Brightspace vs Thinkific

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Our analysts compared Brightspace vs Thinkific based on data from our 400+ point analysis of LMS Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Brightspace is a cloud-based LMS that supports personalized learning for educational institutions, corporations, healthcare institutions, nonprofits and more. For K-12 schools, it offers blended and virtual learning options, along with tools for professional learning. For companies, it provides an engaging learning platform to train employees, customers and partners.


Key features include tools for tailored learning experiences, intelligent agents, analytics for tracking progress, course authoring and a gradebook with a mastery view. You can choose from flexible options to build and curate content, and use its mobile-friendly design for on-the-go learning.

Users praise Brightspace for its extensive features, user-friendly interface and proactive support. A large number of reviews mention its exceptional implementation and onboarding process, praising the responsiveness and speed of the support team. While the majority of users are impressed by the solution’s capabilities, some mentioned that it may have a learning curve for new users.

The exact pricing of the solution isn’t mentioned online. For accurate pricing details based on the size and requirements of your institution, you can contact the vendor for a custom quote.

On the bright side, you can access the 30-day free trial to get hands-on experience with the platform. It includes a variety of pre-loaded courses to explore and a sandbox area where you can experiment with creating your own course.

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Thinkific is a software platform that creates, sells, markets and delivers online courses. It enables people to learn online and turn unique skills and expertise into a sustainable business. Users can quickly customize an online class’s look, feel, and functionality and create content that aligns with a company, brand and vision with the system’s App Store. Some of the content includes PDF, audio, files HTML, quizzes, surveys and resources such as Articulate, Storyline and Typeform.

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Mobile
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Product Assistance

Documentation
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Live Online
Videos
Webinars
Documentation
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Videos
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Email
Phone
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FAQ
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Knowledge Base
24/7 Live Support
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Product Insights

  • Revolutionizes Learning with AI: D2L Lumi uses AI to simplify tasks for both teachers and admins in Brightspace. It can automatically generate practice questions and custom learning paths for students, speeding up course setup. For learners, Lumi provides personalized feedback and helps with note-taking, making learning more efficient and boosting training outcomes.
  • Digitizes Courses: Brightspace’s Content Experience platform makes it easy to build interactive courses with videos, images and even external tools like Google Drive and OneDrive. Pre-made templates simplify course design, and tools like Video Note come with automatic captions, ensuring accessibility for learners with special needs.
  • Facilitates Performance Review With Grading Tools: Based on our data, Brightspace scores 93 for the Assessments module. Its Gradebook and Mastery View make it easy to grade and track student progress in one place. With the Creator+ add-on, AI helps you by automatically generating quizzes and practice questions, saving you time. Advanced Analytics give you clear insights into student engagement and performance, so you can quickly spot who may need extra support and adjust your teaching to fit their needs.
  • Improves Decision-Making: With predictive models, you can actually forecast how learners will perform and fill in any knowledge gaps with personalized learning paths. Plus, real-time reports and visualizations give you a clear view of how effective your courses are and how engaged learners are.
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  • Easy to Set Up: Get complete control of content and data and make decisions about online course business based on what’s best for the brands and audiences. Customize every platform part to match the brand and continue to scale without missing a beat. 
  • Bonus Resources: Access premium training templates, programs and unique opportunities after subscribing to the Basic or Pro plan. 
  • Expert Advice: Get in-depth guidance on finding the most suitable course topic, pricing, creating content, marketing and selling. Access content and training from industry leaders in the online education business. Sell online courses at a professional level and ensure more students get success during the learning experience. 
  • Quick and Effective: Explore downloadable guides, templates and use the swipe copy capability to take all the guesswork out of structuring and launching new online courses. 
  • Convenient: Review workshops and summit replays and watch videos of industry experts as per convenience to level up online education business. 
  • More Secure: Take advantage of reliable, 24/7 monitoring and safe cloud hosting with SSL certificates. 
  • Exclusive Opportunities: Get unique discounts and offers on popular content creation tools and stand unique among competitors. 
  • Flexible: Sell knowledge in bundles, standalone courses, memberships and digital downloads. 
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  • Roles and Permissions: Create, define, modify and delete user roles, and assign permissions to control access to features like creating discussions or editing navigation bars. Apply roles to users for specific org units to determine their access levels, and use cascading roles to extend permissions to all subordinate org units for easier management.
  • Calendar: Display all upcoming events to learners in one central location. Post essential dates like project deadlines, office hours, in-class events and more on the calendar.
  • Assignments: Create and edit assignments using the Assignments tool, track submission times and review work directly. Associate assignments with rubrics and competencies, and return them with grades and feedback. Organize them into categories, and set restrictions by date, group membership or special access.
  • Mobile App: Use the Brightspace Pulse mobile app to let learners access course calendars, assignments, grades and announcements from one place. Send real-time alerts for cancellations, room changes, and new content or grades. Allow them to view schedules and weekly tasks with built-in visualization tools to track what’s due today, this week and later.
  • Portfolio: Use the Portfolio tool to help learners capture and showcase their learning journey. Create and update digital portfolios to track progress over time. Use the app to collect evidence, record audio and video reflections, and document achievements.
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  • Live Lessons and Cohorts: Deliver world-class learning experience on live, blended or on-demand classes. 
  • Assessments and Certificates: Gain access to a wide range of engagement surveys, comprehensive quizzes, assignments, exams and certificates that offer a premium learning experience. 
  • Progress Tracking: Track student progress through in-depth reporting and provide certificates to validate their efforts. 
  • Drag-and-Drop Website Builder: Create a customized school or storefront or to display class and course value and advantages.
  • E-Commerce: Accept payments in more than 100 countries with NIL transaction fees. 
  • Website Themes: Rest easy with beautiful and easy-to-use website themes and advanced customizations and deliver a professional look to the website without the extra cost. 
  • Connect Tools: Add professional and personalized domain to the website, mailing lists or CRM. 
  • Academy: Access premium webinars and courses curated by industry experts who help in taking courses to the next level. 
  • A Community of Experts: Share inspiration and strategy with a community of more than 50,000 course creators and get ideas to make the product more comprehensive and effective. 
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Product Ranking

#11

among all
LMS Software

#57

among all
LMS Software

Find out who the leaders are

Analyst Rating Summary

82
69
43
7
93
70
100
58
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Collaboration
Compliance
Learning Delivery
Reporting and Dashboard
Assessments
eCommerce
Platform Capabilities
Content and Course Management
Mobile Capabilities

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Brightspace
Thinkific
+ Add Product + Add Product
AI-based Capabilities Assessments Collaboration Compliance Content And Course Management ECommerce Learning Delivery Mobile Capabilities Platform Capabilities Reporting And Dashboard User Management And Gamification 43 93 100 100 86 92 100 87 93 100 81 7 70 58 0 93 100 67 87 98 77 77 0 25 50 75 100
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57%
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100%
90%
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10%
70%
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30%
100%
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0%
33%
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67%
100%
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100%
87%
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87%
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80%
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100%
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38%
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62%
88%
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12%
88%
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93%
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93%
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80%
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82%
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18%
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36%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

71%
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29%
57%
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43%

User Sentiment Summary

Great User Sentiment 911 reviews
Excellent User Sentiment 491 reviews
87%
of users recommend this product

Brightspace has a 'great' User Satisfaction Rating of 87% when considering 911 user reviews from 4 recognized software review sites.

91%
of users recommend this product

Thinkific has a 'excellent' User Satisfaction Rating of 91% when considering 491 user reviews from 4 recognized software review sites.

4.4 (598)
4.7 (171)
n/a
4.49 (155)
4.3 (217)
4.6 (133)
4.1 (18)
n/a
4.4 (78)
4.2 (32)

Awards

SelectHub research analysts have evaluated Brightspace and concluded it earns best-in-class honors for Assessments, Compliance and Learning Delivery.

Assessments Award
Compliance Award
Learning Delivery Award

Thinkific stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Comprehensive Feature Set: Brightspace gets major props for its "all-in-one" feature set that includes tools for creating and managing courses, delivering content in various formats (videos, quizzes, documents) and promoting collaboration. Users appreciate its support for different instructional approaches, whether it's entirely online, blended or traditional classroom settings.
User-Friendly Interface: The platform's interface is generally described as clean and intuitive, which is crucial for both instructors and students. This minimizes the learning curve, allowing users to focus on teaching and learning rather than navigating a complex system.
Customization: Institutions and instructors like the ability to tailor the platform to their branding and specific needs. This includes customizing themes, layouts and navigation.
Analytics and Reporting: Brightspace provides detailed analytics and reporting tools that allow instructors to track student progress, identify areas where students might be struggling and measure the effectiveness of their teaching methods.
Accessibility: Brightspace is built with accessibility in mind, complying with standards like WCAG 2.1, Section 508 and EN 301 549. Features like screen reader compatibility, keyboard navigation and alternative text for images ensure that all learners, including those with disabilities, have equal access to educational content.
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Ease of Use: Thinkific is known for its user-friendly interface and intuitive design, making it easy for both course creators and students to navigate the platform and manage their learning experience.
Customization Options: The platform offers a wide range of customization options, allowing course creators to tailor their courses to their specific branding and style preferences. This includes the ability to customize the look and feel of the course, as well as the content and structure.
Marketing and Sales Tools: Thinkific provides built-in marketing and sales tools to help course creators promote their courses and reach a wider audience. These tools include features such as email marketing, coupons and discounts, and affiliate marketing.
Community and Support: Thinkific has a strong community of users and offers excellent customer support. Course creators can connect with other users, share ideas, and get help from the Thinkific team.
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Learning Curve: While the interface is generally user-friendly, some users, especially those new to Brightspace or transitioning from another LMS, may find the initial setup and learning process to be challenging.
Limited Customization in Certain Areas: Although Brightspace offers extensive customization in many areas, some users have reported limitations in specific areas, such as fine-grained control over page layouts and graphics.
Cost: Depending on your organization's size and requirements, the cost of Brightspace can be a significant factor. Additional costs for add-ons or premium features can further increase the overall investment.
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Limited Course Design Options: Thinkific's course builder might feel restrictive for users who want to create highly customized learning experiences. The platform's strengths lie in delivering content in a straightforward manner, but it may lack the flexibility needed for intricate branching scenarios or complex gamification elements.
Marketing and Sales Features: While Thinkific provides basic marketing tools, users seeking advanced features like sophisticated email marketing automation or intricate sales funnels might find the platform's capabilities somewhat limited. Integrating third-party tools can address this, but it may introduce additional complexity and costs.
Pricing Structure: Thinkific's pricing structure, particularly for higher-tier plans with advanced features, can be a concern for budget-conscious users or smaller organizations. Evaluating the cost-benefit ratio and exploring alternative platforms with more competitive pricing for similar features is recommended.
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Brightspace is one of our top-rated LMSs with a solid analyst score of 92. It’s designed for large organizations and is popular for both education and corporate training. According to our data, Brightspace has a high score for several LMS modules. These include:  Collaboration: 100 Compliance: 100 Reporting and Dashboard: 100 Assessments: 93One of its standout features is the flexible course builder, allowing you to create interactive courses without technical expertise. With Creator+, you can use ready-made templates to quickly build professional-looking content, complete with quizzes and polls to keep learners engaged.Brightspace also makes it easy to add videos and multimedia, giving courses a dynamic feel. Built-in design styles help ensure that everything looks consistent and polished. The platform’s grading system, including the Gradebook, simplifies the grading process by automatically pulling in scores from assignments, quizzes and discussions. Setting up grading is easy with a step-by-step wizard, and you can provide feedback through text, audio or even annotations.Brightspace’s predictive analytics helps you spot students who might need extra support by analyzing grades, engagement, and activity. Performance+ adds even more reporting power, letting you generate detailed reports, track learning patterns and set up personalized learning paths for each student based on their progress.If you need advanced reporting across courses, the Achievement+ package includes tools for tracking learning outcomes and viewing results over time. This package includes features like the Outcome Achievement Dashboard and the Course Achievement Overview, which offer visual reports that can also be exported for offline use.Brightspace integrates with third-party tools like video conferencing and student information systems. Plus, its mobile-friendly design allows students to access courses from any device, anytime. Based on our data, Brightspace stands out in collaboration, compliance and reporting. Its Performance+ suite offers real-time training insights, and it complies with standards like WCAG and SCORM, while providing strong security measures like encryption and backups.However, compared to other platforms like Docebo or LearnUpon, Brightspace lacks certain AI-powered features such as AI-based tagging and content recommendations, which could be a disadvantage for organizations wanting advanced AI tools. Absorb LMS also offers more options for subscription management and interactive learning, which Brightspace doesn’t fully support — potentially making it less ideal for businesses looking to monetize training or enhance engagement with interactive features.Although Brightspace excels in core features like tracking, reporting, and compliance, it’s missing some capabilities like workload balancing and lesson gating, which can help manage learner progress. Pricing varies by organization size, making it scalable, though some users note a steeper learning curve than with other platforms.For organizations that need a customizable LMS with strong analytics, Brightspace is a worthwhile investment, especially for businesses focused on data-driven training and development strategies.

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Thinkific has garnered a reputation as a user-friendly and affordable platform that empowers businesses and individuals to create and deliver online courses. Users appreciate the intuitive drag-and-drop course builder, built-in payment system, and comprehensive reporting dashboard, making it a breeze to get started. The platform's flexibility allows for customization to match individual teaching styles and content requirements, while its affordability makes it accessible to a wide range of users. However, some users have expressed concerns about limited customer support and a lack of advanced features compared to competitors like Kajabi or Teachable. Thinkific's strength lies in its simplicity and ease of use, making it ideal for those new to online course creation or who prioritize a straightforward platform. Thinkific is best suited for solopreneurs, small businesses, and educators who are looking for an easy-to-use and affordable platform to create and deliver online courses. Its intuitive interface and essential features make it a great starting point for those new to the world of e-learning. However, users with more complex needs or who require extensive customer support may want to explore alternative options with more robust feature sets and dedicated assistance.

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