iContact vs Emitrr

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Our analysts compared iContact vs Emitrr based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

iContact Software Tool

Product Basics

iContact is an email automation and marketing tool geared towards small and medium-sized businesses running Windows, MacOS and Linux. It offers several standard features, with a distinct focus on email features and easy-to-use technology. These include templates, a drag-and-drop editor, automation, A/B testing, list segmentation and campaigns.

It also comes bundled with a handful of additional features to support marketing and sales activities, such as reporting, landing pages, sign-up forms and a free email lookbook.
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Emitrr is a sophisticated software solution designed to streamline tasks such as Marketing Automation, making it an ideal choice for businesses seeking to enhance their marketing efficiency. This platform is particularly well-suited for small to medium-sized enterprises that require robust automation tools to manage their marketing campaigns without the need for extensive manual intervention. Emitrr offers significant benefits, including improved customer engagement, increased lead generation, and enhanced campaign tracking capabilities.

Popular features of Emitrr include automated email marketing, SMS campaigns, and detailed analytics that provide insights into campaign performance. Users appreciate the intuitive interface and the ability to customize workflows to fit their specific needs. Compared to similar products, Emitrr is often praised for its user-friendly design and comprehensive feature set, which allows businesses to execute complex marketing strategies with ease.

Pricing for Emitrr varies based on the specific requirements and scale of the business, and it is typically structured on a subscription basis. For precise pricing details, it is recommended that users contact SelectHub to obtain a tailored quote that aligns with their individual needs.

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$8.50 Monthly
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$149 Monthly
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Product Assistance

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Knowledge Base
24/7 Live Support
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Product Insights

  • Automate Funnels: Streamline all levels of the marketing funnel, taking the work of a whole marketing team and automating it. 
  • Manage Subscribers: Easily access and manage contacts list, facilitating healthy relationships with the right leads. 
  • Boost Sales: Nurture leads and pass them along to sales with included CRM integrations. 
  • Unlimited Users: Onboard unlimited new users at no additional cost. 
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  • Time Efficiency: Automate repetitive marketing tasks, freeing up valuable time for strategic planning and creative work.
  • Improved Accuracy: Reduce human error in campaign execution, ensuring consistent and precise delivery of marketing messages.
  • Enhanced Customer Engagement: Personalize interactions with customers through automated, data-driven campaigns that resonate on an individual level.
  • Scalability: Easily scale marketing efforts to accommodate growing customer bases without a proportional increase in workload.
  • Data-Driven Insights: Gain actionable insights from detailed analytics, helping to refine and optimize marketing strategies over time.
  • Cost Savings: Lower operational costs by reducing the need for extensive manual labor and minimizing resource wastage.
  • Consistent Branding: Maintain a uniform brand voice and message across all automated communications, enhancing brand recognition and trust.
  • Lead Nurturing: Automatically guide prospects through the sales funnel with targeted content, improving conversion rates and sales efficiency.
  • Customer Retention: Implement automated follow-ups and loyalty programs to keep customers engaged and reduce churn rates.
  • Integration Capabilities: Seamlessly integrate with other business tools and platforms, creating a cohesive and efficient marketing ecosystem.
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  • Email Builder: A no-code interface is included, making it easy to build effective emails without any programming experience. 
  • Automatic Email: Running without user intervention, it can accurately deliver emails on time. 
  • Scalable Templates: Built to be delivered efficiently, effectively and to display correctly on mobile or desktop platforms. 
  • Time-Based Campaigns: Create and map out time-based campaigns in a short amount of time by utilizing multiple email templates and building platforms.  
  • A/B Testing: Test content performance and customer reception by splitting email campaigns into groups. 
  • Email Lookbook: Select from 55 prebuilt email designs, free of cost, that have been proven to generate high ROI.
  • List Segmentation: Send relevant and personalized emails using audience segmentation, increase subscription chances by creating and targeting audience lists based on defined conditions, and send dynamic content by incorporating merge fields into messaging. 
  • Reporting: Stay informed with updates about campaigns through dashboards, make informed business decisions with real-time reports, and track and analyze data using granular reports. 
  • Integrations: Integrates with major platforms such as Google Forms, HubSpot CRM, Salesforce, PayPal, Zoho CRM, WordPress, Zapier, Magento, Shopify, LeadsBridge and more. 
  • Sign-Up Forms: Create forms quickly using an easy interface and embed them on a website or business Facebook page.  
  • Salesforce Mass Email: Gain insights into campaign effectiveness through reports and dashboards, send personalized emails using templates, track opens and clicks, and explore customers’ response to email campaigns. 
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  • Automated Text Messaging: Schedule and send personalized SMS campaigns to engage customers effectively.
  • Voice Broadcasts: Deliver pre-recorded voice messages to a large audience, ensuring your message is heard.
  • Appointment Reminders: Automatically send reminders to clients, reducing no-shows and improving appointment adherence.
  • Two-Way Messaging: Facilitate real-time conversations with customers through SMS, enhancing customer support and engagement.
  • Customizable Templates: Use and modify pre-built templates for various communication needs, saving time and maintaining consistency.
  • Contact Management: Organize and segment your contact lists for targeted marketing efforts and better audience insights.
  • Analytics and Reporting: Track the performance of your campaigns with detailed analytics, helping you make data-driven decisions.
  • Integration Capabilities: Seamlessly integrate with popular CRM systems and other tools to streamline your marketing processes.
  • Drip Campaigns: Create automated sequences of messages to nurture leads and guide them through the sales funnel.
  • Survey and Feedback Collection: Gather customer feedback through automated surveys, enabling you to improve your services based on real insights.
  • Multi-Channel Communication: Engage with your audience across various channels, including SMS, voice, and email, from a single platform.
  • Compliance Management: Ensure your campaigns adhere to regulatory standards, such as TCPA and GDPR, protecting your business from legal issues.
  • Custom Workflows: Design and implement tailored workflows to automate repetitive tasks and enhance operational efficiency.
  • Real-Time Notifications: Receive instant alerts for important events, such as new leads or customer responses, keeping you informed and responsive.
  • Scalability: Easily scale your marketing efforts as your business grows, without compromising on performance or reliability.
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Product Ranking

#17

among all
Marketing Automation Software

#172

among all
Marketing Automation Software

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User Sentiment Summary

Great User Sentiment 2227 reviews
Excellent User Sentiment 38 reviews
86%
of users recommend this product

iContact has a 'great' User Satisfaction Rating of 86% when considering 2227 user reviews from 5 recognized software review sites.

94%
of users recommend this product

Emitrr has a 'excellent' User Satisfaction Rating of 94% when considering 38 user reviews from 1 recognized software review sites.

4.1 (1069)
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4.48 (548)
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4.5 (521)
4.7 (38)
3.8 (4)
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4.0 (85)
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Awards

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Emitrr stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Email Automation: Equipped with every essential feature, the tool enables quick email sending, keeping track of delivered mails, mass emails, marketing campaigns and more, according to 97% of reviewers referencing it.
Ease of Use: The system is easy to learn, understand and use, note 96% of reviewers referencing user-friendliness.
Templates: Almost 75% of reviewers mentioning templates report that well-designed, customizable templates help save time and auto-answer templates help deliver emails designed for all devices.
Interface: A clear, pleasant and clean interface is a benefit to 81% of reviewers who mention it.
Support: Every user mentioning this aspect notes that customer service is fast and attentive.
Feature-Rich: Features like A/B testing, automation, email subscriber entity management, multi-user accessibility and a drag-and-drop editor are a plus, in the experience of every user referencing them.
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User-Friendly Interface: Emitrr's intuitive design simplifies marketing tasks, making it easy for users to navigate and utilize its features effectively.
Robust Automation: The platform empowers businesses to automate various marketing processes, such as sending personalized messages and scheduling campaigns, saving time and increasing efficiency.
Excellent Customer Support: Users consistently praise Emitrr's responsive and helpful customer support team, ensuring that any issues or questions are addressed promptly and effectively.
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Cost: It has a high cost for the few tools offered, and it’s also expensive to use large volumes of data, according to almost 80% of users mentioning pricing.
Limitations: Every user talking about this aspect mentions limitations such as limited storage and email customization, difficulty in fixing mistakes, deleting files, adding contacts and spell check.
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Initial Setup Complexity: Some users have reported that getting started with Emitrr can be complicated due to the numerous features and configuration options.
Occasional Bugs: While generally well-received, Emitrr is not completely bug-free, and users have occasionally encountered technical glitches that require attention.
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iContact provides email automation and marketing tools in an easy-to-use interface. It offers a wide range of features and offers a lot of options to make interesting designs and templates. It also has a prompt customer service team according to most reviewers. However, the pricing is on the higher side and there are certain limitations that prevent users from getting the most out of the solution. Overall, it has a lot to offer for email marketing, with use-friendly tools that are great for small and medium businesses, though there are more robust platforms available.

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Is Emitrr a marketing automation tool that makes your business want to emit cheers of joy, or does it leave you feeling like you've "missed" the mark? Emitrr generally receives positive feedback from users, who often highlight its user-friendly design, powerful automation capabilities, and responsive customer service. Many users appreciate how the platform streamlines communication, which leads to improved customer engagement. For example, one user, whose business has less than 50 employees, shared on G2 that Emitrr "vastly improved our marketing efforts" and praised the customer service as "unmatched," mentioning their requests were "usually resolved within a day or less." Another user, from a police department, mentioned on G2 that they use Emitrr to automate officer recruitment and praised the platform's ease of implementation and helpful support team. However, some users have pointed out that the initial setup process can be complicated and that occasional bugs require attention. While Emitrr is generally well-regarded for its efficiency in marketing automation, one user on Software Advice compared Emitrr to Podium, stating that Emitrr offers similar features "at a fraction of the price." Overall, Emitrr appears to be best suited for businesses looking for an easy-to-use marketing automation tool with strong customer support, especially those who prioritize value and streamlined communication.

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