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Omnisend vs ActiveDEMAND

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Our analysts compared Omnisend vs ActiveDEMAND based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots
Omnisend Software Tool
SelectHub Award Winner
ActiveDEMAND Software Tool
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Product Basics

Analyst Rating

83 Detailed Analysis

User Sentiment

Excellent User Sentiment (1122 Reviews)

Analyst Rating

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Detailed Analysis

User Sentiment

Great User Sentiment (130 Reviews)
Omnisend is a comprehensive marketing automation software designed primarily for e-commerce businesses looking to streamline their marketing efforts. It's particularly well-suited for small to medium-sized online stores seeking to enhance their customer engagement and retention through personalized communication. One of the key benefits of Omnisend is its ability to automate various aspects of marketing, from email campaigns to SMS and social media messages, allowing businesses to reach their customers across multiple channels seamlessly. Users appreciate its user-friendly interface and the depth of customization options available, enabling them to tailor their marketing messages precisely. Compared to similar products in the market, Omnisend stands out for its focus on e-commerce integration, offering detailed insights into customer behavior and the effectiveness of marketing strategies. Pricing for Omnisend varies based on the scale of usage, with options ranging from a basic free plan to more advanced plans billed monthly, making it accessible for businesses at different stages of growth.
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ActiveDEMAND, developed by JumpDEMAND, is a comprehensive marketing automation platform designed to streamline various marketing tasks. It is particularly well-suited for small to medium-sized businesses seeking to enhance their marketing efforts through automation, lead tracking, and detailed analytics. One of the significant benefits of ActiveDEMAND is its ability to consolidate multiple marketing functions into a single, user-friendly interface, making it easier for marketers to manage campaigns, analyze performance, and adjust strategies in real-time. Among its popular features are email marketing, social media management, and web analytics, which collectively help businesses target their audience more effectively and measure the impact of their marketing activities. When compared to similar products, users often highlight ActiveDEMAND's flexibility and the depth of its features as key differentiators. Pricing for ActiveDEMAND varies based on the scale of the business's needs, with options ranging from basic packages suitable for smaller operations to more advanced plans that cater to larger marketing teams, billed on a monthly basis. This tiered pricing structure ensures that businesses only pay for the features they need, making ActiveDEMAND a cost-effective choice for companies looking to maximize their marketing automation investment.

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$16 Monthly, Freemium
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Product Insights

  • Free Version: Omnisend provides email campaigns, signup forms and reports in the free version. It enables sending promotional email campaigns to customers or to specific segments. It also provides a campaign booster to improve open and click rates. 
  • Click Map: A variable click map, which functions like a heat map, gives insights into where customers are on a page and what products they’re viewing. 
  • Customer Feedback Tools: Companies can determine customer sentiment by gathering post-sale customer feedback. The software accomplishes this with one-click and quick feedback responses, automated emails and more. 
  • SMS Messages: Marketing teams can expand their reach through integrated SMS automation, which works in tandem with email automation. The system supports all country codes for sending messages to international customers. 
  • Email Marketing Report: Omnisend’s actionable email marketing reports enable tracking the performance of automation workflows, email campaigns and signup forms. Users can compare performance metrics daily, weekly or monthly to see the campaigns that generated the highest sales, and the content or products that received the highest click-through rates and bounce rates. 
  • Streamlined Processes: Users can reduce manual tasks via prebuilt marketing automation workflows that are based on e-commerce best practices. It also offers smart triggers and automated communication. 
  • Customer Loyalty: The software can send customers follow-up messages and cross-selling offers. It also facilitates reactivating inactive customers. 
  • Real-Time Updates for Customers: The system ensures customers are kept updated through updates on order confirmation, shipping confirmation and order follow ups. It also has abandoned cart recovery. All these capabilities are offered through WhatsApp mobile messaging engagement. 
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  • Enhanced Customer Engagement: ActiveDEMAND enables businesses to create personalized marketing campaigns that resonate with their audience, leading to higher engagement rates and stronger customer relationships.
  • Streamlined Marketing Processes: By automating repetitive tasks, ActiveDEMAND allows marketing teams to focus on strategy and creative initiatives, improving productivity and efficiency.
  • Comprehensive Analytics: With detailed insights into campaign performance and customer behavior, businesses can make data-driven decisions to optimize their marketing efforts for better results.
  • Improved Lead Generation: ActiveDEMAND’s targeted marketing capabilities help businesses attract more qualified leads, increasing the chances of conversion and boosting sales.
  • Seamless Integration: The software integrates with a wide range of CRM and sales platforms, ensuring a smooth flow of information and enabling a unified approach to customer management.
  • Cost Efficiency: By automating various marketing tasks, ActiveDEMAND helps reduce manual labor and associated costs, offering a cost-effective solution for businesses of all sizes.
  • Scalability: ActiveDEMAND can easily adapt to the growing needs of a business, supporting marketing efforts at every stage of growth without the need for significant changes in infrastructure.
  • Enhanced ROI: With its ability to fine-tune marketing campaigns and target the right audience, ActiveDEMAND helps businesses achieve a higher return on investment by maximizing the impact of their marketing spend.
  • Real-Time Insights: ActiveDEMAND provides real-time analytics, allowing businesses to quickly adjust their marketing strategies in response to market trends and customer feedback.
  • Multi-Channel Marketing: The platform supports a variety of marketing channels, including email, social media, and PPC, enabling businesses to reach their audience wherever they are.
  • Regulatory Compliance: ActiveDEMAND helps businesses comply with marketing regulations and data protection laws, reducing the risk of legal issues and building trust with their audience.
  • Customer Journey Mapping: By tracking customer interactions across multiple touchpoints, ActiveDEMAND helps businesses understand and optimize the customer journey for better engagement and conversion rates.
  • Content Optimization: The software offers tools for A/B testing and content optimization, helping businesses refine their messaging and visuals for maximum appeal to their target audience.
  • Dynamic Content Personalization: ActiveDEMAND enables the creation of dynamic content that adjusts based on user behavior and preferences, delivering a highly personalized and engaging experience to each visitor.
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  • A/B Testing: This feature helps users optimize their marketing efforts by sending out two subject lines or two different sender names to a small percentage of recipients to see which one worked best. The one with the highest click-through rate then gets sent automatically to the rest of the recipients. 
  • Campaign Booster: This feature helps optimize engagement rates by letting users resend a campaign with a new subject line to contacts who are likely to buy but didn’t open the first email. 
  • Email Template: Several types of templates simplify the process of customizing email campaigns. 
  • Abandoned Cart: The software tracks visitors who abandoned their carts so users can send follow-up emails to win them back and boost revenue. It does this by showing abandoned carts at multiple stages — after shoppers have entered their email address or directly from cookies in their browser. 
  • Content Editor: A product picker feature lets users create newsletters and allows them to have a unique discount code for every customer. It can also add automatic product recommendations. 
  • Audience Segmentation: Marketers can be sure to reach subscribers with relevant content with this feature. A variety of criteria are available to build segments, such as customers who placed orders and contacts who opened and clicked on campaigns. Users can also target subscribers based on their demographic data or where they signed up. 
  • Powerful Integrations: One-click integrations are available with major e-commerce apps like Shopify, ShopifyPlus and WooCommerce. It can also connect with Zapier and Magento. It supports custom integrations via API. 
  • Push Notifications: Users can optimize interactions with leads and customers by adding push notifications to automated flows and campaigns. They can use notifications to announce flash promotions, confirm orders and more. 
  • Forms: A signup box widget displays at the bottom of web pages, so it’s available to click while visitors browse without being a distraction. The software also provides a game-based sign-up form to collect subscribers by offering them a chance to win a prize, discount or anything else by entering their email address and spinning the wheel. 
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  • Call Tracking: Track calls from different channels, access in-depth insights about keywords, ads, campaigns and webpages, and choose between toll-free and local call tracking numbers to fit campaign needs. Other capabilities include call recording, automated call, whisper messages, call context, dynamic number insertion, call transcription, smart call redirection, actionable keyword monitoring and more. 
  • Email Marketing: Set up email campaigns quickly and easily using wizards, an image library, templates, a drag-and-drop editor, dynamic variables and more. Includes detailed reports on prospect engagement and email delivery, along with automatic A/B testing and multivariate options to ensure optimal delivery of the best-performing emails. 
  • Personalized Web Content: Customize CTAs dynamically and make quick changes to the website using complete control. Target different audiences using dynamic content and use real-time behavioral segmentation to drive content automatically. 
  • Social Media Marketing: Integration with Twitter, Facebook and LinkedIn helps manage a social presence from a single platform. Schedule posts and connect them with specific campaigns, utilize dynamically generated posts, and track web visits, conversions and leads from a dashboard. 
  • Lead Generation: A suite of lead generation tools helps check what’s working and improve productivity. Bring in leads, ensure personalized customer experience and leverage easy reporting. 
  • Appointment Scheduling: Each team member can get customized web forms, an appointment intake landing page and links to their calendar. Book meetings and appointments easily, leverage SMS and robocall reminders, and determine response time. It’s also possible to control availability, schedule, length and spacing of meetings. 
  • Dashboards and Reports: Create unlimited dashboards and templates, share those with co-workers and clients, create real-time alerts, and customize dashboards, emails and reports according to brand rules. Leverage dynamically generated client reports to save manual labor and time. 
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Product Ranking

#97

among all
Marketing Automation Software

#32

among all
Marketing Automation Software

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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ActiveDEMAND
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AI-Based Capabilities Campaign Management Compliance And Data Security Dashboard And Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 21 76 81 74 97 88 89 100 52 100 100 93 0 25 50 75 100
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User Sentiment Summary

Excellent User Sentiment 1122 reviews
Great User Sentiment 130 reviews
94%
of users recommend this product

Omnisend has a 'excellent' User Satisfaction Rating of 94% when considering 1122 user reviews from 2 recognized software review sites.

86%
of users recommend this product

ActiveDEMAND has a 'great' User Satisfaction Rating of 86% when considering 130 user reviews from 3 recognized software review sites.

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4.5 (55)
4.74 (560)
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4.2 (71)
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2.6 (4)

Awards

SelectHub research analysts have evaluated Omnisend and concluded it earns best-in-class honors for Platform Capabilities and Social Media Campaign Management. Omnisend stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Platform Capabilities Award
Social Media Campaign Management Award

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Synopsis of User Ratings and Reviews

Easy-to-use Interface: Users appreciate the platform's intuitive design and user-friendly interface, making it easy to navigate and manage marketing campaigns effectively.
Comprehensive Feature Set: Omnisend offers a wide range of features, including email marketing, SMS marketing, automation workflows, and more, providing businesses with the tools they need to create and execute successful marketing strategies.
Effective Automation Capabilities: The platform's automation features enable businesses to automate repetitive tasks, such as sending welcome emails, abandoned cart reminders, and post-purchase follow-ups, saving time and improving efficiency.
Personalization Options: Omnisend allows businesses to personalize their marketing messages based on customer data, such as purchase history, browsing behavior, and demographics, leading to more targeted and effective campaigns.
Strong Reporting and Analytics: The platform provides detailed reporting and analytics, giving businesses insights into the performance of their campaigns and enabling them to make data-driven decisions.
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Customer Support: The support team is quick, exceptional and provides detailed responses, report more than 90% of reviewers referencing this aspect.
Features: The system is feature-packed and has capabilities including automation workflows, CRM integration, lead scoring, account based marketing, and more, according to 80% of users who mention this aspect.
Call Tracking: Every user mentioning this feature notes it helps track visitors and calls, as well as offers detailed history.
Email Marketing: The email developer is easy to use and offers lots of filters, enabling seamless contact addition and removal, reports every user referencing it.
CRM Sync: Seamless integration with CRM solutions such as Nimble, PipelineDeals and more helps track data, as all users who mention this feature note.
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Limited Segmentation Capabilities: Users have expressed frustration with Omnisend's segmentation limitations, particularly when trying to target specific customer groups based on purchase history or engagement levels. This can hinder the ability to create highly personalized campaigns.
Email Deliverability Issues: Some users have reported challenges with email deliverability, with messages occasionally landing in spam folders or experiencing delays. This can impact campaign performance and overall reach.
Reporting and Analytics: While Omnisend offers reporting features, some users find them to be less comprehensive than those provided by other marketing automation platforms. This can make it difficult to gain deep insights into campaign performance and customer behavior.
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User Experience: Almost 70% of users feel the UI is confusing and frustrating at times.
Slow System: The software is cumbersome and takes a long time to load pages, as every user mentioning this issue reports.
Learning Curve: Every review on this aspect suggests there’s a steep learning curve and it’s often hard to figure out how to do certain things.
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Omnisend has been making waves in the e-commerce world, but is it all smooth sailing? Let's dive into what users have been saying about this marketing automation platform over the past year. Users consistently highlight Omnisend's user-friendly interface as a major strength. The drag-and-drop email editor and intuitive campaign builder make it simple for even those with limited technical expertise to create professional-looking campaigns. This ease of use is a significant advantage over more complex platforms that require extensive training or coding knowledge. Another standout feature is Omnisend's robust automation capabilities. Users appreciate the ability to set up automated workflows triggered by specific customer actions, such as abandoned carts or purchase history. This allows businesses to send targeted and timely messages, leading to increased engagement and sales. Omnisend's multi-channel approach, which includes email, SMS, and push notifications, is also a key differentiator. Users find this particularly valuable for reaching customers on their preferred channels and creating a more cohesive brand experience. While Omnisend receives overwhelmingly positive feedback, some users note that the platform's pricing can be a barrier for smaller businesses or those just starting. Additionally, while Omnisend offers a wide range of features, some users express a desire for even more advanced segmentation and personalization options. Overall, Omnisend appears to be an ideal fit for established, growth-focused e-commerce businesses with sizable contact lists. Its user-friendly interface, powerful automation features, and multi-channel capabilities make it a valuable tool for driving sales and building customer loyalty. However, businesses should carefully consider their budget and specific needs before committing to Omnisend or any marketing automation platform. The marketing technology landscape is constantly evolving, so it's always a good idea to research and compare different options to find the best fit for your business.

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ActiveDEMAND is a feature-rich, flexible marketing automation platform that caters to various email marketing needs. It offers a wide range of helpful features including call tracking and CRM sync, as most reviewers observe. The support team is also quite helpful. However, the user interface needs improvement, which can impact the experience, and the learning curve may hinder productivity. Most users also find the system to be slow as well. Overall, it’s an efficient solution with robust marketing capabilities, suitable for businesses of all sizes.

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Screenshots

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Head-to-Head Comparison

Omnisend VS AWeber
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