Klaviyo vs Sendinblue

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Our analysts compared Klaviyo vs Sendinblue based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Klaviyo is a cloud-based marketing automation platform that empowers e-commerce businesses to elevate their marketing strategies through targeted email and SMS campaigns. It's particularly well-suited for businesses aiming to enhance customer engagement and drive sales by delivering personalized messages based on customer behavior and preferences. Key benefits include increased customer engagement, improved sales, and enhanced customer retention. Popular features encompass email segmentation, pre-built reports, email automation, and drip campaigns. Users often highlight its ease of use and robust features as standout qualities. Klaviyo offers transparent pricing with various plans to accommodate different business needs, typically based on the size of your contact list and desired features.

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Sendinblue is a cloud-based suite of communication capabilities, including email marketing, transactional emails, text messages, CRM, sign-up forms and more.

It includes features such as segmentation, retargeting, real-time statistics and website chat, and is suitable for companies of any size. Heat maps enable visualizing the engagement path of readers in a newsletter-type email by tracking clicks and aggregating them.
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$45 Monthly, Freemium
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Tailored to your specific needs
$25 Monthly
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Tailored to your specific needs
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Android
Chromebook
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Cloud
On-Premise
Mobile
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On-Premise
Mobile

Product Assistance

Documentation
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Live Online
Videos
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Videos
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Email
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FAQ
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Knowledge Base
24/7 Live Support
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24/7 Live Support

Product Insights

  • Prebuilt Autoresponders Save time and generate more revenue by using prebuilt email flows for quick response to customers and an increase in reach. 
  • Email Personalization: Tailor emails for customers according to business requirements. Automate target emails based on real-time behavior and insert content through custom web feeds. 
  • More Sales: Drive more revenue through built-in, automated welcome emails and abandoned cart email flows. 
  • Automated Lists: Import lists of subscribers from form capture tools or other ESPs automatically. 
  • Custom Profiles: Understand and analyze customers from website visit to purchase with a 360-degree view of their buying behavior. 
  • SMS Marketing: Personalize every text message with an easy set up. Store and track customer consent on their profile. Also, measure how much revenue a message generates. 
  • Data Science: Analyzes and predicts customer behavior and market conditions using machine learning and AI. Determines VIP customers to target with offers. Shows the right time to send emails to generate more clicks. 
  • Ultra-Specific Segments: Use as many conditions as desired to build detailed segments, making it easier to create personalized email or text message campaigns. 
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  • Free Version: Access the software for free, with unlimited contacts and a 300 email daily limit. Offers all contact management features, real-time reporting, SMS marketing, email templates and designer, personalization options, core API functionality, page tracking and marketing automation workflows (limit of 2,000 contacts). 
  • Transactional Emails: Handle repetitive tasks such as building transactional emails for common situations — for example, account creation, orders or new password requests. Include dynamic contact attributes including contact name and address as needed. 
  • Browser Preview: Ensure proper email formatting by previewing how campaigns will appear on mobile devices. See what the email will look like in web-based emails apps such as Gmail, Yahoo Mail, Outlook.com for Firefox, Chrome and more. 
  • Optimized Send Times: Determine an appropriate time to send email campaigns using machine learning to generate the most engagement. 
  • SMS Campaigns: Send bulk SMS marketing campaigns to a contact list by writing a message, choosing a list and scheduling it. Set up transactional SMS for order confirmations, shipping updates and more using the API. 
  • Enhanced Marketing Efforts: List segmentation helps optimize open and click rates as well as further personalize relationships with the public, prospects and customers. Track the metrics and KPIs of different marketing strategies as well. 
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  • Customer Relationships: Attend to customers, collect and store important customer information, and use it according to their consent. 
  • Analysis: Understand customer trends through segmented market data, using data science and AI, which provides business insights to speed up growth. 
  • Integrations: Offers unlimited real-time data with robust, ready-to-go integrations for more audience insights and personalization. Connects with Shopify, WooCommerce, Magento and more. An open API provides the flexibility to create direct integrations with custom e-commerce platforms. 
  • Reporting: Run reports from a single screen and export data with ease. Understand flow performance, campaign performance and signup form performance quickly. Custom analytics assesses the performance of emails and identifies opportunities. 
  • Social Media Advertising: Transfer data to Facebook and Instagram to create relevant messages and deliver consistent experiences. Sync data dynamically and generate more sales to automatically updated target groups with product-specific ads. 
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  • Email Templates: Simplifies GDPR compliance with email templates built to follow regulations. Enables user-friendly editing via drag-and-drop functionality. 
  • Email Personalization: Helps increase email open rates. Dynamic personalization helps use subscriber-provided information from newsletters to achieve a more relevant experience. Personalization attributes include last name, first name, gender preferences, date of birth and more. 
  • Retargeting: Create a retargeting audience for ads by retargeting visitors based on specific page visits or actions (visiting a checkout page, abandoning a cart). Upload different styles of ad creatives, define budgets and monitor performance on key metrics. 
  • Sign-Up Forms: A drag-and-drop tool makes it easy to build sign-up forms and helps collect information from different fields. Additionally, give contacts a chance to opt in to receive different types of emails according to GDPR regulations. 
  • Real-Time Statistics: Access a global overview of email performance. Enables tracking events, deliveries, opens, clicks and bounces in real time, providing live monitoring of any campaign. 
  • Landing Pages: Create custom landing pages without any coding skills using the drag-and-drop landing page builder. Add the URL of landing pages in emails, advertisements, social posts and more. 
  • API: Developers have access to the entire range of the platform’s capabilities. APIs are available in several coding languages including PHP, Python, Node.js, Ruby and C Sharp. 
  • Integrations: Extend the platform’s functionality and keep using familiar apps. Supports integrations for CRM, e-commerce, forms, CMS, analytics and more, including Magento, PayPal, WordPress and Google Analytics. 
  • Chat: Developers can install a chat window on the company website so users can talk to customers and leads in real time. 
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Product Ranking

#51

among all
Marketing Automation Software

#10

among all
Marketing Automation Software

Find out who the leaders are

Analyst Rating Summary

70
68
50
79
66
45
83
0
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Email Campaign Management
Social Media Campaign Management
Text Campaign Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Klaviyo
Sendinblue
+ Add Product + Add Product
AI-Based Capabilities Campaign Management Compliance And Data Security Dashboard And Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 50 66 83 66 90 68 60 81 41 64 54 79 79 45 0 25 71 68 60 83 80 0 100 86 0 25 50 75 100
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71%
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60%
7%
33%
43%
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57%
83%
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17%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
64%
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36%
20%
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80%
90%
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10%
71%
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29%
57%
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43%
45%
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55%
60%
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40%
60%
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40%
83%
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17%
83%
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17%
40%
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60%
80%
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20%
55%
9%
36%
we're gathering data
N/A
we're gathering data
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we're gathering data
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38%
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62%
100%
0%
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71%
0%
29%
86%
0%
14%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

63%
0%
37%
62%
0%
38%

User Sentiment Summary

Excellent User Sentiment 1001 reviews
Excellent User Sentiment 3032 reviews
93%
of users recommend this product

Klaviyo has a 'excellent' User Satisfaction Rating of 93% when considering 1001 user reviews from 4 recognized software review sites.

90%
of users recommend this product

Sendinblue has a 'excellent' User Satisfaction Rating of 90% when considering 3032 user reviews from 4 recognized software review sites.

4.6 (473)
4.6 (1057)
4.67 (297)
4.55 (1414)
4.7 (183)
4.4 (492)
4.5 (48)
2.7 (69)

Awards

Klaviyo stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

SelectHub research analysts have evaluated Sendinblue and concluded it earns best-in-class honors for Social Media Campaign Management. Sendinblue stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Social Media Campaign Management Award

Synopsis of User Ratings and Reviews

Analytics: The product offers robust analysis capabilities, according to all reviews about analytics.
Ease of Use: A user-friendly interface and email templates are noted by 96% of users who leverage the product.
Segmentation: More than 90% of user feedback on this feature suggests that segmentation is a key benefit.
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Ease of Use: More than 90% of reviewers referencing this feature mention it’s easy and simple to use the platform.
Email Marketing Tool: It’s easy to create, customize and deliver emails using a complete range of email automation tools, note more than 90% of reviewers who talk about this feature.
Support: The customer service team is helpful and responds in a timely manner, according to 82% of users mentioning it.
Interface: In the view of 91% of users referencing the interface, it’s efficient and pleasant to use.
Contact Management: It’s easy to import and categorize contacts, and communicating with customers is also straightforward, in the experience of 75% of reviewers mentioning contact management.
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Training: All users who mention setup and implementation indicated the lack of training resources as a drawback.
Cost: It’s not cost-effective for the functionality offered, according to 79% of users who mention this aspect.
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Limitations: Every user talking about this aspect mentions limitations such as difficulty adding a new folder and finding bounce email issues.
Design Tool: As every user observes, the design tool is basic and doesn’t offer many functions.
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With an easy-to-use design and email templates, Klaviyo simplifies marketing efforts. Vigorous monitoring and analytics were other strong points according to user feedback. Users also leverage it for market segmentation, which provides useful market insights according to the segments chosen. However, getting started with the product may take some time due to the lack of training resources for implementation, and the capabilities may not justify the price tag for smaller companies according to user feedback. All in all, it’s a good choice for companies with a larger budget that require strong automation and segmentation capabilities.

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Sendinblue provides a cloud-based suite of communication tools available through a simple interface, ensuring ease of use. It offers a wide range of marketing automation tools and helps manage contacts efficiently, as many users note. The support team is prompt and thoroughly helpful. Users also find the free plan to be beneficial, as it offers good features with up to 300 emails per day. However, the system suffers from certain functional limitations and the design tool needs improvement. Overall, it’s an efficient, user-friendly option for businesses of any size looking to support all aspects of email marketing.

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Screenshots

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