Thinkific vs Brainier

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Our analysts compared Thinkific vs Brainier based on data from our 400+ point analysis of LMS Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Thinkific is a software platform that creates, sells, markets and delivers online courses. It enables people to learn online and turn unique skills and expertise into a sustainable business. Users can quickly customize an online class’s look, feel, and functionality and create content that aligns with a company, brand and vision with the system’s App Store. Some of the content includes PDF, audio, files HTML, quizzes, surveys and resources such as Articulate, Storyline and Typeform.

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Brainier helps organizations of all sizes create and manage employee training programs. It’s cloud-based, mobile-compatible, and designed to support collaboration and building a broader community around development efforts.

The solution offers personalized learning experiences through features such as certification and compliance management, content authoring and social learning capabilities. It also provides insights into learner progress and program effectiveness through data reports and a mobile app that lets users access learning materials anytime and anywhere.

Brainier Cultivate, its talent management platform, offers built-in tools, including assessments, certification planning and goal tracking. Administrators can create self, 180, and 360 assessments, set dynamic certification plans, and track goals for individuals or teams. The platform also allows learners to receive personalized learning recommendations and track progress with gamified leaderboards.

The LMS is praised for its content creation, reporting tools and user-friendliness. Its intuitive interface and drag-and-drop functionality make course building easy, even for those with limited technical expertise. You can contact the vendor for a personalized quote.

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$49/Feature, Monthly
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$3,000 Monthly
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Tailored to your specific needs
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Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Easy to Set Up: Get complete control of content and data and make decisions about online course business based on what’s best for the brands and audiences. Customize every platform part to match the brand and continue to scale without missing a beat. 
  • Bonus Resources: Access premium training templates, programs and unique opportunities after subscribing to the Basic or Pro plan. 
  • Expert Advice: Get in-depth guidance on finding the most suitable course topic, pricing, creating content, marketing and selling. Access content and training from industry leaders in the online education business. Sell online courses at a professional level and ensure more students get success during the learning experience. 
  • Quick and Effective: Explore downloadable guides, templates and use the swipe copy capability to take all the guesswork out of structuring and launching new online courses. 
  • Convenient: Review workshops and summit replays and watch videos of industry experts as per convenience to level up online education business. 
  • More Secure: Take advantage of reliable, 24/7 monitoring and safe cloud hosting with SSL certificates. 
  • Exclusive Opportunities: Get unique discounts and offers on popular content creation tools and stand unique among competitors. 
  • Flexible: Sell knowledge in bundles, standalone courses, memberships and digital downloads. 
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  • Offers Needs-Specific Resources: Access thousands of courses from top industry content providers to meet your learning goals. Whether you need training in business skills, compliance or safety, Brainier simplifies the process by partnering with extensive content libraries. These libraries feature hundreds of high-quality, up-to-date courses covering leadership development, managerial skills, mindset training and various soft skills topics, so you don't have to start from scratch.
  • Market Leader: Brainier ranks among our top 10 LMS solutions. It holds its own among industry leaders such as LearnUpon and Docebo, and offers a range of features, including eCommerce, reporting and dashboards, and content and course management, available right out of the box.
  • Comes With Excellent Course Management Capabilities: If you’re seeking an LMS with outstanding content and course management, and mobile capabilities, Brainier is our top choice. In our analysis, it scored exceptionally well for its features that assist users in creating and managing courses, learning offline, tracking courses on the mobile and learning materials. It offers a comprehensive suite of tools out of the box, including course cataloging, authoring, learning paths and progress tracking.
  • Offers AI-Powered Recommendations: The Daily Snapshot highlights featured learning objects, and transforms the LMS into your daily hub for relevant training, events and information. It considers due dates for assigned training, completion status, upcoming events and assignment progress. You can provide personalized suggestions to groups or individual learners, helping them prioritize their time in the system based on various factors.
  • Improves Coaching Delivery: Video coaching helps learners develop practical and soft skills on a large scale. It uses three main methods: spaced skill practice, personalized feedback and real-world application of knowledge. By recording and sharing videos, you can get an accurate picture of your learners' understanding and abilities.
  • Easily Integrates with Third-Party Software: For companies looking for HR tools, succession software, talent management, CRMs or other workforce technology, Brainier has many partners to broaden its capabilities. This includes Bullseye Engagement, Ceridian, Edcomm, ExponentHR, HR Performance Solutions, iCIMS, J.J. Keller, Media Partners, Prositions, Salesforce, Skillsoft, TalentGuard, Ultimate Software, U.S. Learning and Vado.
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  • Live Lessons and Cohorts: Deliver world-class learning experience on live, blended or on-demand classes. 
  • Assessments and Certificates: Gain access to a wide range of engagement surveys, comprehensive quizzes, assignments, exams and certificates that offer a premium learning experience. 
  • Progress Tracking: Track student progress through in-depth reporting and provide certificates to validate their efforts. 
  • Drag-and-Drop Website Builder: Create a customized school or storefront or to display class and course value and advantages.
  • E-Commerce: Accept payments in more than 100 countries with NIL transaction fees. 
  • Website Themes: Rest easy with beautiful and easy-to-use website themes and advanced customizations and deliver a professional look to the website without the extra cost. 
  • Connect Tools: Add professional and personalized domain to the website, mailing lists or CRM. 
  • Academy: Access premium webinars and courses curated by industry experts who help in taking courses to the next level. 
  • A Community of Experts: Share inspiration and strategy with a community of more than 50,000 course creators and get ideas to make the product more comprehensive and effective. 
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  • Content Creation: Use Chameleon Cloud to transform your PowerPoint presentations and video library into tailored learning content.
    • Customize your training materials to fit your organization’s specific needs.
    • Incorporate full-motion video, study materials, discussion questions and multiple-choice tests into your content.
    • Ensure compatibility with AICC, SCORM 1.2 or SCORM 2004 formats.
  • Embedded AI: Use AI-powered tools to enhance and contextualize the learning experience.
    • AI Coach & Auto Analysis: Use AI Coach for real-time feedback on speech content and delivery during video coaching. This tool provides quantitative and qualitative feedback, including keyword analysis and delivery metrics.
    • Content Creation: Automate quiz, survey and object description creation with generative AI.
    • Auto-Tagging Learning Objects: The system scans content to suggest relevant tags, and efficiently categorizes learning objects by topics, subjects and competencies.
    • Learning Content Recommendations: AI analyzes tags and actions to recommend relevant content, helping learners bridge knowledge gaps and follow a guided learning path.
  • Ecommerce: Turn your learning content into a revenue stream by selling courses internally and externally.
    • Set custom pricing rules easily using your organizational chart.
    • Offer flexible payment options, such as credit cards, PO numbers and promo codes.
    • Process payments securely through PayPal without storing credit card information.
  • Gamification: Engage learners with built-in gamification features that inspire friendly competition and reward top performers.
    • Create leaderboards to identify top performers using a points system and customizable goals.
    • Unlock badges and ranks through activities like completing courses and sharing content, with easy admin customization.
    • Recommend relevant courses based on job titles, locations and completed courses.
  • Assessments: Use built-in assessment tools for comprehensive evaluations, including self-assessments and 180 and 360-degree reviews.
    • Use a variety of question types, such as linear scales, radio buttons, drop-down menus, essays and text boxes.
    • Configure different sections and points within assessments to map competencies.
    • Recommend relevant learning content based on assessment results to address skill gaps.
  • Content Library: Use the built-in content library featuring essential topics and expand it further with top content providers for extensive off-the-shelf learning options. Course topics include:
    • HR Compliance: Ensure compliance with state and industry regulations.
    • Finance: Enhance financial literacy with Banker’s Academy.
    • Leadership Development: Develop mentoring, management and leadership skills.
    • Productivity: Improve day-to-day efficiencies and overall strategies.
    • Customer Support: Deliver exceptional customer support with materials designed for meaningful and personal interactions.
  • Analytical Reporting: View real-time learner progress with powerful analytics tools, including native reporting dashboards, data visualization and custom reports.
    • Configure the system to deliver up-to-the-minute learning data via email or FTP, tracking overdue training, event registrations and approaching expiration dates.
    • Provide role-specific access to relevant learning data for administrators, instructors, managers and custom roles.
    • Empower leaders at all levels to view critical learning information tailored to their needs and organizational structure.
    • Use the Smart Report to get an in-depth view of individual or group progress, as well as a summary of all learning activities in the LMS to date.
    • Use the Custom Report Builder to create reports that meet specific business needs. With over 1,000 standard report options and customizations, it generates insightful data on users, groups, and learning objects.
    • Configure these reports to auto-generate and deliver on a regular schedule.
  • Social Learning: Enable learners to like, comment and share content within the system.
    • Allow learners to engage in discussions, share knowledge and build communities of practice via forums.
    • Use the learner directory to connect learners to peers and mentors
    • Use real-time chat, group chat and native video chat with screen share to enhance collaboration and interaction.
  • Compliance Management: Simplify access to compliance training with single sign-on (SSO) or an efficient access page. Employees can quickly navigate to their required courses via a customized dashboard, reducing confusion and enhancing the user experience.
    • Training At-Scale: Set up recurring assignments for annual compliance, re-certifications and safety courses. Custom expiration dates and automated reminders help prevent overdue training and reduce administrative tasks.
    • Learner Analytics: The Analytics Dashboard gives you real-time oversight of learning progress. Segment groups and access detailed data on specific learners or teams. Built-in reporting tools monitor compliance training status from a macro or micro perspective.
    • Common Compliance Content: Access extensive off-the-shelf compliance course libraries relevant to 99% of industries. These courses cover essential topics like harassment prevention and workplace safety, meeting state mandates and reducing the need for additional sourcing.
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Product Ranking

#57

among all
LMS Software

#65

among all
LMS Software

Find out who the leaders are

Analyst Rating Summary

69
79
7
29
70
77
58
83
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eCommerce
Platform Capabilities
Content and Course Management
Mobile Capabilities
Content and Course Management
Mobile Capabilities
Reporting and Dashboard
eCommerce
Platform Capabilities

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Thinkific
Brainier
+ Add Product + Add Product
AI-based Capabilities Assessments Collaboration Compliance Content And Course Management ECommerce Learning Delivery Mobile Capabilities Platform Capabilities Reporting And Dashboard User Management And Gamification 7 70 58 0 93 100 67 87 98 77 77 29 77 83 50 100 100 92 100 93 100 91 0 25 50 75 100
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100%
29%
0%
71%
70%
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30%
80%
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20%
33%
0%
67%
83%
0%
17%
0%
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100%
50%
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50%
87%
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13%
100%
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0%
100%
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100%
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0%
38%
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62%
85%
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15%
88%
0%
12%
100%
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93%
7%
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93%
0%
7%
80%
0%
20%
100%
0%
0%
64%
0%
36%
91%
0%
9%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

57%
0%
43%
64%
0%
36%

User Sentiment Summary

Excellent User Sentiment 491 reviews
Excellent User Sentiment 167 reviews
91%
of users recommend this product

Thinkific has a 'excellent' User Satisfaction Rating of 91% when considering 491 user reviews from 4 recognized software review sites.

91%
of users recommend this product

Brainier has a 'excellent' User Satisfaction Rating of 91% when considering 167 user reviews from 3 recognized software review sites.

4.7 (171)
4.6 (130)
4.49 (155)
4.5 (35)
4.6 (133)
n/a
n/a
3.4 (2)
4.2 (32)
n/a

Awards

Thinkific stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

SelectHub research analysts have evaluated Brainier and concluded it earns best-in-class honors for Content and Course Management and Mobile Capabilities. Brainier stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Content and Course Management Award
Mobile Capabilities Award

Synopsis of User Ratings and Reviews

Ease of Use: Thinkific is known for its user-friendly interface and intuitive design, making it easy for both course creators and students to navigate the platform and manage their learning experience.
Customization Options: The platform offers a wide range of customization options, allowing course creators to tailor their courses to their specific branding and style preferences. This includes the ability to customize the look and feel of the course, as well as the content and structure.
Marketing and Sales Tools: Thinkific provides built-in marketing and sales tools to help course creators promote their courses and reach a wider audience. These tools include features such as email marketing, coupons and discounts, and affiliate marketing.
Community and Support: Thinkific has a strong community of users and offers excellent customer support. Course creators can connect with other users, share ideas, and get help from the Thinkific team.
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Ease of Use: Users find the platform easy to navigate, with a straightforward and intuitive interface. The student portal is highly praised for its simplicity and ease of use.
Responsive Support: Users appreciate the friendly and helpful support staff, who are available via multiple channels (email, chat, phone).
Integrations and Custom Security: Many users like that it integrates with other HR software products, including payroll, benefits and performance management solutions, and allows them to set custom securities to manage user accessibility and security levels.
Comprehensive Content Library: Users praise Brainier’s content library, which includes a wide range of learning materials covering common business issues like skills development and leadership training.
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Limited Course Design Options: Thinkific's course builder might feel restrictive for users who want to create highly customized learning experiences. The platform's strengths lie in delivering content in a straightforward manner, but it may lack the flexibility needed for intricate branching scenarios or complex gamification elements.
Marketing and Sales Features: While Thinkific provides basic marketing tools, users seeking advanced features like sophisticated email marketing automation or intricate sales funnels might find the platform's capabilities somewhat limited. Integrating third-party tools can address this, but it may introduce additional complexity and costs.
Pricing Structure: Thinkific's pricing structure, particularly for higher-tier plans with advanced features, can be a concern for budget-conscious users or smaller organizations. Evaluating the cost-benefit ratio and exploring alternative platforms with more competitive pricing for similar features is recommended.
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High Costs: The pricing structure may be a deterrent for smaller organizations with limited budgets.
Busy Interface: Some users find the design to be too cluttered, which can make it less intuitive to use.
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Thinkific has garnered a reputation as a user-friendly and affordable platform that empowers businesses and individuals to create and deliver online courses. Users appreciate the intuitive drag-and-drop course builder, built-in payment system, and comprehensive reporting dashboard, making it a breeze to get started. The platform's flexibility allows for customization to match individual teaching styles and content requirements, while its affordability makes it accessible to a wide range of users. However, some users have expressed concerns about limited customer support and a lack of advanced features compared to competitors like Kajabi or Teachable. Thinkific's strength lies in its simplicity and ease of use, making it ideal for those new to online course creation or who prioritize a straightforward platform. Thinkific is best suited for solopreneurs, small businesses, and educators who are looking for an easy-to-use and affordable platform to create and deliver online courses. Its intuitive interface and essential features make it a great starting point for those new to the world of e-learning. However, users with more complex needs or who require extensive customer support may want to explore alternative options with more robust feature sets and dedicated assistance.

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Brainier is an award-winning LMS with a 93% customer satisfaction rating, a user-focused design and a comprehensive feature set. It offers exceptional tools to personalize learning. Administrators can create custom learning paths and dashboards, and set up tailored content pages that cater to specific job roles and departments. The LMS integrates smoothly with popular apps like Salesforce, UKG Pro and Ceridian Dayforce, and lets you manage complex team structures through custom group setups and multi-tenancy. Brainier also emphasizes AI-driven functionalities, such as AI-powered video coaching and content recommendations. It uses AI to provide real-time feedback and personalized content suggestions, ensuring that learners focus on the most relevant materials. The solution’s video coaching capabilities support skill development through self-paced practice and personalized feedback. Its course library offers an extensive range of content, covering everything from compliance training to leadership development. Reporting tools, including a smart report builder, offer detailed insights into learner progress, helping organizations track skill mastery and make data-driven decisions. Accessibility features and automated learning objectives further enhance the platform’s appeal by ensuring that training is inclusive and efficient. User reviews highlight Brainier’s ease of use, scalability and excellent customer support. Many users appreciate its flexibility and integration capabilities, though some find the interface a bit cluttered. While Brainier’s pricing is competitive, it may not be the best fit for smaller businesses or those with limited budgets, as its features could come at a higher price point. Brainier is ideal for mid-sized to large enterprises, especially in industries like healthcare, manufacturing and financial services, offering customizable learning, compliance tracking and integration with HR systems like ADP and UKG. With personalized learning paths, detailed analytics and scalability, Brainier supports both growing businesses and established enterprises, ensuring effective employee engagement and training outcomes. However, companies primarily needing basic course delivery or those with highly specific training requirements may find Brainier’s extensive capabilities overwhelming and might require customizations.

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Screenshots

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