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Mailchimp vs ActiveDEMAND

Last Updated: November 18th, 2024

Our analysts compared Mailchimp vs ActiveDEMAND based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

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Product Basics

Mailchimp is a web-based marketing platform that specializes in email marketing, sending, monitoring and personalizing communications. Given its pricing point, it’s great for small or medium businesses who want a fully-featured marketing implementation.

Standout features include an intuitive website builder with a drag-and-drop interface, an integrated database, as well as robust landing page builders for web and social media traffic. It also facilitates the creation of digital ads as well as physical postcards to reach customers via postal services.

ActiveDEMAND, developed by JumpDEMAND, is a comprehensive marketing automation platform designed to streamline various marketing tasks. It is particularly well-suited for small to medium-sized businesses seeking to enhance their marketing efforts through automation, lead tracking, and detailed analytics. One of the significant benefits of ActiveDEMAND is its ability to consolidate multiple marketing functions into a single, user-friendly interface, making it easier for marketers to manage campaigns, analyze performance, and adjust strategies in real-time. Among its popular features are email marketing, social media management, and web analytics, which collectively help businesses target their audience more effectively and measure the impact of their marketing activities. When compared to similar products, users often highlight ActiveDEMAND's flexibility and the depth of its features as key differentiators. Pricing for ActiveDEMAND varies based on the scale of the business's needs, with options ranging from basic packages suitable for smaller operations to more advanced plans that cater to larger marketing teams, billed on a monthly basis. This tiered pricing structure ensures that businesses only pay for the features they need, making ActiveDEMAND a cost-effective choice for companies looking to maximize their marketing automation investment.

$13 Monthly, Freemium

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$15 Monthly

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Tailored to your specific needs

Small

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Large

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Chromebook

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Product Assistance

Documentation

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Live Online

Videos

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24/7 Live Support

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Product Insights

Free Version: A free version includes features such as an audience dashboard, tags, segmentation and more.
Multivariate Campaign: Test up to eight campaign variations and send improvised emails every time. View the impact of small changes to email campaigns on subscriber engagement.
Mobile App: Access reports, manage audiences, create campaign content and work on email campaigns on the go using an app for iOS and Android devices.
Retargeting Digital ads: Retarget website and landing page visitors when they use Facebook and Instagram, in order to bolster revenue and stay in constant contact with customers.
Website Builder: Build websites for free without coding skills, saving time and money. A built-in sign-up form and an option to claim a custom domain name enhance branding.
24/7 Support: Support team and resources are available 24/7. Unlimited access to tutorials and marketing guides, as well as assistance in contact management, template design and website development are available.
Account Security: Leverage two-factor authentication that includes Mailchimp’s login credentials and a one-time passcode via text message, ensuring system security and authentication.

Enhanced Customer Engagement: ActiveDEMAND enables businesses to create personalized marketing campaigns that resonate with their audience, leading to higher engagement rates and stronger customer relationships.
Streamlined Marketing Processes: By automating repetitive tasks, ActiveDEMAND allows marketing teams to focus on strategy and creative initiatives, improving productivity and efficiency.
Comprehensive Analytics: With detailed insights into campaign performance and customer behavior, businesses can make data-driven decisions to optimize their marketing efforts for better results.
Improved Lead Generation: ActiveDEMAND’s targeted marketing capabilities help businesses attract more qualified leads, increasing the chances of conversion and boosting sales.
Seamless Integration: The software integrates with a wide range of CRM and sales platforms, ensuring a smooth flow of information and enabling a unified approach to customer management.
Cost Efficiency: By automating various marketing tasks, ActiveDEMAND helps reduce manual labor and associated costs, offering a cost-effective solution for businesses of all sizes.
Scalability: ActiveDEMAND can easily adapt to the growing needs of a business, supporting marketing efforts at every stage of growth without the need for significant changes in infrastructure.
Enhanced ROI: With its ability to fine-tune marketing campaigns and target the right audience, ActiveDEMAND helps businesses achieve a higher return on investment by maximizing the impact of their marketing spend.
Real-Time Insights: ActiveDEMAND provides real-time analytics, allowing businesses to quickly adjust their marketing strategies in response to market trends and customer feedback.
Multi-Channel Marketing: The platform supports a variety of marketing channels, including email, social media, and PPC, enabling businesses to reach their audience wherever they are.
Regulatory Compliance: ActiveDEMAND helps businesses comply with marketing regulations and data protection laws, reducing the risk of legal issues and building trust with their audience.
Customer Journey Mapping: By tracking customer interactions across multiple touchpoints, ActiveDEMAND helps businesses understand and optimize the customer journey for better engagement and conversion rates.
Content Optimization: The software offers tools for A/B testing and content optimization, helping businesses refine their messaging and visuals for maximum appeal to their target audience.
Dynamic Content Personalization: ActiveDEMAND enables the creation of dynamic content that adjusts based on user behavior and preferences, delivering a highly personalized and engaging experience to each visitor.

Audience Dashboard: Store contact data and track trends to understand the audience better. Clickable sections in the dashboard help instantly launch campaigns based on that data.
Segmentation: Ready-made segments based on campaign activity, purchase history and more are offered to send campaigns. Enable up to five layers of segmentation filtering, and update data automatically. Add a set of nested conditions facilitating different combinations of data collected such as purchase activity, gender, age range and more.
Behavioral Targeting: An API enables pulling custom event data or actions performed by users, to send targeted messages based on specific activities, such as downloads or account renewal.
Lookalike Audience: Works with social ads and postcards to reach more people. Find new people similar to contacts using marketing CRM data and an audience network. Create Facebook and Instagram ads, and target people interested in the company’s products.
Content Studio: Stores assets such as photos, documents and other files. Upload or sync assets, edit them directly in the content studio and use them for marketing.
Templates: More than 100 predesigned templates are available. Customize templates to launch campaigns.
Email Builder: Create posts for Facebook, Instagram and Twitter directly from the email builder. Also add photos, write copy and share the post after the email is sent.
Landing Pages: Create a place for contacts or potential contacts to land on when they click through from an email, ad, social post or other location on the web.
Email Automation: Automate welcome messages after user subscription, and emails based on dates and events. Drag and drop RSS content into any template to pull in the latest posts.
Schedule Campaigns: Send a campaign or schedule it for a specific date and time. Includes:
- Send time optimization, which recommends a time for subscribers based on click time activity.
- Timewarp to send campaigns to recipients based on their time zone.
- Batch delivery to send campaigns in timed batches.
- Ability to pause campaigns.
Reporting: Monitor trends and track performance. The growth, engagement and revenue reports facilitate viewing who’s interacted with marketing, along with their clicks, buys and downloads. Compare open, click and unsubscribe rates to industry peers.
Real-Time Analytics: Keep tabs on all marketing campaigns including emails, automations, social ads and more. Manage marketing budget using real-time stats. Track sales from a campaign to purchase by finding out who made a purchase after opening the campaign, viewing what they bought and seeing the money earned by the campaign.
Integrations: Integrates with apps and web services including Xero, Zapier, Square, LiveChat and more.
A/B Testing: Test up to three variations for campaign and build a working strategy.
Security:Includes data center security, protection from data loss or corruption, application-level security, internal IT security and more.

Call Tracking: Track calls from different channels, access in-depth insights about keywords, ads, campaigns and webpages, and choose between toll-free and local call tracking numbers to fit campaign needs. Other capabilities include call recording, automated call, whisper messages, call context, dynamic number insertion, call transcription, smart call redirection, actionable keyword monitoring and more.
Email Marketing: Set up email campaigns quickly and easily using wizards, an image library, templates, a drag-and-drop editor, dynamic variables and more. Includes detailed reports on prospect engagement and email delivery, along with automatic A/B testing and multivariate options to ensure optimal delivery of the best-performing emails.
Personalized Web Content: Customize CTAs dynamically and make quick changes to the website using complete control. Target different audiences using dynamic content and use real-time behavioral segmentation to drive content automatically.
Social Media Marketing: Integration with Twitter, Facebook and LinkedIn helps manage a social presence from a single platform. Schedule posts and connect them with specific campaigns, utilize dynamically generated posts, and track web visits, conversions and leads from a dashboard.
Lead Generation: A suite of lead generation tools helps check what’s working and improve productivity. Bring in leads, ensure personalized customer experience and leverage easy reporting.
Appointment Scheduling: Each team member can get customized web forms, an appointment intake landing page and links to their calendar. Book meetings and appointments easily, leverage SMS and robocall reminders, and determine response time. It’s also possible to control availability, schedule, length and spacing of meetings.
Dashboards and Reports: Create unlimited dashboards and templates, share those with co-workers and clients, create real-time alerts, and customize dashboards, emails and reports according to brand rules. Leverage dynamically generated client reports to save manual labor and time.

Product Ranking

#20

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#32

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Analyst Rating Summary

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User Sentiment Summary

88%

of users recommend this product

Mailchimp has a 'great' User Satisfaction Rating of 88% when considering 41542 user reviews from 5 recognized software review sites.

86%

of users recommend this product

ActiveDEMAND has a 'great' User Satisfaction Rating of 86% when considering 130 user reviews from 3 recognized software review sites.

4.3 (10702)

4.5 (55)

4.48 (15519)

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4.5 (13246)

4.2 (71)

4.5 (222)

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4.1 (1853)

2.6 (4)

Awards

Synopsis of User Ratings and Reviews

Easy to Use: The platform has a simple interface and can easily be understood by anyone with basic knowledge of email marketing, observe 95% of reviewers referencing this feature.

Easy Email and Templates: It’s easy to create and understand emails using templates, send professional email flyers, and run campaigns automatically, according to 83% of users who mention this feature.

Email Marketing: Everyone referencing this aspect thinks it’s a comprehensive email marketing tool with features like campaign management, customer journey, transactional email, integrations and more.

Customization: Almost 80% of reviewers who talk about this feature feel the built-in templates are easily customizable, and editing them doesn’t require graphic design experience.

Customer Support: The support team is quick, exceptional and provides detailed responses, report more than 90% of reviewers referencing this aspect.

Features: The system is feature-packed and has capabilities including automation workflows, CRM integration, lead scoring, account based marketing, and more, according to 80% of users who mention this aspect.

Call Tracking: Every user mentioning this feature notes it helps track visitors and calls, as well as offers detailed history.

Email Marketing: The email developer is easy to use and offers lots of filters, enabling seamless contact addition and removal, reports every user referencing it.

CRM Sync: Seamless integration with CRM solutions such as Nimble, PipelineDeals and more helps track data, as all users who mention this feature note.

Paid Version: More than 85% users mentioning this aspect observe that the free version doesn’t include all features and the premium version is expensive compared to other email marketing services.

Email Spam: Every user talking about this feature mentions that sometimes clients' e-blasts end up in the spam folder for recipients.

Glitches: There are glitches such as difficulty signing in when logged in from another device, frozen modules, slow editing process, poor compatibility with Outlook and more, as every review on this feature mentions.

User Experience: Almost 70% of users feel the UI is confusing and frustrating at times.

Slow System: The software is cumbersome and takes a long time to load pages, as every user mentioning this issue reports.

Learning Curve: Every review on this aspect suggests there’s a steep learning curve and it’s often hard to figure out how to do certain things.

Stepping into the realm of email marketing, Mailchimp emerges as a prominent contender, captivating businesses with its user-friendly interface and extensive features. User feedback from the past year sheds light on Mailchimp's strengths and weaknesses, offering valuable insights for potential adopters. Mailchimp's intuitive design empowers users of all skill levels to craft visually appealing email campaigns. The platform's drag-and-drop editor and diverse template library simplify the creation process, enabling businesses to maintain brand consistency and engage their audience effectively. Affordability is another hallmark of Mailchimp, with tiered pricing plans catering to businesses of varying sizes and budgets. The availability of a free plan further enhances accessibility, making it an attractive option for startups and small businesses. However, Mailchimp's automation capabilities have drawn mixed reviews. While the platform offers basic automation features, such as welcome emails and abandoned cart sequences, some users find them to be less robust compared to competitors like ActiveCampaign or Klaviyo. Additionally, Mailchimp's segmentation options, while functional, may not provide the same level of granularity as more specialized email marketing platforms. Despite these limitations, Mailchimp's ease of use, affordability, and comprehensive feature set make it a compelling choice for businesses seeking a reliable email marketing solution. Its intuitive interface and extensive template library empower users to create professional-looking emails without extensive design experience. The platform's scalability ensures that it can accommodate the evolving needs of growing businesses, making it an ideal choice for those embarking on their email marketing journey.

ActiveDEMAND is a feature-rich, flexible marketing automation platform that caters to various email marketing needs. It offers a wide range of helpful features including call tracking and CRM sync, as most reviewers observe. The support team is also quite helpful. However, the user interface needs improvement, which can impact the experience, and the learning curve may hinder productivity. Most users also find the system to be slow as well. Overall, it’s an efficient solution with robust marketing capabilities, suitable for businesses of all sizes.

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FAQ

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