Home > Marketing Automation Software > Marketing Cloud Account Engagement > Marketing Cloud Account Engagement vs Salesforce Marketing Cloud

Marketing Cloud Account Engagement vs Salesforce Marketing Cloud

Last Updated: November 18th, 2024

Our analysts compared Marketing Cloud Account Engagement vs Salesforce Marketing Cloud based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots

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Product Basics

Marketing Cloud Account Engagement (formerly Pardot) aligns marketing and sales to meet KPI goals. A variety of tools help users measure and optimize efforts to produce better results. It offers powerful features like lead management, automated email marketing, analytics generated by AI to help augment the user experience, landing page generation, lead generation and more.

As part of the Salesforce ecosystem, it can seamlessly connect with other offerings to enhance data flow and more easily extend capabilities.

Salesforce Marketing Cloud is a comprehensive software platform designed to empower businesses in managing their marketing campaigns across various channels. It caters to businesses seeking to enhance their marketing efficiency and effectiveness, enabling them to expand their reach, monitor campaign performance, and evaluate return on investment. The platform offers a range of benefits, including streamlined email campaign creation and tracking, effective social media marketing management, and insightful website analytics. Key features encompass tools for multi-channel marketing management, customer communication, and data collection and analysis.

User experiences suggest that Salesforce Marketing Cloud excels in providing robust marketing automation capabilities, facilitating personalized customer journeys and targeted messaging. Pricing for Salesforce Marketing Cloud is based on a per-user model, with a starting price of $125 per user per month. While it may be perceived as a premium option compared to some alternatives, its extensive features and scalability make it a compelling choice for businesses with substantial marketing needs.

$1,250 Monthly

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Tailored to your specific needs

$1,250 Monthly

Free Trial is unavailable →

Get a free price quote

Tailored to your specific needs

Small

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Large

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Cloud

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Mobile

Cloud

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Mobile

Product Assistance

Documentation

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Live Online

Videos

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Documentation

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Videos

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Phone

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24/7 Live Support

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Product Insights

Generate Leads: Ensure pipelines which are fully stocked with leads using automation, smart forms, landing pages and more.
Customizable Dashboards: Access a bird’s-eye view of the marketing workflow and reports with custom views and shareable insights.
Enable Re-Engagement: Re-engage dormant leads by sending automated emails based on triggers such as time, interactions and other custom parameters.
Improve Analysis: Associate webinars and live events with revenue and analyze customer interactions across channels. Leverage Google AdWords to track prospects for paid search.
Streamline Lead Management: Find the right leads and deliver targeted messaging for seamless digital marketing.
Align Sales and Marketing: Unify the efforts of marketing and sales teams using engaging campaigns, CRM integration and real-time alerts.
ROI Reporting: Track, evaluate and measure campaign performance to tweak variables on the fly and meet KPIs.
Lifecycle Reporting: Analyze a sales funnel, identify stuck opportunities and adapt marketing efforts according to requirements.
Improve Marketing Performance: Discover insights quickly with campaign health metrics and then make adjustments in real time.
Visualize Campaigns: Visual tools make it easy to see where intervention might be needed or how customers travel through the sales funnel.

Fit to Needs: Create and customize views, page layouts, fields and filters. Personalize mobile apps with custom menus, navigation bars, color schemes, branding and more.
Easily Share Data: Find new audiences and create partnerships using Data Studio. Manage data rights and monetize by exposing audiences to marketers.
Access Anywhere: Get data on the go with native mobile apps for Android and iOS. Visualize, track, and manage customer experiences in real time.
Optimize Mobile Marketing: Create geofenced messages to automatically send coupons or promotions to customers in a targeted area. Deliver closer proximity messages using Bluetooth low-energy beacon devices.
Do More With Apps: Access both free and paid apps with AppExchange to extend and enhance all the features offered.
Streamline Tasks: Execute complex marketing and data management activities with simple or multi-step automation. Automation Studio includes an overview page for automation status and error information to enable quick recovery.

Campaign Visualizer: Tracks marketing and sales efforts as customers move through the sales funnel and provides a high-level overview of a campaign.
Dynamic Content: Improve lead generation and customer experiences with dynamic and useful content specifically tailored to a target audience’s needs, wants and interests.
Landing Page Builder: Standard, easy-to-use and customizable templates enable better customer service and increase lead counts.
Smart Forms: Collect information at every interaction and enrich data pools with a simple drag-and-drop form builder.
Organic and Paid Search Tools: Integrate with Google AdWords to determine ROI and then analyze keywords to improve performance.
Social Posting: Track prospects and leads in social platforms. Schedule posts at optimal times for the greatest impact.
Email Builder: The email builder is simple to use, yet powerful, and can be attached to any number of automated tools and tracking measures.
Einstein: Gain insights on campaigns to optimize marketing assets and find new audiences using machine learning.
Email Reporting: Track metrics like clicks, opens and more. Provides SPAM analysis and preview services to extend email reporting.
Auto Segmentation: Deliver a personalized experience with dynamic content by leveraging automatic contact segmentation.
Activity Tracking: Track prospect activities and maintain an activity history from a CRM, Gmail or smartphones.

Audience Management: Utilizes data, machine learning and AI to provide deep insights into customer behavior and deliver personalized, relevant messages.
Customer Engagement: Capture, unify, segment and act on customer data across multiple teams, devices and systems. Also, manage dashboards and safe provisioning measures, as well as optimize live campaigns based on data.
Email Marketing: Engage audiences with marketing campaigns using tools such as:

Drag-and drop segmentation and built-in intelligence.
Test messages and automated emails with delivery schedules.
Campaign targeting to reach any number of customers.

Mobile Marketing: Automate and customize mobile campaigns seamlessly. Includes:

Personalized messaging based on preferences and time-sensitivity.
Geofenced messages for promotions.
Mobile reports on the app.
Alignment of mobile campaigns with other marketing channels.

Social Media Marketing: Manage and monitor content and conversations across social media platforms for insights. Machine learning and photo recognition drive marketing strategies and customizable dashboards help keep up with trends.
Datorama: Use one marketing dashboard of cross-channel analytics and built-in reporting for ROI, speed and growth. Gain insights from advertising efforts, events, email, social media channels, a website and a CRM database.
Pardot: Automates B2B marketing for connections and targeted sales pitches. Segmentation aids marketing tasks and email paths personalize the customer experience.
Google Marketing Platform: Access advanced marketing solutions with powerful tools for identifying insights. Conduct deep analysis of user engagement with content and boost marketing performance.
Advertising Studio: Gain new prospects like current high-value customers and reconnect with old customers. Coordinate advertising with email for more purchase intent and optimize spending by controlling advertising to current customers.
Data Studio: Find new audiences with advanced discovery tools, integrate into over 200 channels and create new partnerships with premium data providers.
Interaction Studio: Drive customer engagement by visualizing, tracking and managing customer experiences in real time. Control message frequency and connect online and offline interactions.

Product Ranking

#3

among all
Marketing Automation Software

#14

among all
Marketing Automation Software

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Analyst Rating Summary

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User Sentiment Summary

79%

of users recommend this product

Marketing Cloud Account Engagement has a 'good' User Satisfaction Rating of 79% when considering 3522 user reviews from 5 recognized software review sites.

79%

of users recommend this product

Salesforce Marketing Cloud has a 'good' User Satisfaction Rating of 79% when considering 1950 user reviews from 5 recognized software review sites.

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5.0 (33)

3.9 (1740)

3.9 (1166)

4.12 (587)

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4.1 (532)

4.1 (258)

4.0 (26)

4.4 (102)

3.8 (637)

3.8 (391)

Awards

Synopsis of User Ratings and Reviews

Integration: More than 90% of users who mention integration noted the benefit of being able to connect Marketing Cloud Account Engagement with the wider Salesforce ecosystem.

Email Marketing: Users can seamlessly set up emails, create content, measure performance and report results, according to all reviews about email marketing.

Lead Generation: It offers robust tools for lead generation and nurturing, as reported by 85% of user feedback on these features.

Reporting: All users who mention reports and analytics indicated that the reporting capabilities are a key benefit.

Features: A robust set of features enable cross-channel marketing, according to 75% of users referencing capabilities.

Cost: The product costs more than the functionality it offers, according to all the users who mention this aspect.

Complexity: It’s difficult to understand and involves a lot of clicks, as observed by 95% of users mentioning this aspect.

Reporting: The lack of vigorous reporting tools is a matter of concern, according to 85% of user feedback on the topic.

Cost: All reviews on this topic noted additional costs as a concern associated with using this product.

Complexity: About 95% of user feedback on this issue suggested that assistance is necessary for understanding of all features and functions.

Customer Support: The customer support is unhelpful and concerns might go unsolved for days, according to 88% of users who mention service.

Marketing Cloud Account Engagement is liked among users for the seamless integration it offers with Salesforce, leading to stronger marketing capabilities. It also offers various functionalities to make email marketing more powerful and is relied upon for lead generation. However, the cost of the product might be too much for smaller companies, especially given the lack of reporting options. The complexities of the platform also make it difficult to get used to according to the majority of reviews. Overall, the product is a good pick for larger enterprises seeking robust marketing automation, particularly those already using Salesforce that can leverage the tight integration for enhanced marketing.

Salesforce Marketing Cloud can be leveraged for its powerful set of features for effective cross-channel marketing, according to user feedback. Another common strength is its reporting features to analyze and plan marketing strategies. However, users raise concerns about the system’s complexity, which may require outside assistance at additional costs, especially due to unresponsive customer support. Another major drawback reviews agree on is the lack of cost-effectiveness due to additional costs and charges. Overall, the product can be a good pick for large companies looking to strategize and execute marketing effectively.

Screenshots

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FAQ

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