Intercom vs HubSpot Service Hub

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Our analysts compared Intercom vs HubSpot Service Hub based on data from our 400+ point analysis of Help Desk Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Intercom is a conversational platform that personalizes messaging throughout the customer journey using customer, company and behavioral data. It offers chatbots, marketing campaigns, self-service functions, proactive tours and more. Collaborative inboxes, reporting and automated workflows help users interact with customers across all channels.

It integrates with out-of-the-box modules to automate actions and sync data and allows users to build their setups based on business needs. Businesses can see who uses their products and communicate with customers via targeted, behavior-driven emails and in-app messages.
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HubSpot Service Hub, a cloud-based help desk software, centralizes customer support, automates processes, and provides comprehensive analytics. It is designed for businesses of all sizes, particularly those seeking an integrated customer relationship management (CRM) solution.

Key benefits include automated ticket routing, knowledge base creation, live chat and email support, and reporting and analytics. Popular features include ticket tracking, customizable dashboards, and integrations with third-party apps. HubSpot Service Hub consistently receives positive user reviews, highlighting its ease of use, comprehensive functionality, and ability to streamline customer support operations.

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$39/Seat, Monthly
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Tailored to your specific needs
$90/Seat, Monthly
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Tailored to your specific needs
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Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Customize Bots: Build code-free bots that automatically triage conversations, initiate contact using advanced targeting and engage high-intent leads. 
  • Reply Faster: Apply macros or pre-written responses to maintain a consistent support experience even when live agents are unavailable. Automate repetitive actions, like tagging, assigning and updating tickets, across multiple conversations at once. 
  • Market Effectively: Engage potential leads with personalized messages to support the sales process and improve branding in real time. 
  • Enhance Support: Use the Conversational Support Starter Kit to learn how to combine proactive self-serve, AI-powered and human support to resolve customer issues at scale. 
  • Integrate Easily: Connect with tools like Marketo, Shopify and Stripe to enhance data interoperability and automate workflows. 
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  • Personalized Customer Resolutions: Get all service channels and data together on one CRM-powered platform to retain, onboard, support and grow the customer base. Improve CRM and satisfaction rates at every stage.  
  • Flexible Customer Service: Expand team’s capacity through self-service and automation. Eliminate time-consuming and manual processes and allow the team to focus on solving issues and problems. Empower agents to enhance and personalize interactions with customers and build long-term relations.  
  • Save Time: Don’t waste time on data entry and focus on helping customers solve problems. Add routing to tickets and prioritize critical issues first in help desk ticketing. 
  • Faster Resolution: Allow customers to help themselves and reduce the number of support requests by accessing the knowledge base. Convert frequently raised issues and asked questions into a searchable library of videos, articles and documentation so clients can explore them first before reaching agents.  
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  • Mobile Carousels: Manage communication with a customizable, code-free interface on a single or multiple screens. Request device permissions, add deep links, send dynamic carousel messages, open URLs, start conversations in the messenger and give users the option to chat with support. 
  • Team Messaging: Organize and respond to conversations on web, mobile and email and social channels from a central location. Create separate inboxes for support and sales, set permissions and use notes to collaborate on difficult questions.  
  • Product Tours: Create customizable interactive guides to orient new customers and explain products.  
  • Series Visual Campaign Builder: Use a drag-and-drop visual campaign builder to create behavior-based customer messaging campaigns. Send in-app and in-product messages and make feature announcements. Adjust paths for wait time, message type and unique tags. 
  • Conversational Support: Manage, route and prioritize conversations. Automate answers to common questions with the Resolution Bot. Customize user experience with intelligent chatbots based on customer behavior. 
  • Customer Data: Track unique business and customer data, like business type, location, pricing plan, product type and spend. Integrate data from a tech stack to personalize interactions and keep information up to date.
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  • Live Chat: Help customers on websites in real-time by routing them automatically to the right people on the services team. Build better relationships through detailed and contextual conversations. 
  • Customer Portal: Empower clients to gain ownership over experiences with a safe and secure portal. Keep ticket conversations going with agents and customers to resolve issues faster. 
  • VOIP Calling: Call customers directly from the service hub platform to HubSpot's VoIP software. Take advantage of crystal-clear call quality along with analytics and call logging. 
  • Video Messaging: Build stronger relationships with customers through video chats. Create personalized videos to help customers and seamlessly add them to emails or tickets.  
  • Shared Inbox: Connect team live chat, email, Facebook Messenger and more to a single, universal inbox, so everyone has visibility to reply to and manage conversations in one place. 
  • Team Management: Keep the team productive and organized by ensuring every user has access to suitable applications and assets. Quickly manage and view agent status, permissions and availability across the group. 
  • CRM Integration: Get the required context to help customers succeed. Track client interactions and details automatically with business in a single source accessible to the entire team. 
  • Customer Feedback Surveys: Deploy NPS, CES, CSAT and custom surveys to get a pulse on customer needs and happiness and gather feedback to build better experiences. 
  • Conversation Intelligence: Capture details from every call automatically and analyze team performance and productivity. Unlock coaching and learning opportunities with AI-powered insights. 
  • Forecasting: Make more data-driven decisions with comprehensive forecasts. Create pipelines to monitor upgrades and renewals and better visualize projected performance. 
  • Contact Scoring: Assign scores to contacts to prioritize outreach and track customer health. Use scores to trigger automation, segment lists and more. 
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Product Ranking

#6

among all
Help Desk Software

#66

among all
Help Desk Software

Find out who the leaders are

Analyst Rating Summary

83
83
58
92
76
60
100
100
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Dashboards and Reporting
Email Management
Integrations and Extensibility
Platform Capabilities
Dashboards and Reporting
Email Management
Integrations and Extensibility
Agent Productivity
Live Chat Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Intercom
HubSpot Service Hub
+ Add Product + Add Product
Agent Productivity Call Center Management Dashboards And Reporting Email Management Live Chat Management Mobile Capabilities Platform Capabilities Team Collaboration Ticket Management 58 76 100 98 81 80 85 80 70 92 60 100 100 89 83 79 79 79 0 25 50 75 100
50%
0%
50%
83%
0%
17%
50%
0%
50%
25%
0%
75%
100%
0%
0%
100%
0%
0%
100%
0%
0%
100%
0%
0%
73%
0%
27%
82%
0%
18%
80%
0%
20%
80%
0%
20%
83%
0%
17%
75%
0%
25%
50%
17%
33%
67%
0%
33%
71%
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29%
71%
12%
17%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

89%
0%
11%
100%
0%
0%
78%
0%
22%
67%
0%
33%

User Sentiment Summary

Great User Sentiment 3224 reviews
Great User Sentiment 870 reviews
89%
of users recommend this product

Intercom has a 'great' User Satisfaction Rating of 89% when considering 3224 user reviews from 6 recognized software review sites.

88%
of users recommend this product

HubSpot Service Hub has a 'great' User Satisfaction Rating of 88% when considering 870 user reviews from 3 recognized software review sites.

5.0 (19)
n/a
4.4 (1333)
4.4 (734)
4.52 (859)
n/a
4.5 (754)
4.4 (119)
4.4 (147)
n/a
4.2 (112)
4.4 (17)

Awards

SelectHub research analysts have evaluated Intercom and concluded it earns best-in-class honors for Dashboards and Reporting.

Dashboards and Reporting Award

SelectHub research analysts have evaluated HubSpot Service Hub and concluded it earns best-in-class honors for Dashboards and Reporting, Email Management and Integrations and Extensibility.

Dashboards and Reporting Award
Email Management Award
Integrations and Extensibility Award

Synopsis of User Ratings and Reviews

Usability: The platform is easy to use, straightforward and intuitive, according to 94% of users who commented on this aspect.
Customer Support: According to 74% of users who mentioned this, support reps are knowledgeable and helpful.
Training: Of the total users who commented on this feature, 90% liked the onboarding resources, training guides and simplicity of navigation.
Communication: 90% of users who commented on this appreciated being able to answer a high volume of questions, customize bots, automate responses and organize conversations.
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Seamless CRM Integration: HubSpot Service Hub effortlessly integrates with HubSpot's CRM, providing a comprehensive view of customer interactions and enabling seamless ticket management.
Automated Workflows: The software automates routine tasks such as ticket assignment, email notifications, and follow-ups, freeing up agents to focus on complex issues.
Knowledge Base Functionality: HubSpot Service Hub includes a built-in knowledge base, allowing businesses to create and manage self-service resources for customers, reducing the number of support tickets.
Conversational Ticketing: Agents can communicate with customers directly through email, live chat, and social media, providing a more personalized and efficient support experience.
Reporting and Analytics: HubSpot Service Hub provides robust reporting and analytics capabilities, enabling businesses to track key metrics, identify areas for improvement, and measure the effectiveness of their support operations.
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Value for Money: The pricing is hard to understand and skews expensive, according to 100% of users who mentioned this.
Reporting: According to 67% of users who reviewed this feature, internal reports are limited and inaccurate.
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Lack of Customization: Users have limited options for customizing the interface, workflows, and reporting capabilities to meet their specific needs.
Integration Challenges: HubSpot Service Hub can be challenging to integrate with other business systems, leading to data silos and inefficiencies.
Limited Reporting Capabilities: Users have expressed concerns about the lack of robust reporting features, making it difficult to track and analyze key performance metrics.
Steep Learning Curve: The platform can be complex to navigate and requires a significant investment in training for users to become proficient.
Pricing Concerns: Some users have reported that HubSpot Service Hub's pricing plans can be expensive for small businesses or those with limited budgets.
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Intercom offers a comprehensive platform to manage communications and increase engagement, via chatbots, product tours, email campaigns, automated answers and more. Based on user reviews, the product offers an intuitive interface, excellent customer support and useful onboarding resources. Users appreciated that they can customize automated tasks and in-app messages. Many reviewers also liked that they can assign conversations, use add-ons, send emails, send attachments and handle all customer outreach from a single platform. However, some users mentioned that the product is expensive and has limited reporting capabilities. All things considered, Intercom is a great solution for businesses in need of a complete communications platform.

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HubSpot Service Hub continues to be a popular help desk software, with many users praising its ease of use, comprehensive features, and strong customer support. However, some users have noted that the software can be expensive and may not be the best fit for small businesses with limited budgets. HubSpot Service Hub's strengths include its user-friendly interface, which makes it easy for even non-technical users to navigate and use. The software also offers a wide range of features, including ticketing, live chat, knowledge base, and reporting. HubSpot Service Hub's customer support is also highly rated by users, with many praising the team's responsiveness and helpfulness. One of the main weaknesses of HubSpot Service Hub is its cost. The software is more expensive than some of its competitors, and this can be a deterrent for small businesses with limited budgets. Additionally, some users have noted that the software can be complex to set up and configure, which can be a challenge for businesses with limited IT resources. HubSpot Service Hub differentiates itself from other help desk software products by its focus on customer relationship management (CRM). The software integrates with HubSpot's CRM, which allows businesses to track customer interactions across all channels, including sales, marketing, and support. This can be a valuable feature for businesses that want to get a complete view of their customers and provide a more personalized experience. HubSpot Service Hub is most suited for businesses that are looking for a comprehensive help desk software solution that integrates with their CRM. The software is also a good fit for businesses that are looking for a user-friendly and easy-to-use solution. However, businesses with limited budgets may want to consider other options, as HubSpot Service Hub can be expensive.

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