Ortto vs Dynamics 365 For Marketing

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Our analysts compared Ortto vs Dynamics 365 For Marketing based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Dynamics 365 For Marketing Software Tool

Product Basics

Ortto (formerly Autopilot) assists creators in crafting and managing their online presence by providing a platform for building personalized websites and online stores. This platform caters to content creators, artists, and entrepreneurs who aim to establish professional online identities. Its key benefits include ease of use, customizable templates, built-in online store functionality, and comprehensive analytics tools. Users find its drag-and-drop interface and intuitive design particularly helpful, while praising its ability to seamlessly integrate with social media platforms. Compared to other website builders, Ortto is lauded for its focus on user experience and creator-specific features. It offers competitive pricing plans ranging from monthly subscriptions to annual commitments, with options for various website traffic volumes and functionalities.

Pros
  • Easy to use
  • Customizable templates
  • Built-in online store
  • Comprehensive analytics
  • Seamless social media integration
Cons
  • Limited design flexibility
  • Fewer features than some competitors
  • Pricing can be expensive for high-traffic websites
  • Limited customer support options
  • Occasional bugs and glitches
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Dynamics 365 For Marketing empowers businesses to automate repetitive marketing tasks, personalize customer journeys, and gain insights into campaign performance. This cloud-based solution caters to mid-sized and enterprise organizations, particularly those already invested in the Microsoft ecosystem. Key benefits include streamlined email marketing, lead nurturing through automated workflows, and real-time customer analytics. Popular features encompass landing page creation, social media management, and marketing automation journeys. User experiences highlight ease of integration with existing Microsoft tools, robust reporting capabilities, and a user-friendly interface. However, some users mention initial setup complexity and limitations in email design flexibility. Pricing starts at a mid-range monthly cost per user, with additional tiers offering increased functionality and storage. Consider evaluating your organization's marketing needs and desired level of customization before making a decision.

Pros
  • Seamless integration
  • Intuitive interface
  • Robust reporting
  • Personalized journeys
  • Real-time analytics
Cons
  • Initial setup complexity
  • Limited email design
  • Learning curve
  • Potential cost
  • Customization constraints
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$509 Monthly
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$1,000/User, Monthly
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Tailored to your specific needs
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Product Assistance

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Product Insights

  • Effortless website creation: Build a professional website without coding knowledge using Ortto's intuitive drag-and-drop interface and pre-designed templates. Create a website that reflects your unique brand and style in minutes.
  • Seamless online store integration: Sell your products and services directly through your website with Ortto's built-in e-commerce functionality. Manage inventory, process payments, and track sales all in one place.
  • Powerful marketing tools: Reach a wider audience and grow your online presence with Ortto's integrated marketing tools, including email marketing, social media integration, and SEO optimization. Get your content in front of the right people and convert visitors into customers.
  • Comprehensive analytics: Gain valuable insights into your website traffic and visitor behavior with Ortto's detailed analytics reports. Track website performance, understand your audience, and make data-driven decisions to improve your website and marketing efforts.
  • Scalability and flexibility: Easily adapt your website to your needs as your business grows with Ortto's flexible platform and upgradeable plans. Start small and add features as you need them, without having to rebuild your entire website.
  • Focus on creators: Ortto is designed specifically for creators, artists, and entrepreneurs who want to establish a professional online presence. It offers features and tools that are tailored to your needs, such as portfolio galleries, blog management, and membership functionalities.
  • Seamless integration with third-party tools: Connect Ortto with your favorite third-party tools and services, including payment gateways, email marketing platforms, and social media accounts. Keep your workflow organized and manage everything from one central location.
  • High-quality customer support: Get the help you need when you need it with Ortto's responsive and knowledgeable customer support team. They are available via email, live chat, and phone to answer your questions and help you troubleshoot any issues you may encounter.
  • Affordable pricing: Ortto offers a variety of pricing plans to fit your budget and needs. Choose from monthly or annual subscriptions, and upgrade as your website grows. There is a plan to fit every budget, so you can start building your online presence without breaking the bank.
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  • Enhanced Efficiency: Automate time-consuming tasks like email marketing, lead nurturing, social media posting, and customer segmentation, freeing up your team for strategic initiatives.
  • Personalized Customer Journeys: Create tailored experiences across multiple channels based on customer behavior, preferences, and demographics, leading to increased engagement and conversions.
  • Data-Driven Insights: Gain actionable insights into campaign performance, customer interactions, and lead quality through comprehensive dashboards and reporting, enabling data-informed decisions.
  • Seamless Integration: Connect seamlessly with other Microsoft Dynamics 365 apps, such as Sales and Customer Service, for a unified view of customer data and shared insights across teams.
  • Improved Lead Nurturing: Develop targeted nurture campaigns that automatically deliver relevant content and offers to prospects based on their interests and actions, fostering stronger relationships and moving leads through the funnel efficiently.
  • Enhanced Customer Engagement: Deliver personalized messages and experiences that resonate with customers across multiple touchpoints, fostering loyalty and repeat business.
  • Optimized Campaign Performance: Track campaign results in real-time, identify what's working and what's not, and make adjustments quickly to maximize ROI.
  • Increased Sales Productivity: Equip sales teams with qualified leads, contextual insights, and personalized content to improve their effectiveness and close more deals.
  • Enhanced Customer Satisfaction: Deliver exceptional customer experiences through personalized interactions, timely responses, and relevant content, leading to increased satisfaction and retention.
  • Boosted Marketing ROI: Make informed decisions based on data-driven insights, optimize resource allocation, and drive measurable results from your marketing efforts.
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  • Drag-and-drop website builder: Create and customize your website with ease using Ortto's intuitive drag-and-drop interface. No coding required!
  • Pre-designed templates: Choose from a variety of pre-designed templates to get started quickly. You can customize these templates to create a website that is unique to your brand.
  • Built-in e-commerce functionality: Sell your products and services directly through your website without the need for a separate e-commerce platform. Ortto handles everything from inventory management to payment processing.
  • Email marketing tools: Create and send targeted email campaigns to your subscribers with Ortto's built-in email marketing tools. Track your results and see how your emails are performing.
  • Social media integration: Easily connect your website to your social media accounts and share your content with your followers. Ortto makes it easy to manage your social media presence from one central location.
  • SEO optimization tools: Optimize your website for search engines and improve your website's visibility in search results with Ortto's built-in SEO tools.
  • Detailed analytics reports: Track your website traffic and visitor behavior with Ortto's comprehensive analytics reports. Gain valuable insights into how people are finding your website and what they are doing once they arrive.
  • Membership functionalities: Create a members-only area on your website and offer exclusive content and discounts to your most loyal supporters.
  • Blog management tools: Start a blog and share your thoughts and ideas with the world. Ortto's blog management tools make it easy to create and publish blog posts.
  • Portfolio galleries: Showcase your work and talents with Ortto's beautiful portfolio galleries. Customize the layout and design to create a portfolio that is unique to you.
  • Mobile-friendly websites: Ensure that your website looks great and is easy to use on all devices. Ortto automatically creates mobile-friendly versions of your website.
  • Secure and reliable platform: Ortto is a secure and reliable platform that is hosted on Amazon Web Services. Your data is safe and secure with Ortto.
  • 24/7 customer support: Get the help you need when you need it with Ortto's responsive and knowledgeable customer support team. They are available via email, live chat, and phone to answer your questions and help you troubleshoot any issues you may encounter.
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  • Customer Journey Management: Create a strong buyer pipeline by running webinars and meetings seamlessly. Use prospects’ preferences and behavior to personalize their experience. 
  • Campaigns: Create assets quickly using design tools, templates and reusable content blocks, attracting the right prospects using telemarketing, events, emails and more. 
  • Sales and Marketing: Create a single view of prospects by unifying data across leads, opportunities and contacts. Identify and target the most promising opportunities using insights, influence customers using relevant content, reduce costs, and increase conversion chances by tracking important leads. Ensure smooth collaboration using shared tools and calendar. 
  • Email Tools: Compare and choose the right messages using A/B testing, improve open rates using spam scores and an automated scheduler, and define target audiences. 
  • Analytics: Increase campaign effectiveness using marketing analyzers and dashboards, and understand customer needs in detail through response information. 
  • Adaptable Platform: Simplify deployment processes using a no-code visual editor, integrate data from third-party apps, and inform target segments by using segmented APIs and customer journeys. 
  • Compliance: Built-in features help comply with privacy regulations. Add channels to extend campaign reach, as well as request, capture and store consent. 
  • Third-Party Integrations: Integrates with certain pre-built solutions such as HootSuite, Dynamics 365 Connector, TeleSign, Infobip SMS and Viber, Simple Marketing Hub, and Sprinklr Modern Care. 
  • Dynamics 365 Product Integrations: Integrations with related Microsoft apps enable things like commerce, provide a customer data platform, support customer service tasks, aid smooth sales navigation, and offer customer insights. 
read more...

Product Ranking

#48

among all
Marketing Automation Software

#30

among all
Marketing Automation Software

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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Dynamics 365 For Marketing
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AI-Based Capabilities Campaign Management Compliance And Data Security Dashboard And Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 79 62 92 75 89 75 75 83 19 88 63 86 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Excellent User Sentiment 118 reviews
Great User Sentiment 3929 reviews
91%
of users recommend this product

Ortto has a 'excellent' User Satisfaction Rating of 91% when considering 118 user reviews from 3 recognized software review sites.

86%
of users recommend this product

Dynamics 365 For Marketing has a 'great' User Satisfaction Rating of 86% when considering 3929 user reviews from 4 recognized software review sites.

4.35 (12)
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4.0 (3)
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Awards

Ortto stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

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Synopsis of User Ratings and Reviews

User-friendly interface: Drag-and-drop interface and pre-designed templates make it easy to build a website without coding knowledge.
Seamless online store integration: Sell products and services directly through your website with built-in e-commerce functionality.
Powerful marketing tools: Reach a wider audience and grow your online presence with integrated marketing tools.
Comprehensive analytics: Gain valuable insights into your website traffic and visitor behavior.
Scalability and flexibility: Easily adapt your website to your needs as your business grows.
Focus on creators: Ortto is designed specifically for creators, artists, and entrepreneurs.
Seamless integration with third-party tools: Connect Ortto with your favorite tools and services.
High-quality customer support: Get the help you need when you need it.
Affordable pricing: Ortto offers a variety of pricing plans to fit your budget.
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Integration: Seamless integration with other Microsoft Dynamics 365 apps, creating a unified customer view and streamlined workflows.
Personalization: Robust segmentation capabilities and user-friendly journey builder for creating personalized experiences across email, web, social, and more.
Reporting: Comprehensive dashboards and customizable reports with real-time insights into campaign performance and customer engagement.
Automation: Streamlined automation of tasks like email sends, lead nurturing, lead scoring, and social media posting, saving time and effort.
Ease of Use: Intuitive interface and drag-and-drop functionality make it relatively easy to learn and use for users of varying technical abilities.
Customer Support: Access to extensive resources, training materials, and responsive support from Microsoft.
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Limited design flexibility: May not offer enough customization options for users who demand a highly unique website design.
Fewer features than some competitors: Lacks certain features, such as advanced A/B testing or marketing automation workflows, compared to established platforms.
Expensive for high-traffic websites: Pricing plans can become expensive for businesses with high website traffic volumes, requiring frequent upgrades.
Limited customer support options: Users report limited availability and response times for customer support, especially with complex inquiries.
Occasional bugs and glitches: While uncommon, some users have reported experiencing occasional bugs and glitches within the platform.
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Setup Complexity: Initial configuration and setup can be time-consuming and may require technical expertise, especially for complex implementations.
Learning Curve: The extensive features and functionality can take time to master, requiring a learning curve for new users.
Email Design Limitations: Some users find the email design capabilities to be somewhat restrictive compared to other marketing automation platforms.
Customization Constraints: While customizable, certain aspects of the platform may not be as flexible as some users would like, potentially limiting specific use cases.
Potential Cost: Pricing can be considered mid-range to expensive, depending on the number of contacts and features required, potentially making it less accessible to smaller businesses.
Integration Challenges: While integration with other Microsoft Dynamics 365 apps is seamless, integration with external systems may require additional effort or third-party connectors.
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User reviews for Ortto paint a picture of a platform that prioritizes ease of use and creator-specific features. Many users praise its drag-and-drop interface and pre-designed templates, highlighting how these features allow them to build professional websites without coding knowledge. The built-in e-commerce functionality is also a significant draw, enabling users to sell products and services directly through their websites. Additionally, users appreciate Ortto's comprehensive analytics, which offer valuable insights into website traffic and visitor behavior. However, some users note limitations in design flexibility compared to competitors like Wix and Squarespace. They express a desire for more customization options to achieve truly unique website designs. Additionally, Ortto's lack of certain advanced features, such as A/B testing found in platforms like HubSpot, can be a drawback for users with more complex marketing needs. Despite these limitations, users generally agree that Ortto's focus on creators sets it apart from competitors. Features like portfolio galleries and membership functionalities cater specifically to the needs of artists, entrepreneurs, and other creative professionals. This makes Ortto a valuable tool for those seeking to establish a professional online presence and grow their creative endeavors. "Ortto has been a lifesaver for me. I'm not tech-savvy at all, but I was able to build a beautiful website for my photography business in just a few hours," says one user. "The pre-designed templates are fantastic, and the drag-and-drop interface makes it so easy to customize everything." Another user adds, "I love that Ortto integrates with all my favorite tools. I can manage my email marketing, social media, and even sell products directly through my website. It's all in one place, which is a huge time saver." However, some users also express frustrations. "I wish Ortto had more design flexibility. I'm starting to feel limited by the pre-designed templates," says one user. Another user adds, "Ortto doesn't have all the features that some of the other platforms offer. For example, I would really like to see A/B testing capabilities." Despite these drawbacks, users generally agree that Ortto's focus on creators is unique and valuable. "I've tried other website builders before, but Ortto is the only one that feels like it was made specifically for artists like me," says one user. "It has all the features I need to showcase my work and connect with potential clients." Ultimately, Ortto seems to be a well-liked platform for creators who prioritize ease of use and creator-specific features. While it may lack some advanced functionalities compared to competitors, its strengths in user experience and focus on creators make it a viable option for many.

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Dynamics 365 for Marketing garners mixed reviews from users in the last year, showcasing its strengths in integration and personalization but also revealing areas for improvement. Proponents laud its seamless integration with other Microsoft Dynamics 365 apps, creating a unified customer view and streamlined workflows. "It's like having all my marketing tools under one roof," one user shared. This tight integration is particularly valuable for B2B and complex B2C organizations already invested in the Microsoft ecosystem. Users also appreciate the robust segmentation and journey builder capabilities, enabling personalized experiences across email, web, and social media. "I can tailor campaigns to specific customer segments, which has boosted engagement and conversions significantly," commented another user. This focus on personalization stands out compared to some competitors, giving Dynamics 365 an edge in customer-centric marketing. However, some users find the initial setup and configuration to be complex, requiring technical expertise for larger implementations. Additionally, the platform's extensive features come with a learning curve, potentially overwhelming new users. Compared to more user-friendly competitors, this can be a significant drawback for less tech-savvy teams. Limitations in email design flexibility also emerge as a pain point for some reviewers, who miss the creative freedom offered by certain competitors. While Dynamics 365 provides adequate design tools, it may not cater to highly customized templates or advanced visual effects. Pricing can also be a hurdle, with the mid-range to expensive tiers potentially putting it out of reach for smaller businesses. Users seeking a cost-effective alternative may find better options elsewhere. Overall, Dynamics 365 for Marketing shines in its seamless integration and focus on customer-centric personalization, making it a strong contender for B2B and complex B2C organizations within the Microsoft ecosystem. However, potential users should be aware of the initial setup complexity, learning curve, and email design limitations, and weigh these against its strengths before making a decision.

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