Constant Contact vs Sendinblue

Last Updated:

Our analysts compared Constant Contact vs Sendinblue based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Constant Contact is a comprehensive software solution designed for managing marketing automation tasks, making it particularly suitable for small to medium-sized businesses looking to enhance their email marketing efforts. This platform offers a range of important benefits, including the ability to easily create professional-looking emails, track campaign performance, and segment audiences for targeted messaging. Among its popular features are customizable email templates, robust analytics, and integration capabilities with other tools, which collectively help businesses improve their engagement rates and ROI on marketing campaigns. When compared to similar products, users often highlight Constant Contact's user-friendly interface and responsive customer support as key differentiators. Pricing for Constant Contact varies based on the features and scale of use, typically following a monthly subscription model that allows businesses to choose a plan that best fits their needs and budget. This flexibility in pricing, combined with its comprehensive feature set, makes Constant Contact a competitive option in the realm of marketing automation tools.

read more...
Sendinblue is a cloud-based suite of communication capabilities, including email marketing, transactional emails, text messages, CRM, sign-up forms and more.

It includes features such as segmentation, retargeting, real-time statistics and website chat, and is suitable for companies of any size. Heat maps enable visualizing the engagement path of readers in a newsletter-type email by tracking clicks and aggregating them.
read more...
$9.99 Monthly
Get a free price quote
Tailored to your specific needs
$25 Monthly
Get a free price quote
Tailored to your specific needs
Small 
i
Medium 
i
Large 
i
Small 
i
Medium 
i
Large 
i
Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Mobile App: Provides native email marketing and email list builder mobile apps for Android and iOS devices. 
  • Live Support: Experts offer help with product questions, marketing strategy and more, accessible via phone or email. 
  • PDF to Email: Convert an uploaded PDF into an email, which can also be edited and sent, ensuring versatility in the market. 
  • Click-Tracking Heat Map: Optimize and streamline workflows, landing pages, websites and emails. Track customer clicks and drill down into the details to enhance strategy. 
  • Mobile Open Rate: Compare metrics to the audience’s desktop open rate and gain greater visibility into the market space. 
read more...
  • Free Version: Access the software for free, with unlimited contacts and a 300 email daily limit. Offers all contact management features, real-time reporting, SMS marketing, email templates and designer, personalization options, core API functionality, page tracking and marketing automation workflows (limit of 2,000 contacts). 
  • Transactional Emails: Handle repetitive tasks such as building transactional emails for common situations — for example, account creation, orders or new password requests. Include dynamic contact attributes including contact name and address as needed. 
  • Browser Preview: Ensure proper email formatting by previewing how campaigns will appear on mobile devices. See what the email will look like in web-based emails apps such as Gmail, Yahoo Mail, Outlook.com for Firefox, Chrome and more. 
  • Optimized Send Times: Determine an appropriate time to send email campaigns using machine learning to generate the most engagement. 
  • SMS Campaigns: Send bulk SMS marketing campaigns to a contact list by writing a message, choosing a list and scheduling it. Set up transactional SMS for order confirmations, shipping updates and more using the API. 
  • Enhanced Marketing Efforts: List segmentation helps optimize open and click rates as well as further personalize relationships with the public, prospects and customers. Track the metrics and KPIs of different marketing strategies as well. 
read more...
  • Drag-and-Drop Editor: Facilitates customizing an email template and designing professional, mobile-responsive emails for every device. 
  • Sign-Up Forms: Supports creating inline sign-up forms that can be embedded into the HTML code on the website or blog to enable collecting sign-ups as people view a specific webpage. Provides sign up-forms and automatic display triggers to maximize list growth. 
  • Surveys and Polls: Facilitates creating custom surveys and polls, and enables viewing individual results from respondents or tracking general data trends from social media or an email survey. 
  • Campaign Report: View email metrics such as sends, opens, clicks and more. Compare campaigns to determine which received the most opens or clicks. 
  • Integrations: Integrates with apps such as Salesforce, Outlook, Mindbody, Shopify, Facebook and more. 
  • A/B Testing: Run an A/B test on two versions of subject lines to maximize email open rates. 
  • Contact Segmentation and Targeted Marketing: Create customized segments based on a contact’s engagement with email campaigns, location and company details, and already-existing lists. Send targeted marketing emails with relevant messages. 
  • Contact Management: Upload contacts from Excel, Outlook, Salesforce and more. 
  • Email Scheduling: Send emails instantly or schedule them to be sent at a future time. Suggests the best time to send emails based on the industry’s open rate. 
  • Landing Pages: Two types are available: 
    • Lead Generation: Collects visitor information and helps set up automated email series to stay connected to new leads. 
    • Shoppable: Enables selling products and supports tracking results such as gross revenue, page visitors, conversion rates and more. 
read more...
  • Email Templates: Simplifies GDPR compliance with email templates built to follow regulations. Enables user-friendly editing via drag-and-drop functionality. 
  • Email Personalization: Helps increase email open rates. Dynamic personalization helps use subscriber-provided information from newsletters to achieve a more relevant experience. Personalization attributes include last name, first name, gender preferences, date of birth and more. 
  • Retargeting: Create a retargeting audience for ads by retargeting visitors based on specific page visits or actions (visiting a checkout page, abandoning a cart). Upload different styles of ad creatives, define budgets and monitor performance on key metrics. 
  • Sign-Up Forms: A drag-and-drop tool makes it easy to build sign-up forms and helps collect information from different fields. Additionally, give contacts a chance to opt in to receive different types of emails according to GDPR regulations. 
  • Real-Time Statistics: Access a global overview of email performance. Enables tracking events, deliveries, opens, clicks and bounces in real time, providing live monitoring of any campaign. 
  • Landing Pages: Create custom landing pages without any coding skills using the drag-and-drop landing page builder. Add the URL of landing pages in emails, advertisements, social posts and more. 
  • API: Developers have access to the entire range of the platform’s capabilities. APIs are available in several coding languages including PHP, Python, Node.js, Ruby and C Sharp. 
  • Integrations: Extend the platform’s functionality and keep using familiar apps. Supports integrations for CRM, e-commerce, forms, CMS, analytics and more, including Magento, PayPal, WordPress and Google Analytics. 
  • Chat: Developers can install a chat window on the company website so users can talk to customers and leads in real time. 
read more...

Product Ranking

#19

among all
Marketing Automation Software

#10

among all
Marketing Automation Software

Find out who the leaders are

Analyst Rating Summary

90
68
21
79
86
45
98
0
Show More Show More
Integrations and Extensibility
Lead Management
Lead Nurturing
Platform Capabilities
Social Media Campaign Management
Social Media Campaign Management
Text Campaign Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Constant Contact
Sendinblue
+ Add Product + Add Product
AI-Based Capabilities Campaign Management Compliance And Data Security Dashboard And Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 21 86 98 99 94 75 100 100 81 100 100 93 79 45 0 25 71 68 60 83 80 0 100 86 0 25 50 75 100
14%
0%
86%
71%
0%
29%
87%
0%
13%
43%
0%
57%
100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
100%
0%
0%
20%
0%
80%
90%
0%
10%
71%
0%
29%
64%
0%
36%
45%
0%
55%
100%
0%
0%
60%
0%
40%
100%
0%
0%
83%
0%
17%
80%
0%
20%
80%
0%
20%
100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
100%
0%
0%
100%
0%
0%
86%
0%
14%
86%
0%
14%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

100%
0%
0%
62%
0%
38%

User Sentiment Summary

Great User Sentiment 8703 reviews
Excellent User Sentiment 3032 reviews
81%
of users recommend this product

Constant Contact has a 'great' User Satisfaction Rating of 81% when considering 8703 user reviews from 4 recognized software review sites.

90%
of users recommend this product

Sendinblue has a 'excellent' User Satisfaction Rating of 90% when considering 3032 user reviews from 4 recognized software review sites.

3.9 (4359)
4.6 (1057)
4.3 (2131)
4.55 (1414)
4.3 (1670)
4.4 (492)
3.8 (543)
2.7 (69)

Awards

SelectHub research analysts have evaluated Constant Contact and concluded it earns best-in-class honors for Lead Management, Platform Capabilities, Social Media Campaign Management and Integrations and Extensibility.

Lead Management Award
Platform Capabilities Award
Social Media Campaign Management Award
Integrations and Extensibility Award

SelectHub research analysts have evaluated Sendinblue and concluded it earns best-in-class honors for Social Media Campaign Management. Sendinblue stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Social Media Campaign Management Award

Synopsis of User Ratings and Reviews

Email Campaigns: It’s possible to add tables and buttons, check open and click rates, and schedule, customize and manage emails, according to 90% of reviewers who mention this aspect.
Ease of Use: More than 95% of users who talk about this aspect report it’s easy to navigate.
Templates: Creating and using pre-built templates, including those for different occasions, aid announcements and sales marketing, as 70% of users referencing this aspect observe.
Contact Management: The system helps save and organize contacts in one place, as well as create emails and events to send out to different groups of contacts, according to 90% of reviewers who talk about this feature.
Customer Service: The customer support team is helpful and always available to assist, note 82% of users mentioning it.
Show more
Ease of Use: More than 90% of reviewers referencing this feature mention it’s easy and simple to use the platform.
Email Marketing Tool: It’s easy to create, customize and deliver emails using a complete range of email automation tools, note more than 90% of reviewers who talk about this feature.
Support: The customer service team is helpful and responds in a timely manner, according to 82% of users mentioning it.
Interface: In the view of 91% of users referencing the interface, it’s efficient and pleasant to use.
Contact Management: It’s easy to import and categorize contacts, and communicating with customers is also straightforward, in the experience of 75% of reviewers mentioning contact management.
Show more
Lack of Features: The system lacks certain features such as Google Analytics tracking, configuration options, CRM capabilities and automation options, note 90% of reviewers talking about this aspect.
Spam Emails: Most of the emails sent via the platform go to junk folders, according to 83% of users referencing this issue.
Show more
Limitations: Every user talking about this aspect mentions limitations such as difficulty adding a new folder and finding bounce email issues.
Design Tool: As every user observes, the design tool is basic and doesn’t offer many functions.
Show more

Designed for small businesses, Constant Contact delivers web-based email marketing that’s easy to use. Most users find its robust email marketing and campaign management feature beneficial. It offers lots of templates and strong contact management capabilities. The customer support team is quite helpful as well. However, it lacks some important features such as Google Analytics and automation settings, limiting its usefulness in some key areas. Additionally, reviews indicate most of the emails users send are marked as spam. Overall, it’s a decent software for small businesses that are in need of an efficient, lightweight solution.

Show more

Sendinblue provides a cloud-based suite of communication tools available through a simple interface, ensuring ease of use. It offers a wide range of marketing automation tools and helps manage contacts efficiently, as many users note. The support team is prompt and thoroughly helpful. Users also find the free plan to be beneficial, as it offers good features with up to 300 emails per day. However, the system suffers from certain functional limitations and the design tool needs improvement. Overall, it’s an efficient, user-friendly option for businesses of any size looking to support all aspects of email marketing.

Show more

Screenshots

Top Alternatives in Marketing Automation Software


ActiveCampaign

AWeber

Brevo

Eloqua

GetResponse

HubSpot

Keap

Klaviyo

Mailchimp

Marketing Cloud Account Engagement

Marketo

Omnisend

Ortto

Sendinblue

SharpSpring

Zoho Marketing Automation

Related Categories

Head-to-Head Comparison

WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more...

Compare products
Comparison Report
Just drag this link to the bookmark bar.
?
Table settings