Mailchimp vs Sendinblue

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Our analysts compared Mailchimp vs Sendinblue based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Mailchimp is a web-based marketing platform that specializes in email marketing, sending, monitoring and personalizing communications. Given its pricing point, it’s great for small or medium businesses who want a fully-featured marketing implementation.

Standout features include an intuitive website builder with a drag-and-drop interface, an integrated database, as well as robust landing page builders for web and social media traffic. It also facilitates the creation of digital ads as well as physical postcards to reach customers via postal services.
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Sendinblue is a cloud-based suite of communication capabilities, including email marketing, transactional emails, text messages, CRM, sign-up forms and more.

It includes features such as segmentation, retargeting, real-time statistics and website chat, and is suitable for companies of any size. Heat maps enable visualizing the engagement path of readers in a newsletter-type email by tracking clicks and aggregating them.
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$13 Monthly, Freemium
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Tailored to your specific needs
$25 Monthly
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Tailored to your specific needs
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Windows
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Linux
Android
Chromebook
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Cloud
On-Premise
Mobile
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Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
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Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
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Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Free Version: A free version includes features such as an audience dashboard, tags, segmentation and more.
  • Multivariate Campaign: Test up to eight campaign variations and send improvised emails every time. View the impact of small changes to email campaigns on subscriber engagement.
  • Mobile App: Access reports, manage audiences, create campaign content and work on email campaigns on the go using an app for iOS and Android devices.
  • Retargeting Digital ads: Retarget website and landing page visitors when they use Facebook and Instagram, in order to bolster revenue and stay in constant contact with customers.
  • Website Builder: Build websites for free without coding skills, saving time and money. A built-in sign-up form and an option to claim a custom domain name enhance branding.
  • 24/7 Support: Support team and resources are available 24/7. Unlimited access to tutorials and marketing guides, as well as assistance in contact management, template design and website development are available.
  • Account Security: Leverage two-factor authentication that includes Mailchimp’s login credentials and a one-time passcode via text message, ensuring system security and authentication.
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  • Free Version: Access the software for free, with unlimited contacts and a 300 email daily limit. Offers all contact management features, real-time reporting, SMS marketing, email templates and designer, personalization options, core API functionality, page tracking and marketing automation workflows (limit of 2,000 contacts). 
  • Transactional Emails: Handle repetitive tasks such as building transactional emails for common situations — for example, account creation, orders or new password requests. Include dynamic contact attributes including contact name and address as needed. 
  • Browser Preview: Ensure proper email formatting by previewing how campaigns will appear on mobile devices. See what the email will look like in web-based emails apps such as Gmail, Yahoo Mail, Outlook.com for Firefox, Chrome and more. 
  • Optimized Send Times: Determine an appropriate time to send email campaigns using machine learning to generate the most engagement. 
  • SMS Campaigns: Send bulk SMS marketing campaigns to a contact list by writing a message, choosing a list and scheduling it. Set up transactional SMS for order confirmations, shipping updates and more using the API. 
  • Enhanced Marketing Efforts: List segmentation helps optimize open and click rates as well as further personalize relationships with the public, prospects and customers. Track the metrics and KPIs of different marketing strategies as well. 
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  • Audience Dashboard: Store contact data and track trends to understand the audience better. Clickable sections in the dashboard help instantly launch campaigns based on that data.
  • Segmentation: Ready-made segments based on campaign activity, purchase history and more are offered to send campaigns. Enable up to five layers of segmentation filtering, and update data automatically. Add a set of nested conditions facilitating different combinations of data collected such as purchase activity, gender, age range and more.
  • Behavioral Targeting: An API enables pulling custom event data or actions performed by users, to send targeted messages based on specific activities, such as downloads or account renewal.
  • Lookalike Audience: Works with social ads and postcards to reach more people. Find new people similar to contacts using marketing CRM data and an audience network. Create Facebook and Instagram ads, and target people interested in the company’s products.
  • Content Studio: Stores assets such as photos, documents and other files. Upload or sync assets, edit them directly in the content studio and use them for marketing.
  • Templates: More than 100 predesigned templates are available. Customize templates to launch campaigns.
  • Email Builder: Create posts for Facebook, Instagram and Twitter directly from the email builder. Also add photos, write copy and share the post after the email is sent.
  • Landing Pages: Create a place for contacts or potential contacts to land on when they click through from an email, ad, social post or other location on the web.
  • Email Automation: Automate welcome messages after user subscription, and emails based on dates and events. Drag and drop RSS content into any template to pull in the latest posts.
  • Schedule Campaigns: Send a campaign or schedule it for a specific date and time. Includes: 
    •  Send time optimization, which recommends a time for subscribers based on click time activity. 
    •  Timewarp to send campaigns to recipients based on their time zone. 
    •  Batch delivery to send campaigns in timed batches. 
    •  Ability to pause campaigns. 
  • Reporting: Monitor trends and track performance. The growth, engagement and revenue reports facilitate viewing who’s interacted with marketing, along with their clicks, buys and downloads. Compare open, click and unsubscribe rates to industry peers.
  • Real-Time Analytics: Keep tabs on all marketing campaigns including emails, automations, social ads and more. Manage marketing budget using real-time stats. Track sales from a campaign to purchase by finding out who made a purchase after opening the campaign, viewing what they bought and seeing the money earned by the campaign.
  • Integrations: Integrates with apps and web services including Xero, Zapier, Square, LiveChat and more.
  • A/B Testing: Test up to three variations for campaign and build a working strategy.
  • Security:Includes data center security, protection from data loss or corruption, application-level security, internal IT security and more.
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  • Email Templates: Simplifies GDPR compliance with email templates built to follow regulations. Enables user-friendly editing via drag-and-drop functionality. 
  • Email Personalization: Helps increase email open rates. Dynamic personalization helps use subscriber-provided information from newsletters to achieve a more relevant experience. Personalization attributes include last name, first name, gender preferences, date of birth and more. 
  • Retargeting: Create a retargeting audience for ads by retargeting visitors based on specific page visits or actions (visiting a checkout page, abandoning a cart). Upload different styles of ad creatives, define budgets and monitor performance on key metrics. 
  • Sign-Up Forms: A drag-and-drop tool makes it easy to build sign-up forms and helps collect information from different fields. Additionally, give contacts a chance to opt in to receive different types of emails according to GDPR regulations. 
  • Real-Time Statistics: Access a global overview of email performance. Enables tracking events, deliveries, opens, clicks and bounces in real time, providing live monitoring of any campaign. 
  • Landing Pages: Create custom landing pages without any coding skills using the drag-and-drop landing page builder. Add the URL of landing pages in emails, advertisements, social posts and more. 
  • API: Developers have access to the entire range of the platform’s capabilities. APIs are available in several coding languages including PHP, Python, Node.js, Ruby and C Sharp. 
  • Integrations: Extend the platform’s functionality and keep using familiar apps. Supports integrations for CRM, e-commerce, forms, CMS, analytics and more, including Magento, PayPal, WordPress and Google Analytics. 
  • Chat: Developers can install a chat window on the company website so users can talk to customers and leads in real time. 
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Product Ranking

#20

among all
Marketing Automation Software

#10

among all
Marketing Automation Software

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Analyst Rating Summary

90
68
86
79
90
45
83
0
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Integrations and Extensibility
Lead Management
Platform Capabilities
Social Media Campaign Management
Email Campaign Management
Social Media Campaign Management
Text Campaign Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Mailchimp
Sendinblue
+ Add Product + Add Product
AI-Based Capabilities Campaign Management Compliance And Data Security Dashboard And Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 86 90 83 83 93 82 100 83 93 100 100 55 79 45 0 25 71 68 60 83 80 0 100 86 0 25 50 75 100
86%
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14%
71%
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29%
87%
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13%
43%
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57%
83%
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17%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
82%
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18%
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80%
90%
5%
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71%
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29%
71%
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45%
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55%
100%
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40%
83%
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17%
83%
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17%
90%
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10%
80%
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20%
100%
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we're gathering data
N/A
we're gathering data
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we're gathering data
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100%
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14%
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86%
86%
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14%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

100%
0%
0%
62%
0%
38%

User Sentiment Summary

Great User Sentiment 41542 reviews
Excellent User Sentiment 3032 reviews
88%
of users recommend this product

Mailchimp has a 'great' User Satisfaction Rating of 88% when considering 41542 user reviews from 5 recognized software review sites.

90%
of users recommend this product

Sendinblue has a 'excellent' User Satisfaction Rating of 90% when considering 3032 user reviews from 4 recognized software review sites.

4.3 (10702)
4.6 (1057)
4.48 (15519)
4.55 (1414)
4.5 (13246)
4.4 (492)
4.5 (222)
n/a
4.1 (1853)
2.7 (69)

Awards

SelectHub research analysts have evaluated Mailchimp and concluded it earns best-in-class honors for Lead Management, Platform Capabilities, Social Media Campaign Management and Integrations and Extensibility.

Lead Management Award
Platform Capabilities Award
Social Media Campaign Management Award
Integrations and Extensibility Award

SelectHub research analysts have evaluated Sendinblue and concluded it earns best-in-class honors for Social Media Campaign Management. Sendinblue stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Social Media Campaign Management Award

Synopsis of User Ratings and Reviews

Easy to Use: The platform has a simple interface and can easily be understood by anyone with basic knowledge of email marketing, observe 95% of reviewers referencing this feature.
Easy Email and Templates: It’s easy to create and understand emails using templates, send professional email flyers, and run campaigns automatically, according to 83% of users who mention this feature.
Email Marketing: Everyone referencing this aspect thinks it’s a comprehensive email marketing tool with features like campaign management, customer journey, transactional email, integrations and more.
Customization: Almost 80% of reviewers who talk about this feature feel the built-in templates are easily customizable, and editing them doesn’t require graphic design experience.
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Ease of Use: More than 90% of reviewers referencing this feature mention it’s easy and simple to use the platform.
Email Marketing Tool: It’s easy to create, customize and deliver emails using a complete range of email automation tools, note more than 90% of reviewers who talk about this feature.
Support: The customer service team is helpful and responds in a timely manner, according to 82% of users mentioning it.
Interface: In the view of 91% of users referencing the interface, it’s efficient and pleasant to use.
Contact Management: It’s easy to import and categorize contacts, and communicating with customers is also straightforward, in the experience of 75% of reviewers mentioning contact management.
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Paid Version: More than 85% users mentioning this aspect observe that the free version doesn’t include all features and the premium version is expensive compared to other email marketing services.
Email Spam: Every user talking about this feature mentions that sometimes clients' e-blasts end up in the spam folder for recipients.
Glitches: There are glitches such as difficulty signing in when logged in from another device, frozen modules, slow editing process, poor compatibility with Outlook and more, as every review on this feature mentions.
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Limitations: Every user talking about this aspect mentions limitations such as difficulty adding a new folder and finding bounce email issues.
Design Tool: As every user observes, the design tool is basic and doesn’t offer many functions.
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Stepping into the realm of email marketing, Mailchimp emerges as a prominent contender, captivating businesses with its user-friendly interface and extensive features. User feedback from the past year sheds light on Mailchimp's strengths and weaknesses, offering valuable insights for potential adopters. Mailchimp's intuitive design empowers users of all skill levels to craft visually appealing email campaigns. The platform's drag-and-drop editor and diverse template library simplify the creation process, enabling businesses to maintain brand consistency and engage their audience effectively. Affordability is another hallmark of Mailchimp, with tiered pricing plans catering to businesses of varying sizes and budgets. The availability of a free plan further enhances accessibility, making it an attractive option for startups and small businesses. However, Mailchimp's automation capabilities have drawn mixed reviews. While the platform offers basic automation features, such as welcome emails and abandoned cart sequences, some users find them to be less robust compared to competitors like ActiveCampaign or Klaviyo. Additionally, Mailchimp's segmentation options, while functional, may not provide the same level of granularity as more specialized email marketing platforms. Despite these limitations, Mailchimp's ease of use, affordability, and comprehensive feature set make it a compelling choice for businesses seeking a reliable email marketing solution. Its intuitive interface and extensive template library empower users to create professional-looking emails without extensive design experience. The platform's scalability ensures that it can accommodate the evolving needs of growing businesses, making it an ideal choice for those embarking on their email marketing journey.

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Sendinblue provides a cloud-based suite of communication tools available through a simple interface, ensuring ease of use. It offers a wide range of marketing automation tools and helps manage contacts efficiently, as many users note. The support team is prompt and thoroughly helpful. Users also find the free plan to be beneficial, as it offers good features with up to 300 emails per day. However, the system suffers from certain functional limitations and the design tool needs improvement. Overall, it’s an efficient, user-friendly option for businesses of any size looking to support all aspects of email marketing.

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