Our analysts compared Marketo vs Eloqua based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.
Analyst Rating
User Sentiment
Eloqua, a sophisticated software by Oracle America, specializes in Marketing Automation, catering primarily to medium to large-sized businesses seeking to streamline their marketing processes. It stands out for its ability to automate complex marketing campaigns, manage email marketing, and provide detailed analytics, making it a powerful tool for businesses aiming to enhance their marketing efficiency and effectiveness. Eloqua's benefits include improved lead management, enhanced customer engagement, and a significant return on investment through targeted marketing strategies. Its popular features, such as campaign management, lead scoring, and advanced segmentation, allow for personalized marketing efforts. When compared to similar products, users often highlight Eloqua's comprehensive feature set and robust analytics capabilities, though they also note its higher learning curve. Pricing for Eloqua varies based on the scale of operations and specific needs, typically following a subscription model that may adjust with usage levels, making it a flexible yet significant investment for businesses focused on scaling their marketing efforts.
among all Marketing Automation Software
Marketo has a 'great' User Satisfaction Rating of 81% when considering 4522 user reviews from 3 recognized software review sites.
Eloqua has a 'good' User Satisfaction Rating of 76% when considering 551 user reviews from 2 recognized software review sites.
SelectHub research analysts have evaluated Eloqua and concluded it earns best-in-class honors for Compliance and Data Security and Email Campaign Management.
As a part of the Adobe Experience Cloud, Marketo Engage supports both demand and account-based marketing strategies that work in sync with marketing and sales. It offers a range of features that help businesses operations. Notable features that users call out include custom reports, automation tools and lead management. It’s highly customizable and can integrate with a wide range of business systems. Users also appreciate the robust customer service. Some limitations include an inconvenient mobile app, outdated user interface for campaign dashboards and cumbersome functionality. Overall, businesses looking to automate their sales and marketing efforts will find the system has a lot to offer.
With a vigorous set of features and tools, Eloqua assists many marketing automation activities. The ease of use and convenient navigation of the product proves to be a strong benefit among users. Users also appreciate the seamless integration opportunities it allows with third-party APIs, which helps strengthen campaigns. However, user feedback suggests that it’s on the expensive end, especially considering delayed updates and an out-of-date visual interface. Users also report that unresponsive customer support is a drawback. Overall, it’s most useful for larger companies that want strong functionality and integrations, and that have resources to handle some glitchy behavior and system complexities.
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