HubSpot vs Emitrr

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Our analysts compared HubSpot vs Emitrr based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

HubSpot provides a cloud-based platform built around inbound methodology and designed to help businesses be more customer-centric. It offers a free CRM package along with marketing, sales, service and CMS hubs, which can be deployed individually or together for full flexibility and scalability.

Timeline segmentation provides users with an overview of their prospect’s journey from the attraction stage to closing. Additional capabilities include funnel automation, lead targeting, analytics and reporting, email templates and more. It caters to small businesses but has paid versions robust enough to support the needs of larger organizations.
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Emitrr is a sophisticated software solution designed to streamline tasks such as Marketing Automation, making it an ideal choice for businesses seeking to enhance their marketing efficiency. This platform is particularly well-suited for small to medium-sized enterprises that require robust automation tools to manage their marketing campaigns without the need for extensive manual intervention. Emitrr offers significant benefits, including improved customer engagement, increased lead generation, and enhanced campaign tracking capabilities.

Popular features of Emitrr include automated email marketing, SMS campaigns, and detailed analytics that provide insights into campaign performance. Users appreciate the intuitive interface and the ability to customize workflows to fit their specific needs. Compared to similar products, Emitrr is often praised for its user-friendly design and comprehensive feature set, which allows businesses to execute complex marketing strategies with ease.

Pricing for Emitrr varies based on the specific requirements and scale of the business, and it is typically structured on a subscription basis. For precise pricing details, it is recommended that users contact SelectHub to obtain a tailored quote that aligns with their individual needs.

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Product Insights

  • Built Around Inbound: Designed to attract leads and nurture them with helpful information and inbound best practices, all at the push of a button. 
  • All-in-One Software: Managing every aspect of customer relationships is seamless with an integrated suite that helps engage with leads and customers at any stage. Offers a cohesive experience, process alignment and holistic data. 
  • Free CRM: Small businesses can leverage capabilities to enhance and grow without spending a dime. Includes sales, marketing and service tools in addition to foundational CRM features. Supports unlimited users and can store up to a million contact records. 
  • User-Friendly: An intuitive UI and no-code tools make it easy to leverage regardless of technical ability. 
  • Better Organization: Keep teams and data more organized via an all-in-one, centralized structure and tools that simplify tracking and updating information. Managers can use hierarchies and partitioning to focus each team member in the right area and ensure they have the most appropriate content. 
  • Full Scalability: Support business growth at any stage by deploying the free toolsets and adding premium features along the way, all within a single ecosystem. 
  • Salesforce Integration: Achieve a seamless marketing and sales strategy by setting up two-way sync between HubSpot and Salesforce databases. Deliver insights to Salesforce for sales activities and pull relevant information back into HubSpot to enhance marketing efforts. The integration doesn’t require technical setup and is supported by a team of HubSpot engineers. 
  • Free Website Insights: Optimize a website using a free website grader, which determines strengths and weaknesses and offers free improvement tips. 
  • Generators: Receive creative or strategic direction through tools that generate blog topics, build buyer personas, craft email signatures and suggest invoice templates. Go through a step-by-step process that produces a marketing plan based on company needs. 
  • Prospect Journeys: Track prospects from the attraction phase of the buyer’s journey to the closing stage for a high-level overview of where leads are coming from and where they’re going afterward. 
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  • Time Efficiency: Automate repetitive marketing tasks, freeing up valuable time for strategic planning and creative work.
  • Improved Accuracy: Reduce human error in campaign execution, ensuring consistent and precise delivery of marketing messages.
  • Enhanced Customer Engagement: Personalize interactions with customers through automated, data-driven campaigns that resonate on an individual level.
  • Scalability: Easily scale marketing efforts to accommodate growing customer bases without a proportional increase in workload.
  • Data-Driven Insights: Gain actionable insights from detailed analytics, helping to refine and optimize marketing strategies over time.
  • Cost Savings: Lower operational costs by reducing the need for extensive manual labor and minimizing resource wastage.
  • Consistent Branding: Maintain a uniform brand voice and message across all automated communications, enhancing brand recognition and trust.
  • Lead Nurturing: Automatically guide prospects through the sales funnel with targeted content, improving conversion rates and sales efficiency.
  • Customer Retention: Implement automated follow-ups and loyalty programs to keep customers engaged and reduce churn rates.
  • Integration Capabilities: Seamlessly integrate with other business tools and platforms, creating a cohesive and efficient marketing ecosystem.
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  • Pipeline Management:
    •  Reduces data entry through auto-populated data and grants control over pipelines to match how users work. 
    •  User-friendly edit tools alongside a drag-and-drop interface simplify the entire management process. 
    •  Quick access to key metrics is available with a sales dashboard. 
  • Lead Management: Perform CRM activities without the hassle of reconciling different data sets and gain full visibility into contacts by accessing data-rich profiles in one location. Capabilities include lead segmentation, contact activity history and tasks. 
  • Messaging: Facilitates better internal and external communication, promotes strong customer experiences, supports lead generation and enables more timely follow up. Offers Facebook Messenger, a customizable live chat widget, shared email and a chatbot builder. 
  • Conversations Inbox:
    •  Provides context, alignment and transparency for marketing, sales and service teams through a team-wide inbox. 
    •  Aids cross-functional collaboration via a central hub for communicating with prospects, leads and customers. Routing rules deliver emails to the most relevant team or member. 
    •  Offers a seamless experience to customers no matter what stage they’re in. 
  • Contact Activity: Gain deeper insights by leveraging analytics that show website interactions. Track form submissions, page visits and more. 
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  • Automated Text Messaging: Schedule and send personalized SMS campaigns to engage customers effectively.
  • Voice Broadcasts: Deliver pre-recorded voice messages to a large audience, ensuring your message is heard.
  • Appointment Reminders: Automatically send reminders to clients, reducing no-shows and improving appointment adherence.
  • Two-Way Messaging: Facilitate real-time conversations with customers through SMS, enhancing customer support and engagement.
  • Customizable Templates: Use and modify pre-built templates for various communication needs, saving time and maintaining consistency.
  • Contact Management: Organize and segment your contact lists for targeted marketing efforts and better audience insights.
  • Analytics and Reporting: Track the performance of your campaigns with detailed analytics, helping you make data-driven decisions.
  • Integration Capabilities: Seamlessly integrate with popular CRM systems and other tools to streamline your marketing processes.
  • Drip Campaigns: Create automated sequences of messages to nurture leads and guide them through the sales funnel.
  • Survey and Feedback Collection: Gather customer feedback through automated surveys, enabling you to improve your services based on real insights.
  • Multi-Channel Communication: Engage with your audience across various channels, including SMS, voice, and email, from a single platform.
  • Compliance Management: Ensure your campaigns adhere to regulatory standards, such as TCPA and GDPR, protecting your business from legal issues.
  • Custom Workflows: Design and implement tailored workflows to automate repetitive tasks and enhance operational efficiency.
  • Real-Time Notifications: Receive instant alerts for important events, such as new leads or customer responses, keeping you informed and responsive.
  • Scalability: Easily scale your marketing efforts as your business grows, without compromising on performance or reliability.
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Product Ranking

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Marketing Automation Software

#172

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Marketing Automation Software

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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AI-Based Capabilities Campaign Management Compliance And Data Security Dashboard And Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 79 100 100 100 97 93 95 98 62 95 100 57 0 25 50 75 100
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User Sentiment Summary

Great User Sentiment 10050 reviews
Excellent User Sentiment 38 reviews
87%
of users recommend this product

HubSpot has a 'great' User Satisfaction Rating of 87% when considering 10050 user reviews from 5 recognized software review sites.

94%
of users recommend this product

Emitrr has a 'excellent' User Satisfaction Rating of 94% when considering 38 user reviews from 1 recognized software review sites.

4.8 (19)
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4.3 (5644)
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4.5 (2623)
4.7 (38)
4.3 (142)
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Awards

SelectHub research analysts have evaluated HubSpot and concluded it deserves the award for the Best Overall Marketing Automation Software available today and earns best-in-class honors for Campaign Management, Compliance and Data Security, Dashboard and Reporting and Social Media Campaign Management.

Analysts' Pick Award
Campaign Management Award
Compliance and Data Security Award
Dashboard and Reporting Award
Social Media Campaign Management Award

Emitrr stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Ease of Use: Every user referencing navigation reports the platform is user-friendly.
Customer Support: The support team is reliable and offers quick responses to any need, according to 91% of reviewers referencing this aspect.
Automation: Automating email campaigns, lead scoring and workflows, managing sales funnel and social engagement, and creating email templates is easy, according to 95% of reviewers who talk about automation.
Feature-Rich: The range of features offered, such as creating landing pages, forms and email campaigns, is a benefit to 85% of users mentioning functionalities.
Marketing: Every user who refers to marketing feels it’s easy to market products.
Interface: A slick interface makes it easy to navigate, in the experience of 80% of reviewers referencing the UI.
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User-Friendly Interface: Emitrr's intuitive design simplifies marketing tasks, making it easy for users to navigate and utilize its features effectively.
Robust Automation: The platform empowers businesses to automate various marketing processes, such as sending personalized messages and scheduling campaigns, saving time and increasing efficiency.
Excellent Customer Support: Users consistently praise Emitrr's responsive and helpful customer support team, ensuring that any issues or questions are addressed promptly and effectively.
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Price: Premium products are expensive for the amount of functionality, especially for small and mid-sized companies, according to 86% of reviewers mentioning cost.
Training: In 85% of reviews referencing training, users say it’s difficult for average users to perform complicated tasks such as tracking leads and making different mailing lists, causing a learning curve.
Email Functionality: All reviews about this issue note that customizing the mobile version of an email affects the desktop version, inserting custom HTML such as a for promo timer isn’t possible and more.
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Initial Setup Complexity: Some users have reported that getting started with Emitrr can be complicated due to the numerous features and configuration options.
Occasional Bugs: While generally well-received, Emitrr is not completely bug-free, and users have occasionally encountered technical glitches that require attention.
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With basic CRM alongside marketing, sales, service and content management, Hubspot offers a lot of functionalities, which users cite as a primary benefit. Its slick interface ensures an intuitive experience and extensive automation simplifies tasks, although some complicated functions make it time-consuming to learn. Users also appreciate how prompt customer support is, and that there’s a free version that’s ideal for small and mid-sized businesses. However, certain email elements present issues and the paid versions are expensive for what they offer. Overall, businesses that are in need of a robust and scalable product suite, especially those with a focus on inbound marketing, might find this to be a good fit.

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Is Emitrr a marketing automation tool that makes your business want to emit cheers of joy, or does it leave you feeling like you've "missed" the mark? Emitrr generally receives positive feedback from users, who often highlight its user-friendly design, powerful automation capabilities, and responsive customer service. Many users appreciate how the platform streamlines communication, which leads to improved customer engagement. For example, one user, whose business has less than 50 employees, shared on G2 that Emitrr "vastly improved our marketing efforts" and praised the customer service as "unmatched," mentioning their requests were "usually resolved within a day or less." Another user, from a police department, mentioned on G2 that they use Emitrr to automate officer recruitment and praised the platform's ease of implementation and helpful support team. However, some users have pointed out that the initial setup process can be complicated and that occasional bugs require attention. While Emitrr is generally well-regarded for its efficiency in marketing automation, one user on Software Advice compared Emitrr to Podium, stating that Emitrr offers similar features "at a fraction of the price." Overall, Emitrr appears to be best suited for businesses looking for an easy-to-use marketing automation tool with strong customer support, especially those who prioritize value and streamlined communication.

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