Zendesk vs HubSpot Service Hub

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Our analysts compared Zendesk vs HubSpot Service Hub based on data from our 400+ point analysis of Help Desk Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Zendesk For Service is a scalable platform offering streamlined customer and sales support. Agents can resolve problems efficiently, and track and prioritize support tickets. Omnichannel support allows users to centralize customer interactions across phone, chat, email and more. Its built-in intelligent routing reduces resolution time by automating ticketing queues and ensuring an appropriate customer-to-agent fit.

Customizable, shareable and pre-built dashboards help users gain actionable insights through real-time data. Teams can leverage the integrated knowledge base management tools to empower customers to resolve issues by themselves. AI-powered bots optimize engagement by providing 24/7 support, answering FAQs, collecting information, delivering chat transcripts and auto-filling ticket fields. Its other offerings include a self-service portal, reporting and analytics, an IT service desk and more.

To explore other popular solutions offered by Zendesk, visit our Zendesk company page.

Pros
  • Easy to use
  • Scalable
  • Multi-channel
  • Integrations
  • Customization
Cons
  • Costly
  • Limited reporting
  • Learning curve
  • Collaboration limitations
  • Integrations limitations
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HubSpot Service Hub, a cloud-based help desk software, centralizes customer support, automates processes, and provides comprehensive analytics. It is designed for businesses of all sizes, particularly those seeking an integrated customer relationship management (CRM) solution.

Key benefits include automated ticket routing, knowledge base creation, live chat and email support, and reporting and analytics. Popular features include ticket tracking, customizable dashboards, and integrations with third-party apps. HubSpot Service Hub consistently receives positive user reviews, highlighting its ease of use, comprehensive functionality, and ability to streamline customer support operations.

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$55/User, Monthly
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$90/Seat, Monthly
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Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Unified Workspace: Get a coherent workspace experience with a digital contextual interface. Get benefits when agents work in shifts. Pass around tickets and work orders get passed around within the team. 
  • Omnichannel Support: Bridge support and service teams with customers across multiple modules. Get omnichannel support embedded in the product’s context-preserving workspace. Continue conversations with customers regardless of the channel and resolve issues without losing context. 
  • Better Support From Anywhere: Offer 24/7 support with AI-powered chatbots that help customers answer common queries without agent intervention. 
  • Enhanced Agent Productivity: Route tickets according to agent availability, capacity, priority and skill to ensure better resolution times. Rank agents based on performance and gamify work to further encourage productivity 
  • Better Reporting: Custom dashboards enable better data visualization and performance tracking. Track a range of different KPIs through custom and pre-built reports. Schedule automated reports at regular intervals to keep track of KPIs.
  • Improved Security and Compliance: Encrypt communication data between customers and support agents using industry best practices. GDPR compliance, HTTPS security and Transport Layer Security (TLS) keep private data secure.
  • Streamlined Workflows: Leverage AI to automate and enhance operations through tools like AI-based ticket routing, ticket sentiment analysis and automated response suggestions. 
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  • Personalized Customer Resolutions: Get all service channels and data together on one CRM-powered platform to retain, onboard, support and grow the customer base. Improve CRM and satisfaction rates at every stage.  
  • Flexible Customer Service: Expand team’s capacity through self-service and automation. Eliminate time-consuming and manual processes and allow the team to focus on solving issues and problems. Empower agents to enhance and personalize interactions with customers and build long-term relations.  
  • Save Time: Don’t waste time on data entry and focus on helping customers solve problems. Add routing to tickets and prioritize critical issues first in help desk ticketing. 
  • Faster Resolution: Allow customers to help themselves and reduce the number of support requests by accessing the knowledge base. Convert frequently raised issues and asked questions into a searchable library of videos, articles and documentation so clients can explore them first before reaching agents.  
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  • Ticketing System: Offer high-quality customer support across various channels with pre-built dashboards, automation, customer ticket fields and dynamic forms. Avoid misplacing tickets, produce faster resolution and boost the bandwidth via robust tools such as CSAT ratings, routing, service-level agreements and time tracking. 
  • Omnichannel Support: Offer quick and seamless customer support through multiple channels including email, phone, chat, customized chatbots, a website, WhatsApp, messaging, Facebook and Twitter to ensure faster resolutions 
  • Messaging and Live Chat: Engage in long-term, personalized conversations with customers to deliver instant support without any repetitions. Help customers get instant answers via bots and integrated programs with the ability to turn to a live agent whenever needed. 
  • Help Center: Give customers access to knowledge base articles and automated suggestion pop-ups to enable a streamlined and efficient self-service. Convert essential issues in the community into resolvable tickets and update reusable content from help centers and articles through content blocks. 
  • Voice Support: Deliver instant support to customers with a cloud-based voice solution, plug into 90+ telephone providers. Extend voice capabilities with services including redaction, quality assurance and advanced call transcriptions. 
  • Community Forums: Create a platform for customers to collaborate, provide feedback, review the product, and answer other user’s questions. Help them reach out for the most relevant services. 
  • Reporting and Analytics: Analyze how customers use websites, products, services and various support channels. Determine ways to improve the experience by getting instant access to insights and identifying problem areas via customizable, pre-built dashboards. 
  • Knowledge Base: Help customers get to know the services and products better by creating easy-to-read articles with rich formatting and translations to 40+ languages for a localized customer experience. 
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  • Live Chat: Help customers on websites in real-time by routing them automatically to the right people on the services team. Build better relationships through detailed and contextual conversations. 
  • Customer Portal: Empower clients to gain ownership over experiences with a safe and secure portal. Keep ticket conversations going with agents and customers to resolve issues faster. 
  • VOIP Calling: Call customers directly from the service hub platform to HubSpot's VoIP software. Take advantage of crystal-clear call quality along with analytics and call logging. 
  • Video Messaging: Build stronger relationships with customers through video chats. Create personalized videos to help customers and seamlessly add them to emails or tickets.  
  • Shared Inbox: Connect team live chat, email, Facebook Messenger and more to a single, universal inbox, so everyone has visibility to reply to and manage conversations in one place. 
  • Team Management: Keep the team productive and organized by ensuring every user has access to suitable applications and assets. Quickly manage and view agent status, permissions and availability across the group. 
  • CRM Integration: Get the required context to help customers succeed. Track client interactions and details automatically with business in a single source accessible to the entire team. 
  • Customer Feedback Surveys: Deploy NPS, CES, CSAT and custom surveys to get a pulse on customer needs and happiness and gather feedback to build better experiences. 
  • Conversation Intelligence: Capture details from every call automatically and analyze team performance and productivity. Unlock coaching and learning opportunities with AI-powered insights. 
  • Forecasting: Make more data-driven decisions with comprehensive forecasts. Create pipelines to monitor upgrades and renewals and better visualize projected performance. 
  • Contact Scoring: Assign scores to contacts to prioritize outreach and track customer health. Use scores to trigger automation, segment lists and more. 
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Product Ranking

#3

among all
Help Desk Software

#66

among all
Help Desk Software

Find out who the leaders are

Analyst Rating Summary

91
83
92
92
87
60
100
100
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Dashboards and Reporting
Platform Security
Integrations and Extensibility
Ticket Management
Platform Capabilities
Dashboards and Reporting
Email Management
Integrations and Extensibility
Agent Productivity
Live Chat Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Zendesk
HubSpot Service Hub
+ Add Product + Add Product
Agent Productivity Call Center Management Dashboards And Reporting Email Management Live Chat Management Mobile Capabilities Platform Capabilities Team Collaboration Ticket Management 92 87 100 92 74 81 93 85 95 92 60 100 100 89 83 79 79 79 0 25 50 75 100
83%
0%
17%
83%
0%
17%
83%
0%
17%
25%
0%
75%
100%
0%
0%
100%
0%
0%
86%
0%
14%
100%
0%
0%
73%
0%
27%
82%
0%
18%
80%
0%
20%
80%
0%
20%
83%
8%
9%
75%
0%
25%
67%
0%
33%
67%
0%
33%
88%
6%
6%
71%
12%
17%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

95%
0%
5%
100%
0%
0%
100%
0%
0%
67%
0%
33%

User Sentiment Summary

Great User Sentiment 5221 reviews
Great User Sentiment 870 reviews
86%
of users recommend this product

Zendesk has a 'great' User Satisfaction Rating of 86% when considering 5221 user reviews from 5 recognized software review sites.

88%
of users recommend this product

HubSpot Service Hub has a 'great' User Satisfaction Rating of 88% when considering 870 user reviews from 3 recognized software review sites.

5.0 (32)
n/a
4.2 (2286)
4.4 (734)
4.4 (2528)
n/a
n/a
4.4 (119)
4.3 (51)
n/a
3.9 (324)
4.4 (17)

Awards

SelectHub research analysts have evaluated Zendesk and concluded it deserves the award for the Best Overall Help Desk Software available today and earns best-in-class honors for Dashboards and Reporting and Platform Security.

Analysts' Pick Award
Dashboards and Reporting Award
Platform Security Award

SelectHub research analysts have evaluated HubSpot Service Hub and concluded it earns best-in-class honors for Dashboards and Reporting, Email Management and Integrations and Extensibility.

Dashboards and Reporting Award
Email Management Award
Integrations and Extensibility Award

Synopsis of User Ratings and Reviews

Ticket Management: 83% of users who talked about Zendesk’s ticket management features had a positive experience and praised the platform.
Ease of Use: 64% of users who talked about their onboarding and general experience using the platform said Zendesk was easy to use and learn.
Integrations: 57% of reviewers who mentioned integrations were happy with the range and variety of integrations available.
Knowledge Management: 83% of users who mentioned using the knowledge management and help center tools said they had a positive experience.
Collaboration: 92% of users who talked about Zendesk’s collaboration tools said that the platform made external and internal collaboration and communication easier.
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Seamless CRM Integration: HubSpot Service Hub effortlessly integrates with HubSpot's CRM, providing a comprehensive view of customer interactions and enabling seamless ticket management.
Automated Workflows: The software automates routine tasks such as ticket assignment, email notifications, and follow-ups, freeing up agents to focus on complex issues.
Knowledge Base Functionality: HubSpot Service Hub includes a built-in knowledge base, allowing businesses to create and manage self-service resources for customers, reducing the number of support tickets.
Conversational Ticketing: Agents can communicate with customers directly through email, live chat, and social media, providing a more personalized and efficient support experience.
Reporting and Analytics: HubSpot Service Hub provides robust reporting and analytics capabilities, enabling businesses to track key metrics, identify areas for improvement, and measure the effectiveness of their support operations.
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Reporting: 55% of users who talked about the platform’s reporting and analytics tools complained about the lack of advanced reporting tools, especially on cheaper plans.
Customer Support: 70% of users who talked about contacting Zendesk customer service expressed dissatisfaction with their experience.
Cost: 100% of users who talked about pricing said that the cost of the platform was quite high for small businesses and businesses in developing countries.
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Lack of Customization: Users have limited options for customizing the interface, workflows, and reporting capabilities to meet their specific needs.
Integration Challenges: HubSpot Service Hub can be challenging to integrate with other business systems, leading to data silos and inefficiencies.
Limited Reporting Capabilities: Users have expressed concerns about the lack of robust reporting features, making it difficult to track and analyze key performance metrics.
Steep Learning Curve: The platform can be complex to navigate and requires a significant investment in training for users to become proficient.
Pricing Concerns: Some users have reported that HubSpot Service Hub's pricing plans can be expensive for small businesses or those with limited budgets.
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Zendesk For Service offers streamlined tools for businesses of all sizes. It excels in features like ticket management, collaboration and knowledge management. Its interface is easy to use and understand, and there are plenty of onboarding resources for new users. The platform also offers numerous integrations with programs like CRM systems, project management tools and collaboration tools like Slack.While users praised the comprehensive features and level of customization offered by the platform, they also said that this can make the learning curve steeper. Some customers were also disappointed by the lack of advanced reporting tools, the unresponsiveness of customer support and high cost for small businesses. All in all, Zendesk is a scalable and feature-rich solution for businesses looking for an efficient ticketing and support tool.

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HubSpot Service Hub continues to be a popular help desk software, with many users praising its ease of use, comprehensive features, and strong customer support. However, some users have noted that the software can be expensive and may not be the best fit for small businesses with limited budgets. HubSpot Service Hub's strengths include its user-friendly interface, which makes it easy for even non-technical users to navigate and use. The software also offers a wide range of features, including ticketing, live chat, knowledge base, and reporting. HubSpot Service Hub's customer support is also highly rated by users, with many praising the team's responsiveness and helpfulness. One of the main weaknesses of HubSpot Service Hub is its cost. The software is more expensive than some of its competitors, and this can be a deterrent for small businesses with limited budgets. Additionally, some users have noted that the software can be complex to set up and configure, which can be a challenge for businesses with limited IT resources. HubSpot Service Hub differentiates itself from other help desk software products by its focus on customer relationship management (CRM). The software integrates with HubSpot's CRM, which allows businesses to track customer interactions across all channels, including sales, marketing, and support. This can be a valuable feature for businesses that want to get a complete view of their customers and provide a more personalized experience. HubSpot Service Hub is most suited for businesses that are looking for a comprehensive help desk software solution that integrates with their CRM. The software is also a good fit for businesses that are looking for a user-friendly and easy-to-use solution. However, businesses with limited budgets may want to consider other options, as HubSpot Service Hub can be expensive.

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