Home > Marketing Automation Software > HubSpot > HubSpot vs Bronto

HubSpot vs Bronto

Last Updated: November 25th, 2024

Our analysts compared HubSpot vs Bronto based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots

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Product Basics

HubSpot provides a cloud-based platform built around inbound methodology and designed to help businesses be more customer-centric. It offers a free CRM package along with marketing, sales, service and CMS hubs, which can be deployed individually or together for full flexibility and scalability.

Timeline segmentation provides users with an overview of their prospect’s journey from the attraction stage to closing. Additional capabilities include funnel automation, lead targeting, analytics and reporting, email templates and more. It caters to small businesses but has paid versions robust enough to support the needs of larger organizations.

Bronto is a cloud-based marketing automation software designed to help businesses automate and personalize their marketing campaigns. It offers a comprehensive suite of features, including email marketing, SMS messaging, and marketing analytics. Bronto is most suitable for medium to large businesses with complex marketing needs.

Key benefits of Bronto include its ability to automate repetitive tasks, personalize customer experiences, and track campaign performance. Popular features include its drag-and-drop email builder, segmentation tools, and real-time reporting. User experiences within the context of marketing automation software indicate that Bronto is a reliable and user-friendly platform.

Pricing for Bronto is based on the number of contacts in a business's database. The basic plan starts at $1,200 per month for up to 10,000 contacts. Additional contacts can be purchased in increments of 10,000. Bronto also offers a variety of add-on services, such as implementation and training, at an additional cost.

$800 Monthly

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$1,295 Monthly

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Tailored to your specific needs

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Product Insights

Built Around Inbound: Designed to attract leads and nurture them with helpful information and inbound best practices, all at the push of a button.
All-in-One Software: Managing every aspect of customer relationships is seamless with an integrated suite that helps engage with leads and customers at any stage. Offers a cohesive experience, process alignment and holistic data.
Free CRM: Small businesses can leverage capabilities to enhance and grow without spending a dime. Includes sales, marketing and service tools in addition to foundational CRM features. Supports unlimited users and can store up to a million contact records.
User-Friendly: An intuitive UI and no-code tools make it easy to leverage regardless of technical ability.
Better Organization: Keep teams and data more organized via an all-in-one, centralized structure and tools that simplify tracking and updating information. Managers can use hierarchies and partitioning to focus each team member in the right area and ensure they have the most appropriate content.
Full Scalability: Support business growth at any stage by deploying the free toolsets and adding premium features along the way, all within a single ecosystem.
Salesforce Integration: Achieve a seamless marketing and sales strategy by setting up two-way sync between HubSpot and Salesforce databases. Deliver insights to Salesforce for sales activities and pull relevant information back into HubSpot to enhance marketing efforts. The integration doesn’t require technical setup and is supported by a team of HubSpot engineers.
Free Website Insights: Optimize a website using a free website grader, which determines strengths and weaknesses and offers free improvement tips.
Generators: Receive creative or strategic direction through tools that generate blog topics, build buyer personas, craft email signatures and suggest invoice templates. Go through a step-by-step process that produces a marketing plan based on company needs.
Prospect Journeys: Track prospects from the attraction phase of the buyer’s journey to the closing stage for a high-level overview of where leads are coming from and where they’re going afterward.

More Sales: Drive increased sales and better customer engagement using highly relevant messages at every step of the buying cycle.
User-Friendly: Intuitive marketing tools including segmentation and automation make it easy to manage complex campaigns.
Data-Based Engagement: Create highly relevant emails which are backed by data to generate more conversions and offer a better customer experience.
Relevant Communications: Filter segments using subscriber profile data, purchase information, click and visit behavior, geolocation, demographic data, and more to ensure customers feel unique.
Personalization: Generate personalized recommendations in emails or even on transactional emails, which leads to increased sales and revenue.

Pipeline Management:
- Reduces data entry through auto-populated data and grants control over pipelines to match how users work.
- User-friendly edit tools alongside a drag-and-drop interface simplify the entire management process.
- Quick access to key metrics is available with a sales dashboard.
Lead Management: Perform CRM activities without the hassle of reconciling different data sets and gain full visibility into contacts by accessing data-rich profiles in one location. Capabilities include lead segmentation, contact activity history and tasks.
Messaging: Facilitates better internal and external communication, promotes strong customer experiences, supports lead generation and enables more timely follow up. Offers Facebook Messenger, a customizable live chat widget, shared email and a chatbot builder.
Conversations Inbox:
- Provides context, alignment and transparency for marketing, sales and service teams through a team-wide inbox.
- Aids cross-functional collaboration via a central hub for communicating with prospects, leads and customers. Routing rules deliver emails to the most relevant team or member.
- Offers a seamless experience to customers no matter what stage they’re in.
Contact Activity: Gain deeper insights by leveraging analytics that show website interactions. Track form submissions, page visits and more.

Automation: Easily create automated campaigns with dynamic workflows and a drag-and-drop palette to send automated emails like welcome series, cart abandonment and more, based on subscriber behavior or data.
Segmentation: Segment data easily and monitor it based on purchaser location, demographics, engagement and more. Also offers automatic segments updates to reach the right audience.
Product Recommendations: Personalize emails and website content automatically with product recommendations for relevant branding and customer experiences. Also available for transactional messages.
Integrations: Enhance email marketing capabilities by seamlessly integrating with AddShoppers, Annex Cloud, Barilliance, Chamaileon, Custora and more. Also, integrate with Netsuite, Magento and Shopify for data.
Coupon Generator: Manage unique discount codes in pop-ups, emails and SMS messages. Provides insights into redemption metrics and revenue per coupon campaigns.
Email Analytics and Reporting: View core metrics, analyze campaign performance and understand each campaign’s performance using customizable, role-based dashboards.
Social Media Marketing: Drive more engagement and increase revenue using Social Bridge and integrate with Facebook to generate Facebook Tab, Lead Ads, and Audience campaigns to deliver brand experiences. Targeted lead ads on Instagram are supported as well.
SMS: Design two-way conversations so customers reply with specific keywords to trigger programmed responses. Includes multimedia messaging, special tags, unique coupon codes and more to personalize SMS.

Product Ranking

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Analyst Rating Summary

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User Sentiment Summary

87%

of users recommend this product

HubSpot has a 'great' User Satisfaction Rating of 87% when considering 10050 user reviews from 5 recognized software review sites.

81%

of users recommend this product

Bronto has a 'great' User Satisfaction Rating of 81% when considering 70 user reviews from 1 recognized software review sites.

4.8 (19)

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4.3 (5644)

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4.06 (70)

4.5 (2623)

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4.3 (142)

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4.3 (1622)

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Awards

Synopsis of User Ratings and Reviews

Ease of Use: Every user referencing navigation reports the platform is user-friendly.

Customer Support: The support team is reliable and offers quick responses to any need, according to 91% of reviewers referencing this aspect.

Automation: Automating email campaigns, lead scoring and workflows, managing sales funnel and social engagement, and creating email templates is easy, according to 95% of reviewers who talk about automation.

Feature-Rich: The range of features offered, such as creating landing pages, forms and email campaigns, is a benefit to 85% of users mentioning functionalities.

Marketing: Every user who refers to marketing feels it’s easy to market products.

Interface: A slick interface makes it easy to navigate, in the experience of 80% of reviewers referencing the UI.

Intuitive Interface: Bronto's user-friendly interface makes it easy for marketers to navigate and manage their email campaigns, even for those with limited technical experience.

Powerful Segmentation: Bronto allows for granular segmentation of email lists, enabling marketers to target specific customer groups with tailored messaging.

Robust Analytics: Bronto provides comprehensive analytics and reporting tools that offer deep insights into campaign performance, allowing marketers to optimize their strategies.

Exceptional Customer Support: Bronto's dedicated customer support team is highly responsive and knowledgeable, providing valuable assistance and guidance to users.

Flexible Integrations: Bronto seamlessly integrates with popular CRM and e-commerce platforms, enabling marketers to streamline their workflows and automate tasks.

Price: Premium products are expensive for the amount of functionality, especially for small and mid-sized companies, according to 86% of reviewers mentioning cost.

Training: In 85% of reviews referencing training, users say it’s difficult for average users to perform complicated tasks such as tracking leads and making different mailing lists, causing a learning curve.

Email Functionality: All reviews about this issue note that customizing the mobile version of an email affects the desktop version, inserting custom HTML such as a for promo timer isn’t possible and more.

Complex UI: Users complain about Bronto's cluttered interface, making it difficult to navigate and find the necessary features.

Limited Automation Capabilities: Bronto falls short in providing advanced automation capabilities, restricting users from creating complex workflows.

Insufficient Reporting and Analytics: Users find Bronto's reporting and analytics capabilities to be lacking, hindering their ability to track campaign performance effectively.

Poor Customer Support: Users express dissatisfaction with Bronto's customer support, citing slow response times and limited assistance.

High Cost: Bronto's pricing structure is considered expensive compared to other marketing automation solutions.

With basic CRM alongside marketing, sales, service and content management, Hubspot offers a lot of functionalities, which users cite as a primary benefit. Its slick interface ensures an intuitive experience and extensive automation simplifies tasks, although some complicated functions make it time-consuming to learn. Users also appreciate how prompt customer support is, and that there’s a free version that’s ideal for small and mid-sized businesses. However, certain email elements present issues and the paid versions are expensive for what they offer. Overall, businesses that are in need of a robust and scalable product suite, especially those with a focus on inbound marketing, might find this to be a good fit.

Bronto consistently receives high marks for its user-friendly interface, robust segmentation capabilities, and reliable email delivery. Its drag-and-drop editor simplifies campaign creation, and pre-built templates provide a starting point for beginners. Advanced users appreciate the flexibility to customize templates and segment audiences based on complex criteria. Bronto's email deliverability rates are among the highest in the industry, ensuring that messages reach their intended recipients. Compared to competitors, Bronto stands out with its superior segmentation capabilities. Its advanced filtering options allow users to create highly targeted campaigns based on demographics, behavior, and engagement history. This granularity enables businesses to deliver personalized messages that resonate with each segment. Bronto also integrates seamlessly with popular e-commerce platforms, making it easy to track customer behavior and trigger automated campaigns based on purchase history or website activity. Bronto is an excellent choice for businesses that prioritize customer segmentation and personalized marketing. Its user-friendly interface, robust segmentation capabilities, and reliable email delivery make it a valuable tool for marketing teams of all sizes. Businesses looking for advanced segmentation and personalization features will find Bronto an excellent option, particularly if they have complex customer segments or a high volume of email campaigns.

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FAQ

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