Little Green Light vs EveryAction

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Our analysts compared Little Green Light vs EveryAction based on data from our 400+ point analysis of Fundraising Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Little Green Light is a cloud-based all-in-one system that offers simplified data management, integrations and donor management that make it easy to process online donations. It provides monthly and annual subscriptions without hidden costs or restrictions on the number of users.

It simplifies nonprofit operations with basic and advanced features based on company requirements. It can be utilized by individuals or a team, with a user-friendly design that’s good for users without technical knowledge. The intuitive UI consolidates spreadsheets and allows data analysis.
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EveryAction is a digital unified solution that assists in raising funds, handling internal operations and donor management. Users can build a highly engaged supporter base, gather and manage online donations, and send and respond to targeted emails and advocacy efforts. The built-in CRM includes segmentation, data management and reporting for easy administration. Other attributes include event management, direct messaging, social network integration, volunteer management, member activation, mobile contributions and more. Additionally, it supports state and federal PAC compliance.

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$45 Monthly
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Tailored to your specific needs
$109/Feature, Monthly
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Tailored to your specific needs
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Product Assistance

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Knowledge Base
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Product Insights

  • Centralizes Data: Get a complete one-page profile along with history and member management, alumni management and volunteer management features. Organize tasks, reminders and calendar and manage contacts with footnotes for calls, meetings and emails. 
  • Enhances Productivity: Save time with automated monitoring and activity sharing. Generate personalized emails and customizable forms. Supports integrated mail merges, built-in integrations and online fundraising activities. 
  • Reports and Analysis: Offers robust custom reports and various tracking features such as gift tracking, goal tracking and pledge tracking along with powerful search filters. 
  • Maintains Security: Protect data privacy and prevent theft with bank-level, SSL encryption along with 99.95% of timely night back-ups. 
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  • Enhanced Donor Engagement: EveryAction provides tools to segment your audience, personalize communications, and automate outreach, fostering stronger relationships with donors and increasing their lifetime value.
  • Streamlined Fundraising Operations: The platform centralizes donor data, automates administrative tasks, and offers comprehensive reporting, freeing up your team to focus on strategic initiatives and donor cultivation.
  • Data-Driven Decision Making: EveryAction offers robust reporting and analytics tools, enabling you to track campaign performance, identify trends, and make data-informed decisions to optimize fundraising strategies.
  • Improved Online Fundraising: With integrated online donation processing, peer-to-peer fundraising tools, and customizable donation pages, EveryAction helps you expand your online reach and convert more supporters into donors.
  • Effective Advocacy and Outreach: EveryAction's advocacy tools facilitate targeted email campaigns, petition drives, and social media engagement, empowering you to mobilize supporters and amplify your organization's impact.
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  • Data Import and Export: Exhibits complete export capabilities and helps migrate data using a powerful import tool. Data can be grouped to send personalized messages and emails. 
  • Customizable Dashboard: Provides quick access to information such as fundraising tools, alerts and more. Allows creation of new fields, hiding system fields and enables custom settings. 
  • Constituent Management: Manages organizational supporters such as donors, volunteers and members. Track invites, attendees, donations and more, all from one place. 
  • List Creation and Management: Allows saving information into lists for mailing, reports and more. Alumni Management offers class lists, search and reporting. 
  • Built-in Custom Reporting: Extends report building functionalities with prebuilt or custom templates as needed. Offers data analytics with insight into opportunities, new donor prospects and more. 
  • Fundraising and Volunteer Management: Tracks all fundraising activities, such as donations and gifts. Also handles volunteer interests and hours served. 
  • Acknowledgment and Receipts: Produces thank you acknowledgments and receipts and track who receives them. 
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  • Emails: Send personalized, targeted emails and track engagement with visual editing, A/B testing and other digital tools. 
    • One-Click Donations: Enable quick and easy donations by incorporating single-click URLs and credit card autofill in emails. 
    • Statistics: Gain valuable insights and monitor performance by tapping into a statistics dashboard and reporting modules. 
    • Templates: Design mobile-friendly, responsive templates by choosing from existing layouts. 
    • Personalized Content: Drive engagement using conditional content and segmented emails based on individuals’ donation history. 
    • Smartlinks: Incorporate hyperlinks and targeted donation amounts in emails and auto-fill the known portions in forms, such as name, city, zip code and more. 
    • Email Series: Send automated series to welcome new supporters, convert one-off donors to recurring ones, and re-engage inert subscribers. 
    • Multivariate Testing: Ensure email efficacy through A-J multivariate testing tools. 
  • Online Donation Management: Increase donations, boost conversions and optimize user experiences with a consolidated platform. 
    • Payments: Provides easy-to-give, flexible payment options via Paypal and Apple Pay. 
    • Forms: Create customizable and embeddable mobile-optimized, single and multi-step donation forms. 
    • Self-Service: Reduce staff workload by allowing donors to update contact and payment information, select communication preferences and set up recurring giving. 
  • Social Integrations: Increase outreach by leveraging connections with Facebook Ads and Facebook Ads Manager to deliver personalized Facebook ads to target segments and track ROI. Boost sign-up rates by providing sharing options on online forms. 
  • Grant Management: Oversee applications, identify potential funders, keep track of deadlines and analyze results. 
  • Online Advocacy: Send calls, petitions, emails, forms and tweets to link supporters to legislators. 
    • Single-Step Advocacy: Prompt supporters to message elected officials after they fill forms. If they refuse, the information is still stored. 
    • Multiple Campaigns: Initiate calls-to-action through emails, petitions, social media and calls. Embed forms on websites like WordPress, Drupal, Squarespace and more. 
    • Geopolitical Mapping: Match data against national voter files to generate district-based supporter databases. 
    • Social Advocacy: Generate public support for causes by sharing advocacy messages on social media. Use custom targeting to tweet at influential people like CEOs and officials. 
  • Reporting: Gain real-time data on supporters across multiple channels, segment details by timeframes and sources, and track critical metrics via snapshots and in-depth reports. Safely store, format and interpret data according to organizational needs. Track revenue from both online and offline campaigns and funds. 
  • Mobile Canvassing: Use MiniVan 8 to automatically send canvassers to nearby areas, dispatch lists to their phones and equip them with responsive scripts for confidence. Receive instant details of field activities and make real-time changes with MiniVan Manager. 
  • Dashboard: Glean yearly statistics on specific campaigns, track donation sizes and numbers per fundraiser, and attain valuable insights from the data collected. Use customizable analytics to visualize data and build charts using donor information, contribution summaries, online submissions and more. 
  • Native Integrations: Integrates with Google Analytics, Salesforce, Drupal, Catalist, TargetSmart and ActionKit. Extract research data, including income, number of workers, market influence on prospective funders by accessing integration with WealthEngine. 
  • Donor Management: Build consistent relationships through targeted messaging. Organizations can also plan, monitor and analyze the process of converting significant donors. 
  • PAC Compliance: File state and federal reports in e-filing states and manage multiple entities with specific requirements in a single database. Offers built-in modules like audit trails, error flags and restricted user access. 
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Product Ranking

#3

among all
Fundraising Software

#19

among all
Fundraising Software

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Analyst Rating Summary

70
87
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90
42
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50
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Donation Management
Integrations and Extensibility
Data Hygiene
Marketing and Online Advocacy
Payment Processing and Receipts
Volunteer Management
Event Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Little Green Light
EveryAction
+ Add Product + Add Product
Dashboard And Reporting Data Hygiene Document Management Donation Management Donor Management Event Management Fundraising Programs Marketing And Online Advocacy Mobile Capabilities Payment Processing And Receipts Platform Capabilities, Security And Compliances Volunteer Management 83 42 50 100 84 70 62 37 63 68 57 57 90 100 50 92 84 95 91 100 75 100 73 100 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

80%
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User Sentiment Summary

Excellent User Sentiment 392 reviews
Excellent User Sentiment 536 reviews
93%
of users recommend this product

Little Green Light has a 'excellent' User Satisfaction Rating of 93% when considering 392 user reviews from 4 recognized software review sites.

91%
of users recommend this product

EveryAction has a 'excellent' User Satisfaction Rating of 91% when considering 536 user reviews from 4 recognized software review sites.

4.5 (12)
4.2 (8)
4.4 (60)
4.4 (224)
4.7 (295)
4.6 (116)
4.4 (25)
4.7 (188)

Awards

Little Green Light stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

SelectHub research analysts have evaluated EveryAction and concluded it deserves the award for the Best Overall Fundraising Software available today and earns best-in-class honors for Data Hygiene, Marketing and Online Advocacy, Payment Processing and Receipts and Volunteer Management. EveryAction stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

Analysts' Pick Award
User Favorite Award
Data Hygiene Award
Marketing and Online Advocacy Award
Payment Processing and Receipts Award
Volunteer Management Award

Synopsis of User Ratings and Reviews

Customizable Interface: Users appreciate the ability to tailor the Little Green Light interface to their specific needs, including custom fields, filters, and reports. This flexibility allows organizations to track the data most relevant to their mission and workflows.
Comprehensive Donor Management: Little Green Light offers robust tools for managing donor information, including contact details, donation history, and communication preferences. The software facilitates segmentation and targeting, enabling personalized outreach and engagement strategies.
Grant Tracking and Management: Little Green Light simplifies the grant management process by providing tools for tracking deadlines, reporting requirements, and awarded funds. This feature streamlines grantseeking and stewardship activities for nonprofits.
Streamlined Donation Processing: The platform integrates with various payment processors, enabling secure and efficient online donation processing. Little Green Light also supports recurring donations, tribute gifts, and other giving options, enhancing fundraising efforts.
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Comprehensive Fundraising Tools: EveryAction provides a wide range of features that cater to various fundraising needs, including online donation processing, donor management, event management, and grant tracking. This comprehensive suite of tools allows organizations to streamline their fundraising operations and improve efficiency.
Customizable and Scalable: The platform is highly customizable, allowing organizations to tailor it to their specific requirements. Whether it's creating custom donation pages or designing complex workflows, EveryAction offers the flexibility to adapt to evolving needs. Additionally, the software is scalable, making it suitable for both small and large organizations.
Data-Driven Insights: EveryAction provides robust reporting and analytics capabilities, enabling organizations to gain valuable insights into their fundraising performance. Users can track key metrics, identify trends, and measure the effectiveness of their campaigns. These data-driven insights help organizations make informed decisions and optimize their fundraising strategies.
Integrations and Partnerships: EveryAction integrates with a wide range of third-party applications, such as payment processors, email marketing platforms, and social media platforms. These integrations enhance the functionality of the platform and allow organizations to connect with their supporters across multiple channels.
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Limited Reporting Functionality: Users frequently express frustration with the reporting capabilities, finding them to lack the depth and flexibility needed for comprehensive data analysis. For instance, generating custom reports or performing complex data manipulation can be cumbersome.
Steep Learning Curve: The software's interface and workflows can be challenging for new users to grasp, leading to a prolonged onboarding process and potential inefficiencies. Mastering the intricacies of Little Green Light often requires significant time investment and training.
Integrations and Add-Ons: While Little Green Light offers some integrations, users often find the selection to be limited, especially compared to other fundraising platforms. This can hinder connectivity with essential tools and services, creating data silos and manual workarounds.
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Steep Learning Curve: Many users report EveryAction's interface can be overwhelming for new users due to its extensive features and complex navigation, leading to a longer onboarding process than anticipated.
Customization Challenges: Some users express frustration with limitations in customizing reports and dashboards to fit their specific needs, often requiring workarounds or compromises in data analysis.
Customer Support Concerns: A recurring theme in user feedback is the difficulty in reaching EveryAction's customer support promptly, with extended wait times and challenges in resolving technical issues efficiently.
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Little Green Light is most suitable for small to medium-sized nonprofit organizations seeking a comprehensive and user-friendly fundraising and donor management solution. The software's affordability, coupled with its robust features, makes it an attractive option for organizations with limited budgets and resources. Additionally, Little Green Light's emphasis on customer support and its active user community provide valuable assistance and guidance to users, ensuring a smooth and successful experience. The software's scalability allows it to grow alongside an organization, making it a long-term investment that can adapt to evolving needs. Users frequently highlight Little Green Light's exceptional customer support as a key differentiator. The company's responsive and knowledgeable support team is readily available to assist users with any questions or issues they may encounter. This level of support is particularly beneficial for organizations with limited technical expertise or those transitioning from other donor management systems. Users also appreciate Little Green Light's active user community, which provides a platform for sharing best practices, troubleshooting problems, and connecting with other nonprofit professionals. While Little Green Light offers a wide range of features, some users note that the software's reporting capabilities could be more extensive. Users desire more advanced reporting options and customization features to gain deeper insights into their data. Additionally, some users mention that the software's interface, while generally user-friendly, could benefit from a more modern and intuitive design. Despite these minor drawbacks, Little Green Light remains a popular choice among nonprofits due to its affordability, comprehensive features, and exceptional customer support. Little Green Light stands out from its competitors by offering a unique combination of affordability, comprehensive features, and exceptional customer support. Compared to other donor management systems, Little Green Light provides a more cost-effective solution without compromising on essential features. The software includes tools for managing donations, tracking donors, creating reports, and automating tasks, all within an intuitive and user-friendly interface. This balance of affordability and functionality makes Little Green Light an attractive option for organizations seeking a comprehensive yet budget-friendly solution.

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EveryAction has garnered a reputation as a robust fundraising software solution, particularly favored by larger nonprofit organizations with complex needs. Users frequently praise its comprehensive suite of features, encompassing donor management, online fundraising, advocacy tools, and event management. The platform's strength lies in its ability to streamline various fundraising processes, from donation processing and email marketing to volunteer management and grant tracking. This consolidation of tools eliminates the need for multiple, disparate systems, enhancing efficiency and providing a holistic view of fundraising efforts. Reviewers often compare EveryAction to Salesforce Nonprofit Cloud, citing EveryAction's more intuitive interface and nonprofit-specific focus as key differentiators. However, some users note that EveryAction's extensive functionality can lead to a steeper learning curve, potentially posing challenges for smaller organizations with limited resources. While EveryAction receives accolades for its comprehensiveness, some users point out areas for improvement. Several reviews mention occasional glitches and a desire for more advanced reporting capabilities. Additionally, the platform's pricing structure, often based on the size and complexity of an organization, can be a deterrent for smaller nonprofits with tighter budgets. Despite these drawbacks, EveryAction remains a popular choice among established nonprofits seeking a scalable and feature-rich fundraising solution. Its ability to centralize data, automate tasks, and provide insights into donor behavior makes it well-suited for organizations aiming to optimize their fundraising strategies and cultivate lasting donor relationships.

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