Home > Marketing Automation Software > iContact > iContact vs Sugar Market

iContact vs Sugar Market

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Our analysts compared iContact vs Sugar Market based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features User Ratings Analyst Summary Screenshots
iContact Software Tool
Sugar Market Software Tool
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Product Basics

iContact is an email automation and marketing tool geared towards small and medium-sized businesses running Windows, MacOS and Linux. It offers several standard features, with a distinct focus on email features and easy-to-use technology. These include templates, a drag-and-drop editor, automation, A/B testing, list segmentation and campaigns.

It also comes bundled with a handful of additional features to support marketing and sales activities, such as reporting, landing pages, sign-up forms and a free email lookbook.
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Sugar Market, formerly Salesfusion, is an enterprise-grade platform that enables companies to automate their marketing efforts. Based on the cloud, it’s suitable for small to medium-sized businesses. Features include email marketing, advanced automation, campaign builders, reporting, social media management, AdWord management, lead scoring and nurturing, analytics, and resource management.

Unlimited custom fields provide options for advanced segmentation and personalization, allowing marketers to deliver the right message to the right person at the right time. It helps set up multi-step nurture campaigns and measure success with BI-grade analytics and reporting.
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$8.50 Monthly
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$1,000 Monthly
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Tailored to your specific needs
Small 
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Windows
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Linux
Android
Chromebook
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Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile
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EMA
Strongwell
WFG NTIC

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Automate Funnels: Streamline all levels of the marketing funnel, taking the work of a whole marketing team and automating it. 
  • Manage Subscribers: Easily access and manage contacts list, facilitating healthy relationships with the right leads. 
  • Boost Sales: Nurture leads and pass them along to sales with included CRM integrations. 
  • Unlimited Users: Onboard unlimited new users at no additional cost. 
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  • Easier-to-Discover Website: Understand website search ranking based on critical factors using a built-in SEO audit tool. Compare rankings to competitors and generate an actionable checklist of recommendations. 
  • Reduced Coding Headaches: Create marketing campaigns without coding with drag-and-drop features, prebuilt templates and building tools. 
  • Easy Landing Pages and Forms Creation: Create custom landing pages, microsites and forms using preset templates, a drag-and-drop builder or a code-your-own approach. Use tools that incorporate industry best practices like responsive design for mobile experiences and GDPR-compliant options. 
  • Nurtured Leads: Set up automated emails with a nurture campaign builder. Serve relevant content based on different rules like demographic information, web activity, lead score and more throughout the buyer’s journey. 
  • Visual Results: Leverage the powerful analytics suite available with every license. Generate custom dashboards and other templates for sharing and repurposing. Marketers of any level can use the tool, which complements targeted messaging features. 
  • Tracked Buyer’s Journeys: Track prospect engagement across channels and record it in a buyer journey view to provide actionable intelligence. Capture prospects’ digital engagement to the fullest by uploading their details to the contact database. 
  • Enhanced Customer Reach: Create mobile-responsive emails and templates using an HTML coding environment. Ensure emails get delivered to inboxes with single or multi-variant A/B testing and built-in spam diagnostics capabilities. 
  • Optimized Marketing Campaigns: Customize communication and email campaigns for prospects through marketing tools. Plan virtual events, promote on social media, track budget and measure campaign performance with post-event surveys. 
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  • Email Builder: A no-code interface is included, making it easy to build effective emails without any programming experience. 
  • Automatic Email: Running without user intervention, it can accurately deliver emails on time. 
  • Scalable Templates: Built to be delivered efficiently, effectively and to display correctly on mobile or desktop platforms. 
  • Time-Based Campaigns: Create and map out time-based campaigns in a short amount of time by utilizing multiple email templates and building platforms.  
  • A/B Testing: Test content performance and customer reception by splitting email campaigns into groups. 
  • Email Lookbook: Select from 55 prebuilt email designs, free of cost, that have been proven to generate high ROI.
  • List Segmentation: Send relevant and personalized emails using audience segmentation, increase subscription chances by creating and targeting audience lists based on defined conditions, and send dynamic content by incorporating merge fields into messaging. 
  • Reporting: Stay informed with updates about campaigns through dashboards, make informed business decisions with real-time reports, and track and analyze data using granular reports. 
  • Integrations: Integrates with major platforms such as Google Forms, HubSpot CRM, Salesforce, PayPal, Zoho CRM, WordPress, Zapier, Magento, Shopify, LeadsBridge and more. 
  • Sign-Up Forms: Create forms quickly using an easy interface and embed them on a website or business Facebook page.  
  • Salesforce Mass Email: Gain insights into campaign effectiveness through reports and dashboards, send personalized emails using templates, track opens and clicks, and explore customers’ response to email campaigns. 
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  • Lead Scoring and Tracking: Assign scores and segment leads based on actions they take. Use prebuilt scoring models or user-defined scoring rules to include firmographic and demographic information, purchase details, intent and more. Track interactions through various touch points, including emails, texts, calls and website visits. 
  • Email Marketing: Personalize and design emails with handy templates. Set up automated communication for upcoming events and activities and schedule bulk emailing. Manage unsubscribe requests, spam, bounced emails and email deliverability to ensure emails reach inboxes successfully. 
  • Online Marketing: Customize landing pages and lead capture forms to maximize conversion rates. Deliver mobile-optimized communication and test alternate versions of emails and landing pages to see what works best. Improve page performance by optimizing SEO and tracking keywords and search rankings. 
  • Campaign Management: Create, manage and track event attendees, both online and offline. Sync campaign data with a CRM, deploy automated event nurture campaigns and manage multi-session events. Promote via social networks, online ads, virtual events and landing pages and analyze the impact on ROI.
    • Personalize invites, set up registration and reminders and follow up post-event. 
    • Track and manage the budget for all aspects of marketing campaigns. 
  • Native CRM Integrations: Integrate with many popular CRMs, including Sugar Sell, Salesforce, Microsoft Dynamics 365, Infor CRM, Sage and Oracle NetSuite to support real-time syncs and custom fields. Align sales and marketing to get visibility into lead information and activities.
  • Dashboards and Reporting: Interactive dashboards enable data sourcing from various marketing initiatives. Build visually dynamic charts with filters to refine and create new views.
    • Get detailed reports to assess email, landing page, revenue and team performance.
    • Monitor where leads are in the pipeline, track how the company ranks for certain keywords and compare performance against competitors. 
  • Social Tracking: Manage multiple social profiles in one place, schedule and share social posts, and measure results.
    • Track prospect interactions, likes, comments, retweets, who’s sharing the company’s content and how much.
    • Enhance social media advertising, engage the audience through polls and assess employees’ social performance through the employee leaderboard. 
  • Surveys: Create custom survey questions in check box, list, slider or rating formats. Embed surveys within forms or landing pages to capture insights and track results.
  • Ad Campaigns: Integrate with Google Ads to manage and run paid search ad campaigns. Get simplified account setups, ad creations, automated optimizations, bidding and performance reporting. Monitor and adjust bids for optimal conversion rates with an AI-powered bidding algorithm.
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Product Ranking

#17

among all
Marketing Automation Software

#26

among all
Marketing Automation Software

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User Sentiment Summary

Great User Sentiment 2227 reviews
Good User Sentiment 212 reviews
86%
of users recommend this product

iContact has a 'great' User Satisfaction Rating of 86% when considering 2227 user reviews from 5 recognized software review sites.

79%
of users recommend this product

Sugar Market has a 'good' User Satisfaction Rating of 79% when considering 212 user reviews from 4 recognized software review sites.

4.1 (1069)
4.2 (129)
4.48 (548)
n/a
4.5 (521)
4.1 (61)
3.8 (4)
4.8 (4)
4.0 (85)
1.5 (18)

Synopsis of User Ratings and Reviews

Email Automation: Equipped with every essential feature, the tool enables quick email sending, keeping track of delivered mails, mass emails, marketing campaigns and more, according to 97% of reviewers referencing it.
Ease of Use: The system is easy to learn, understand and use, note 96% of reviewers referencing user-friendliness.
Templates: Almost 75% of reviewers mentioning templates report that well-designed, customizable templates help save time and auto-answer templates help deliver emails designed for all devices.
Interface: A clear, pleasant and clean interface is a benefit to 81% of reviewers who mention it.
Support: Every user mentioning this aspect notes that customer service is fast and attentive.
Feature-Rich: Features like A/B testing, automation, email subscriber entity management, multi-user accessibility and a drag-and-drop editor are a plus, in the experience of every user referencing them.
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Email Builder: Every user who reviewed this feature found the platform's email management capabilities, email builder and landing page builder useful.
Data Visualization: The platform gives complete and easily comprehendible data views, according to 75% of reviewers who mentioned this aspect.
Automation Capabilities: Regarding this feature, 100% of users find it useful for workflow and marketing automation.
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Cost: It has a high cost for the few tools offered, and it’s also expensive to use large volumes of data, according to almost 80% of users mentioning pricing.
Limitations: Every user talking about this aspect mentions limitations such as limited storage and email customization, difficulty in fixing mistakes, deleting files, adding contacts and spell check.
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Training: The software requires training and can be difficult to use, according to 63% of users who reviewed this feature.
Non-friendly user interface: According to 75% of users who discussed this aspect, the solution isn’t intuitive or user-friendly.
Too many features: Every user who mentioned this element said additional features are unnecessary and make navigation difficult.
Expensive: The software is on the costlier side, according to every user who reviewed the price.
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iContact provides email automation and marketing tools in an easy-to-use interface. It offers a wide range of features and offers a lot of options to make interesting designs and templates. It also has a prompt customer service team according to most reviewers. However, the pricing is on the higher side and there are certain limitations that prevent users from getting the most out of the solution. Overall, it has a lot to offer for email marketing, with use-friendly tools that are great for small and medium businesses, though there are more robust platforms available.

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Sugar Market is an enterprise-grade marketing platform with good automation capabilities. Its email builder helps in email management and template creation. Many users find data visualization and landing page capabilities to be helpful. There are mixed reviews for support and integrations. While some find them adequate, others say they need an update.Most users report the interface isn’t intuitive or easy to navigate. Having too many features complicates it further and can make it difficult to find certain workflows. Many reviewers find the software a bit pricey and say it requires training and includes a learning curve. Overall, it’s a robust solution that helps enterprise companies with technical expertise meet their marketing needs.

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