Zendesk vs Intercom

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Our analysts compared Zendesk vs Intercom based on data from our 400+ point analysis of Help Desk Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Zendesk For Service is a scalable platform offering streamlined customer and sales support. Agents can resolve problems efficiently, and track and prioritize support tickets. Omnichannel support allows users to centralize customer interactions across phone, chat, email and more. Its built-in intelligent routing reduces resolution time by automating ticketing queues and ensuring an appropriate customer-to-agent fit.

Customizable, shareable and pre-built dashboards help users gain actionable insights through real-time data. Teams can leverage the integrated knowledge base management tools to empower customers to resolve issues by themselves. AI-powered bots optimize engagement by providing 24/7 support, answering FAQs, collecting information, delivering chat transcripts and auto-filling ticket fields. Its other offerings include a self-service portal, reporting and analytics, an IT service desk and more.

To explore other popular solutions offered by Zendesk, visit our Zendesk company page.

Pros
  • Easy to use
  • Scalable
  • Multi-channel
  • Integrations
  • Customization
Cons
  • Costly
  • Limited reporting
  • Learning curve
  • Collaboration limitations
  • Integrations limitations
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Intercom is a conversational platform that personalizes messaging throughout the customer journey using customer, company and behavioral data. It offers chatbots, marketing campaigns, self-service functions, proactive tours and more. Collaborative inboxes, reporting and automated workflows help users interact with customers across all channels.

It integrates with out-of-the-box modules to automate actions and sync data and allows users to build their setups based on business needs. Businesses can see who uses their products and communicate with customers via targeted, behavior-driven emails and in-app messages.
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$55/User, Monthly
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$39/Seat, Monthly
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Tailored to your specific needs
Small 
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Medium 
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Large 
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Small 
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Medium 
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Large 
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Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Unified Workspace: Get a coherent workspace experience with a digital contextual interface. Get benefits when agents work in shifts. Pass around tickets and work orders get passed around within the team. 
  • Omnichannel Support: Bridge support and service teams with customers across multiple modules. Get omnichannel support embedded in the product’s context-preserving workspace. Continue conversations with customers regardless of the channel and resolve issues without losing context. 
  • Better Support From Anywhere: Offer 24/7 support with AI-powered chatbots that help customers answer common queries without agent intervention. 
  • Enhanced Agent Productivity: Route tickets according to agent availability, capacity, priority and skill to ensure better resolution times. Rank agents based on performance and gamify work to further encourage productivity 
  • Better Reporting: Custom dashboards enable better data visualization and performance tracking. Track a range of different KPIs through custom and pre-built reports. Schedule automated reports at regular intervals to keep track of KPIs.
  • Improved Security and Compliance: Encrypt communication data between customers and support agents using industry best practices. GDPR compliance, HTTPS security and Transport Layer Security (TLS) keep private data secure.
  • Streamlined Workflows: Leverage AI to automate and enhance operations through tools like AI-based ticket routing, ticket sentiment analysis and automated response suggestions. 
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  • Customize Bots: Build code-free bots that automatically triage conversations, initiate contact using advanced targeting and engage high-intent leads. 
  • Reply Faster: Apply macros or pre-written responses to maintain a consistent support experience even when live agents are unavailable. Automate repetitive actions, like tagging, assigning and updating tickets, across multiple conversations at once. 
  • Market Effectively: Engage potential leads with personalized messages to support the sales process and improve branding in real time. 
  • Enhance Support: Use the Conversational Support Starter Kit to learn how to combine proactive self-serve, AI-powered and human support to resolve customer issues at scale. 
  • Integrate Easily: Connect with tools like Marketo, Shopify and Stripe to enhance data interoperability and automate workflows. 
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  • Ticketing System: Offer high-quality customer support across various channels with pre-built dashboards, automation, customer ticket fields and dynamic forms. Avoid misplacing tickets, produce faster resolution and boost the bandwidth via robust tools such as CSAT ratings, routing, service-level agreements and time tracking. 
  • Omnichannel Support: Offer quick and seamless customer support through multiple channels including email, phone, chat, customized chatbots, a website, WhatsApp, messaging, Facebook and Twitter to ensure faster resolutions 
  • Messaging and Live Chat: Engage in long-term, personalized conversations with customers to deliver instant support without any repetitions. Help customers get instant answers via bots and integrated programs with the ability to turn to a live agent whenever needed. 
  • Help Center: Give customers access to knowledge base articles and automated suggestion pop-ups to enable a streamlined and efficient self-service. Convert essential issues in the community into resolvable tickets and update reusable content from help centers and articles through content blocks. 
  • Voice Support: Deliver instant support to customers with a cloud-based voice solution, plug into 90+ telephone providers. Extend voice capabilities with services including redaction, quality assurance and advanced call transcriptions. 
  • Community Forums: Create a platform for customers to collaborate, provide feedback, review the product, and answer other user’s questions. Help them reach out for the most relevant services. 
  • Reporting and Analytics: Analyze how customers use websites, products, services and various support channels. Determine ways to improve the experience by getting instant access to insights and identifying problem areas via customizable, pre-built dashboards. 
  • Knowledge Base: Help customers get to know the services and products better by creating easy-to-read articles with rich formatting and translations to 40+ languages for a localized customer experience. 
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  • Mobile Carousels: Manage communication with a customizable, code-free interface on a single or multiple screens. Request device permissions, add deep links, send dynamic carousel messages, open URLs, start conversations in the messenger and give users the option to chat with support. 
  • Team Messaging: Organize and respond to conversations on web, mobile and email and social channels from a central location. Create separate inboxes for support and sales, set permissions and use notes to collaborate on difficult questions.  
  • Product Tours: Create customizable interactive guides to orient new customers and explain products.  
  • Series Visual Campaign Builder: Use a drag-and-drop visual campaign builder to create behavior-based customer messaging campaigns. Send in-app and in-product messages and make feature announcements. Adjust paths for wait time, message type and unique tags. 
  • Conversational Support: Manage, route and prioritize conversations. Automate answers to common questions with the Resolution Bot. Customize user experience with intelligent chatbots based on customer behavior. 
  • Customer Data: Track unique business and customer data, like business type, location, pricing plan, product type and spend. Integrate data from a tech stack to personalize interactions and keep information up to date.
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Product Ranking

#3

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Help Desk Software

#6

among all
Help Desk Software

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Analyst Rating Summary

91
83
92
58
87
76
100
100
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Dashboards and Reporting
Platform Security
Integrations and Extensibility
Ticket Management
Platform Capabilities
Dashboards and Reporting
Email Management
Integrations and Extensibility
Platform Capabilities

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Zendesk
Intercom
+ Add Product + Add Product
Agent Productivity Call Center Management Dashboards And Reporting Email Management Live Chat Management Mobile Capabilities Platform Capabilities Team Collaboration Ticket Management 92 87 100 92 74 81 93 85 95 58 76 100 98 81 80 85 80 70 0 25 50 75 100
83%
0%
17%
50%
0%
50%
83%
0%
17%
50%
0%
50%
100%
0%
0%
100%
0%
0%
86%
0%
14%
100%
0%
0%
73%
0%
27%
73%
0%
27%
80%
0%
20%
80%
0%
20%
83%
8%
9%
83%
0%
17%
67%
0%
33%
50%
17%
33%
88%
6%
6%
71%
0%
29%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

95%
0%
5%
89%
0%
11%
100%
0%
0%
78%
0%
22%

User Sentiment Summary

Great User Sentiment 5221 reviews
Great User Sentiment 3224 reviews
86%
of users recommend this product

Zendesk has a 'great' User Satisfaction Rating of 86% when considering 5221 user reviews from 5 recognized software review sites.

89%
of users recommend this product

Intercom has a 'great' User Satisfaction Rating of 89% when considering 3224 user reviews from 6 recognized software review sites.

5.0 (32)
5.0 (19)
4.2 (2286)
4.4 (1333)
n/a
4.52 (859)
4.4 (2528)
n/a
n/a
4.5 (754)
4.3 (51)
4.4 (147)
3.9 (324)
4.2 (112)

Awards

SelectHub research analysts have evaluated Zendesk and concluded it deserves the award for the Best Overall Help Desk Software available today and earns best-in-class honors for Dashboards and Reporting and Platform Security.

Analysts' Pick Award
Dashboards and Reporting Award
Platform Security Award

SelectHub research analysts have evaluated Intercom and concluded it earns best-in-class honors for Dashboards and Reporting.

Dashboards and Reporting Award

Synopsis of User Ratings and Reviews

Ticket Management: 83% of users who talked about Zendesk’s ticket management features had a positive experience and praised the platform.
Ease of Use: 64% of users who talked about their onboarding and general experience using the platform said Zendesk was easy to use and learn.
Integrations: 57% of reviewers who mentioned integrations were happy with the range and variety of integrations available.
Knowledge Management: 83% of users who mentioned using the knowledge management and help center tools said they had a positive experience.
Collaboration: 92% of users who talked about Zendesk’s collaboration tools said that the platform made external and internal collaboration and communication easier.
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Usability: The platform is easy to use, straightforward and intuitive, according to 94% of users who commented on this aspect.
Customer Support: According to 74% of users who mentioned this, support reps are knowledgeable and helpful.
Training: Of the total users who commented on this feature, 90% liked the onboarding resources, training guides and simplicity of navigation.
Communication: 90% of users who commented on this appreciated being able to answer a high volume of questions, customize bots, automate responses and organize conversations.
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Reporting: 55% of users who talked about the platform’s reporting and analytics tools complained about the lack of advanced reporting tools, especially on cheaper plans.
Customer Support: 70% of users who talked about contacting Zendesk customer service expressed dissatisfaction with their experience.
Cost: 100% of users who talked about pricing said that the cost of the platform was quite high for small businesses and businesses in developing countries.
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Value for Money: The pricing is hard to understand and skews expensive, according to 100% of users who mentioned this.
Reporting: According to 67% of users who reviewed this feature, internal reports are limited and inaccurate.
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Zendesk For Service offers streamlined tools for businesses of all sizes. It excels in features like ticket management, collaboration and knowledge management. Its interface is easy to use and understand, and there are plenty of onboarding resources for new users. The platform also offers numerous integrations with programs like CRM systems, project management tools and collaboration tools like Slack.While users praised the comprehensive features and level of customization offered by the platform, they also said that this can make the learning curve steeper. Some customers were also disappointed by the lack of advanced reporting tools, the unresponsiveness of customer support and high cost for small businesses. All in all, Zendesk is a scalable and feature-rich solution for businesses looking for an efficient ticketing and support tool.

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Intercom offers a comprehensive platform to manage communications and increase engagement, via chatbots, product tours, email campaigns, automated answers and more. Based on user reviews, the product offers an intuitive interface, excellent customer support and useful onboarding resources. Users appreciated that they can customize automated tasks and in-app messages. Many reviewers also liked that they can assign conversations, use add-ons, send emails, send attachments and handle all customer outreach from a single platform. However, some users mentioned that the product is expensive and has limited reporting capabilities. All things considered, Intercom is a great solution for businesses in need of a complete communications platform.

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Screenshots

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