Home > Marketing Automation Software > Constant Contact > Constant Contact vs Sugar Market

Constant Contact vs Sugar Market

Last Updated: November 18th, 2024

Our analysts compared Constant Contact vs Sugar Market based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots

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Product Basics

Constant Contact is a comprehensive software solution designed for managing marketing automation tasks, making it particularly suitable for small to medium-sized businesses looking to enhance their email marketing efforts. This platform offers a range of important benefits, including the ability to easily create professional-looking emails, track campaign performance, and segment audiences for targeted messaging. Among its popular features are customizable email templates, robust analytics, and integration capabilities with other tools, which collectively help businesses improve their engagement rates and ROI on marketing campaigns. When compared to similar products, users often highlight Constant Contact's user-friendly interface and responsive customer support as key differentiators. Pricing for Constant Contact varies based on the features and scale of use, typically following a monthly subscription model that allows businesses to choose a plan that best fits their needs and budget. This flexibility in pricing, combined with its comprehensive feature set, makes Constant Contact a competitive option in the realm of marketing automation tools.

Sugar Market, formerly Salesfusion, is an enterprise-grade platform that enables companies to automate their marketing efforts. Based on the cloud, it’s suitable for small to medium-sized businesses. Features include email marketing, advanced automation, campaign builders, reporting, social media management, AdWord management, lead scoring and nurturing, analytics, and resource management.

Unlimited custom fields provide options for advanced segmentation and personalization, allowing marketers to deliver the right message to the right person at the right time. It helps set up multi-step nurture campaigns and measure success with BI-grade analytics and reporting.

$9.99 Monthly

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$1,000 Monthly

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Tailored to your specific needs

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Product Assistance

Documentation

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Product Insights

Mobile App: Provides native email marketing and email list builder mobile apps for Android and iOS devices.
Live Support: Experts offer help with product questions, marketing strategy and more, accessible via phone or email.
PDF to Email: Convert an uploaded PDF into an email, which can also be edited and sent, ensuring versatility in the market.
Click-Tracking Heat Map: Optimize and streamline workflows, landing pages, websites and emails. Track customer clicks and drill down into the details to enhance strategy.
Mobile Open Rate: Compare metrics to the audience’s desktop open rate and gain greater visibility into the market space.

Easier-to-Discover Website: Understand website search ranking based on critical factors using a built-in SEO audit tool. Compare rankings to competitors and generate an actionable checklist of recommendations.
Reduced Coding Headaches: Create marketing campaigns without coding with drag-and-drop features, prebuilt templates and building tools.
Easy Landing Pages and Forms Creation: Create custom landing pages, microsites and forms using preset templates, a drag-and-drop builder or a code-your-own approach. Use tools that incorporate industry best practices like responsive design for mobile experiences and GDPR-compliant options.
Nurtured Leads: Set up automated emails with a nurture campaign builder. Serve relevant content based on different rules like demographic information, web activity, lead score and more throughout the buyer’s journey.
Visual Results: Leverage the powerful analytics suite available with every license. Generate custom dashboards and other templates for sharing and repurposing. Marketers of any level can use the tool, which complements targeted messaging features.
Tracked Buyer’s Journeys: Track prospect engagement across channels and record it in a buyer journey view to provide actionable intelligence. Capture prospects’ digital engagement to the fullest by uploading their details to the contact database.
Enhanced Customer Reach: Create mobile-responsive emails and templates using an HTML coding environment. Ensure emails get delivered to inboxes with single or multi-variant A/B testing and built-in spam diagnostics capabilities.
Optimized Marketing Campaigns: Customize communication and email campaigns for prospects through marketing tools. Plan virtual events, promote on social media, track budget and measure campaign performance with post-event surveys.

Drag-and-Drop Editor: Facilitates customizing an email template and designing professional, mobile-responsive emails for every device.
Sign-Up Forms: Supports creating inline sign-up forms that can be embedded into the HTML code on the website or blog to enable collecting sign-ups as people view a specific webpage. Provides sign up-forms and automatic display triggers to maximize list growth.
Surveys and Polls: Facilitates creating custom surveys and polls, and enables viewing individual results from respondents or tracking general data trends from social media or an email survey.
Campaign Report: View email metrics such as sends, opens, clicks and more. Compare campaigns to determine which received the most opens or clicks.
Integrations: Integrates with apps such as Salesforce, Outlook, Mindbody, Shopify, Facebook and more.
A/B Testing: Run an A/B test on two versions of subject lines to maximize email open rates.
Contact Segmentation and Targeted Marketing: Create customized segments based on a contact’s engagement with email campaigns, location and company details, and already-existing lists. Send targeted marketing emails with relevant messages.
Contact Management: Upload contacts from Excel, Outlook, Salesforce and more.
Email Scheduling: Send emails instantly or schedule them to be sent at a future time. Suggests the best time to send emails based on the industry’s open rate.
Landing Pages: Two types are available:

Lead Generation: Collects visitor information and helps set up automated email series to stay connected to new leads.
Shoppable: Enables selling products and supports tracking results such as gross revenue, page visitors, conversion rates and more.

Lead Scoring and Tracking: Assign scores and segment leads based on actions they take. Use prebuilt scoring models or user-defined scoring rules to include firmographic and demographic information, purchase details, intent and more. Track interactions through various touch points, including emails, texts, calls and website visits.
Email Marketing: Personalize and design emails with handy templates. Set up automated communication for upcoming events and activities and schedule bulk emailing. Manage unsubscribe requests, spam, bounced emails and email deliverability to ensure emails reach inboxes successfully.
Online Marketing: Customize landing pages and lead capture forms to maximize conversion rates. Deliver mobile-optimized communication and test alternate versions of emails and landing pages to see what works best. Improve page performance by optimizing SEO and tracking keywords and search rankings.
Campaign Management: Create, manage and track event attendees, both online and offline. Sync campaign data with a CRM, deploy automated event nurture campaigns and manage multi-session events. Promote via social networks, online ads, virtual events and landing pages and analyze the impact on ROI.
- Personalize invites, set up registration and reminders and follow up post-event.
- Track and manage the budget for all aspects of marketing campaigns.
Native CRM Integrations: Integrate with many popular CRMs, including Sugar Sell, Salesforce, Microsoft Dynamics 365, Infor CRM, Sage and Oracle NetSuite to support real-time syncs and custom fields. Align sales and marketing to get visibility into lead information and activities.
Dashboards and Reporting: Interactive dashboards enable data sourcing from various marketing initiatives. Build visually dynamic charts with filters to refine and create new views.
- Get detailed reports to assess email, landing page, revenue and team performance.
- Monitor where leads are in the pipeline, track how the company ranks for certain keywords and compare performance against competitors.
Social Tracking: Manage multiple social profiles in one place, schedule and share social posts, and measure results.
- Track prospect interactions, likes, comments, retweets, who’s sharing the company’s content and how much.
- Enhance social media advertising, engage the audience through polls and assess employees’ social performance through the employee leaderboard.
Surveys: Create custom survey questions in check box, list, slider or rating formats. Embed surveys within forms or landing pages to capture insights and track results.
Ad Campaigns: Integrate with Google Ads to manage and run paid search ad campaigns. Get simplified account setups, ad creations, automated optimizations, bidding and performance reporting. Monitor and adjust bids for optimal conversion rates with an AI-powered bidding algorithm.

Product Ranking

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#26

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Analyst Rating Summary

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User Sentiment Summary

81%

of users recommend this product

Constant Contact has a 'great' User Satisfaction Rating of 81% when considering 8703 user reviews from 4 recognized software review sites.

79%

of users recommend this product

Sugar Market has a 'good' User Satisfaction Rating of 79% when considering 212 user reviews from 4 recognized software review sites.

3.9 (4359)

4.2 (129)

4.3 (2131)

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4.3 (1670)

4.1 (61)

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4.8 (4)

3.8 (543)

1.5 (18)

Awards

Synopsis of User Ratings and Reviews

Email Campaigns: It’s possible to add tables and buttons, check open and click rates, and schedule, customize and manage emails, according to 90% of reviewers who mention this aspect.

Ease of Use: More than 95% of users who talk about this aspect report it’s easy to navigate.

Templates: Creating and using pre-built templates, including those for different occasions, aid announcements and sales marketing, as 70% of users referencing this aspect observe.

Contact Management: The system helps save and organize contacts in one place, as well as create emails and events to send out to different groups of contacts, according to 90% of reviewers who talk about this feature.

Customer Service: The customer support team is helpful and always available to assist, note 82% of users mentioning it.

Email Builder: Every user who reviewed this feature found the platform's email management capabilities, email builder and landing page builder useful.

Data Visualization: The platform gives complete and easily comprehendible data views, according to 75% of reviewers who mentioned this aspect.

Automation Capabilities: Regarding this feature, 100% of users find it useful for workflow and marketing automation.

Lack of Features: The system lacks certain features such as Google Analytics tracking, configuration options, CRM capabilities and automation options, note 90% of reviewers talking about this aspect.

Spam Emails: Most of the emails sent via the platform go to junk folders, according to 83% of users referencing this issue.

Training: The software requires training and can be difficult to use, according to 63% of users who reviewed this feature.

Non-friendly user interface: According to 75% of users who discussed this aspect, the solution isn’t intuitive or user-friendly.

Too many features: Every user who mentioned this element said additional features are unnecessary and make navigation difficult.

Expensive: The software is on the costlier side, according to every user who reviewed the price.

Designed for small businesses, Constant Contact delivers web-based email marketing that’s easy to use. Most users find its robust email marketing and campaign management feature beneficial. It offers lots of templates and strong contact management capabilities. The customer support team is quite helpful as well. However, it lacks some important features such as Google Analytics and automation settings, limiting its usefulness in some key areas. Additionally, reviews indicate most of the emails users send are marked as spam. Overall, it’s a decent software for small businesses that are in need of an efficient, lightweight solution.

Sugar Market is an enterprise-grade marketing platform with good automation capabilities. Its email builder helps in email management and template creation. Many users find data visualization and landing page capabilities to be helpful. There are mixed reviews for support and integrations. While some find them adequate, others say they need an update.Most users report the interface isn’t intuitive or easy to navigate. Having too many features complicates it further and can make it difficult to find certain workflows. Many reviewers find the software a bit pricey and say it requires training and includes a learning curve. Overall, it’s a robust solution that helps enterprise companies with technical expertise meet their marketing needs.

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FAQ

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