Home > Marketing Automation Software > ActiveCampaign > ActiveCampaign vs Sugar Market

ActiveCampaign vs Sugar Market

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Our analysts compared ActiveCampaign vs Sugar Market based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots
ActiveCampaign Software Tool
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Sugar Market Software Tool
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Product Basics

Analyst Rating

86 Detailed Analysis

User Sentiment

Excellent User Sentiment (6420 Reviews)

Analyst Rating

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Detailed Analysis

User Sentiment

Good User Sentiment (212 Reviews)
ActiveCampaign provides cloud-based marketing services, with robust capabilities ranging from automation and reporting to lead scoring and contact segmentation. It’s ideal for businesses of any size, as it offers a flexible, device-agnostic deployment model. It also functions as a marketing-oriented CRM with different integrations and exporting options to assist sales.

It provides machine learning that can be used on data including phone calls, emails and sales. Machine learning enables predicting win probability and using predictive sending. Customers can also take advantage of a consultant directory with certified consultants from different countries.
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Sugar Market, formerly Salesfusion, is an enterprise-grade platform that enables companies to automate their marketing efforts. Based on the cloud, it’s suitable for small to medium-sized businesses. Features include email marketing, advanced automation, campaign builders, reporting, social media management, AdWord management, lead scoring and nurturing, analytics, and resource management.

Unlimited custom fields provide options for advanced segmentation and personalization, allowing marketers to deliver the right message to the right person at the right time. It helps set up multi-step nurture campaigns and measure success with BI-grade analytics and reporting.
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Product Assistance

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Product Insights

  • Take Back Your Time: Save time from otherwise arduous tasks with a robust suite of features including email automation, contact exportation and automatic campaign driving. 
  • Save Money: Reduce costs with an application that has a full suite of tools and features, helping cover all technological bases for less. 
  • Qualify Leads: Automated email delivery, blog scheduling and social media monitoring features help turn reluctant or uninformed leads into brand advocates. 
  • Assist Sales: Built to nurture leads to close, the system makes the sales team’s job much easier. 
  • Message Targets at Pivotal Stages: Schedule messages to target leads at crucial stages in the buyer’s journey. Offers numerous ways to contact and engage users. 
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  • Easier-to-Discover Website: Understand website search ranking based on critical factors using a built-in SEO audit tool. Compare rankings to competitors and generate an actionable checklist of recommendations. 
  • Reduced Coding Headaches: Create marketing campaigns without coding with drag-and-drop features, prebuilt templates and building tools. 
  • Easy Landing Pages and Forms Creation: Create custom landing pages, microsites and forms using preset templates, a drag-and-drop builder or a code-your-own approach. Use tools that incorporate industry best practices like responsive design for mobile experiences and GDPR-compliant options. 
  • Nurtured Leads: Set up automated emails with a nurture campaign builder. Serve relevant content based on different rules like demographic information, web activity, lead score and more throughout the buyer’s journey. 
  • Visual Results: Leverage the powerful analytics suite available with every license. Generate custom dashboards and other templates for sharing and repurposing. Marketers of any level can use the tool, which complements targeted messaging features. 
  • Tracked Buyer’s Journeys: Track prospect engagement across channels and record it in a buyer journey view to provide actionable intelligence. Capture prospects’ digital engagement to the fullest by uploading their details to the contact database. 
  • Enhanced Customer Reach: Create mobile-responsive emails and templates using an HTML coding environment. Ensure emails get delivered to inboxes with single or multi-variant A/B testing and built-in spam diagnostics capabilities. 
  • Optimized Marketing Campaigns: Customize communication and email campaigns for prospects through marketing tools. Plan virtual events, promote on social media, track budget and measure campaign performance with post-event surveys. 
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  • Dynamic Content: Keep content fresh and personalized by automatically changing email content depending on where a lead is in the buyer’s journey. 
  • Email Marketing: A robust and fully-featured suite offers broadcasting, triggered and targeted emails, funnels, and robust integrations with popular social media and e-commerce platforms. Also offers: 
    • Drag-and-Drop Builder: Create and automate campaigns with ease. 
    • Scheduled Emails: Enables scheduling emails for specific dates and times. 
    • Email Autoresponders: Enables sending welcome emails, starting a welcome series or delivering lead magnets automatically. 
  • Segmentation: Target specific groups within the contacts list to be more personal in emails and engage people with the right information. 
  • CRM: Notify the sales team, update deals, create tasks and nurture leads automatically. Scores leads, passes off highly-qualified targets to sales and integrates with popular email providers. 
  • Advanced Reporting: Offers custom reporting features, including custom KPIs, sales reporting, tag counting and robust segmentation. Gives insights into email performance. Split testing can also be used to get email opens, clicks and buys. 
  • Fast Training: Schedule one-on-one appointments with the company’s customer service team to help teams get up to speed with training. A series of robust webinars and user docs are available. 
  • Migration Services: Receive assistance migrating from another marketing automation product. Services include contact list and tag import, form recreation, workflow recreation, and email template recreation. 
  • Powerful Integrations: Integrates with PayPal, Stripe, Shopify, WooCommerce, BigCommerce, Facebook, Google Analytics and more than 250 other apps including payment processors, membership websites and e-commerce stores. 
  • Audience Segmentation: Allows personalized messages by adding tags to segments. Tags can be based on purchase history, geographic location, time since last purchased, personal interests and more. 
  • Geo-Tracking: Automatically capture a contact’s location for geo-targeted email marketing campaigns. 
  • Site Tracking: Pulls data in from other websites to assist in tracking the customer’s activity. 
  • Social Sharing: Gives insights into performance on social platforms and enables greater audience engagement. 
  • Split Testing: Try different email subject lines, body copy and more to increase and optimize campaign conversion rates. Add up to five variations for a single campaign. 
  • SMS Marketing: Automate SMS marketing to send notifications and campaigns such as appointment reminders, flash sale notifications and more. 
  • Conversation Features: Provides: 
    •  Live chat to facilitate capturing leads and creating contacts from the website. Includes customizable auto reply, custom branding, contact creation and triggered automations. 
    •  A unified inbox to connect conversations with customers. 
  • Predictive Sending: Automate emails using machine learning algorithms. It ranks the hours in a day based on a contact’s open time and uses these recommendations to schedule an optimal send time. 
  • Contact and Lead Scoring: Sends notifications when leads are getting hot, with automatically triggered email notifications and task assignments based on lead score changes. Helps follow up with deals that are most likely to close. 
  • Win Probabilities: Calculates the conversion chance for a specific lead, giving foresight into lead behavior. 
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  • Lead Scoring and Tracking: Assign scores and segment leads based on actions they take. Use prebuilt scoring models or user-defined scoring rules to include firmographic and demographic information, purchase details, intent and more. Track interactions through various touch points, including emails, texts, calls and website visits. 
  • Email Marketing: Personalize and design emails with handy templates. Set up automated communication for upcoming events and activities and schedule bulk emailing. Manage unsubscribe requests, spam, bounced emails and email deliverability to ensure emails reach inboxes successfully. 
  • Online Marketing: Customize landing pages and lead capture forms to maximize conversion rates. Deliver mobile-optimized communication and test alternate versions of emails and landing pages to see what works best. Improve page performance by optimizing SEO and tracking keywords and search rankings. 
  • Campaign Management: Create, manage and track event attendees, both online and offline. Sync campaign data with a CRM, deploy automated event nurture campaigns and manage multi-session events. Promote via social networks, online ads, virtual events and landing pages and analyze the impact on ROI.
    • Personalize invites, set up registration and reminders and follow up post-event. 
    • Track and manage the budget for all aspects of marketing campaigns. 
  • Native CRM Integrations: Integrate with many popular CRMs, including Sugar Sell, Salesforce, Microsoft Dynamics 365, Infor CRM, Sage and Oracle NetSuite to support real-time syncs and custom fields. Align sales and marketing to get visibility into lead information and activities.
  • Dashboards and Reporting: Interactive dashboards enable data sourcing from various marketing initiatives. Build visually dynamic charts with filters to refine and create new views.
    • Get detailed reports to assess email, landing page, revenue and team performance.
    • Monitor where leads are in the pipeline, track how the company ranks for certain keywords and compare performance against competitors. 
  • Social Tracking: Manage multiple social profiles in one place, schedule and share social posts, and measure results.
    • Track prospect interactions, likes, comments, retweets, who’s sharing the company’s content and how much.
    • Enhance social media advertising, engage the audience through polls and assess employees’ social performance through the employee leaderboard. 
  • Surveys: Create custom survey questions in check box, list, slider or rating formats. Embed surveys within forms or landing pages to capture insights and track results.
  • Ad Campaigns: Integrate with Google Ads to manage and run paid search ad campaigns. Get simplified account setups, ad creations, automated optimizations, bidding and performance reporting. Monitor and adjust bids for optimal conversion rates with an AI-powered bidding algorithm.
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Product Ranking

#2

among all
Marketing Automation Software

#26

among all
Marketing Automation Software

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Analyst Rating Summary

86
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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

ActiveCampaign
Sugar Market
+ Add Product + Add Product
AI-Based Capabilities Campaign Management Compliance And Data Security Dashboard And Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 57 93 83 81 95 75 100 100 62 95 88 76 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Excellent User Sentiment 6420 reviews
Good User Sentiment 212 reviews
92%
of users recommend this product

ActiveCampaign has a 'excellent' User Satisfaction Rating of 92% when considering 6420 user reviews from 3 recognized software review sites.

79%
of users recommend this product

Sugar Market has a 'good' User Satisfaction Rating of 79% when considering 212 user reviews from 4 recognized software review sites.

4.6 (5328)
4.2 (129)
4.6 (800)
4.1 (61)
n/a
4.8 (4)
4.5 (292)
1.5 (18)

Awards

SelectHub research analysts have evaluated ActiveCampaign and concluded it earns best-in-class honors for Lead Management. ActiveCampaign stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Lead Management Award

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Synopsis of User Ratings and Reviews

User-Friendly: Everyone referencing this aspect states the software is easy to use.
Automation: It helps run customer and lead campaigns, triggered automatically based on set specifications, note 98% of reviewers referring to this feature.
Customer Support: The support team is easy to reach and very responsive, according to 93% of reviewers talking about this aspect.
Functionalities: Every user mentioning features states the system offers robust capabilities including client onboarding, lead funnels, newsletters, contact tracking and more.
Email Campaigns: In the view of 85% of reviews about this feature, it’s easy to send weekly emails, replicate earlier emails and develop templates for other uses.
Integration: Connecting with Zapier and other platforms makes it easy to transfer leads, according to 88% of reviewers referencing integration.
Help Resource: Everyone mentioning training reports there are helpful tutorials and webinars.
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Email Builder: Every user who reviewed this feature found the platform's email management capabilities, email builder and landing page builder useful.
Data Visualization: The platform gives complete and easily comprehendible data views, according to 75% of reviewers who mentioned this aspect.
Automation Capabilities: Regarding this feature, 100% of users find it useful for workflow and marketing automation.
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Learning Curve: According to 77% of reviewers talking about training, it’s tough and time consuming to learn the platform.
Glitches: Every user mentioning this aspect notes it can be glitchy at times and quite slow to load during peak business hours.
Interface: The interface is slow and not very intuitive, according to 62% of reviewers referencing this aspect.
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Training: The software requires training and can be difficult to use, according to 63% of users who reviewed this feature.
Non-friendly user interface: According to 75% of users who discussed this aspect, the solution isn’t intuitive or user-friendly.
Too many features: Every user who mentioned this element said additional features are unnecessary and make navigation difficult.
Expensive: The software is on the costlier side, according to every user who reviewed the price.
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ActiveCampaign provides cloud-based marketing services to businesses of any size. It’s easy to use and offers a wide range of features, along with robust automation and campaigning capabilities. The system integrates with all major platforms. Most users also find the customer support team as well as the training materials to be helpful. However, it takes time to learn the intricate features thoroughly. Reviews also state the system suffers from glitches and the interface could be more user-friendly. Businesses that need a system that caters to CRM as well as marketing needs, and that have the ability to leverage its complex functionality effectively, should consider this as a solid choice.

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Sugar Market is an enterprise-grade marketing platform with good automation capabilities. Its email builder helps in email management and template creation. Many users find data visualization and landing page capabilities to be helpful. There are mixed reviews for support and integrations. While some find them adequate, others say they need an update.Most users report the interface isn’t intuitive or easy to navigate. Having too many features complicates it further and can make it difficult to find certain workflows. Many reviewers find the software a bit pricey and say it requires training and includes a learning curve. Overall, it’s a robust solution that helps enterprise companies with technical expertise meet their marketing needs.

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Screenshots

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Head-to-Head Comparison

ActiveCampaign VS AWeber
ActiveCampaign VS Constant Contact
ActiveCampaign VS Eloqua
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ActiveCampaign VS Omnisend

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