Home > Marketing Automation Software > Klaviyo > Klaviyo vs Ontraport

Klaviyo vs Ontraport

Last Updated: November 18th, 2024

Our analysts compared Klaviyo vs Ontraport based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots

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Product Basics

Klaviyo is a cloud-based marketing automation platform that empowers e-commerce businesses to elevate their marketing strategies through targeted email and SMS campaigns. It's particularly well-suited for businesses aiming to enhance customer engagement and drive sales by delivering personalized messages based on customer behavior and preferences. Key benefits include increased customer engagement, improved sales, and enhanced customer retention. Popular features encompass email segmentation, pre-built reports, email automation, and drip campaigns. Users often highlight its ease of use and robust features as standout qualities. Klaviyo offers transparent pricing with various plans to accommodate different business needs, typically based on the size of your contact list and desired features.

Ontraport provides a cloud-based set of solutions that help small businesses handle marketing and sales processes. The all-in-one design allows users to seamlessly switch between tasks and access information from a central location.

Users can leverage the capabilities to store and track contacts, send multichannel messages, automate sales processes, create landing pages, analyze metrics, engage in e-commerce activities and more.

$45 Monthly, Freemium

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Tailored to your specific needs

$24 Monthly

Free Trial is available →

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Tailored to your specific needs

Small

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Mobile

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24/7 Live Support

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Product Insights

Prebuilt Autoresponders Save time and generate more revenue by using prebuilt email flows for quick response to customers and an increase in reach.
Email Personalization: Tailor emails for customers according to business requirements. Automate target emails based on real-time behavior and insert content through custom web feeds.
More Sales: Drive more revenue through built-in, automated welcome emails and abandoned cart email flows.
Automated Lists: Import lists of subscribers from form capture tools or other ESPs automatically.
Custom Profiles: Understand and analyze customers from website visit to purchase with a 360-degree view of their buying behavior.
SMS Marketing: Personalize every text message with an easy set up. Store and track customer consent on their profile. Also, measure how much revenue a message generates.
Data Science: Analyzes and predicts customer behavior and market conditions using machine learning and AI. Determines VIP customers to target with offers. Shows the right time to send emails to generate more clicks.
Ultra-Specific Segments: Use as many conditions as desired to build detailed segments, making it easier to create personalized email or text message campaigns.

Small Business Expertise: Founded by a small business owner, it’s designed to address the specific challenges faced by individuals and small companies.
User-Friendly: Leverage easy-to-use software, even without technical knowledge. Includes an intuitive interface, drag-and-drop functionality, lots of prebuilt features, templates and visual builders.
Simpler Business Management: Streamlines business processes and consolidates information by combining all the tools a small business needs into one system.
Data Migration Support: If needed, a setup specialist can help migrate data (emails, contacts, pages) from old platforms without losing any information. This support is available for all plans except Basic.
Free Trial: Try free for 14 days to see if it’s a good fit.
No Long-Term Commitment: The pricing plans are month-to-month by default, providing flexibility based on needs. However, discounted annual plans are also available.

Customer Relationships: Attend to customers, collect and store important customer information, and use it according to their consent.
Analysis: Understand customer trends through segmented market data, using data science and AI, which provides business insights to speed up growth.
Integrations: Offers unlimited real-time data with robust, ready-to-go integrations for more audience insights and personalization. Connects with Shopify, WooCommerce, Magento and more. An open API provides the flexibility to create direct integrations with custom e-commerce platforms.
Reporting: Run reports from a single screen and export data with ease. Understand flow performance, campaign performance and signup form performance quickly. Custom analytics assesses the performance of emails and identifies opportunities.
Social Media Advertising: Transfer data to Facebook and Instagram to create relevant messages and deliver consistent experiences. Sync data dynamically and generate more sales to automatically updated target groups with product-specific ads.

Marketing Automation: Strengthen marketing efforts while automating daily tasks throughout the customer lifecycle. Create unified campaigns, set up marketing funnels, personalize customer journeys, send messages on multiple channels and build a variety of automated user paths.
Lead Management: Visual elements and intuitive tools make it easy to track, store and update leads. A complete view of customers from lead score to engagement history helps make data-based decisions. Import leads from multiple sources, including API, SMS, direct import and lead-capture forms.
Segmentation: Send the right content and campaigns to the right audience using behavior-based tagging, automatic lead assignment to campaigns and multiple segmentation criteria.
Sales Force Automation: Sales team can simplify all sales-based activities and processes with task automation and pipeline management. Features help bring the most important information forward, identify the best leads, equally distribute leads and keep everything organized.
Email Marketing: Drive higher engagement with contacts by seamlessly connecting and following up with them. Analytics tools optimize efforts for better results while a private IP ensures a strong email reputation. Offers a mobile-responsive design, templates, scheduling, SMS reminders and opt-ins, and automated lead assignment.
Landing Pages: Build landing pages without knowing code or hiring a developer thanks to drag-and-drop tools, templates and predesigned elements. Pages are mobile-responsive and can connect with contact databases to provide dynamic content and personalize each visitor’s experience.
Analytics: Provides reports and real-time analytics, measuring things like campaign performance, engagement, customer lifetime value (CLTV), UTM data, A/B results and conversion rates.
Process Automation: Save time, standardize processes and scale more effectively using this suite of tools to automate time-consuming tasks. Supports blending manual and automated tasks for full control.
E-Commerce: Seamlessly manage business online, giving customers a smooth shopping experience. Includes upsells and add-ons to boost revenue. Also offers integration for payment gateways such as Stripe and PayPal, coupons, web forms, and automated management for scenarios like refunds.
Referral Programs: Drive more sales by providing partners with referral management capabilities. Supports end-to-end management to offer incentives, set commission rates, measure results, integrate with WordPress sites via plugin and centralize data storage.
Membership Sites: Provides a single, hassle-free platform to get the site up and running quickly. Includes prebuilt page templates, free hosting, an Ontraport domain, a user-friendly page builder and automated management for things like access levels and registration. Supports WordPress integration if needed.
Integrations: Integrates with dozens of third-party applications for e-commerce, help desk, accounting, forms, learning platforms, reporting and tracking, video, social media, webinars, voice and SMS, API connectors and more.

Product Ranking

#51

among all
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#12

among all
Marketing Automation Software

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Analyst Rating Summary

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Klaviyo

Ontraport

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43%

57%

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64%

36%

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83%

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63%

37%

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User Sentiment Summary

93%

of users recommend this product

Klaviyo has a 'excellent' User Satisfaction Rating of 93% when considering 1001 user reviews from 4 recognized software review sites.

81%

of users recommend this product

Ontraport has a 'great' User Satisfaction Rating of 81% when considering 189 user reviews from 3 recognized software review sites.

4.6 (473)

4.2 (96)

4.67 (297)

n/a

4.7 (183)

4.1 (60)

4.5 (48)

3.5 (33)

Awards

Synopsis of User Ratings and Reviews

Analytics: The product offers robust analysis capabilities, according to all reviews about analytics.

Ease of Use: A user-friendly interface and email templates are noted by 96% of users who leverage the product.

Segmentation: More than 90% of user feedback on this feature suggests that segmentation is a key benefit.

User-Friendly: Of users mentioning the platform, 60% describe it as intuitive, easy to use and powerful.

Highly Customizable: All users reviewing this aspect suggest it offers a full range of capabilities and can be personalized to fit tailored requirements.

Workflow Management: Useful metrics are available to help guide workflows and delegate work based on results, say 72% of users who review this feature.

Campaign Management: Nearly 85% of users reviewing this feature find benefit from its data tracking, data management, open and click-through rates, sales data, form creation and useful metrics.

Customer Service: Customer support is very diligent and is well-versed with product knowledge, in the experience of 87% of users citing support.

Timely Updates: More than 65% of users referencing this aspect agree that the platform is continuously evolving and improving with every update.

Community Support: All reviews on this subject appreciate the dedicated Facebook community that provides insights and lets users offer feedback on improvements.

Training: All users who mention setup and implementation indicated the lack of training resources as a drawback.

Cost: It’s not cost-effective for the functionality offered, according to 79% of users who mention this aspect.

Not Budget-Friendly: Despite being for small businesses, the software price is more suited for larger companies, according to 75% of users referencing price.

Slow Reporting: The reporting feature is not very robust and has a fixed time frame that restricts deriving reports as per requirement, state 87% of users talking about this.

Lacks Integration: In 66% of reviews on this topic, users note the platform isn’t fully compatible with browsers like Safari and lacks integrations such as payment gateways, making it difficult to process campaigns.

With an easy-to-use design and email templates, Klaviyo simplifies marketing efforts. Vigorous monitoring and analytics were other strong points according to user feedback. Users also leverage it for market segmentation, which provides useful market insights according to the segments chosen. However, getting started with the product may take some time due to the lack of training resources for implementation, and the capabilities may not justify the price tag for smaller companies according to user feedback. All in all, it’s a good choice for companies with a larger budget that require strong automation and segmentation capabilities.

Ontraport is an all-in-one platform providing combined CRM and marketing automation, with intuitive features for a host of needs. Users report a high level of customization, along with excellent service and community support, as chief benefits. The platform also offers useful features such as campaign management, workflow management and time-saving automation. However, the price and lack of basic integrations and compatibility are drawbacks. Users also find the reporting features are slow, making it difficult to run campaigns. The system overall is a solid pick particularly for small businesses with a big enough budget that wish to upscale operations and deliver marketing outcomes.

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FAQ

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