Bronto vs emfluence

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Our analysts compared Bronto vs emfluence based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Bronto Software Tool
emfluence Software Tool

Product Basics

Bronto is a cloud-based marketing automation software designed to help businesses automate and personalize their marketing campaigns. It offers a comprehensive suite of features, including email marketing, SMS messaging, and marketing analytics. Bronto is most suitable for medium to large businesses with complex marketing needs.

Key benefits of Bronto include its ability to automate repetitive tasks, personalize customer experiences, and track campaign performance. Popular features include its drag-and-drop email builder, segmentation tools, and real-time reporting. User experiences within the context of marketing automation software indicate that Bronto is a reliable and user-friendly platform.

Pricing for Bronto is based on the number of contacts in a business's database. The basic plan starts at $1,200 per month for up to 10,000 contacts. Additional contacts can be purchased in increments of 10,000. Bronto also offers a variety of add-on services, such as implementation and training, at an additional cost.

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Emfluence is a marketing automation platform designed to streamline and automate marketing campaigns across various channels. It caters to businesses of all sizes, particularly those seeking to optimize lead generation, nurture leads, and drive sales. Emfluence offers a range of features, including email marketing, lead scoring, social media management, and marketing analytics. These features help businesses automate repetitive tasks, personalize their marketing messages, and gain insights into their campaign performance. Some of the key benefits of using Emfluence include increased marketing efficiency, improved lead conversion rates, and enhanced customer engagement. Additionally, users often find Emfluence's intuitive interface and robust reporting features to be valuable assets. Pricing for Emfluence varies depending on the specific features and functionality required. However, generally, it falls within the mid-range pricing spectrum for marketing automation solutions, with plans available on a monthly or annual subscription basis. In comparison to other marketing automation platforms, Emfluence is often praised for its ease of use and affordability. However, some users have noted that its features may not be as comprehensive as some of the more expensive solutions on the market.

Pros
  • Easy to use
  • Affordable
  • Intuitive interface
  • Robust reporting
  • Good customer support
Cons
  • Limited features
  • Not ideal for large companies
  • Buggy integrations
  • Limited customization
  • Advanced features require learning
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$1,295 Monthly
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$1,500 Monthly
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Tailored to your specific needs
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Mobile
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Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
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Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
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Chat
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Forum
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24/7 Live Support

Product Insights

  • More Sales: Drive increased sales and better customer engagement using highly relevant messages at every step of the buying cycle. 
  • User-Friendly: Intuitive marketing tools including segmentation and automation make it easy to manage complex campaigns. 
  • Data-Based Engagement: Create highly relevant emails which are backed by data to generate more conversions and offer a better customer experience. 
  • Relevant Communications: Filter segments using subscriber profile data, purchase information, click and visit behavior, geolocation, demographic data, and more to ensure customers feel unique. 
  • Personalization: Generate personalized recommendations in emails or even on transactional emails, which leads to increased sales and revenue. 
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  • Compact Email Marketing: Users can ensure enhanced reach by launching new email marketing strategies, sharing personalized emails and monthly newsletters, and automating campaigns. They can check formatting, correct deliverability issues and review SPAM warnings via workflows. It’s also possible to create lists automatically, save them as dynamic or static, and resize, filter, edit uploaded images. 
  • Expert Services: Emfluence offers a wide range of professional services including digital strategy and planning, email strategy, content strategy, marketing automation, paid media, marketing analytics and pay per lead advertising. They also specialize in SEO, PPC, social media strategy and consulting, website design and development, cross-channel marketing, sales cycle management, and complex hosting. 
  • Personalized Nurture Campaigns: It’s possible to ensure personalized responses by designing multi-step email campaigns for chosen groups, sending interaction-based messages, sharing tailored marketing paths and creating download responses. The Workflow Decisions feature lets users send contacts from a single source group into branches based on email views, clicks or custom queries. 
  • Strategic Social Media Marketing: Users can manage social media platforms efficiently and design robust marketing plans using different tools, such as a marketing calendar, link shortener and image size suggestions. Users can understand audience growth from social channel growth graphs and track results with drill-down campaign reports. 
  • Effective Surveys: Companies can measure customer loyalty and understand employees’ feelings with this feature. The multi-page, multi-question tools help uncover potential, identify weak spots, shape future development, spot trends, follow up with buyers and evaluate company offerings like events, products and services. Skip Logic helps create unique endings for targeted campaigns and ensure a logical response-based experience. 
  • Accurate Website Tracking: Users can engage with customers more effectively by gathering insights about visitor engagement and calculating the impact of inbound traffic sources. They can also monitor the bounce rate for social media traffic, track contacts across individual pages and check their impact on contact score. 
  • Analytical Reports: Emfluence helps users evaluate digital marketing efforts by generating and automatically delivering custom reports on social media, email marketing, website traffic and campaigns. It offers prebuilt and granular reports with variable search capabilities, remarketing list generation and Google Analytics tracking via UTMs. Landing page reports help determine referral traffic as well as clicks, visits and conversions, social media reports reflect audience size, and survey reports help identify trends, preferences or potential anomalies. 
  • Easy Integration: Users can create effective online campaigns to gain a competitive edge. Emfluence integrates with a wide range of systems including Microsoft Dynamics 365, Salesforce, Zapier, Nifty Images, ReturnPath, Email on Acid, Yext, TapClicks and ESPC. The software also supports API and custom integrations, and it offers WordPress plugins. 
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  • Automation: Easily create automated campaigns with dynamic workflows and a drag-and-drop palette to send automated emails like welcome series, cart abandonment and more, based on subscriber behavior or data. 
  • Segmentation: Segment data easily and monitor it based on purchaser location, demographics, engagement and more. Also offers automatic segments updates to reach the right audience. 
  • Product Recommendations: Personalize emails and website content automatically with product recommendations for relevant branding and customer experiences. Also available for transactional messages. 
  • Integrations: Enhance email marketing capabilities by seamlessly integrating with AddShoppers, Annex Cloud, Barilliance, Chamaileon, Custora and more. Also, integrate with Netsuite, Magento and Shopify for data. 
  • Coupon Generator: Manage unique discount codes in pop-ups, emails and SMS messages. Provides insights into redemption metrics and revenue per coupon campaigns. 
  • Email Analytics and Reporting: View core metrics, analyze campaign performance and understand each campaign’s performance using customizable, role-based dashboards. 
  • Social Media Marketing: Drive more engagement and increase revenue using Social Bridge and integrate with Facebook to generate Facebook Tab, Lead Ads, and Audience campaigns to deliver brand experiences. Targeted lead ads on Instagram are supported as well. 
  • SMS: Design two-way conversations so customers reply with specific keywords to trigger programmed responses. Includes multimedia messaging, special tags, unique coupon codes and more to personalize SMS. 
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  • Drag-and-Drop Builder: Users can create reusable and responsive email templates based on requirements and nurture campaigns by setting conditions and permissions. They can also create a dynamic group to trigger automatic nurture campaigns. 
  • Automated Split Testing: This feature enables users to create up to five variations of an email, with a provision to modify subject lines, names, email content, CTAs and more. Users can choose the time frame, winning criteria and percentage of the list to be tested in order to receive the winning version automatically on completion of the test. 
  • Marketing Automation: Workflow Canvas lets users create, visualize and automate marketing campaigns. They can create dynamic groups to trigger emails, plan customer journeys and send automated emails on birthdays. It’s also possible to run the same campaigns with edited messages. 
  • Form Builder: This feature helps users create and implement unique and customized forms for event registrations and lead generation. No-code tools make it easy to set up and deploy forms on websites, capture contact information from prospects and leads, and grow email lists. It’s possible to use the forms in integrated online campaigns, preload drip campaigns, notify support teams, send out instant responses and improve ROI. 
  • Landing Page: Emfluence lets users create personalized, interactive and customizable webpages for campaigns by leveraging variable data. It supports paid search landing pages and PURLs, with the flexibility to import iFrame landing page content into an existing URL or host customized URLs. Landing page reporting offers insights into CTRs, conversions and traffic. 
  • Marketing Calendar: Users can organize email marketing and social media campaigns using a calendar. Capabilities include content scheduling and emailing, post and email attachments, and keyword, campaign and time frame search across social media and marketing channels. It’s also possible to create, schedule and track social media posts using the calendar. 
  • Modals and Lightbox: This feature helps users grab visitors’ attention quickly by delivering personalized messages and declaring current offers. Users can collect information and set delays or expiration dates for visitors to see modals. Mobile-friendly design, customizations, photos and forms are some of the tools available. 
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Product Ranking

#43

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#33

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User Sentiment Summary

Great User Sentiment 70 reviews
Great User Sentiment 171 reviews
81%
of users recommend this product

Bronto has a 'great' User Satisfaction Rating of 81% when considering 70 user reviews from 1 recognized software review sites.

89%
of users recommend this product

emfluence has a 'great' User Satisfaction Rating of 89% when considering 171 user reviews from 4 recognized software review sites.

n/a
4.2 (77)
4.06 (70)
4.71 (48)
n/a
4.7 (44)
n/a
3.5 (2)

Synopsis of User Ratings and Reviews

Intuitive Interface: Bronto's user-friendly interface makes it easy for marketers to navigate and manage their email campaigns, even for those with limited technical experience.
Powerful Segmentation: Bronto allows for granular segmentation of email lists, enabling marketers to target specific customer groups with tailored messaging.
Robust Analytics: Bronto provides comprehensive analytics and reporting tools that offer deep insights into campaign performance, allowing marketers to optimize their strategies.
Exceptional Customer Support: Bronto's dedicated customer support team is highly responsive and knowledgeable, providing valuable assistance and guidance to users.
Flexible Integrations: Bronto seamlessly integrates with popular CRM and e-commerce platforms, enabling marketers to streamline their workflows and automate tasks.
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Easy to Use: Intuitive interface and drag-and-drop functionality simplify campaign creation and management for users of all technical backgrounds.
Powerful Automation: Automate repetitive tasks like lead nurturing and email marketing, freeing up time for more strategic activities.
Comprehensive Reporting: Gain valuable insights into campaign performance with detailed reports and analytics, enabling data-driven decision making.
Scalable Platform: Grows with your business, accommodating increasing contact lists and campaign complexity.
Excellent Support: Dedicated customer support team is available to answer questions and provide assistance.
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Complex UI: Users complain about Bronto's cluttered interface, making it difficult to navigate and find the necessary features.
Limited Automation Capabilities: Bronto falls short in providing advanced automation capabilities, restricting users from creating complex workflows.
Insufficient Reporting and Analytics: Users find Bronto's reporting and analytics capabilities to be lacking, hindering their ability to track campaign performance effectively.
Poor Customer Support: Users express dissatisfaction with Bronto's customer support, citing slow response times and limited assistance.
High Cost: Bronto's pricing structure is considered expensive compared to other marketing automation solutions.
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Limited Reporting Customization: While reporting is comprehensive, some users find it difficult to customize reports to their specific needs.
Learning Curve: The platform offers a wide range of features, which can be overwhelming for new users and require some time to learn.
Limited Integrations: While emfluence offers integrations with popular CRM platforms, some users may find the selection of available integrations to be limited.
Pricing: While emfluence offers a free trial, the monthly subscription cost can be prohibitive for some small businesses.
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Bronto consistently receives high marks for its user-friendly interface, robust segmentation capabilities, and reliable email delivery. Its drag-and-drop editor simplifies campaign creation, and pre-built templates provide a starting point for beginners. Advanced users appreciate the flexibility to customize templates and segment audiences based on complex criteria. Bronto's email deliverability rates are among the highest in the industry, ensuring that messages reach their intended recipients. Compared to competitors, Bronto stands out with its superior segmentation capabilities. Its advanced filtering options allow users to create highly targeted campaigns based on demographics, behavior, and engagement history. This granularity enables businesses to deliver personalized messages that resonate with each segment. Bronto also integrates seamlessly with popular e-commerce platforms, making it easy to track customer behavior and trigger automated campaigns based on purchase history or website activity. Bronto is an excellent choice for businesses that prioritize customer segmentation and personalized marketing. Its user-friendly interface, robust segmentation capabilities, and reliable email delivery make it a valuable tool for marketing teams of all sizes. Businesses looking for advanced segmentation and personalization features will find Bronto an excellent option, particularly if they have complex customer segments or a high volume of email campaigns.

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User reviews for emfluence paint a mixed picture, highlighting both its strengths and weaknesses. On the one hand, many users laud its ease of use and powerful automation features. "The drag-and-drop functionality makes campaign creation a breeze," one user said, while another commented, "The automated lead nurturing workflows have saved me countless hours." This ease of use is often contrasted with platforms like HubSpot, which some users find overwhelming and complex. However, some users express frustration with emfluence's limited reporting customization options. "I wish I could tailor the reports to my specific needs more easily," one user lamented. This lack of customization can be a significant drawback for businesses with unique reporting requirements, especially when compared to platforms like Marketo, which offer more robust reporting capabilities. Another recurring theme in user reviews is emfluence's limited integrations. While it seamlessly integrates with popular CRMs like Salesforce, some users find the available integrations insufficient for their needs. "I rely on several specific tools that don't integrate with emfluence, which creates a bit of a workflow bottleneck," one user commented. This lack of integrations can be a significant deterrent for businesses that rely on a diverse ecosystem of marketing tools. Despite these drawbacks, many users find emfluence's strengths outweigh its weaknesses. They value its affordability, user-friendly interface, and effective automation capabilities. "For the price, you simply can't find another platform that offers this level of functionality," one user commented, summarizing the sentiment of many. Ultimately, whether emfluence is the right fit for your business depends on your specific needs and priorities.

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