Home > Marketing Automation Software > iContact > iContact vs HubSpot Marketing Hub

iContact vs HubSpot Marketing Hub

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Our analysts compared iContact vs HubSpot Marketing Hub based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features User Ratings Analyst Summary Screenshots
iContact Software Tool
HubSpot Marketing Hub Software Tool
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Product Basics

iContact is an email automation and marketing tool geared towards small and medium-sized businesses running Windows, MacOS and Linux. It offers several standard features, with a distinct focus on email features and easy-to-use technology. These include templates, a drag-and-drop editor, automation, A/B testing, list segmentation and campaigns.

It also comes bundled with a handful of additional features to support marketing and sales activities, such as reporting, landing pages, sign-up forms and a free email lookbook.
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HubSpot Marketing Hub is a comprehensive software solution designed to streamline marketing automation and manage various marketing tasks. It excels in automating email campaigns, managing social media, creating landing pages, and analyzing marketing performance. This platform is particularly well-suited for small to medium-sized businesses across industries such as technology, e-commerce, and professional services, due to its user-friendly interface and robust feature set.

One of the standout benefits of HubSpot Marketing Hub is its ability to integrate seamlessly with other tools, providing a cohesive marketing ecosystem. Popular features include advanced email marketing automation, detailed analytics, and customizable workflows, which empower marketers to optimize their strategies effectively. Users often praise its intuitive design and comprehensive support resources, which make it accessible even for those with limited technical expertise.

Pricing for HubSpot Marketing Hub varies based on the number of contacts and features required, with options for monthly or annual payments. For precise pricing tailored to specific needs, it is recommended to contact SelectHub for a detailed quote. Compared to similar products, HubSpot Marketing Hub is frequently noted for its ease of use and extensive functionality, making it a preferred choice for many marketing professionals.

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$8.50 Monthly
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Tailored to your specific needs
$50 Monthly, Freemium
Free Trial is available →
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Tailored to your specific needs
Small 
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Large 
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Small 
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Medium 
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Large 
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Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Automate Funnels: Streamline all levels of the marketing funnel, taking the work of a whole marketing team and automating it. 
  • Manage Subscribers: Easily access and manage contacts list, facilitating healthy relationships with the right leads. 
  • Boost Sales: Nurture leads and pass them along to sales with included CRM integrations. 
  • Unlimited Users: Onboard unlimited new users at no additional cost. 
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  • Improved Lead Nurturing: Automate personalized email campaigns to guide prospects through the buyer's journey, increasing the likelihood of conversion.
  • Enhanced Customer Segmentation: Use detailed segmentation to target specific groups with tailored content, improving engagement and relevance.
  • Streamlined Campaign Management: Centralize all marketing activities in one platform, simplifying the coordination and execution of campaigns.
  • Data-Driven Insights: Access comprehensive analytics to measure the effectiveness of marketing efforts and make informed decisions.
  • Increased Efficiency: Automate repetitive tasks such as email follow-ups and social media posting, freeing up time for strategic planning.
  • Better ROI Tracking: Track the return on investment for each campaign, allowing for more accurate budget allocation and strategy adjustments.
  • Seamless Integration: Integrate with other tools and platforms, ensuring a cohesive marketing ecosystem and smoother data flow.
  • Enhanced Customer Experience: Deliver consistent and personalized interactions across multiple channels, improving overall customer satisfaction.
  • Scalable Solutions: Adapt the platform to grow with your business, ensuring it meets evolving marketing needs without requiring a complete overhaul.
  • Improved Collaboration: Facilitate better teamwork by providing a unified platform where marketing teams can share insights and coordinate efforts.
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  • Email Builder: A no-code interface is included, making it easy to build effective emails without any programming experience. 
  • Automatic Email: Running without user intervention, it can accurately deliver emails on time. 
  • Scalable Templates: Built to be delivered efficiently, effectively and to display correctly on mobile or desktop platforms. 
  • Time-Based Campaigns: Create and map out time-based campaigns in a short amount of time by utilizing multiple email templates and building platforms.  
  • A/B Testing: Test content performance and customer reception by splitting email campaigns into groups. 
  • Email Lookbook: Select from 55 prebuilt email designs, free of cost, that have been proven to generate high ROI.
  • List Segmentation: Send relevant and personalized emails using audience segmentation, increase subscription chances by creating and targeting audience lists based on defined conditions, and send dynamic content by incorporating merge fields into messaging. 
  • Reporting: Stay informed with updates about campaigns through dashboards, make informed business decisions with real-time reports, and track and analyze data using granular reports. 
  • Integrations: Integrates with major platforms such as Google Forms, HubSpot CRM, Salesforce, PayPal, Zoho CRM, WordPress, Zapier, Magento, Shopify, LeadsBridge and more. 
  • Sign-Up Forms: Create forms quickly using an easy interface and embed them on a website or business Facebook page.  
  • Salesforce Mass Email: Gain insights into campaign effectiveness through reports and dashboards, send personalized emails using templates, track opens and clicks, and explore customers’ response to email campaigns. 
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  • Email Marketing: Create, personalize, and optimize email campaigns with a drag-and-drop editor and A/B testing capabilities.
  • Lead Management: Track and manage leads with detailed contact records, segmentation, and lead scoring.
  • Marketing Automation: Automate repetitive tasks and workflows, such as email sequences and lead nurturing, to save time and increase efficiency.
  • Landing Pages: Design and publish responsive landing pages without needing a developer, using a user-friendly editor.
  • Social Media Management: Schedule, publish, and monitor social media posts across multiple platforms from a single dashboard.
  • SEO Tools: Optimize your content for search engines with built-in SEO recommendations and performance tracking.
  • Analytics and Reporting: Gain insights into your marketing performance with customizable dashboards and detailed reports.
  • Ad Management: Create and manage ads on platforms like Google, Facebook, and LinkedIn, and track their performance within HubSpot.
  • Content Management System (CMS): Build and manage your website with HubSpot's integrated CMS, which includes blogging tools and content personalization.
  • CRM Integration: Seamlessly integrate with HubSpot CRM to align your marketing and sales efforts, ensuring a cohesive customer experience.
  • Forms and Pop-ups: Capture leads with customizable forms and pop-ups that can be embedded on your website or landing pages.
  • Campaign Management: Plan, execute, and track multi-channel marketing campaigns from a centralized platform.
  • ABM Tools: Leverage Account-Based Marketing (ABM) tools to target high-value accounts with personalized content and outreach.
  • Video Marketing: Incorporate video into your marketing strategy with tools for hosting, managing, and analyzing video content.
  • Chatbots and Live Chat: Engage with website visitors in real-time using customizable chatbots and live chat functionality.
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Product Ranking

#17

among all
Marketing Automation Software

#160

among all
Marketing Automation Software

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User Sentiment Summary

Great User Sentiment 2227 reviews
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86%
of users recommend this product

iContact has a 'great' User Satisfaction Rating of 86% when considering 2227 user reviews from 5 recognized software review sites.

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4.1 (1069)
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4.48 (548)
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4.5 (521)
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3.8 (4)
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4.0 (85)
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Synopsis of User Ratings and Reviews

Email Automation: Equipped with every essential feature, the tool enables quick email sending, keeping track of delivered mails, mass emails, marketing campaigns and more, according to 97% of reviewers referencing it.
Ease of Use: The system is easy to learn, understand and use, note 96% of reviewers referencing user-friendliness.
Templates: Almost 75% of reviewers mentioning templates report that well-designed, customizable templates help save time and auto-answer templates help deliver emails designed for all devices.
Interface: A clear, pleasant and clean interface is a benefit to 81% of reviewers who mention it.
Support: Every user mentioning this aspect notes that customer service is fast and attentive.
Feature-Rich: Features like A/B testing, automation, email subscriber entity management, multi-user accessibility and a drag-and-drop editor are a plus, in the experience of every user referencing them.
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Simple Interface: The platform is known for its user-friendly design, making it easy to navigate and utilize its features effectively.
Marketing Automation: Users can automate marketing efforts, such as email campaigns and customer journeys, saving time and increasing efficiency.
Centralized Platform: HubSpot Marketing Hub brings together various marketing functions, such as contact management and analytics, into a single location.
Great Support: Users benefit from reliable customer support and continuous product improvements, ensuring they have the resources and tools they need.
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Cost: It has a high cost for the few tools offered, and it’s also expensive to use large volumes of data, according to almost 80% of users mentioning pricing.
Limitations: Every user talking about this aspect mentions limitations such as limited storage and email customization, difficulty in fixing mistakes, deleting files, adding contacts and spell check.
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Price: HubSpot Marketing Hub's pricing can be prohibitive, especially for smaller businesses or those with limited marketing budgets.
Template Flexibility: Some users find the template customization options to be somewhat limited, potentially hindering their ability to fully realize their desired email designs.
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iContact provides email automation and marketing tools in an easy-to-use interface. It offers a wide range of features and offers a lot of options to make interesting designs and templates. It also has a prompt customer service team according to most reviewers. However, the pricing is on the higher side and there are certain limitations that prevent users from getting the most out of the solution. Overall, it has a lot to offer for email marketing, with use-friendly tools that are great for small and medium businesses, though there are more robust platforms available.

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Is HubSpot Marketing Hub the hub of your marketing universe, or does it leave you feeling lost in space? HubSpot Marketing Hub is a popular marketing automation software, but user reviews over the last year reveal a mixed bag. Users praise its user-friendly interface, comprehensive features, and robust automation capabilities. For example, one user raved about the software's ability to streamline email campaigns and monitor leads effectively. Another highlighted the seamless integration with other business tools, making it a true all-in-one platform. However, a recurring criticism is the pricing, which many users find expensive, especially as their contact list grows. Some users also expressed disappointment with the limitations of template customization, hindering their ability to create unique brand experiences. A key differentiating factor for HubSpot is its exceptional customer support and extensive educational resources. Users consistently commend the responsive and helpful support team, as well as the abundance of training materials available. This focus on user education and support makes HubSpot particularly appealing to businesses new to marketing automation. However, some users have reported that support, while helpful, is only available in English, potentially posing a barrier for international users. Overall, HubSpot Marketing Hub is best-suited for businesses with a healthy budget that prioritize ease of use, comprehensive features, and excellent customer support. It's particularly well-regarded by businesses new to marketing automation who need guidance and hand-holding. However, businesses on a tight budget or those requiring highly customized solutions might find better value elsewhere.

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