Home > Marketing Automation Software > Klaviyo > Klaviyo vs Sugar Market

Klaviyo vs Sugar Market

Last Updated: November 18th, 2024

Our analysts compared Klaviyo vs Sugar Market based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

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Product Basics

Klaviyo is a cloud-based marketing automation platform that empowers e-commerce businesses to elevate their marketing strategies through targeted email and SMS campaigns. It's particularly well-suited for businesses aiming to enhance customer engagement and drive sales by delivering personalized messages based on customer behavior and preferences. Key benefits include increased customer engagement, improved sales, and enhanced customer retention. Popular features encompass email segmentation, pre-built reports, email automation, and drip campaigns. Users often highlight its ease of use and robust features as standout qualities. Klaviyo offers transparent pricing with various plans to accommodate different business needs, typically based on the size of your contact list and desired features.

Sugar Market, formerly Salesfusion, is an enterprise-grade platform that enables companies to automate their marketing efforts. Based on the cloud, it’s suitable for small to medium-sized businesses. Features include email marketing, advanced automation, campaign builders, reporting, social media management, AdWord management, lead scoring and nurturing, analytics, and resource management.

Unlimited custom fields provide options for advanced segmentation and personalization, allowing marketers to deliver the right message to the right person at the right time. It helps set up multi-step nurture campaigns and measure success with BI-grade analytics and reporting.

$45 Monthly, Freemium

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$1,000 Monthly

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Tailored to your specific needs

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Product Insights

Prebuilt Autoresponders Save time and generate more revenue by using prebuilt email flows for quick response to customers and an increase in reach.
Email Personalization: Tailor emails for customers according to business requirements. Automate target emails based on real-time behavior and insert content through custom web feeds.
More Sales: Drive more revenue through built-in, automated welcome emails and abandoned cart email flows.
Automated Lists: Import lists of subscribers from form capture tools or other ESPs automatically.
Custom Profiles: Understand and analyze customers from website visit to purchase with a 360-degree view of their buying behavior.
SMS Marketing: Personalize every text message with an easy set up. Store and track customer consent on their profile. Also, measure how much revenue a message generates.
Data Science: Analyzes and predicts customer behavior and market conditions using machine learning and AI. Determines VIP customers to target with offers. Shows the right time to send emails to generate more clicks.
Ultra-Specific Segments: Use as many conditions as desired to build detailed segments, making it easier to create personalized email or text message campaigns.

Easier-to-Discover Website: Understand website search ranking based on critical factors using a built-in SEO audit tool. Compare rankings to competitors and generate an actionable checklist of recommendations.
Reduced Coding Headaches: Create marketing campaigns without coding with drag-and-drop features, prebuilt templates and building tools.
Easy Landing Pages and Forms Creation: Create custom landing pages, microsites and forms using preset templates, a drag-and-drop builder or a code-your-own approach. Use tools that incorporate industry best practices like responsive design for mobile experiences and GDPR-compliant options.
Nurtured Leads: Set up automated emails with a nurture campaign builder. Serve relevant content based on different rules like demographic information, web activity, lead score and more throughout the buyer’s journey.
Visual Results: Leverage the powerful analytics suite available with every license. Generate custom dashboards and other templates for sharing and repurposing. Marketers of any level can use the tool, which complements targeted messaging features.
Tracked Buyer’s Journeys: Track prospect engagement across channels and record it in a buyer journey view to provide actionable intelligence. Capture prospects’ digital engagement to the fullest by uploading their details to the contact database.
Enhanced Customer Reach: Create mobile-responsive emails and templates using an HTML coding environment. Ensure emails get delivered to inboxes with single or multi-variant A/B testing and built-in spam diagnostics capabilities.
Optimized Marketing Campaigns: Customize communication and email campaigns for prospects through marketing tools. Plan virtual events, promote on social media, track budget and measure campaign performance with post-event surveys.

Customer Relationships: Attend to customers, collect and store important customer information, and use it according to their consent.
Analysis: Understand customer trends through segmented market data, using data science and AI, which provides business insights to speed up growth.
Integrations: Offers unlimited real-time data with robust, ready-to-go integrations for more audience insights and personalization. Connects with Shopify, WooCommerce, Magento and more. An open API provides the flexibility to create direct integrations with custom e-commerce platforms.
Reporting: Run reports from a single screen and export data with ease. Understand flow performance, campaign performance and signup form performance quickly. Custom analytics assesses the performance of emails and identifies opportunities.
Social Media Advertising: Transfer data to Facebook and Instagram to create relevant messages and deliver consistent experiences. Sync data dynamically and generate more sales to automatically updated target groups with product-specific ads.

Lead Scoring and Tracking: Assign scores and segment leads based on actions they take. Use prebuilt scoring models or user-defined scoring rules to include firmographic and demographic information, purchase details, intent and more. Track interactions through various touch points, including emails, texts, calls and website visits.
Email Marketing: Personalize and design emails with handy templates. Set up automated communication for upcoming events and activities and schedule bulk emailing. Manage unsubscribe requests, spam, bounced emails and email deliverability to ensure emails reach inboxes successfully.
Online Marketing: Customize landing pages and lead capture forms to maximize conversion rates. Deliver mobile-optimized communication and test alternate versions of emails and landing pages to see what works best. Improve page performance by optimizing SEO and tracking keywords and search rankings.
Campaign Management: Create, manage and track event attendees, both online and offline. Sync campaign data with a CRM, deploy automated event nurture campaigns and manage multi-session events. Promote via social networks, online ads, virtual events and landing pages and analyze the impact on ROI.
- Personalize invites, set up registration and reminders and follow up post-event.
- Track and manage the budget for all aspects of marketing campaigns.
Native CRM Integrations: Integrate with many popular CRMs, including Sugar Sell, Salesforce, Microsoft Dynamics 365, Infor CRM, Sage and Oracle NetSuite to support real-time syncs and custom fields. Align sales and marketing to get visibility into lead information and activities.
Dashboards and Reporting: Interactive dashboards enable data sourcing from various marketing initiatives. Build visually dynamic charts with filters to refine and create new views.
- Get detailed reports to assess email, landing page, revenue and team performance.
- Monitor where leads are in the pipeline, track how the company ranks for certain keywords and compare performance against competitors.
Social Tracking: Manage multiple social profiles in one place, schedule and share social posts, and measure results.
- Track prospect interactions, likes, comments, retweets, who’s sharing the company’s content and how much.
- Enhance social media advertising, engage the audience through polls and assess employees’ social performance through the employee leaderboard.
Surveys: Create custom survey questions in check box, list, slider or rating formats. Embed surveys within forms or landing pages to capture insights and track results.
Ad Campaigns: Integrate with Google Ads to manage and run paid search ad campaigns. Get simplified account setups, ad creations, automated optimizations, bidding and performance reporting. Monitor and adjust bids for optimal conversion rates with an AI-powered bidding algorithm.

Product Ranking

#51

among all
Marketing Automation Software

#26

among all
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Analyst Rating Summary

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Klaviyo

Sugar Market

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User Sentiment Summary

93%

of users recommend this product

Klaviyo has a 'excellent' User Satisfaction Rating of 93% when considering 1001 user reviews from 4 recognized software review sites.

79%

of users recommend this product

Sugar Market has a 'good' User Satisfaction Rating of 79% when considering 212 user reviews from 4 recognized software review sites.

4.6 (473)

4.2 (129)

4.67 (297)

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4.7 (183)

4.1 (61)

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4.8 (4)

4.5 (48)

1.5 (18)

Awards

Synopsis of User Ratings and Reviews

Analytics: The product offers robust analysis capabilities, according to all reviews about analytics.

Ease of Use: A user-friendly interface and email templates are noted by 96% of users who leverage the product.

Segmentation: More than 90% of user feedback on this feature suggests that segmentation is a key benefit.

Email Builder: Every user who reviewed this feature found the platform's email management capabilities, email builder and landing page builder useful.

Data Visualization: The platform gives complete and easily comprehendible data views, according to 75% of reviewers who mentioned this aspect.

Automation Capabilities: Regarding this feature, 100% of users find it useful for workflow and marketing automation.

Training: All users who mention setup and implementation indicated the lack of training resources as a drawback.

Cost: It’s not cost-effective for the functionality offered, according to 79% of users who mention this aspect.

Training: The software requires training and can be difficult to use, according to 63% of users who reviewed this feature.

Non-friendly user interface: According to 75% of users who discussed this aspect, the solution isn’t intuitive or user-friendly.

Too many features: Every user who mentioned this element said additional features are unnecessary and make navigation difficult.

Expensive: The software is on the costlier side, according to every user who reviewed the price.

With an easy-to-use design and email templates, Klaviyo simplifies marketing efforts. Vigorous monitoring and analytics were other strong points according to user feedback. Users also leverage it for market segmentation, which provides useful market insights according to the segments chosen. However, getting started with the product may take some time due to the lack of training resources for implementation, and the capabilities may not justify the price tag for smaller companies according to user feedback. All in all, it’s a good choice for companies with a larger budget that require strong automation and segmentation capabilities.

Sugar Market is an enterprise-grade marketing platform with good automation capabilities. Its email builder helps in email management and template creation. Many users find data visualization and landing page capabilities to be helpful. There are mixed reviews for support and integrations. While some find them adequate, others say they need an update.Most users report the interface isn’t intuitive or easy to navigate. Having too many features complicates it further and can make it difficult to find certain workflows. Many reviewers find the software a bit pricey and say it requires training and includes a learning curve. Overall, it’s a robust solution that helps enterprise companies with technical expertise meet their marketing needs.

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FAQ

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