Home > Marketing Automation Software > ActiveCampaign > ActiveCampaign vs SOCi

ActiveCampaign vs SOCi

Last Updated: November 18th, 2024

Our analysts compared ActiveCampaign vs SOCi based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots

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Product Basics

ActiveCampaign provides cloud-based marketing services, with robust capabilities ranging from automation and reporting to lead scoring and contact segmentation. It’s ideal for businesses of any size, as it offers a flexible, device-agnostic deployment model. It also functions as a marketing-oriented CRM with different integrations and exporting options to assist sales.

It provides machine learning that can be used on data including phone calls, emails and sales. Machine learning enables predicting win probability and using predictive sending. Customers can also take advantage of a consultant directory with certified consultants from different countries.

SOCi offers a comprehensive software solution designed to streamline marketing automation, particularly for multi-location businesses. It excels in managing social media, reviews, and localized content, making it ideal for franchises, property management firms, and large enterprises with numerous locations. The platform's robust features include social media management, reputation management, and localized content creation, all integrated into a single dashboard. Users appreciate its ability to schedule posts, respond to reviews, and analyze performance metrics efficiently. The primary benefits of SOCi include enhanced brand consistency, improved customer engagement, and time-saving automation capabilities. Compared to similar products, users often highlight SOCi's intuitive interface and superior customer support. Pricing typically varies based on the number of locations and specific features required, with options for monthly or annual payments. This flexibility ensures that businesses of various sizes can find a suitable plan that aligns with their marketing needs and budget constraints.

$9 Monthly

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$350 Monthly

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Tailored to your specific needs

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Product Insights

Take Back Your Time: Save time from otherwise arduous tasks with a robust suite of features including email automation, contact exportation and automatic campaign driving.
Save Money: Reduce costs with an application that has a full suite of tools and features, helping cover all technological bases for less.
Qualify Leads: Automated email delivery, blog scheduling and social media monitoring features help turn reluctant or uninformed leads into brand advocates.
Assist Sales: Built to nurture leads to close, the system makes the sales team’s job much easier.
Message Targets at Pivotal Stages: Schedule messages to target leads at crucial stages in the buyer’s journey. Offers numerous ways to contact and engage users.

Enhanced Efficiency: Automate repetitive marketing tasks, freeing up time for strategic planning and creative work.
Consistent Branding: Ensure uniformity across all marketing channels, maintaining a cohesive brand image.
Data-Driven Decisions: Leverage analytics to make informed decisions, optimizing campaigns based on real-time performance data.
Improved Customer Engagement: Personalize interactions with customers through targeted campaigns, increasing engagement and loyalty.
Scalability: Easily scale marketing efforts to accommodate business growth without a proportional increase in workload.
Cost Savings: Reduce the need for manual labor and minimize errors, leading to significant cost reductions over time.
Enhanced Collaboration: Facilitate better teamwork with centralized tools and shared access to marketing assets and data.
Timely Campaign Execution: Schedule and deploy campaigns at optimal times, ensuring maximum reach and impact.
Comprehensive Reporting: Access detailed reports that provide insights into campaign performance and ROI, aiding in future planning.
Regulatory Compliance: Stay compliant with industry regulations and standards, reducing the risk of legal issues.
Customer Insights: Gain a deeper understanding of customer behavior and preferences, allowing for more effective targeting.
Resource Optimization: Allocate resources more effectively by identifying high-performing channels and strategies.
Enhanced ROI: Maximize return on investment by optimizing marketing spend and improving campaign effectiveness.
Real-Time Monitoring: Monitor campaign performance in real-time, allowing for quick adjustments and improvements.
Seamless Integration: Integrate with other business tools and platforms, creating a unified marketing ecosystem.

Dynamic Content: Keep content fresh and personalized by automatically changing email content depending on where a lead is in the buyer’s journey.
Email Marketing: A robust and fully-featured suite offers broadcasting, triggered and targeted emails, funnels, and robust integrations with popular social media and e-commerce platforms. Also offers:

Drag-and-Drop Builder: Create and automate campaigns with ease.
Scheduled Emails: Enables scheduling emails for specific dates and times.
Email Autoresponders: Enables sending welcome emails, starting a welcome series or delivering lead magnets automatically.

Segmentation: Target specific groups within the contacts list to be more personal in emails and engage people with the right information.
CRM: Notify the sales team, update deals, create tasks and nurture leads automatically. Scores leads, passes off highly-qualified targets to sales and integrates with popular email providers.
Advanced Reporting: Offers custom reporting features, including custom KPIs, sales reporting, tag counting and robust segmentation. Gives insights into email performance. Split testing can also be used to get email opens, clicks and buys.
Fast Training: Schedule one-on-one appointments with the company’s customer service team to help teams get up to speed with training. A series of robust webinars and user docs are available.
Migration Services: Receive assistance migrating from another marketing automation product. Services include contact list and tag import, form recreation, workflow recreation, and email template recreation.
Powerful Integrations: Integrates with PayPal, Stripe, Shopify, WooCommerce, BigCommerce, Facebook, Google Analytics and more than 250 other apps including payment processors, membership websites and e-commerce stores.
Audience Segmentation: Allows personalized messages by adding tags to segments. Tags can be based on purchase history, geographic location, time since last purchased, personal interests and more.
Geo-Tracking: Automatically capture a contact’s location for geo-targeted email marketing campaigns.
Site Tracking: Pulls data in from other websites to assist in tracking the customer’s activity.
Social Sharing: Gives insights into performance on social platforms and enables greater audience engagement.
Split Testing: Try different email subject lines, body copy and more to increase and optimize campaign conversion rates. Add up to five variations for a single campaign.
SMS Marketing: Automate SMS marketing to send notifications and campaigns such as appointment reminders, flash sale notifications and more.
Conversation Features: Provides:

Live chat to facilitate capturing leads and creating contacts from the website. Includes customizable auto reply, custom branding, contact creation and triggered automations.
A unified inbox to connect conversations with customers.

Predictive Sending: Automate emails using machine learning algorithms. It ranks the hours in a day based on a contact’s open time and uses these recommendations to schedule an optimal send time.
Contact and Lead Scoring: Sends notifications when leads are getting hot, with automatically triggered email notifications and task assignments based on lead score changes. Helps follow up with deals that are most likely to close.
Win Probabilities: Calculates the conversion chance for a specific lead, giving foresight into lead behavior.

Centralized Dashboard: Manage all your social media accounts and marketing campaigns from a single, intuitive interface.
Content Library: Access a repository of pre-approved content that can be easily customized and scheduled for posting.
Automated Scheduling: Schedule posts across multiple platforms in advance, ensuring consistent and timely content delivery.
Reputation Management: Monitor and respond to customer reviews and feedback across various review sites from one place.
Analytics and Reporting: Generate detailed reports on campaign performance, audience engagement, and ROI with customizable metrics.
Multi-Location Management: Efficiently manage marketing efforts for multiple business locations, ensuring brand consistency and localized content.
Social Listening: Track brand mentions and relevant conversations across social media to stay informed and engage proactively.
Ad Campaign Management: Create, manage, and optimize paid social media campaigns with built-in tools for targeting and budget control.
Team Collaboration: Facilitate seamless collaboration among team members with role-based access and task assignments.
Customizable Workflows: Design and implement workflows tailored to your specific marketing processes and approval hierarchies.
Local Pages Management: Maintain and update local business pages on platforms like Google My Business and Facebook, ensuring accurate and up-to-date information.
Customer Insights: Gain valuable insights into customer behavior and preferences through data analysis and reporting tools.
Mobile App: Manage your marketing activities on-the-go with SOCi's mobile application, available for both iOS and Android devices.
Integration Capabilities: Seamlessly integrate SOCi with other marketing tools and platforms to streamline your marketing operations.
Compliance and Security: Ensure your marketing activities comply with industry regulations and data security standards.

Product Ranking

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#89

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Analyst Rating Summary

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ActiveCampaign

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User Sentiment Summary

92%

of users recommend this product

ActiveCampaign has a 'excellent' User Satisfaction Rating of 92% when considering 6420 user reviews from 3 recognized software review sites.

90%

of users recommend this product

SOCi has a 'excellent' User Satisfaction Rating of 90% when considering 488 user reviews from 2 recognized software review sites.

4.6 (5328)

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4.47 (244)

4.6 (800)

4.5 (244)

4.5 (292)

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Awards

Synopsis of User Ratings and Reviews

User-Friendly: Everyone referencing this aspect states the software is easy to use.

Automation: It helps run customer and lead campaigns, triggered automatically based on set specifications, note 98% of reviewers referring to this feature.

Customer Support: The support team is easy to reach and very responsive, according to 93% of reviewers talking about this aspect.

Functionalities: Every user mentioning features states the system offers robust capabilities including client onboarding, lead funnels, newsletters, contact tracking and more.

Email Campaigns: In the view of 85% of reviews about this feature, it’s easy to send weekly emails, replicate earlier emails and develop templates for other uses.

Integration: Connecting with Zapier and other platforms makes it easy to transfer leads, according to 88% of reviewers referencing integration.

Help Resource: Everyone mentioning training reports there are helpful tutorials and webinars.

Centralized Management: SOCi is praised for its ability to streamline the management of multiple social media accounts from a single platform, a significant advantage for businesses juggling numerous profiles.

Location-Specific Tailoring: A notable strength of SOCi is its capacity for handling multi-location businesses, empowering users to tailor content and campaigns for different branches or franchises, ensuring localized messaging.

Data-Driven Insights: Users commend SOCi's robust analytics and reporting features, which provide valuable data on campaign performance and audience engagement, enabling informed decision-making.

Content Scheduling Efficiency: SOCi's content scheduling and management capabilities are highly regarded, allowing users to plan and automate their social media posting, saving time and ensuring consistent engagement.

Responsive Customer Support: Users consistently highlight SOCi's effective customer support, praising their responsiveness in addressing queries and resolving technical issues promptly.

Learning Curve: According to 77% of reviewers talking about training, it’s tough and time consuming to learn the platform.

Glitches: Every user mentioning this aspect notes it can be glitchy at times and quite slow to load during peak business hours.

Interface: The interface is slow and not very intuitive, according to 62% of reviewers referencing this aspect.

Technical Issues: SOCi users have reported experiencing occasional bugs and technical glitches within the platform.

Difficult to Learn: The platform can be challenging for new users to learn due to its extensive features and functionalities.

Expensive: SOCi's pricing is considered to be higher compared to some other social media and reputation management tools available in the market.

ActiveCampaign provides cloud-based marketing services to businesses of any size. It’s easy to use and offers a wide range of features, along with robust automation and campaigning capabilities. The system integrates with all major platforms. Most users also find the customer support team as well as the training materials to be helpful. However, it takes time to learn the intricate features thoroughly. Reviews also state the system suffers from glitches and the interface could be more user-friendly. Businesses that need a system that caters to CRM as well as marketing needs, and that have the ability to leverage its complex functionality effectively, should consider this as a solid choice.

Is SOCi a social butterfly in the world of social media management platforms? SOCi generally receives positive reviews for its comprehensive approach to social media and reputation management. Users particularly value its ability to manage multiple social media accounts and locations from a single platform, making it a great option for businesses with multiple locations. They also appreciate that the platform's robust analytics and reporting features provide actionable insights. However, some users find the user interface a bit complex, requiring a learning curve. There are also occasional gripes about slow customer support response times. Overall, SOCi seems best suited for multi-location businesses that need a powerful tool to manage their social media presence and track their online reputation. Its ability to handle multiple accounts and locations, along with its robust analytics, makes it a valuable asset for businesses looking to streamline their social media efforts and gain a competitive edge.

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FAQ

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