Home > Marketing Automation Software > Marketo > Marketo vs BrandMuscle

Marketo vs BrandMuscle

Last Updated: November 18th, 2024

Our analysts compared Marketo vs BrandMuscle based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots

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Product Basics

Marketo Engage offers a cloud-based marketing platform for companies to manage and monitor customer relationships. Its integrated modules include marketing automation, social marketing, email marketing, lead nurturing, budget management, analytics, sales insight and website personalization.

It’s designed to serve both B2B and B2C environments. There’s also an active marketers’ community named the Marketo Marketing Nation in which marketers around the globe share their knowledge, ideas and best practices.

BrandMuscle's Marketing Automation Software empowers businesses to streamline their marketing campaigns and optimize brand consistency across multiple channels. It's particularly beneficial for organizations with complex marketing ecosystems and franchise networks that require centralized control and local execution.

Key benefits include centralized campaign management, automated content distribution, brand compliance, and performance tracking. Popular features encompass customizable templates, asset libraries, approval workflows, and robust reporting.

Compared to similar products, BrandMuscle excels in its comprehensive approach, providing a unified platform for campaign planning, execution, and measurement. It enables users to seamlessly manage marketing initiatives from a single dashboard, ensuring brand consistency and campaign effectiveness.

Pricing varies based on the number of users, campaign volume, and additional modules. It typically falls within the mid-range for marketing automation software.

$895 Monthly

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$4,500 Monthly

Free Trial is unavailable →

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Tailored to your specific needs

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Product Insights

Web Forms: Generate complete customer profiles via social form fills and progressive forms that can recognize known website visitors. Also, ask new questions to visitors.
AI-Powered Content Suggestions: Automatically present relevant content across multiple channels using machine learning and predictive analytics, which identifies top-performing content. Choose content recommendations from the website assets such as videos, e-books, case studies and blog posts.
Marketo Sales Connect: Connect sales and marketing with a single workflow for automated and personalized inbound and outbound engagements.
Better Focus: Sales reps can prioritize and close deals by accessing real-time insights about customers from both sales and marketing touchpoints.
Team Coordination: Plan, coordinate and share marketing activities through a centralized calendar. This simplifies scheduling individual components of a single campaign or coordinating activities across teams.
Campaign Control: Build and modify marketing campaigns directly in the calendar with simple drag-and-drop functionality.
Data Tracking: Track goals and progress with calendar HD, using rotating calendar views and custom background images.
Customer Segmentation: The built-in Audience Hub tool automatically updates members in each segment as their behaviors or demographics change.
AI-Powered Account Profiling: Uses AI-based best-fit indicators for converting into ABM filters to personalize and deploy ABM campaigns by activating the target account list. Also provides predictive customer profile models, custom model tuning and recommendations based on predictive scoring.

Take Back Your Time: Marketing automation software is built around automating the tedious tasks that often consume the time of marketers. BrandMuscle comes packed with campaign auto-pilot and intuitive email scheduling features that help you reclaim your time.
Nurture Leads to Close: From start to close, you can automate the entire lead nurturing process, communicating the right messages at the right stage in their buyer’s journey.
Free Consulting: The company offers best-practice guides and recommendations based on your unique position in the market.
Substantially Grow Revenue: Automated systems are ideal for growing revenue. You’ll be able to generate a consistent stream of revenue by automating the lead generation process.
Grow Marketing Maturity: Cover all avenues of your marketing strategy, from blogs to email to branded content.

Search Engine Optimization: Compares keyword rankings of competitors, provides recommendations for new keywords for higher ranking web pages, and discovers inbound link opportunities based on targeted keywords and competitors’ links.
CRM Integration: Offers native integrations for Salesforce and Microsoft Dynamics 365 applications to provide a bi-directional data sync that auto-updates every five minutes. Also facilitates custom-configured integrations for various CRM platforms such as NetSuite, Oracle, SAP Sales Cloud and SugarCRM.
Lead Scoring: Rank customers by assigning positive and negative scores based on demographics or their likelihood to exhibit certain behaviors, such as making a new purchase, being open to cross-sell offers and more.
Email Marketing: Supports both batch and real-time triggered emails. Helps:

Create personalized campaigns for mobile, web, ads and more using a visual editor and responsive templates.
Personalize content based on inferred information from website visitors, such as company, country, zip code and city, helping segment and localize content.
Use browsing behavior to identify product interest for target accounts.

Mobile Marketing:

Helps connect with customers on the go, track inputs from different marketing channels and respond via mobile apps.
Sends push notifications and in-app messages, and incorporates beacon and geo-fencing technology to send location-relevant messages to customers.
Visual dashboards measure overall performance by opens, installs and session duration across multiple apps.

Social Media Marketing: Facilitates running social polls, sweepstakes and referral campaigns with built-in social share buttons and shareable videos. Integrates social metrics into marketing reports to help measure the impact of social activity on conversions and revenue.
Digital Ad Campaigns: Connects with Facebook, Google, LinkedIn and other advertising platforms, and targets customers with relevant ad campaigns.
Analytics and Reporting: Automatically connect data from different sources into a unified platform. Enables:

Mapping and measuring a customer journey at every stage through shareable, prebuilt dashboards and ad-hoc reporting tools.
Designing custom models with the help of AI.
Leveraging a suite of attribution models.

Brand Management: You have a bevy of tools to help build your brand, including data-driven templates, easy site builders, scalable automation tools, custom creative services, integrated channel funds, list scrubbing, custom approval loops, dynamic landing pages, social media management and much, much more.
Fund Management: With BrandMuscle’s robust fund management suite, you have access to tools and features that help you manage your organization’s ad spend and marketing budget. You get access to co-op programs, reimbursements, KPI tracking, capped spending suites, incentive programs, auditing tools and other features.
Analytics: The software’s analytics suite gives you the ability to deliver any kind of intelligence at any time. It comes with a full-featured, intuitive UI and outbound reporting capabilities, meaning your insights and KPIs are as shareable as they are consumable.
Print: The app has access to a fully-featured printing service that integrates well with BrandMuscle’s creative auditing suite.
BrandMuscle Labs: BrandMuscle Labs employs research and innovation teams to help you integrate the latest technologies into your marketing workflow. Simply present an idea to the lab team, and they’ll work on ways to incorporate it into their system.
Integrations: Like any good marketing automation tool, BrandMuscle has integrations with popular tools like Salesforce and Google AdWords.

Product Ranking

#6

among all
Marketing Automation Software

#139

among all
Marketing Automation Software

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Marketo

BrandMuscle

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43%

57%

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91%

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82%

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63%

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User Sentiment Summary

81%

of users recommend this product

Marketo has a 'great' User Satisfaction Rating of 81% when considering 4522 user reviews from 3 recognized software review sites.

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4.1 (2125)

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4.2 (582)

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4.0 (1815)

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Synopsis of User Ratings and Reviews

Lead Management: The ability to route and categorize leads based on requirements is helpful for staying on top of customers inputs, in the view of 60% of users talking about lead management.

Customizable: All reviews on this aspect agree that the system is highly customizable and offers email templates that can be created as per requirements.

Automation: Marketing and sales automation make it easy to use and eliminate manual entry, according to 83% of users who reviewed this feature.

Reporting: Provides custom reports that fit the user requirement and are insightful, say 75% of users referencing reporting.

Integrations: Integrations for websites, event platforms, survey platforms, mobile apps and more, along with two-way integration with CRM systems, aid functionality, according to 75% of users mentioning integrations.

Customer Support: The training is great and customer support is responsive, according to 66% of reviews on this topic.

Robust Content Management: Enables effortless creation, management, and distribution of marketing content across multiple channels, ensuring brand consistency and efficiency.

Advanced Campaign Automation: Streamlines marketing campaigns by automating tasks such as email marketing, social media posting, and lead nurturing, freeing up time for more strategic initiatives.

Powerful Analytics and Reporting: Provides detailed insights into campaign performance, customer behavior, and ROI, allowing for data-driven decision-making and optimization.

Personalized Customer Journeys: Allows for the creation of personalized customer experiences by segmenting audiences and tailoring content based on their preferences and behavior.

Seamless Integrations: Integrates with various CRM, ERP, and other business systems, enabling a unified view of customer data and seamless workflows.

Not User-Friendly: The functionality is cumbersome and pages take time to load, in the experience of 60% of users who reviewed the usability.

Dashboard: Campaign dashboards are outdated and the design needs an upgrade, according to 75% of users specifying this feature.

Limited Reporting Capabilities: Users have reported difficulties in extracting and customizing reports to gain actionable insights.

Complex User Interface: The platform's interface has been described as cluttered and challenging to navigate, especially for new users.

Slow Performance: Users have encountered lags and delays when accessing the platform, impacting productivity and workflow.

Lack of Integration with Third-Party Systems: The software's limited integration capabilities can hinder data sharing and workflow automation with other business systems.

Insufficient Customer Support: Users have reported challenges in reaching customer support and receiving timely assistance with technical issues.

As a part of the Adobe Experience Cloud, Marketo Engage supports both demand and account-based marketing strategies that work in sync with marketing and sales. It offers a range of features that help businesses operations. Notable features that users call out include custom reports, automation tools and lead management. It’s highly customizable and can integrate with a wide range of business systems. Users also appreciate the robust customer service. Some limitations include an inconvenient mobile app, outdated user interface for campaign dashboards and cumbersome functionality. Overall, businesses looking to automate their sales and marketing efforts will find the system has a lot to offer.

BrandMuscle Marketing Automation Software users frequently praise its comprehensive suite of tools for marketing campaign management, automation, and analytics. The software's user-friendly interface and intuitive workflow are consistently highlighted as strengths, enabling users to quickly create and execute complex marketing campaigns. Additionally, users appreciate the platform's robust reporting capabilities, which provide detailed insights into campaign performance and audience engagement. Compared to similar products, BrandMuscle stands out due to its focus on collaboration and scalability. Users value the ability to seamlessly share assets, campaigns, and insights across teams, fostering a collaborative marketing environment. The software's scalability allows businesses of all sizes to leverage its capabilities, accommodating both small-scale and enterprise-level marketing operations. BrandMuscle is particularly well-suited for businesses seeking a comprehensive and scalable marketing automation solution. Its strengths in collaboration, reporting, and scalability make it an ideal choice for organizations looking to streamline their marketing processes, improve campaign effectiveness, and gain actionable insights into their marketing efforts.

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FAQ

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What are the top-rated propducts for Marketing Automation Software? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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