Thinkific vs Docebo

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Our analysts compared Thinkific vs Docebo based on data from our 400+ point analysis of LMS Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Thinkific is a software platform that creates, sells, markets and delivers online courses. It enables people to learn online and turn unique skills and expertise into a sustainable business. Users can quickly customize an online class’s look, feel, and functionality and create content that aligns with a company, brand and vision with the system’s App Store. Some of the content includes PDF, audio, files HTML, quizzes, surveys and resources such as Articulate, Storyline and Typeform.

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Docebo is an AI-powered LMS that helps you deliver personalized learning experiences to multiple audiences, including employees, customers and partners. It allows you to create audience-specific pages using flexible, drag-and-drop functionality to quickly set up learning programs.

The solution supports various learning scenarios, including customer education, partner enablement and employee training, as well as social learning and content curation. The platform also integrates with Microsoft Teams, allowing users to deliver training, improve focus and productivity, and simplify the user experience.

AI capabilities in Docebo automate manual tasks like enrollments, translations and content tagging. The LMS supports over 40 languages to localize learning programs and make training accessible. Its mobile app, Go.Learn, enables employees to learn on the go.

The LMS is recognized for its user-friendly design, interactive features and customization options, making it a suitable choice for organizations looking to implement effective training solutions. It offers three main pricing tiers: Engage, Elevate and Enterprise. You can contact the vendor for more information on pricing.

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$49/Feature, Monthly
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$25,000 Annually, Quote-based
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Small 
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Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Easy to Set Up: Get complete control of content and data and make decisions about online course business based on what’s best for the brands and audiences. Customize every platform part to match the brand and continue to scale without missing a beat. 
  • Bonus Resources: Access premium training templates, programs and unique opportunities after subscribing to the Basic or Pro plan. 
  • Expert Advice: Get in-depth guidance on finding the most suitable course topic, pricing, creating content, marketing and selling. Access content and training from industry leaders in the online education business. Sell online courses at a professional level and ensure more students get success during the learning experience. 
  • Quick and Effective: Explore downloadable guides, templates and use the swipe copy capability to take all the guesswork out of structuring and launching new online courses. 
  • Convenient: Review workshops and summit replays and watch videos of industry experts as per convenience to level up online education business. 
  • More Secure: Take advantage of reliable, 24/7 monitoring and safe cloud hosting with SSL certificates. 
  • Exclusive Opportunities: Get unique discounts and offers on popular content creation tools and stand unique among competitors. 
  • Flexible: Sell knowledge in bundles, standalone courses, memberships and digital downloads. 
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  • Facilitates Multi-Tenant Architecture: For organizations with multiple departments or subsidiaries, Docebo’s multi-tenant architecture allows for the creation of separate learning environments within a single platform. This feature enables tailored content and reporting for different teams while maintaining centralized administration.
  • Top Market Contender: With an impressive analyst rating of 81, Docebo stands out as a leading LMS, on par with industry giants like Absorb LMS, SkyPrep and LearnUpon. It offers a powerful suite of features, many of which are fully operational right out of the box, ensuring a high level of functionality and convenience.
    • Docebo is our best LMS for AI-based capabilities. Its suite of tools includes NLP, AI-based content translations, AI course recommendations and conversational AI.
  • Provides AI-Powered Recommendations: Docebo's AI analyzes learning content to provide personalized course recommendations to learners. The AI breaks down data to a granular level to understand what each learner needs most and when, producing personalized learning experiences. Learners get suggestions for relevant courses based on their interests and behaviors, similar to Netflix recommendations.
  • Improves Organizational Management: Docebo's configurable organizational management allows you to customize different domains, branches and user groups, and deliver targeted training to diverse audiences like employees, partners and customers. You can control access to mandatory content while giving learners the ability to hide completed or irrelevant courses.
  • Provides Versatile Functionality: Docebo scores highly for its ability to support online course sales, generate detailed data reports, manage users and incorporate gamification. It provides essential features such as course selling, custom and pre-built reports, and award tracking, all readily available.
  • Exceptional AI Capabilities: With a top AI score of 86, Docebo leads in artificial intelligence features compared to its alternatives Absorb (43), SkyPrep (29) and D2L Brightspace (43). It uses AI to offer personalized training material suggestions, targeted enrollment recommendations for admins, course suggestions for managers and tailored content for learners, creating a highly customized learning experience.
  • Offers Scalable Content Options: Docebo supports a wide range of content options from in-house resources to third-party and user-generated content. Learners can curate their dashboard by hiding completed or irrelevant courses to focus on the most relevant content. The platform tracks which content learners hide and why, allowing the AI to automatically curate content in the future.
  • Award-Winning LMS: Docebo has been recognized by SelectHub research analysts as one of the top-rated LMS software. In the 2024 SelectHub awards, it earned best-in-class honors in key areas such as assessments, ecommerce, mobile capabilities, platform capabilities, user management, gamification, and integrations and extensibility.
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  • Live Lessons and Cohorts: Deliver world-class learning experience on live, blended or on-demand classes. 
  • Assessments and Certificates: Gain access to a wide range of engagement surveys, comprehensive quizzes, assignments, exams and certificates that offer a premium learning experience. 
  • Progress Tracking: Track student progress through in-depth reporting and provide certificates to validate their efforts. 
  • Drag-and-Drop Website Builder: Create a customized school or storefront or to display class and course value and advantages.
  • E-Commerce: Accept payments in more than 100 countries with NIL transaction fees. 
  • Website Themes: Rest easy with beautiful and easy-to-use website themes and advanced customizations and deliver a professional look to the website without the extra cost. 
  • Connect Tools: Add professional and personalized domain to the website, mailing lists or CRM. 
  • Academy: Access premium webinars and courses curated by industry experts who help in taking courses to the next level. 
  • A Community of Experts: Share inspiration and strategy with a community of more than 50,000 course creators and get ideas to make the product more comprehensive and effective. 
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  • AI-Powered Learning: Use AI to deliver personalized learning experiences tailored to each user’s needs.
    • Analyze learner behavior and performance to recommend relevant content and suggest learning paths.
    • Use the virtual tutor for conversational support and guidance.
    • Transform external content into microlearning lessons with the Shape tool.a
    • Automatically translate content into multiple languages with AI-powered translation.
  • Social Learning: Encourage collaboration and knowledge sharing among team members through forums, leaderboards and gamification features. Enable them to engage in discussions, share ideas and ask questions. Recognize and reward achievements with leaderboards and badges to motivate active participation.
  • Personalized Learning Paths: Create personalized learning paths based on roles, skill levels, and career goals. Tailor distinct pathways to learners' competencies and interests, and include a series of courses from basic to advanced levels in each learning path.
  • Gamification: Gamify learning with points, awards and badges to boost engagement and course completion rates. Let learners exchange points for rewards, and track engagement and achievements from a central dashboard. Set specific awards for each branch to cater to diverse groups.
  • Third-Party Integrations: Docebo Connect allows you to integrate your platform with over 400 third-party SaaS systems. Connect with apps like Accredible, BambooHR, ADP Workforce Now, GoToMeeting, HubSpot, Jira, MailChimp, MySQL, Okta and NetSuite. Manage automated workflows, called recipes, to share and exchange data between systems based on specific triggers. Easily create and customize these workflows using a low-code platform.
  • Learning Impact: Understand the impact of your training programs by going beyond basic metrics and addressing challenges like complex data and low response rates. Improve your L&D programs with single-source content management, optimized survey techniques, built-in performance reporting and next-step action plans to make data-driven decisions.
  • Certifications and Retraining App: The Certifications and Retraining App lets you create and manage certification programs. Learners can earn certifications by completing courses, learning plans or external training. The app tracks and views certifications efficiently, allowing learners to see their progress. You can also customize delivery and expiration policies to fit your needs.
  • Course Catalog: Create customized course sets that users can enroll in or purchase. Activate internal catalogs for logged-in users and public (external) catalogs on the login page for broader access. Control user visibility by assigning specific groups to certain catalogs, allowing them to purchase or enroll.
  • eCommerce: Sell your training content online to internal and external customers.
    • Provide a user-friendly interface for customers to browse, preview and purchase content, including options for wire transfers.
    • Set up a professional storefront or integrate with popular eCommerce platforms like Shopify, Drupal, WordPress or Joomla.
    • Offer course bundles through subscription plans, and manage different plans for various customer groups based on licenses or enrollments.
    • Collect payments through global payment gateways like Authorize.net, Paypal, Adyen, Cybersource and Stripe.
  • ILT Classroom: Docebo supports both Instructor-Led Training (ILT) and Virtual Instructor-Led Training (VILT) for in-person and online sessions. You can monitor attendance, manage waitlists and upload essential training materials for learners to access before, during and after courses. You can also track performance for certification purposes, and provide detailed records of evaluations to learners.
  • MOOC Builder: Use it to create and manage Corporate Massive Open Online Courses (MOOCs) on your platform. Make a public course catalog visible to non-registered users, allowing them to browse and explore courses without an account. Enable self-registration directly from the public course page to simplify user access, and sell courses through the E-commerce App with easy payment options and transaction management.
  • Offline Player App: Download SCORM courses to Windows desktop computers to access and complete them offline. When back online, sync progress with the LMS to ensure all activities are updated. This allows learners to study anytime, anywhere, without an internet connection.
  • Docebo Flow: Docebo Flow lets you integrate your Docebo learning platform into other web pages.
    • Embed Docebo on any external website that allows HTML and JavaScript code. This lets you open your Docebo platform in a pop-up window when users click a button or link.
    • Display training content that matches users' actions on the website. This way, learners get relevant information exactly when they need it.
    • Set up Docebo Flow to automatically log users in, so they don’t need to enter credentials separately.
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Product Ranking

#57

among all
LMS Software

#5

among all
LMS Software

Find out who the leaders are

Analyst Rating Summary

69
81
7
86
70
71
58
83
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eCommerce
Platform Capabilities
Content and Course Management
Mobile Capabilities
Reporting and Dashboard
User Management and Gamification
eCommerce
Platform Capabilities
Content and Course Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Thinkific
Docebo
+ Add Product + Add Product
AI-based Capabilities Assessments Collaboration Compliance Content And Course Management ECommerce Learning Delivery Mobile Capabilities Platform Capabilities Reporting And Dashboard User Management And Gamification 7 70 58 0 93 100 67 87 98 77 77 86 71 83 67 88 100 80 87 96 100 100 0 25 50 75 100
0%
0%
100%
86%
0%
14%
70%
0%
30%
70%
0%
30%
33%
0%
67%
67%
0%
33%
0%
0%
100%
67%
0%
33%
87%
0%
13%
87%
0%
13%
100%
0%
0%
100%
0%
0%
38%
0%
62%
62%
0%
38%
88%
0%
12%
88%
0%
12%
93%
7%
0%
93%
0%
7%
80%
0%
20%
100%
0%
0%
64%
0%
36%
100%
0%
0%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

57%
0%
43%
71%
0%
29%

User Sentiment Summary

Excellent User Sentiment 491 reviews
Great User Sentiment 972 reviews
91%
of users recommend this product

Thinkific has a 'excellent' User Satisfaction Rating of 91% when considering 491 user reviews from 4 recognized software review sites.

88%
of users recommend this product

Docebo has a 'great' User Satisfaction Rating of 88% when considering 972 user reviews from 5 recognized software review sites.

n/a
4.8 (14)
4.7 (171)
4.4 (592)
4.49 (155)
n/a
4.6 (133)
4.4 (199)
n/a
4.4 (133)
4.2 (32)
4.2 (34)

Awards

Thinkific stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

SelectHub research analysts have evaluated Docebo and concluded it earns best-in-class honors for AI-based Capabilities.

AI-based Capabilities Award

Synopsis of User Ratings and Reviews

Ease of Use: Thinkific is known for its user-friendly interface and intuitive design, making it easy for both course creators and students to navigate the platform and manage their learning experience.
Customization Options: The platform offers a wide range of customization options, allowing course creators to tailor their courses to their specific branding and style preferences. This includes the ability to customize the look and feel of the course, as well as the content and structure.
Marketing and Sales Tools: Thinkific provides built-in marketing and sales tools to help course creators promote their courses and reach a wider audience. These tools include features such as email marketing, coupons and discounts, and affiliate marketing.
Community and Support: Thinkific has a strong community of users and offers excellent customer support. Course creators can connect with other users, share ideas, and get help from the Thinkific team.
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User-Friendly Interface: 85% of users commend Docebo for its intuitive design, which simplifies navigation for both administrators and learners. This ease of use reduces the learning curve, allowing teams to quickly adapt and utilize the platform effectively.
Robust Features: 80% of users highly value the platform's extensive features, including course creation, content management and assessment tools. They appreciate not having to recreate learning plans, as they can reuse existing ones, saving time and effort in course management.
Flexible Customization: The ability to customize the platform according to specific organizational needs is a significant advantage for 65% of users. They appreciate the option to create branded mobile apps and tailor the interface, enhancing user engagement.
Effective Support: According to reviews from 50% of users, the customer support team is very responsive and offers prompt and knowledgeable responses.
AI Capabilities: Nearly 50% of users recognize the potential of AI features in automating tasks and enhancing learning experiences. However, some feel that the AI's effectiveness is overstated, leading to mixed reviews.
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Limited Course Design Options: Thinkific's course builder might feel restrictive for users who want to create highly customized learning experiences. The platform's strengths lie in delivering content in a straightforward manner, but it may lack the flexibility needed for intricate branching scenarios or complex gamification elements.
Marketing and Sales Features: While Thinkific provides basic marketing tools, users seeking advanced features like sophisticated email marketing automation or intricate sales funnels might find the platform's capabilities somewhat limited. Integrating third-party tools can address this, but it may introduce additional complexity and costs.
Pricing Structure: Thinkific's pricing structure, particularly for higher-tier plans with advanced features, can be a concern for budget-conscious users or smaller organizations. Evaluating the cost-benefit ratio and exploring alternative platforms with more competitive pricing for similar features is recommended.
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Webinar Integration Problems: Nearly 35% of users report difficulties with webinar functionalities, particularly with the Coach & Share module. This can disrupt training sessions and limit the platform's effectiveness for live learning.
Complex Admin Navigation: The administrative interface is often seen as cumbersome for some users, requiring multiple clicks to perform basic tasks.
Issues with Offline Tracking: 40% of users see the platform's offline training tracking as inadequate, and delays in updating learner records cause issues when training is a prerequisite for other courses.
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Thinkific has garnered a reputation as a user-friendly and affordable platform that empowers businesses and individuals to create and deliver online courses. Users appreciate the intuitive drag-and-drop course builder, built-in payment system, and comprehensive reporting dashboard, making it a breeze to get started. The platform's flexibility allows for customization to match individual teaching styles and content requirements, while its affordability makes it accessible to a wide range of users. However, some users have expressed concerns about limited customer support and a lack of advanced features compared to competitors like Kajabi or Teachable. Thinkific's strength lies in its simplicity and ease of use, making it ideal for those new to online course creation or who prioritize a straightforward platform. Thinkific is best suited for solopreneurs, small businesses, and educators who are looking for an easy-to-use and affordable platform to create and deliver online courses. Its intuitive interface and essential features make it a great starting point for those new to the world of e-learning. However, users with more complex needs or who require extensive customer support may want to explore alternative options with more robust feature sets and dedicated assistance.

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Docebo is an AI-driven LMS that caters to a wide range of learning needs, making it particularly well-suited for large enterprises with diverse departments and audiences. Its multi-tenant architecture and configurable organizational management features allow you to manage complex structures, while the user-friendly interface and extensive customization options provide a smooth experience for both administrators and learners.What impressed us most were Docebo's AI capabilities, which automate tasks like content tagging and translations, and offer personalized course recommendations. We appreciate how the platform’s emphasis on personalized learning paths enables users to tailor training experiences to individual roles, skills and goals. The AI-driven suggestions further enhance the learning experience by recommending courses that align with learners' interests and behaviors.We also like Docebo's social learning features, which promote collaboration and knowledge sharing through forums, leaderboards and gamification. The integration with Microsoft Teams significantly amplifies these social learning opportunities, fostering a sense of community and encouraging active participation among users.While Docebo offers impressive features, we found some limitations during our research. Users have reported occasional issues with webinar integrations and found the reporting capabilities limited. The platform also lacks some features like anonymous and automated grading, and the administrative interface is also considered cumbersome by some, requiring multiple steps for basic tasks.Despite these limitations, Docebo's strengths in personalization, AI capabilities and user experience position it as a strong contender in the LMS market. The platform's focus on delivering tailored learning experiences and its extensive feature set make it a valuable tool for organizations seeking to enhance their training and development programs.

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Screenshots

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