Home > Marketing Automation Software > Marketo > Marketo vs Sugar Market

Marketo vs Sugar Market

Last Updated: November 18th, 2024

Our analysts compared Marketo vs Sugar Market based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

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Product Basics

Marketo Engage offers a cloud-based marketing platform for companies to manage and monitor customer relationships. Its integrated modules include marketing automation, social marketing, email marketing, lead nurturing, budget management, analytics, sales insight and website personalization.

It’s designed to serve both B2B and B2C environments. There’s also an active marketers’ community named the Marketo Marketing Nation in which marketers around the globe share their knowledge, ideas and best practices.

Sugar Market, formerly Salesfusion, is an enterprise-grade platform that enables companies to automate their marketing efforts. Based on the cloud, it’s suitable for small to medium-sized businesses. Features include email marketing, advanced automation, campaign builders, reporting, social media management, AdWord management, lead scoring and nurturing, analytics, and resource management.

Unlimited custom fields provide options for advanced segmentation and personalization, allowing marketers to deliver the right message to the right person at the right time. It helps set up multi-step nurture campaigns and measure success with BI-grade analytics and reporting.

$895 Monthly

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$1,000 Monthly

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Product Assistance

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Product Insights

Web Forms: Generate complete customer profiles via social form fills and progressive forms that can recognize known website visitors. Also, ask new questions to visitors.
AI-Powered Content Suggestions: Automatically present relevant content across multiple channels using machine learning and predictive analytics, which identifies top-performing content. Choose content recommendations from the website assets such as videos, e-books, case studies and blog posts.
Marketo Sales Connect: Connect sales and marketing with a single workflow for automated and personalized inbound and outbound engagements.
Better Focus: Sales reps can prioritize and close deals by accessing real-time insights about customers from both sales and marketing touchpoints.
Team Coordination: Plan, coordinate and share marketing activities through a centralized calendar. This simplifies scheduling individual components of a single campaign or coordinating activities across teams.
Campaign Control: Build and modify marketing campaigns directly in the calendar with simple drag-and-drop functionality.
Data Tracking: Track goals and progress with calendar HD, using rotating calendar views and custom background images.
Customer Segmentation: The built-in Audience Hub tool automatically updates members in each segment as their behaviors or demographics change.
AI-Powered Account Profiling: Uses AI-based best-fit indicators for converting into ABM filters to personalize and deploy ABM campaigns by activating the target account list. Also provides predictive customer profile models, custom model tuning and recommendations based on predictive scoring.

Easier-to-Discover Website: Understand website search ranking based on critical factors using a built-in SEO audit tool. Compare rankings to competitors and generate an actionable checklist of recommendations.
Reduced Coding Headaches: Create marketing campaigns without coding with drag-and-drop features, prebuilt templates and building tools.
Easy Landing Pages and Forms Creation: Create custom landing pages, microsites and forms using preset templates, a drag-and-drop builder or a code-your-own approach. Use tools that incorporate industry best practices like responsive design for mobile experiences and GDPR-compliant options.
Nurtured Leads: Set up automated emails with a nurture campaign builder. Serve relevant content based on different rules like demographic information, web activity, lead score and more throughout the buyer’s journey.
Visual Results: Leverage the powerful analytics suite available with every license. Generate custom dashboards and other templates for sharing and repurposing. Marketers of any level can use the tool, which complements targeted messaging features.
Tracked Buyer’s Journeys: Track prospect engagement across channels and record it in a buyer journey view to provide actionable intelligence. Capture prospects’ digital engagement to the fullest by uploading their details to the contact database.
Enhanced Customer Reach: Create mobile-responsive emails and templates using an HTML coding environment. Ensure emails get delivered to inboxes with single or multi-variant A/B testing and built-in spam diagnostics capabilities.
Optimized Marketing Campaigns: Customize communication and email campaigns for prospects through marketing tools. Plan virtual events, promote on social media, track budget and measure campaign performance with post-event surveys.

Search Engine Optimization: Compares keyword rankings of competitors, provides recommendations for new keywords for higher ranking web pages, and discovers inbound link opportunities based on targeted keywords and competitors’ links.
CRM Integration: Offers native integrations for Salesforce and Microsoft Dynamics 365 applications to provide a bi-directional data sync that auto-updates every five minutes. Also facilitates custom-configured integrations for various CRM platforms such as NetSuite, Oracle, SAP Sales Cloud and SugarCRM.
Lead Scoring: Rank customers by assigning positive and negative scores based on demographics or their likelihood to exhibit certain behaviors, such as making a new purchase, being open to cross-sell offers and more.
Email Marketing: Supports both batch and real-time triggered emails. Helps:

Create personalized campaigns for mobile, web, ads and more using a visual editor and responsive templates.
Personalize content based on inferred information from website visitors, such as company, country, zip code and city, helping segment and localize content.
Use browsing behavior to identify product interest for target accounts.

Mobile Marketing:

Helps connect with customers on the go, track inputs from different marketing channels and respond via mobile apps.
Sends push notifications and in-app messages, and incorporates beacon and geo-fencing technology to send location-relevant messages to customers.
Visual dashboards measure overall performance by opens, installs and session duration across multiple apps.

Social Media Marketing: Facilitates running social polls, sweepstakes and referral campaigns with built-in social share buttons and shareable videos. Integrates social metrics into marketing reports to help measure the impact of social activity on conversions and revenue.
Digital Ad Campaigns: Connects with Facebook, Google, LinkedIn and other advertising platforms, and targets customers with relevant ad campaigns.
Analytics and Reporting: Automatically connect data from different sources into a unified platform. Enables:

Mapping and measuring a customer journey at every stage through shareable, prebuilt dashboards and ad-hoc reporting tools.
Designing custom models with the help of AI.
Leveraging a suite of attribution models.

Lead Scoring and Tracking: Assign scores and segment leads based on actions they take. Use prebuilt scoring models or user-defined scoring rules to include firmographic and demographic information, purchase details, intent and more. Track interactions through various touch points, including emails, texts, calls and website visits.
Email Marketing: Personalize and design emails with handy templates. Set up automated communication for upcoming events and activities and schedule bulk emailing. Manage unsubscribe requests, spam, bounced emails and email deliverability to ensure emails reach inboxes successfully.
Online Marketing: Customize landing pages and lead capture forms to maximize conversion rates. Deliver mobile-optimized communication and test alternate versions of emails and landing pages to see what works best. Improve page performance by optimizing SEO and tracking keywords and search rankings.
Campaign Management: Create, manage and track event attendees, both online and offline. Sync campaign data with a CRM, deploy automated event nurture campaigns and manage multi-session events. Promote via social networks, online ads, virtual events and landing pages and analyze the impact on ROI.
- Personalize invites, set up registration and reminders and follow up post-event.
- Track and manage the budget for all aspects of marketing campaigns.
Native CRM Integrations: Integrate with many popular CRMs, including Sugar Sell, Salesforce, Microsoft Dynamics 365, Infor CRM, Sage and Oracle NetSuite to support real-time syncs and custom fields. Align sales and marketing to get visibility into lead information and activities.
Dashboards and Reporting: Interactive dashboards enable data sourcing from various marketing initiatives. Build visually dynamic charts with filters to refine and create new views.
- Get detailed reports to assess email, landing page, revenue and team performance.
- Monitor where leads are in the pipeline, track how the company ranks for certain keywords and compare performance against competitors.
Social Tracking: Manage multiple social profiles in one place, schedule and share social posts, and measure results.
- Track prospect interactions, likes, comments, retweets, who’s sharing the company’s content and how much.
- Enhance social media advertising, engage the audience through polls and assess employees’ social performance through the employee leaderboard.
Surveys: Create custom survey questions in check box, list, slider or rating formats. Embed surveys within forms or landing pages to capture insights and track results.
Ad Campaigns: Integrate with Google Ads to manage and run paid search ad campaigns. Get simplified account setups, ad creations, automated optimizations, bidding and performance reporting. Monitor and adjust bids for optimal conversion rates with an AI-powered bidding algorithm.

Product Ranking

#6

among all
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#26

among all
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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Marketo

Sugar Market

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57%

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91%

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82%

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User Sentiment Summary

81%

of users recommend this product

Marketo has a 'great' User Satisfaction Rating of 81% when considering 4522 user reviews from 3 recognized software review sites.

79%

of users recommend this product

Sugar Market has a 'good' User Satisfaction Rating of 79% when considering 212 user reviews from 4 recognized software review sites.

4.1 (2125)

4.2 (129)

4.2 (582)

4.1 (61)

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4.8 (4)

4.0 (1815)

1.5 (18)

Synopsis of User Ratings and Reviews

Lead Management: The ability to route and categorize leads based on requirements is helpful for staying on top of customers inputs, in the view of 60% of users talking about lead management.

Customizable: All reviews on this aspect agree that the system is highly customizable and offers email templates that can be created as per requirements.

Automation: Marketing and sales automation make it easy to use and eliminate manual entry, according to 83% of users who reviewed this feature.

Reporting: Provides custom reports that fit the user requirement and are insightful, say 75% of users referencing reporting.

Integrations: Integrations for websites, event platforms, survey platforms, mobile apps and more, along with two-way integration with CRM systems, aid functionality, according to 75% of users mentioning integrations.

Customer Support: The training is great and customer support is responsive, according to 66% of reviews on this topic.

Email Builder: Every user who reviewed this feature found the platform's email management capabilities, email builder and landing page builder useful.

Data Visualization: The platform gives complete and easily comprehendible data views, according to 75% of reviewers who mentioned this aspect.

Automation Capabilities: Regarding this feature, 100% of users find it useful for workflow and marketing automation.

Not User-Friendly: The functionality is cumbersome and pages take time to load, in the experience of 60% of users who reviewed the usability.

Dashboard: Campaign dashboards are outdated and the design needs an upgrade, according to 75% of users specifying this feature.

Training: The software requires training and can be difficult to use, according to 63% of users who reviewed this feature.

Non-friendly user interface: According to 75% of users who discussed this aspect, the solution isn’t intuitive or user-friendly.

Too many features: Every user who mentioned this element said additional features are unnecessary and make navigation difficult.

Expensive: The software is on the costlier side, according to every user who reviewed the price.

As a part of the Adobe Experience Cloud, Marketo Engage supports both demand and account-based marketing strategies that work in sync with marketing and sales. It offers a range of features that help businesses operations. Notable features that users call out include custom reports, automation tools and lead management. It’s highly customizable and can integrate with a wide range of business systems. Users also appreciate the robust customer service. Some limitations include an inconvenient mobile app, outdated user interface for campaign dashboards and cumbersome functionality. Overall, businesses looking to automate their sales and marketing efforts will find the system has a lot to offer.

Sugar Market is an enterprise-grade marketing platform with good automation capabilities. Its email builder helps in email management and template creation. Many users find data visualization and landing page capabilities to be helpful. There are mixed reviews for support and integrations. While some find them adequate, others say they need an update.Most users report the interface isn’t intuitive or easy to navigate. Having too many features complicates it further and can make it difficult to find certain workflows. Many reviewers find the software a bit pricey and say it requires training and includes a learning curve. Overall, it’s a robust solution that helps enterprise companies with technical expertise meet their marketing needs.

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FAQ

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