Top ActiveCampaign Alternatives & Competitors For 2024

ActiveCampaign provides cloud-based marketing services to businesses of any size. It’s easy to use and offers a wide range of features, along with robust automation and campaigning capabilities. The system integrates with all major platforms. Most users also find the customer support team as well as the training materials to be helpful. However, it takes time to learn the intricate features thoroughly. Reviews also state the system suffers from glitches and the interface could be more user-friendly. Businesses that need a system that caters to CRM as well as marketing needs, and that have the ability to leverage its complex functionality effectively, should consider this as a solid choice.

Marketing Cloud Account Engagement is liked among users for the seamless integration it offers with Salesforce, leading to stronger marketing capabilities. It also offers various functionalities to make email marketing more powerful and is relied upon for lead generation. However, the cost of the product might be too much for smaller companies, especially given the lack of reporting options. The complexities of the platform also make it difficult to get used to according to the majority of reviews. Overall, the product is a good pick for larger enterprises seeking robust marketing automation, particularly those already using Salesforce that can leverage the tight integration for enhanced marketing.

As a part of the Adobe Experience Cloud, Marketo Engage supports both demand and account-based marketing strategies that work in sync with marketing and sales. It offers a range of features that help businesses operations. Notable features that users call out include custom reports, automation tools and lead management. It’s highly customizable and can integrate with a wide range of business systems. Users also appreciate the robust customer service. Some limitations include an inconvenient mobile app, outdated user interface for campaign dashboards and cumbersome functionality. Overall, businesses looking to automate their sales and marketing efforts will find the system has a lot to offer.

Salesforce Marketing Cloud can be leveraged for its powerful set of features for effective cross-channel marketing, according to user feedback. Another common strength is its reporting features to analyze and plan marketing strategies. However, users raise concerns about the system’s complexity, which may require outside assistance at additional costs, especially due to unresponsive customer support. Another major drawback reviews agree on is the lack of cost-effectiveness due to additional costs and charges. Overall, the product can be a good pick for large companies looking to strategize and execute marketing effectively.

SALESmanago offers AI-based marketing automation with a wide range of features and an intuitive interface. Its customer service is prompt and helpful, and the platform is simple to use. The system is frequently updated and is available at a competitive price. Users also appreciate how much the app has to offer and say that the automation tools help save time. Although most reviewers mention they don’t find any negative aspects, its resource section and the CRM module need improvement. Overall, the platform is a good choice for small to medium businesses that wish to adopt new automated marketing processes.