Constant Contact vs Ortto

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Our analysts compared Constant Contact vs Ortto based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Constant Contact is a comprehensive software solution designed for managing marketing automation tasks, making it particularly suitable for small to medium-sized businesses looking to enhance their email marketing efforts. This platform offers a range of important benefits, including the ability to easily create professional-looking emails, track campaign performance, and segment audiences for targeted messaging. Among its popular features are customizable email templates, robust analytics, and integration capabilities with other tools, which collectively help businesses improve their engagement rates and ROI on marketing campaigns. When compared to similar products, users often highlight Constant Contact's user-friendly interface and responsive customer support as key differentiators. Pricing for Constant Contact varies based on the features and scale of use, typically following a monthly subscription model that allows businesses to choose a plan that best fits their needs and budget. This flexibility in pricing, combined with its comprehensive feature set, makes Constant Contact a competitive option in the realm of marketing automation tools.

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Ortto (formerly Autopilot) assists creators in crafting and managing their online presence by providing a platform for building personalized websites and online stores. This platform caters to content creators, artists, and entrepreneurs who aim to establish professional online identities. Its key benefits include ease of use, customizable templates, built-in online store functionality, and comprehensive analytics tools. Users find its drag-and-drop interface and intuitive design particularly helpful, while praising its ability to seamlessly integrate with social media platforms. Compared to other website builders, Ortto is lauded for its focus on user experience and creator-specific features. It offers competitive pricing plans ranging from monthly subscriptions to annual commitments, with options for various website traffic volumes and functionalities.

Pros
  • Easy to use
  • Customizable templates
  • Built-in online store
  • Comprehensive analytics
  • Seamless social media integration
Cons
  • Limited design flexibility
  • Fewer features than some competitors
  • Pricing can be expensive for high-traffic websites
  • Limited customer support options
  • Occasional bugs and glitches
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$9.99 Monthly
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Tailored to your specific needs
$509 Monthly
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Tailored to your specific needs
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Windows
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Linux
Android
Chromebook
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Android
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Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
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Knowledge Base
24/7 Live Support
Email
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24/7 Live Support

Product Insights

  • Mobile App: Provides native email marketing and email list builder mobile apps for Android and iOS devices. 
  • Live Support: Experts offer help with product questions, marketing strategy and more, accessible via phone or email. 
  • PDF to Email: Convert an uploaded PDF into an email, which can also be edited and sent, ensuring versatility in the market. 
  • Click-Tracking Heat Map: Optimize and streamline workflows, landing pages, websites and emails. Track customer clicks and drill down into the details to enhance strategy. 
  • Mobile Open Rate: Compare metrics to the audience’s desktop open rate and gain greater visibility into the market space. 
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  • Effortless website creation: Build a professional website without coding knowledge using Ortto's intuitive drag-and-drop interface and pre-designed templates. Create a website that reflects your unique brand and style in minutes.
  • Seamless online store integration: Sell your products and services directly through your website with Ortto's built-in e-commerce functionality. Manage inventory, process payments, and track sales all in one place.
  • Powerful marketing tools: Reach a wider audience and grow your online presence with Ortto's integrated marketing tools, including email marketing, social media integration, and SEO optimization. Get your content in front of the right people and convert visitors into customers.
  • Comprehensive analytics: Gain valuable insights into your website traffic and visitor behavior with Ortto's detailed analytics reports. Track website performance, understand your audience, and make data-driven decisions to improve your website and marketing efforts.
  • Scalability and flexibility: Easily adapt your website to your needs as your business grows with Ortto's flexible platform and upgradeable plans. Start small and add features as you need them, without having to rebuild your entire website.
  • Focus on creators: Ortto is designed specifically for creators, artists, and entrepreneurs who want to establish a professional online presence. It offers features and tools that are tailored to your needs, such as portfolio galleries, blog management, and membership functionalities.
  • Seamless integration with third-party tools: Connect Ortto with your favorite third-party tools and services, including payment gateways, email marketing platforms, and social media accounts. Keep your workflow organized and manage everything from one central location.
  • High-quality customer support: Get the help you need when you need it with Ortto's responsive and knowledgeable customer support team. They are available via email, live chat, and phone to answer your questions and help you troubleshoot any issues you may encounter.
  • Affordable pricing: Ortto offers a variety of pricing plans to fit your budget and needs. Choose from monthly or annual subscriptions, and upgrade as your website grows. There is a plan to fit every budget, so you can start building your online presence without breaking the bank.
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  • Drag-and-Drop Editor: Facilitates customizing an email template and designing professional, mobile-responsive emails for every device. 
  • Sign-Up Forms: Supports creating inline sign-up forms that can be embedded into the HTML code on the website or blog to enable collecting sign-ups as people view a specific webpage. Provides sign up-forms and automatic display triggers to maximize list growth. 
  • Surveys and Polls: Facilitates creating custom surveys and polls, and enables viewing individual results from respondents or tracking general data trends from social media or an email survey. 
  • Campaign Report: View email metrics such as sends, opens, clicks and more. Compare campaigns to determine which received the most opens or clicks. 
  • Integrations: Integrates with apps such as Salesforce, Outlook, Mindbody, Shopify, Facebook and more. 
  • A/B Testing: Run an A/B test on two versions of subject lines to maximize email open rates. 
  • Contact Segmentation and Targeted Marketing: Create customized segments based on a contact’s engagement with email campaigns, location and company details, and already-existing lists. Send targeted marketing emails with relevant messages. 
  • Contact Management: Upload contacts from Excel, Outlook, Salesforce and more. 
  • Email Scheduling: Send emails instantly or schedule them to be sent at a future time. Suggests the best time to send emails based on the industry’s open rate. 
  • Landing Pages: Two types are available: 
    • Lead Generation: Collects visitor information and helps set up automated email series to stay connected to new leads. 
    • Shoppable: Enables selling products and supports tracking results such as gross revenue, page visitors, conversion rates and more. 
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  • Drag-and-drop website builder: Create and customize your website with ease using Ortto's intuitive drag-and-drop interface. No coding required!
  • Pre-designed templates: Choose from a variety of pre-designed templates to get started quickly. You can customize these templates to create a website that is unique to your brand.
  • Built-in e-commerce functionality: Sell your products and services directly through your website without the need for a separate e-commerce platform. Ortto handles everything from inventory management to payment processing.
  • Email marketing tools: Create and send targeted email campaigns to your subscribers with Ortto's built-in email marketing tools. Track your results and see how your emails are performing.
  • Social media integration: Easily connect your website to your social media accounts and share your content with your followers. Ortto makes it easy to manage your social media presence from one central location.
  • SEO optimization tools: Optimize your website for search engines and improve your website's visibility in search results with Ortto's built-in SEO tools.
  • Detailed analytics reports: Track your website traffic and visitor behavior with Ortto's comprehensive analytics reports. Gain valuable insights into how people are finding your website and what they are doing once they arrive.
  • Membership functionalities: Create a members-only area on your website and offer exclusive content and discounts to your most loyal supporters.
  • Blog management tools: Start a blog and share your thoughts and ideas with the world. Ortto's blog management tools make it easy to create and publish blog posts.
  • Portfolio galleries: Showcase your work and talents with Ortto's beautiful portfolio galleries. Customize the layout and design to create a portfolio that is unique to you.
  • Mobile-friendly websites: Ensure that your website looks great and is easy to use on all devices. Ortto automatically creates mobile-friendly versions of your website.
  • Secure and reliable platform: Ortto is a secure and reliable platform that is hosted on Amazon Web Services. Your data is safe and secure with Ortto.
  • 24/7 customer support: Get the help you need when you need it with Ortto's responsive and knowledgeable customer support team. They are available via email, live chat, and phone to answer your questions and help you troubleshoot any issues you may encounter.
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Product Ranking

#19

among all
Marketing Automation Software

#48

among all
Marketing Automation Software

Find out who the leaders are

Analyst Rating Summary

90
75
21
79
86
62
98
92
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Integrations and Extensibility
Lead Management
Lead Nurturing
Platform Capabilities
Social Media Campaign Management
Compliance and Data Security
Email Campaign Management
Integrations and Extensibility
Platform Capabilities
Text Campaign Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Constant Contact
Ortto
+ Add Product + Add Product
AI-Based Capabilities Campaign Management Compliance And Data Security Dashboard And Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 21 86 98 99 94 75 100 100 81 100 100 93 79 62 92 75 89 75 75 83 19 88 63 86 0 25 50 75 100
14%
0%
86%
71%
0%
29%
87%
0%
13%
60%
0%
40%
100%
0%
0%
83%
0%
17%
100%
0%
0%
73%
0%
27%
90%
0%
10%
85%
0%
15%
64%
0%
36%
71%
0%
29%
100%
0%
0%
70%
0%
30%
100%
0%
0%
83%
0%
17%
80%
0%
20%
20%
0%
80%
100%
0%
0%
82%
9%
9%
100%
0%
0%
63%
0%
37%
86%
0%
14%
86%
0%
14%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

100%
0%
0%
75%
0%
25%

User Sentiment Summary

Great User Sentiment 8703 reviews
Excellent User Sentiment 118 reviews
81%
of users recommend this product

Constant Contact has a 'great' User Satisfaction Rating of 81% when considering 8703 user reviews from 4 recognized software review sites.

91%
of users recommend this product

Ortto has a 'excellent' User Satisfaction Rating of 91% when considering 118 user reviews from 3 recognized software review sites.

n/a
4.35 (12)
3.9 (4359)
n/a
4.3 (2131)
4.59 (104)
4.3 (1670)
4.0 (2)
3.8 (543)
n/a

Awards

SelectHub research analysts have evaluated Constant Contact and concluded it earns best-in-class honors for Lead Management, Platform Capabilities, Social Media Campaign Management and Integrations and Extensibility.

Lead Management Award
Platform Capabilities Award
Social Media Campaign Management Award
Integrations and Extensibility Award

Ortto stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Email Campaigns: It’s possible to add tables and buttons, check open and click rates, and schedule, customize and manage emails, according to 90% of reviewers who mention this aspect.
Ease of Use: More than 95% of users who talk about this aspect report it’s easy to navigate.
Templates: Creating and using pre-built templates, including those for different occasions, aid announcements and sales marketing, as 70% of users referencing this aspect observe.
Contact Management: The system helps save and organize contacts in one place, as well as create emails and events to send out to different groups of contacts, according to 90% of reviewers who talk about this feature.
Customer Service: The customer support team is helpful and always available to assist, note 82% of users mentioning it.
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User-friendly interface: Drag-and-drop interface and pre-designed templates make it easy to build a website without coding knowledge.
Seamless online store integration: Sell products and services directly through your website with built-in e-commerce functionality.
Powerful marketing tools: Reach a wider audience and grow your online presence with integrated marketing tools.
Comprehensive analytics: Gain valuable insights into your website traffic and visitor behavior.
Scalability and flexibility: Easily adapt your website to your needs as your business grows.
Focus on creators: Ortto is designed specifically for creators, artists, and entrepreneurs.
Seamless integration with third-party tools: Connect Ortto with your favorite tools and services.
High-quality customer support: Get the help you need when you need it.
Affordable pricing: Ortto offers a variety of pricing plans to fit your budget.
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Lack of Features: The system lacks certain features such as Google Analytics tracking, configuration options, CRM capabilities and automation options, note 90% of reviewers talking about this aspect.
Spam Emails: Most of the emails sent via the platform go to junk folders, according to 83% of users referencing this issue.
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Limited design flexibility: May not offer enough customization options for users who demand a highly unique website design.
Fewer features than some competitors: Lacks certain features, such as advanced A/B testing or marketing automation workflows, compared to established platforms.
Expensive for high-traffic websites: Pricing plans can become expensive for businesses with high website traffic volumes, requiring frequent upgrades.
Limited customer support options: Users report limited availability and response times for customer support, especially with complex inquiries.
Occasional bugs and glitches: While uncommon, some users have reported experiencing occasional bugs and glitches within the platform.
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Designed for small businesses, Constant Contact delivers web-based email marketing that’s easy to use. Most users find its robust email marketing and campaign management feature beneficial. It offers lots of templates and strong contact management capabilities. The customer support team is quite helpful as well. However, it lacks some important features such as Google Analytics and automation settings, limiting its usefulness in some key areas. Additionally, reviews indicate most of the emails users send are marked as spam. Overall, it’s a decent software for small businesses that are in need of an efficient, lightweight solution.

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User reviews for Ortto paint a picture of a platform that prioritizes ease of use and creator-specific features. Many users praise its drag-and-drop interface and pre-designed templates, highlighting how these features allow them to build professional websites without coding knowledge. The built-in e-commerce functionality is also a significant draw, enabling users to sell products and services directly through their websites. Additionally, users appreciate Ortto's comprehensive analytics, which offer valuable insights into website traffic and visitor behavior. However, some users note limitations in design flexibility compared to competitors like Wix and Squarespace. They express a desire for more customization options to achieve truly unique website designs. Additionally, Ortto's lack of certain advanced features, such as A/B testing found in platforms like HubSpot, can be a drawback for users with more complex marketing needs. Despite these limitations, users generally agree that Ortto's focus on creators sets it apart from competitors. Features like portfolio galleries and membership functionalities cater specifically to the needs of artists, entrepreneurs, and other creative professionals. This makes Ortto a valuable tool for those seeking to establish a professional online presence and grow their creative endeavors. "Ortto has been a lifesaver for me. I'm not tech-savvy at all, but I was able to build a beautiful website for my photography business in just a few hours," says one user. "The pre-designed templates are fantastic, and the drag-and-drop interface makes it so easy to customize everything." Another user adds, "I love that Ortto integrates with all my favorite tools. I can manage my email marketing, social media, and even sell products directly through my website. It's all in one place, which is a huge time saver." However, some users also express frustrations. "I wish Ortto had more design flexibility. I'm starting to feel limited by the pre-designed templates," says one user. Another user adds, "Ortto doesn't have all the features that some of the other platforms offer. For example, I would really like to see A/B testing capabilities." Despite these drawbacks, users generally agree that Ortto's focus on creators is unique and valuable. "I've tried other website builders before, but Ortto is the only one that feels like it was made specifically for artists like me," says one user. "It has all the features I need to showcase my work and connect with potential clients." Ultimately, Ortto seems to be a well-liked platform for creators who prioritize ease of use and creator-specific features. While it may lack some advanced functionalities compared to competitors, its strengths in user experience and focus on creators make it a viable option for many.

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