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HubSpot vs Keap

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Our analysts compared HubSpot vs Keap based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots
HubSpot Software Tool
SelectHub Award Winner
Keap Software Tool
SelectHub Award Winner
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Product Basics

Analyst Rating

91 Detailed Analysis

User Sentiment

Great User Sentiment (10050 Reviews)

Analyst Rating

80 Detailed Analysis

User Sentiment

Great User Sentiment (3344 Reviews)
HubSpot provides a cloud-based platform built around inbound methodology and designed to help businesses be more customer-centric. It offers a free CRM package along with marketing, sales, service and CMS hubs, which can be deployed individually or together for full flexibility and scalability.

Timeline segmentation provides users with an overview of their prospect’s journey from the attraction stage to closing. Additional capabilities include funnel automation, lead targeting, analytics and reporting, email templates and more. It caters to small businesses but has paid versions robust enough to support the needs of larger organizations.
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Keap, formerly Infusionsoft, is a cloud-based solution designed to help small businesses optimize their CRM. It allows users to build custom marketing campaigns, set up workflow automations with a drag-and-drop builder and visualize their sales pipelines to improve efficiency.

It acts as a centralized platform for contact details, client activity and communication. Additionally, users can access robust integrations and a mobile app to expand potential and increase accessibility. Its extensive automation capabilities can streamline repetitive tasks, segment and score leads, and trigger follow-ups.

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Product Assistance

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Product Insights

  • Built Around Inbound: Designed to attract leads and nurture them with helpful information and inbound best practices, all at the push of a button. 
  • All-in-One Software: Managing every aspect of customer relationships is seamless with an integrated suite that helps engage with leads and customers at any stage. Offers a cohesive experience, process alignment and holistic data. 
  • Free CRM: Small businesses can leverage capabilities to enhance and grow without spending a dime. Includes sales, marketing and service tools in addition to foundational CRM features. Supports unlimited users and can store up to a million contact records. 
  • User-Friendly: An intuitive UI and no-code tools make it easy to leverage regardless of technical ability. 
  • Better Organization: Keep teams and data more organized via an all-in-one, centralized structure and tools that simplify tracking and updating information. Managers can use hierarchies and partitioning to focus each team member in the right area and ensure they have the most appropriate content. 
  • Full Scalability: Support business growth at any stage by deploying the free toolsets and adding premium features along the way, all within a single ecosystem. 
  • Salesforce Integration: Achieve a seamless marketing and sales strategy by setting up two-way sync between HubSpot and Salesforce databases. Deliver insights to Salesforce for sales activities and pull relevant information back into HubSpot to enhance marketing efforts. The integration doesn’t require technical setup and is supported by a team of HubSpot engineers. 
  • Free Website Insights: Optimize a website using a free website grader, which determines strengths and weaknesses and offers free improvement tips. 
  • Generators: Receive creative or strategic direction through tools that generate blog topics, build buyer personas, craft email signatures and suggest invoice templates. Go through a step-by-step process that produces a marketing plan based on company needs. 
  • Prospect Journeys: Track prospects from the attraction phase of the buyer’s journey to the closing stage for a high-level overview of where leads are coming from and where they’re going afterward. 
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  • Streamline Payment: Set up daily, weekly or monthly recurring payments based on business needs and send automatic reminders for faster payment. Generate and track invoices equipped with a “pay now” button, and charge the credit card on file. Integrations with tools like Xero or QuickBooks help keep data synced.
  • Save Time: Streamline your sales process by automating lead segmentation, task assignments, lead follow-ups and repetitive tasks.
  • Increase Conversion Rates: Keep leads engaged using automated follow-ups and personalized emails. Prioritize highly rated leads by using tags and creating custom lists with filters to send personalized messages.
  • Enhance Performance for Sales Reps: Empower your team by maintaining client activity, communication and contact data in a centralized platform. Delegate sales tasks, send reminders and alerts, and track progress for improved collaboration and accountability. Access appointments, messages, tasks and contacts remotely via a mobile app.
  • Strengthen Client Relationships: Respond quicker to queries and boost lead engagement with automated workflows and reminders for sales teams. Simplify appointment scheduling and client communication.
  • Optimize Sales Performance: Make data-driven decisions with comparative data reports that show ROI and areas to improve. Access updated information on KPIs via customized dashboard.
  • Improve Sales Management: Track and manage leads as they move through the sales pipeline, all from a single access point. Customize each sales stage to prioritize tasks. Send automated emails when leads move from one stage to another and enable sales reps to close deals consistently.
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  • Pipeline Management:
    •  Reduces data entry through auto-populated data and grants control over pipelines to match how users work. 
    •  User-friendly edit tools alongside a drag-and-drop interface simplify the entire management process. 
    •  Quick access to key metrics is available with a sales dashboard. 
  • Lead Management: Perform CRM activities without the hassle of reconciling different data sets and gain full visibility into contacts by accessing data-rich profiles in one location. Capabilities include lead segmentation, contact activity history and tasks. 
  • Messaging: Facilitates better internal and external communication, promotes strong customer experiences, supports lead generation and enables more timely follow up. Offers Facebook Messenger, a customizable live chat widget, shared email and a chatbot builder. 
  • Conversations Inbox:
    •  Provides context, alignment and transparency for marketing, sales and service teams through a team-wide inbox. 
    •  Aids cross-functional collaboration via a central hub for communicating with prospects, leads and customers. Routing rules deliver emails to the most relevant team or member. 
    •  Offers a seamless experience to customers no matter what stage they’re in. 
  • Contact Activity: Gain deeper insights by leveraging analytics that show website interactions. Track form submissions, page visits and more. 
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  • Workflow Automation: Design multi-step workflows to nurture leads, follow up with prospects and trigger actions based on client behavior. Automate lead segmentation, task assignment and onboarding.
  • Email Management: Build high-converting email campaigns using default templates and creating your own templates with a drag-and-drop editor. Minimize emailing clients twice by syncing with Gmail and Outlook. Personalize emails based on client activity and track campaign performance.
  • Lead Management: Prioritize “hot” leads using lead scoring, tags and automated campaigns triggered by likelihood of making a sale. Auto-assign leads to sales reps when they meet pre-set requirements. Pinpoint key demographics and locations by tracking lead sources.
  • Sales Pipeline: Close sales faster and manage leads through different stages of the funnel by building customizable sales pipelines using a drag-and-drop editor to automate stages, move leads and track statuses.
  • Appointment Scheduling: Streamline the scheduling process by enabling clients to book appointments during open calendar slots. Sync with Gmail and Outlook to avoid double-booking.
  • Text Management: Engage with high-scoring leads with text broadcasts. Improve open rates and minimize costs by sending personalized text messages via a toll-free number.
  • Reports and Dashboard: Optimize performance by monitoring comparative data that highlights key metrics and improvement areas. View and send important data updates to team members via a personalized dashboard.
  • Payment Processing: Simplify payment processes with instant quote creation, one-time or recurring invoices, and integration with payment processors including PayPal, Venmo and Stripe. Manage and monitor subscriptions and recurring payments.
  • Integrations: Expand your CRM capabilities with over 5,000 integrations using Zapier. Simplify usability by viewing integrated apps and their performance in one place. Create custom integrations by hiring a certified developer partner.
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Product Ranking

#1

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Marketing Automation Software

#74

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Analyst Rating Summary

91
80
79
7
100
84
100
92
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Campaign Management
Compliance and Data Security
Dashboard and Reporting
Social Media Campaign Management
Lead Nurturing
Lead Management
Dashboard and Reporting
Text Campaign Management
Compliance and Data Security
Email Campaign Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

HubSpot
Keap
+ Add Product + Add Product
AI-Based Capabilities Campaign Management Compliance And Data Security Dashboard And Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 79 100 100 100 97 93 95 98 62 95 100 57 7 84 92 99 92 86 100 83 61 86 25 93 0 25 50 75 100
71%
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29%
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0%
100%
100%
0%
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73%
7%
20%
100%
0%
0%
83%
0%
17%
100%
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0%
100%
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95%
0%
5%
90%
0%
10%
86%
0%
14%
79%
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21%
90%
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10%
100%
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100%
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83%
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17%
60%
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40%
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40%
91%
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9%
82%
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18%
100%
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13%
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87%
14%
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86%
86%
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14%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

81%
0%
19%
63%
0%
37%

User Sentiment Summary

Great User Sentiment 10050 reviews
Great User Sentiment 3344 reviews
87%
of users recommend this product

HubSpot has a 'great' User Satisfaction Rating of 87% when considering 10050 user reviews from 5 recognized software review sites.

83%
of users recommend this product

Keap has a 'great' User Satisfaction Rating of 83% when considering 3344 user reviews from 5 recognized software review sites.

4.8 (19)
5.0 (20)
4.3 (5644)
4.2 (1527)
n/a
4.1 (1273)
4.5 (2623)
n/a
4.3 (142)
4.4 (148)
4.3 (1622)
4.0 (376)

Awards

SelectHub research analysts have evaluated HubSpot and concluded it deserves the award for the Best Overall Marketing Automation Software available today and earns best-in-class honors for Campaign Management, Compliance and Data Security, Dashboard and Reporting and Social Media Campaign Management.

Analysts' Pick Award
Campaign Management Award
Compliance and Data Security Award
Dashboard and Reporting Award
Social Media Campaign Management Award

SelectHub research analysts have evaluated Keap and concluded it earns best-in-class honors for Lead Management.

Lead Management Award

Synopsis of User Ratings and Reviews

Ease of Use: Every user referencing navigation reports the platform is user-friendly.
Customer Support: The support team is reliable and offers quick responses to any need, according to 91% of reviewers referencing this aspect.
Automation: Automating email campaigns, lead scoring and workflows, managing sales funnel and social engagement, and creating email templates is easy, according to 95% of reviewers who talk about automation.
Feature-Rich: The range of features offered, such as creating landing pages, forms and email campaigns, is a benefit to 85% of users mentioning functionalities.
Marketing: Every user who refers to marketing feels it’s easy to market products.
Interface: A slick interface makes it easy to navigate, in the experience of 80% of reviewers referencing the UI.
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User-Friendly Interface: The platform features an intuitive interface with card-based navigation, making it easy for users to understand and navigate the system. A majority of users report its ease of use for creating automations and simplifying repetitive tasks.
Centralized Database: Accessing client data, activity and communications from a centralized platform eliminates data silos for many users.
Lead Management: The ease of evaluating, nurturing and segmenting leads is another plus point users note.
Campaign Builder: Users appreciate the campaign builder's ability to streamline CRM procedures and effectively automate marketing campaigns. The drag-and-drop builder is flexible and lets you create custom campaigns and automations.
Customer Support: Responsive customer support through various channels like chat, email and phone, ensures users can get assistance when needed.
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Price: Premium products are expensive for the amount of functionality, especially for small and mid-sized companies, according to 86% of reviewers mentioning cost.
Training: In 85% of reviews referencing training, users say it’s difficult for average users to perform complicated tasks such as tracking leads and making different mailing lists, causing a learning curve.
Email Functionality: All reviews about this issue note that customizing the mobile version of an email affects the desktop version, inserting custom HTML such as a for promo timer isn’t possible and more.
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Cost for Integrations: Users mention additional costs for integration with other applications, which can be a drawback.
Learning Curve: Some users find certain features can be complex and time-consuming to pick up, requiring a significant time commitment for mastery.
Ecommerce Functionality: While suitable for many users, some find the eCommerce functionality lacks robust reporting and taxation features.
Mobile App Features: The mobile version has fewer features compared to the web version, potentially limiting functionality for users on the go.
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With basic CRM alongside marketing, sales, service and content management, Hubspot offers a lot of functionalities, which users cite as a primary benefit. Its slick interface ensures an intuitive experience and extensive automation simplifies tasks, although some complicated functions make it time-consuming to learn. Users also appreciate how prompt customer support is, and that there’s a free version that’s ideal for small and mid-sized businesses. However, certain email elements present issues and the paid versions are expensive for what they offer. Overall, businesses that are in need of a robust and scalable product suite, especially those with a focus on inbound marketing, might find this to be a good fit.

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Keap is a suite CRM solution designed for small and mid-sized businesses. The platform offers a user-friendly interface, praised by users for its intuitive card-based navigation and ease of use.Users particularly value the ability to create campaigns, automations, simplify repetitive tasks and streamline CRM procedures through the drag-and-drop campaign builder. Centralized data storage eliminates data silos, and responsive customer support ensures assistance is readily available.However, integrations with other applications can lead to additional costs. Certain features, while powerful, have a learning curve, requiring a time investment to master. Additionally, the eCommerce functionality might not be ideal for complex eCommerce needs due to limitations in reporting and taxation features. Finally, the mobile app may not be as extensive as the web version.All in all, Keap provides a comprehensive solution with room for scalability and custom development.

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Screenshots

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Head-to-Head Comparison

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