EZLynx vs Better Agency

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Our analysts compared EZLynx vs Better Agency based on data from our 400+ point analysis of Insurance Software, user reviews and our own crowdsourced data from our free software selection platform.

EZLynx Software Tool
Better Agency Software Tool

Product Basics

EZLynx is an innovative platform to improve operational efficiency and streamline agency workflows. Its integrated comparative rater and agency management library manages the entire customer lifecycle. Its real-time comparative quoting module provides automated home and auto rate quotes, consumer follow-ups, generation of shortened forms with incomplete or pre-filled data, enhanced quoting and Facebook quoting. It stores all enterprise data centrally in one cloud-based environment to provide security and encourage global data sharing. Its intuitive dashboard improves stakeholder engagement and data visualization through automated reporting.

Users can map organizational hierarchies, improve customer experiences and generate intuitive rates with automated commission processing. It stores policy statements and other documentation to monitor agency performance and develop remediation measures.
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Better Agency offers a comprehensive software solution designed to streamline insurance management tasks, making it particularly well-suited for independent insurance agencies. The platform excels in automating workflows, managing client relationships, and tracking policy renewals, which significantly enhances operational efficiency. Users appreciate its intuitive interface and robust CRM capabilities, which facilitate seamless communication and follow-ups with clients.

One of the standout features is its ability to integrate with various insurance carriers, providing real-time updates and simplifying policy management. The software also includes tools for marketing automation, allowing agencies to run targeted campaigns effortlessly. Pricing typically falls within a mid-range bracket, often structured on a per-user, per-month basis, making it accessible for small to medium-sized agencies.

Compared to similar products, Better Agency is praised for its user-friendly design and comprehensive feature set, which many users find superior in terms of ease of use and functionality. The platform's ability to centralize multiple aspects of insurance management into one cohesive system is a significant benefit, reducing the need for multiple disparate tools.

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Android
Chromebook
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Android
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Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
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Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
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Knowledge Base
24/7 Live Support

Product Insights

  • Connect to Maximum Carriers: Provide clients with the most accurate rates by connecting to 330+ carriers across the country. 
  • Simplify Quoting: Streamline the quoting process by recycling prospect information to pre-fill forms and fetch carrier data. 
  • Improve Client Retention: Run reports to identify and deliver targeted communications to leads and existing clients. 
  • Eliminate Errors and Omissions: Protect agents and clients from accidental mistakes by maintaining an automated electronic record of all activities. 
  • Access Best Marketing Strategies: Provides professional guidance, expert digital strategy meetings, inbound marketing promotion and website designing options. Get listed easily in local business directories. 
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  • Increased Efficiency: Automate routine tasks such as policy renewals and claims processing, freeing up time for more strategic activities.
  • Enhanced Customer Experience: Provide personalized service with automated follow-ups and reminders, ensuring clients feel valued and informed.
  • Improved Accuracy: Reduce human error by automating data entry and policy management, ensuring information is always up-to-date and correct.
  • Streamlined Communication: Centralize client communications in one platform, making it easier to track interactions and respond promptly.
  • Data-Driven Insights: Utilize built-in analytics to gain insights into client behavior and policy performance, helping to make informed business decisions.
  • Regulatory Compliance: Ensure adherence to industry regulations with automated compliance checks and documentation management.
  • Scalability: Easily scale operations as your business grows without the need for significant additional resources or manual processes.
  • Cost Savings: Reduce operational costs by minimizing manual labor and improving process efficiencies, leading to better profit margins.
  • Enhanced Collaboration: Foster better teamwork with shared access to client information and task management features, ensuring everyone is on the same page.
  • Client Retention: Increase client loyalty with timely and relevant communications, reducing churn and enhancing long-term relationships.
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  • Rating Engine: Provide clients with real-time multi-carrier quotes for home or auto policies. Quote rates, issue policies and store ACORD forms with the intuitive dashboard. Pull vehicle and driver records to pre-fill carrier-specific forms. Capture and share carrier defaults and pre-set coverage scenarios via built-in templates. Automatically calculate premiums, validate addresses and check for missing data and discrepancies. 
    • Graph View: Use color-coded graph views to compare home and auto policy results. Automatically combine the same carrier results into a single bar. 
    • Applicant / Co-Applicant Switch: Easily swap applicant and co-applicant positions to submit a new quote. 
  • Management System: Streamline agency and workflow management with a centralized repository for customer’s quotes, documents and policies. Streamline the renewal process with automated client information updates and policy synchronization. Directly convert the agency’s data to the new platform to accelerate time to market. 
    • Performance Metrics: Collate information from the rating engine and management system modules to receive intelligent insights via email reports. 
    • Policy Comparison: Compare expired and renewed policies side-by-side. Explain the latest premiums and coverages for both commercial and personal lines. 
    • Accounting: Manage all financial transactions with direct billing support. Process commissions faster with graduated commission structure, commission downloads, split-commission tracking, percentage rules and more. 
    • Certificates and Forms: Store ACORD forms, policy downloads and e-signatures in client-specific electronic files. Use client information to create new certificates or renew existing ones. 
    • Document Storage: Centrally store client-related documents such as emails, certificates, forms, policies and more. Search for specific documents using custom data fields and upload files using the drag-and-drop function. Connect policies to associated clients. 
    • Document Signing: Streamline policy processing with secure electronic signatures. 
  • Agency Websites: Optimize an existing website or create a new one that includes the latest search engine algorithms. Increase the agency’s local reach and brand awareness with integrated editing, hosting, development and content services. Seamlessly integrate consumer quoting and client center modules into the website while keeping it mobile-friendly. Access website statistics during quarterly reviews. 
  • Consumer Quoting: Allow potential clients to get rate quotes directly from the website. Implement optimized, industry-specific web forms to provide multiple quotes instantaneously. Use vehicle and license data to autofill available information for faster quoting. 
    • Automated Contact: Automatically follow up on potential clients with incomplete quoting processes. Provide a secure link to access all relevant information and finish the process. 
    • Agent Options: Use online customer data to contact them directly with quotes. Get email reminders to follow up on quotation requests. 
    • Capture Leads: Capture leads through the agency website and reach them with purpose-built email marketing campaigns. 
    • Tracking Analytics: Record key analytics and analyze consumer quote traffic to improve the agency’s marketing and lead campaigns. 
  • Communication Center: Simplify client communication and outreach with targeted drip marketing campaigns, email campaigns, attachments and postal mail. 
  • Client Center: Provide clients with 24/7 access to the agency via the self-service portal. Safeguard client personal information with secure and unique login credentials. Agents can directly share policy documents and update client data at regular intervals. 
  • Integrations: Supports integration with a wide range of third-party applications, including QuickBooks, Microsoft 365, Netstar, CoreLogic, EverQuote and more. The API-based architecture provides in-house tools such as Data Bridge, Live Rating and Policy Management. 
  • Mobile App: Provides global access to client data and policy information with the mobile application. 
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  • Automated Workflows: Streamline your agency's operations with customizable workflows that automate routine tasks, such as follow-ups and policy renewals.
  • Integrated CRM: Manage client relationships effectively with a built-in CRM that tracks interactions, stores client information, and provides insights for better service.
  • Policy Management: Easily handle policy details, endorsements, and renewals with a centralized system that keeps all information accessible and up-to-date.
  • Sales Pipeline: Monitor and manage your sales process with a visual pipeline that helps you track leads, opportunities, and conversions.
  • Email Marketing: Create and send targeted email campaigns directly from the platform, leveraging client data to personalize communications.
  • Reporting and Analytics: Gain actionable insights with comprehensive reports and analytics that cover sales performance, client retention, and more.
  • Task Management: Assign and track tasks within your team to ensure accountability and timely completion of important activities.
  • Client Portal: Provide clients with a secure portal where they can access their policy information, request changes, and communicate with your agency.
  • Document Storage: Store and organize important documents in a centralized location, making it easy to retrieve and share files when needed.
  • Quoting Tools: Generate accurate quotes quickly with integrated tools that pull data from multiple carriers and present options to clients.
  • Commission Tracking: Keep track of commissions earned by agents, ensuring transparency and accuracy in compensation.
  • Mobile Access: Access the platform from any device with a mobile-friendly interface, allowing you to manage your agency on the go.
  • Integration with Carriers: Seamlessly connect with insurance carriers to streamline policy management and reduce manual data entry.
  • Client Communication: Utilize built-in communication tools to send texts, emails, and make calls directly from the platform, ensuring consistent client engagement.
  • Lead Management: Capture and nurture leads with tools designed to help you convert prospects into clients efficiently.
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Product Ranking

#1

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Insurance Software

#17

among all
Insurance Software

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User Sentiment Summary

Good User Sentiment 143 reviews
Great User Sentiment 22 reviews
75%
of users recommend this product

EZLynx has a 'good' User Satisfaction Rating of 75% when considering 143 user reviews from 3 recognized software review sites.

86%
of users recommend this product

Better Agency has a 'great' User Satisfaction Rating of 86% when considering 22 user reviews from 2 recognized software review sites.

4.0 (25)
n/a
3.77 (64)
4.27 (11)
3.6 (54)
4.3 (11)

Synopsis of User Ratings and Reviews

Functionality: The platform has superb functionalities, especially for carrier connectivity, according to 96% of users mentioning this aspect.
Ease of Use: According to 68% of users who reviewed this element, the software has a simple UI and is easy to navigate.
Integrations: 67% of users who mentioned this aspect said the platform has good integration options.
Performance: 79% of users who reviewed performance said the system runs smoothly with frequent updates.
Cost: According to 80% of users who reviewed cost, the software has competitive pricing.
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Easy-to-Use Interface: Many users praise Better Agency's intuitive platform, finding it simple to navigate and manage their insurance policies. They appreciate the clear layout and straightforward design, making it easy to find the information they need quickly.
Excellent Customer Support: Users consistently highlight the responsiveness and helpfulness of Better Agency's customer support team. They appreciate the prompt assistance they receive when they have questions or need help with their policies.
Competitive Pricing: Users often mention that Better Agency offers competitive rates compared to other insurance providers. They find the value for money to be excellent, especially when considering the features and services included.
Comprehensive Coverage Options: Better Agency provides a wide range of insurance options to suit various needs. Users appreciate the ability to find the right coverage for their specific circumstances, whether it's for their home, car, or business.
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Training: The system has a steep learning curve and lacks enough training material, according to 83% of reviewers mentioning this element.
Service and Support: According to 91% of users who reviewed this aspect, the vendor has terrible customer service.
Implementation: 100% of users who mentioned this element said the implementation process is considerably long.
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Limited Customization: Some users have reported that Better Agency's platform lacks the flexibility to tailor policies to specific needs, which can be frustrating for businesses with unique insurance requirements.
Customer Support Issues: Several users have expressed dissatisfaction with the responsiveness and helpfulness of Better Agency's customer support team, particularly when dealing with complex insurance inquiries or technical problems.
Integration Challenges: Integrating Better Agency with existing business systems can be a challenge for some users, leading to data inconsistencies and workflow disruptions.
Lack of Transparency: Some users have found it difficult to understand the pricing structure and policy details, leading to confusion and potential overspending.
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EZLynx provides both independent agents and agencies with a single platform to manage all insurance requirements, including comparative rating, eSignatures, accounting, quoting, online marketing and more. The system is reasonably priced, integrates with many third-party apps and connects to a vast number of carriers. Performance is good with regular updates, making it a go-to option in this category. However, vendor support is notoriously poor, with complaints of long response times and indifferent personnel. Implementation is long, and the system is difficult to learn. But if you are under a strict budget and willing to overcome these obstacles, EZLynx is a strong contender in terms of cost and performance.

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User reviews of Better Agency over the past year present a mixed bag. While Better Agency is praised for its user-friendly interface and straightforward setup process, which allows agencies to get up and running quickly, users have expressed concerns about limitations in the software's functionality. For example, some users have reported difficulties with integrating Better Agency with certain third-party applications, which can be a significant drawback for agencies that rely on multiple software solutions. Additionally, while Better Agency offers basic reporting features, some users have noted that these features are not as robust as those offered by competitors, making it challenging to gain in-depth insights into agency performance. Overall, Better Agency may be best suited for smaller agencies or those new to agency management software who prioritize ease of use and a quick setup. However, larger agencies or those with more complex needs may find that Better Agency lacks the comprehensive functionality and advanced features necessary to effectively manage their operations.

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