 54 88 80 80 62 65 88 77 86 61 0 25 50 75 100
92%
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91%
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60%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

65%
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35%
55%
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45%

User Sentiment Summary

Excellent User Sentiment 536 reviews
Great User Sentiment 180 reviews
91%
of users recommend this product

EveryAction has a 'excellent' User Satisfaction Rating of 91% when considering 536 user reviews from 4 recognized software review sites.

81%
of users recommend this product

Salsa Engage has a 'great' User Satisfaction Rating of 81% when considering 180 user reviews from 3 recognized software review sites.

4.2 (8)
n/a
4.4 (224)
4.0 (23)
4.6 (116)
4.0 (136)
4.7 (188)
4.6 (21)

Awards

SelectHub research analysts have evaluated EveryAction and concluded it deserves the award for the Best Overall Fundraising Software available today and earns best-in-class honors for Data Hygiene, Marketing and Online Advocacy, Payment Processing and Receipts and Volunteer Management. EveryAction stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

Analysts' Pick Award
User Favorite Award
Data Hygiene Award
Marketing and Online Advocacy Award
Payment Processing and Receipts Award
Volunteer Management Award

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Synopsis of User Ratings and Reviews

Comprehensive Fundraising Tools: EveryAction provides a wide range of features that cater to various fundraising needs, including online donation processing, donor management, event management, and grant tracking. This comprehensive suite of tools allows organizations to streamline their fundraising operations and improve efficiency.
Customizable and Scalable: The platform is highly customizable, allowing organizations to tailor it to their specific requirements. Whether it's creating custom donation pages or designing complex workflows, EveryAction offers the flexibility to adapt to evolving needs. Additionally, the software is scalable, making it suitable for both small and large organizations.
Data-Driven Insights: EveryAction provides robust reporting and analytics capabilities, enabling organizations to gain valuable insights into their fundraising performance. Users can track key metrics, identify trends, and measure the effectiveness of their campaigns. These data-driven insights help organizations make informed decisions and optimize their fundraising strategies.
Integrations and Partnerships: EveryAction integrates with a wide range of third-party applications, such as payment processors, email marketing platforms, and social media platforms. These integrations enhance the functionality of the platform and allow organizations to connect with their supporters across multiple channels.
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Customizable Forms: Salsa Engage allows users to create donation forms tailored to specific campaigns or events, with options to add custom fields and branding. This level of customization helps organizations collect the data they need while maintaining a consistent brand experience.
Email Marketing Tools: The platform provides robust email marketing features, enabling users to design, send, and track email campaigns to engage with their audience. This includes features like A/B testing and segmentation, allowing for targeted and effective communication.
Donor Management: Salsa Engage offers tools to manage donor information, track donations, and generate reports. This helps organizations gain insights into their fundraising efforts and build stronger relationships with their supporters.
Integrations: The software integrates with various other platforms, such as CRM and payment processing systems. This streamlines workflows and ensures data consistency across different systems.
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Steep Learning Curve: Many users report EveryAction's interface can be overwhelming for new users due to its extensive features and complex navigation, leading to a longer onboarding process than anticipated.
Customization Challenges: Some users express frustration with limitations in customizing reports and dashboards to fit their specific needs, often requiring workarounds or compromises in data analysis.
Customer Support Concerns: A recurring theme in user feedback is the difficulty in reaching EveryAction's customer support promptly, with extended wait times and challenges in resolving technical issues efficiently.
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Limited Customization: Users frequently express frustration with the constraints placed on customizing email templates and donation pages, often citing the inability to achieve the precise look and feel desired for their campaigns.
Reporting Challenges: Generating specific reports or extracting particular data points can be cumbersome, leading to inefficiencies in data analysis and decision-making.
Learning Curve: The platform's interface, while comprehensive, can feel overwhelming to new users due to its multitude of features and functionalities, resulting in a steep learning curve.
Integrations: Salsa Engage's compatibility with external applications and services can be limited, potentially hindering seamless workflows and data synchronization with other essential tools.
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EveryAction has garnered a reputation as a robust fundraising software solution, particularly favored by larger nonprofit organizations with complex needs. Users frequently praise its comprehensive suite of features, encompassing donor management, online fundraising, advocacy tools, and event management. The platform's strength lies in its ability to streamline various fundraising processes, from donation processing and email marketing to volunteer management and grant tracking. This consolidation of tools eliminates the need for multiple, disparate systems, enhancing efficiency and providing a holistic view of fundraising efforts. Reviewers often compare EveryAction to Salesforce Nonprofit Cloud, citing EveryAction's more intuitive interface and nonprofit-specific focus as key differentiators. However, some users note that EveryAction's extensive functionality can lead to a steeper learning curve, potentially posing challenges for smaller organizations with limited resources. While EveryAction receives accolades for its comprehensiveness, some users point out areas for improvement. Several reviews mention occasional glitches and a desire for more advanced reporting capabilities. Additionally, the platform's pricing structure, often based on the size and complexity of an organization, can be a deterrent for smaller nonprofits with tighter budgets. Despite these drawbacks, EveryAction remains a popular choice among established nonprofits seeking a scalable and feature-rich fundraising solution. Its ability to centralize data, automate tasks, and provide insights into donor behavior makes it well-suited for organizations aiming to optimize their fundraising strategies and cultivate lasting donor relationships.

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Salsa Engage appears to be most suitable for small to medium-sized nonprofit organizations seeking an all-in-one solution for managing supporter engagement. The platform's user-friendly interface and comprehensive feature set make it accessible to users with varying levels of technical expertise, while its scalability allows it to grow alongside an organization's needs. Additionally, Salsa Engage's focus on advocacy and its integration with Salsa CRM make it a valuable tool for nonprofits that rely on grassroots mobilization and constituent relationship management. Salsa Engage stands out from its competitors due to its robust advocacy tools, which empower organizations to mobilize supporters and drive social change. Users appreciate the platform's ability to facilitate online petitions, targeted actions, and legislative tracking, enabling them to effectively engage with policymakers and advance their missions. For instance, one user highlighted the ease of creating advocacy campaigns and generating reports to track progress. However, some users noted that the platform's email marketing features could be enhanced with more advanced automation capabilities, such as triggered emails based on specific supporter actions. While Salsa Engage receives praise for its comprehensive functionality, some users mention that the platform's interface can feel overwhelming initially due to the abundance of features. The learning curve, however, is often outweighed by the platform's extensive capabilities and the availability of helpful resources, such as training materials and customer support. Users consistently commend Salsa Engage's customer support team for their responsiveness and willingness to assist with any challenges. In comparison to similar products, Salsa Engage offers a more extensive range of features, particularly in the areas of advocacy and online fundraising, making it a suitable choice for organizations seeking a holistic solution for supporter engagement.

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