GiveSmart vs EveryAction

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Our analysts compared GiveSmart vs EveryAction based on data from our 400+ point analysis of Fundraising Software, user reviews and our own crowdsourced data from our free software selection platform.

GiveSmart Software Tool

Product Basics

GiveSmart is an event fund gathering technology that offers customizable event size, mobile bidding, text-to-donate, enhanced dashboard and reporting, seating arrangement, and more. It provides silent item management for live auctions and intuitive designs for product descriptions and designs. Campaign creation and management, ticketing, mobile responsive sites, secure payment processing, and automated tax receipts and thank you notes are some of its inclusions.

Users can set up dedicated pages for special days like Giving Tuesdays, events, auctions, fundraising games and more. Some of its additional attributes are self-checkout, pledge collection, event registration, sponsorship recognition and live donation displays.

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EveryAction is a digital unified solution that assists in raising funds, handling internal operations and donor management. Users can build a highly engaged supporter base, gather and manage online donations, and send and respond to targeted emails and advocacy efforts. The built-in CRM includes segmentation, data management and reporting for easy administration. Other attributes include event management, direct messaging, social network integration, volunteer management, member activation, mobile contributions and more. Additionally, it supports state and federal PAC compliance.

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$1,195 Monthly
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$109/Feature, Monthly
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Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
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Videos
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Email
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FAQ
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Knowledge Base
24/7 Live Support
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Product Insights

  • Increased Revenue: GiveSmart provides tools like mobile bidding, online donation pages, and text-to-give that make it easier for donors to contribute, potentially leading to increased revenue for your nonprofit.
  • Improved Donor Engagement: Features like gamification, live event updates, and personalized communication options can help you create a more engaging experience for donors, fostering stronger relationships and encouraging repeat donations.
  • Streamlined Event Management: GiveSmart simplifies event planning and execution with tools for guest management, ticketing, seating arrangements, and real-time reporting, saving your team time and effort.
  • Enhanced Data Insights: The platform offers robust reporting and analytics capabilities, providing valuable insights into donor behavior, fundraising performance, and event effectiveness, enabling data-driven decision-making.
  • Reduced Administrative Burden: GiveSmart automates many manual tasks associated with fundraising, such as payment processing, receipt generation, and donor data management, freeing up your staff to focus on other priorities.
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  • Enhanced Donor Engagement: EveryAction provides tools to segment your audience, personalize communications, and automate outreach, fostering stronger relationships with donors and increasing their lifetime value.
  • Streamlined Fundraising Operations: The platform centralizes donor data, automates administrative tasks, and offers comprehensive reporting, freeing up your team to focus on strategic initiatives and donor cultivation.
  • Data-Driven Decision Making: EveryAction offers robust reporting and analytics tools, enabling you to track campaign performance, identify trends, and make data-informed decisions to optimize fundraising strategies.
  • Improved Online Fundraising: With integrated online donation processing, peer-to-peer fundraising tools, and customizable donation pages, EveryAction helps you expand your online reach and convert more supporters into donors.
  • Effective Advocacy and Outreach: EveryAction's advocacy tools facilitate targeted email campaigns, petition drives, and social media engagement, empowering you to mobilize supporters and amplify your organization's impact.
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  • Bidding Management: Send auction links via text so that supporters can browse and bid with a single click from anywhere and on any device. Manage auctions, track items and donors, process bids, and communicate with guests from a unified dashboard. Bidders can receive outbid notifications and self-checkout on any items won. 
  • Silent Auction: Host online silent auctions for existing and new donors. Leverage the item management module to procure and document items, letting donors submit images and descriptions directly through the website. Manage commodities, tax details, packages and bidding activities with an auction catalog. Admins can track campaign performance, access real-time insights, glean financial data and download revenue streams from the dashboard. 
  • Team Fundraising: Acquire new donors and engage existing ones by allowing supporters to create and share their campaigns for art competitions, sports events, marathons and more. 
    • Custom Pages: Create personalized pages by adding titles, goals, images, videos and content. 
    • Leaderboard: Compare, monitor, rank and share individual fundraisers’ performance with real-time updates. 
    • Social Sharing: Promote campaigns by sharing pages via Facebook, Twitter, LinkedIn and emails. 
  • Fundraising Management: Run multiple campaigns, manage annual fundraisers and facilitate online giving. 
    • Recurring Donations: Build a consistent income source through recurring giving, automatically initiating periodic withdrawals. 
    • Text-to-Donate: Dedicate specific keywords to different campaigns and receive donations via text. 
    • Organization Hub: Access and manage campaign data in a centralized hub, allowing admins to clone seasonal events for quick and efficient campaigns. 
    • Goal Meter: Displays campaign progress to keep supporters excited. 
  • Ticketing: Streamline ticketing processes by leveraging organized guest lists, information on unplanned guests, sales tracking, automatic donor registration, safe information storage and more through an intuitive ticket portal. Secure payment processes by including add-ons like valet parking, mulligans and raffle tickets post-purchase. Attendees can also purchase sponsorships, VIP packages and golf foursomes. 
  • Receipts: Optimize communications through automated tax receipts, donation letters and thank you notes, available via text or email. Provide auction, donor and ticket receipts post-purchase. 
  • Salesforce Integration: Gain a comprehensive view of donor activities, potential opportunities and more by syncing with Salesforce. Ensures secure transmission of data, including contacts, campaigns and payments. 
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  • Emails: Send personalized, targeted emails and track engagement with visual editing, A/B testing and other digital tools. 
    • One-Click Donations: Enable quick and easy donations by incorporating single-click URLs and credit card autofill in emails. 
    • Statistics: Gain valuable insights and monitor performance by tapping into a statistics dashboard and reporting modules. 
    • Templates: Design mobile-friendly, responsive templates by choosing from existing layouts. 
    • Personalized Content: Drive engagement using conditional content and segmented emails based on individuals’ donation history. 
    • Smartlinks: Incorporate hyperlinks and targeted donation amounts in emails and auto-fill the known portions in forms, such as name, city, zip code and more. 
    • Email Series: Send automated series to welcome new supporters, convert one-off donors to recurring ones, and re-engage inert subscribers. 
    • Multivariate Testing: Ensure email efficacy through A-J multivariate testing tools. 
  • Online Donation Management: Increase donations, boost conversions and optimize user experiences with a consolidated platform. 
    • Payments: Provides easy-to-give, flexible payment options via Paypal and Apple Pay. 
    • Forms: Create customizable and embeddable mobile-optimized, single and multi-step donation forms. 
    • Self-Service: Reduce staff workload by allowing donors to update contact and payment information, select communication preferences and set up recurring giving. 
  • Social Integrations: Increase outreach by leveraging connections with Facebook Ads and Facebook Ads Manager to deliver personalized Facebook ads to target segments and track ROI. Boost sign-up rates by providing sharing options on online forms. 
  • Grant Management: Oversee applications, identify potential funders, keep track of deadlines and analyze results. 
  • Online Advocacy: Send calls, petitions, emails, forms and tweets to link supporters to legislators. 
    • Single-Step Advocacy: Prompt supporters to message elected officials after they fill forms. If they refuse, the information is still stored. 
    • Multiple Campaigns: Initiate calls-to-action through emails, petitions, social media and calls. Embed forms on websites like WordPress, Drupal, Squarespace and more. 
    • Geopolitical Mapping: Match data against national voter files to generate district-based supporter databases. 
    • Social Advocacy: Generate public support for causes by sharing advocacy messages on social media. Use custom targeting to tweet at influential people like CEOs and officials. 
  • Reporting: Gain real-time data on supporters across multiple channels, segment details by timeframes and sources, and track critical metrics via snapshots and in-depth reports. Safely store, format and interpret data according to organizational needs. Track revenue from both online and offline campaigns and funds. 
  • Mobile Canvassing: Use MiniVan 8 to automatically send canvassers to nearby areas, dispatch lists to their phones and equip them with responsive scripts for confidence. Receive instant details of field activities and make real-time changes with MiniVan Manager. 
  • Dashboard: Glean yearly statistics on specific campaigns, track donation sizes and numbers per fundraiser, and attain valuable insights from the data collected. Use customizable analytics to visualize data and build charts using donor information, contribution summaries, online submissions and more. 
  • Native Integrations: Integrates with Google Analytics, Salesforce, Drupal, Catalist, TargetSmart and ActionKit. Extract research data, including income, number of workers, market influence on prospective funders by accessing integration with WealthEngine. 
  • Donor Management: Build consistent relationships through targeted messaging. Organizations can also plan, monitor and analyze the process of converting significant donors. 
  • PAC Compliance: File state and federal reports in e-filing states and manage multiple entities with specific requirements in a single database. Offers built-in modules like audit trails, error flags and restricted user access. 
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Product Ranking

#13

among all
Fundraising Software

#19

among all
Fundraising Software

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Analyst Rating Summary

74
87
67
90
67
100
25
50
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Fundraising Programs
Event Management
Payment Processing and Receipts
Donation Management
Mobile Capabilities
Data Hygiene
Marketing and Online Advocacy
Payment Processing and Receipts
Volunteer Management
Event Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

GiveSmart
EveryAction
+ Add Product + Add Product
Dashboard And Reporting Data Hygiene Document Management Donation Management Donor Management Event Management Fundraising Programs Marketing And Online Advocacy Mobile Capabilities Payment Processing And Receipts Platform Capabilities, Security And Compliances Volunteer Management 67 67 25 88 79 90 91 78 88 90 69 64 90 100 50 92 84 95 91 100 75 100 73 100 0 25 50 75 100
67%
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33%
92%
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8%
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80%
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89%
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11%
89%
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77%
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23%
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91%
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91%
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92%
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75%
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88%
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91%
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69%
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31%
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40%
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

45%
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55%
65%
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35%

User Sentiment Summary

Great User Sentiment 544 reviews
Excellent User Sentiment 536 reviews
89%
of users recommend this product

GiveSmart has a 'great' User Satisfaction Rating of 89% when considering 544 user reviews from 3 recognized software review sites.

91%
of users recommend this product

EveryAction has a 'excellent' User Satisfaction Rating of 91% when considering 536 user reviews from 4 recognized software review sites.

n/a
4.2 (8)
4.6 (156)
4.4 (224)
4.6 (204)
4.6 (116)
4.2 (184)
4.7 (188)

Awards

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SelectHub research analysts have evaluated EveryAction and concluded it deserves the award for the Best Overall Fundraising Software available today and earns best-in-class honors for Data Hygiene, Marketing and Online Advocacy, Payment Processing and Receipts and Volunteer Management. EveryAction stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

Analysts' Pick Award
User Favorite Award
Data Hygiene Award
Marketing and Online Advocacy Award
Payment Processing and Receipts Award
Volunteer Management Award

Synopsis of User Ratings and Reviews

Streamlined Donation Process: GiveSmart simplifies the donation experience for both one-time and recurring gifts, leading to increased donor participation and higher revenue generation. This user-friendly approach reduces friction in the giving process, encouraging more people to contribute to the cause.
Robust Event Management Tools: The platform offers comprehensive event management features, including ticketing, guest management, and auction tools. This allows nonprofits to efficiently plan and execute successful fundraising events, from small intimate gatherings to large-scale galas.
Real-Time Data and Reporting: GiveSmart provides real-time data and reporting capabilities, empowering organizations to track progress, measure campaign effectiveness, and make data-driven decisions. This level of insight helps optimize fundraising strategies and maximize impact.
Mobile-Friendly Interface: GiveSmart's mobile-friendly interface ensures accessibility and convenience for donors and administrators alike. Users can easily engage with the platform and manage their activities from their smartphones or tablets, enhancing overall user experience and engagement.
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Comprehensive Fundraising Tools: EveryAction provides a wide range of features that cater to various fundraising needs, including online donation processing, donor management, event management, and grant tracking. This comprehensive suite of tools allows organizations to streamline their fundraising operations and improve efficiency.
Customizable and Scalable: The platform is highly customizable, allowing organizations to tailor it to their specific requirements. Whether it's creating custom donation pages or designing complex workflows, EveryAction offers the flexibility to adapt to evolving needs. Additionally, the software is scalable, making it suitable for both small and large organizations.
Data-Driven Insights: EveryAction provides robust reporting and analytics capabilities, enabling organizations to gain valuable insights into their fundraising performance. Users can track key metrics, identify trends, and measure the effectiveness of their campaigns. These data-driven insights help organizations make informed decisions and optimize their fundraising strategies.
Integrations and Partnerships: EveryAction integrates with a wide range of third-party applications, such as payment processors, email marketing platforms, and social media platforms. These integrations enhance the functionality of the platform and allow organizations to connect with their supporters across multiple channels.
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Steep Learning Curve: GiveSmart's interface can be overwhelming for new users due to its extensive features and functionalities. Navigating through the various options and settings may require significant time investment and training, posing challenges for organizations with limited technical expertise or volunteer staff.
Customization Limitations: While GiveSmart offers some degree of customization, users have reported limitations in tailoring the platform to their specific branding and event needs. This can be a drawback for organizations seeking a highly personalized experience for their donors and supporters.
Pricing Structure: GiveSmart's pricing model, which often involves a percentage of funds raised in addition to subscription fees, can be a concern for smaller nonprofits or those with tight budgets. The costs can accumulate quickly, impacting the overall fundraising efficiency.
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Steep Learning Curve: Many users report EveryAction's interface can be overwhelming for new users due to its extensive features and complex navigation, leading to a longer onboarding process than anticipated.
Customization Challenges: Some users express frustration with limitations in customizing reports and dashboards to fit their specific needs, often requiring workarounds or compromises in data analysis.
Customer Support Concerns: A recurring theme in user feedback is the difficulty in reaching EveryAction's customer support promptly, with extended wait times and challenges in resolving technical issues efficiently.
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GiveSmart appears to be most suitable for small to medium-sized nonprofit organizations seeking an all-in-one fundraising solution. The platform's user-friendly interface and comprehensive feature set make it accessible to organizations with limited technical expertise or resources. GiveSmart's scalability allows it to grow alongside an organization's needs, making it a viable long-term solution. Additionally, the platform's focus on donor engagement and data-driven insights can empower organizations to cultivate stronger relationships with their supporters and optimize their fundraising strategies. Reviewers frequently highlight GiveSmart's user-friendly interface and intuitive design as a key strength. The platform's ease of use allows users with varying levels of technical proficiency to navigate and manage fundraising campaigns effectively. GiveSmart's comprehensive feature set, encompassing online giving, event management, donor management, and reporting tools, eliminates the need for multiple disparate systems, streamlining operations and reducing administrative burdens. This all-in-one approach simplifies the fundraising process and enhances efficiency for organizations. While GiveSmart receives praise for its user-friendliness and comprehensive features, some users note areas for improvement. Occasional technical glitches and limitations in customization options have been reported. Additionally, the platform's pricing structure, which is based on a percentage of funds raised, may present challenges for organizations with tight budgets or those seeking more predictable costs. These factors are important considerations for organizations evaluating GiveSmart as a potential fundraising solution. GiveSmart distinguishes itself from competitors through its emphasis on donor engagement and data-driven insights. The platform provides tools to personalize communications, track donor interactions, and analyze giving patterns. These features enable organizations to cultivate stronger relationships with their supporters and make data-informed decisions to optimize fundraising efforts. For instance, GiveSmart's robust reporting capabilities allow organizations to track the effectiveness of campaigns, identify trends, and measure progress towards fundraising goals. This data-driven approach empowers organizations to refine their strategies and maximize their impact.

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EveryAction has garnered a reputation as a robust fundraising software solution, particularly favored by larger nonprofit organizations with complex needs. Users frequently praise its comprehensive suite of features, encompassing donor management, online fundraising, advocacy tools, and event management. The platform's strength lies in its ability to streamline various fundraising processes, from donation processing and email marketing to volunteer management and grant tracking. This consolidation of tools eliminates the need for multiple, disparate systems, enhancing efficiency and providing a holistic view of fundraising efforts. Reviewers often compare EveryAction to Salesforce Nonprofit Cloud, citing EveryAction's more intuitive interface and nonprofit-specific focus as key differentiators. However, some users note that EveryAction's extensive functionality can lead to a steeper learning curve, potentially posing challenges for smaller organizations with limited resources. While EveryAction receives accolades for its comprehensiveness, some users point out areas for improvement. Several reviews mention occasional glitches and a desire for more advanced reporting capabilities. Additionally, the platform's pricing structure, often based on the size and complexity of an organization, can be a deterrent for smaller nonprofits with tighter budgets. Despite these drawbacks, EveryAction remains a popular choice among established nonprofits seeking a scalable and feature-rich fundraising solution. Its ability to centralize data, automate tasks, and provide insights into donor behavior makes it well-suited for organizations aiming to optimize their fundraising strategies and cultivate lasting donor relationships.

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