Top Sendinblue Alternatives & Competitors For 2024

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Looking for alternatives to Sendinblue? Many users crave user-friendly and feature-rich solutions for tasks like Email Campaign Management, Lead Nurturing, and Lead Management. Leveraging crowdsourced data from over 1,000 real Marketing Automation Software selection projects based on 400+ capabilities, we present a comparison of Sendinblue to leading industry alternatives like ActiveCampaign, HootSuite, Ontraport, and SharpSpring.

HootSuite Software Tool
Ontraport Software Tool

Product Basics

Sendinblue is a cloud-based suite of communication capabilities, including email marketing, transactional emails, text messages, CRM, sign-up forms and more.

It includes features such as segmentation, retargeting, real-time statistics and website chat, and is suitable for companies of any size. Heat maps enable visualizing the engagement path of readers in a newsletter-type email by tracking clicks and aggregating them.
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ActiveCampaign provides cloud-based marketing services, with robust capabilities ranging from automation and reporting to lead scoring and contact segmentation. It’s ideal for businesses of any size, as it offers a flexible, device-agnostic deployment model. It also functions as a marketing-oriented CRM with different integrations and exporting options to assist sales.

It provides machine learning that can be used on data including phone calls, emails and sales. Machine learning enables predicting win probability and using predictive sending. Customers can also take advantage of a consultant directory with certified consultants from different countries.
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Hootsuite, a social media management platform, empowers users to oversee multiple social media accounts from a centralized hub. Its array of features encompasses scheduling posts, tracking analytics, and fostering follower engagement. Catering primarily to businesses and organizations striving for effective social media management, Hootsuite offers user-friendly tools that simplify the complexities of social media marketing.

Notable advantages include its intuitive interface, comprehensive feature set, and cost-effective pricing structure. Plans commence at $29 per month, rendering it an attractive option for budget-conscious entities. Hootsuite's popularity is evidenced by its widespread adoption among diverse businesses and organizations, including industry giants like Coca-Cola and Nike.

While Hootsuite garners praise for its ease of use and affordability, it's essential to acknowledge that alternative social media management platforms exist, each presenting unique strengths and weaknesses. Discerning users often compare features, pricing models, and user experiences to determine the optimal solution aligned with their specific requirements.

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Ontraport provides a cloud-based set of solutions that help small businesses handle marketing and sales processes. The all-in-one design allows users to seamlessly switch between tasks and access information from a central location.

Users can leverage the capabilities to store and track contacts, send multichannel messages, automate sales processes, create landing pages, analyze metrics, engage in e-commerce activities and more.
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SharpSpring is a cloud-based sales and marketing platform that facilitates building automation rules to send customers with dynamic content or targeted emails based on their interests. It also provides adequate support for marketing agencies.

Features include behavior-based email, campaign tracking, dynamic landing pages, a blog builder, anonymous visitor ID, a form builder, reporting and analytics, social media management, and integrations. Lead scoring helps track a lead’s page visits, demographics and engagement to enhance nurturing efforts.
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Product Assistance

Documentation
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Live Online
Videos
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24/7 Live Support
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24/7 Live Support

Product Ranking

#10

among all
Marketing Automation Software

#2

among all
Marketing Automation Software

#27

among all
Marketing Automation Software

#12

among all
Marketing Automation Software

#7

among all
Marketing Automation Software

Find out who the leaders are

Analyst Rating Summary

68
86
we're gathering data
we're gathering data
82
79
57
we're gathering data
we're gathering data
86
45
93
we're gathering data
we're gathering data
35
0
83
we're gathering data
we're gathering data
0
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Social Media Campaign Management
Text Campaign Management
Lead Management
Lead Nurturing
Email Campaign Management
Platform Capabilities
Campaign Management
AI-Based Capabilities
Campaign Management
Compliance and Data Security
Dashboard and Reporting
Email Campaign Management
AI-Based Capabilities
Campaign Management
Compliance and Data Security
Dashboard and Reporting
Email Campaign Management
Email Campaign Management
Mobile Capabilities
Text Campaign Management
Lead Nurturing
Lead Generation

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Sendinblue
ActiveCampaign
HootSuite
Ontraport
SharpSpring
+ Add Product + Add Product
AI-Based Capabilities Campaign Management Compliance and Data Security Dashboard and Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 79 45 0 25 71 68 60 83 80 0 100 86 57 93 83 81 95 75 100 100 62 95 88 76 86 35 0 54 100 91 90 92 100 0 50 100 0 25 50 75 100
71%
29%
57%
43%
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7%
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29%
71%
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83%
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82%
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

62%
38%
81%
19%
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77%
23%

User Sentiment Summary

Excellent User Sentiment 3032 reviews
Excellent User Sentiment 6420 reviews
Great User Sentiment 6045 reviews
Great User Sentiment 189 reviews
Great User Sentiment 1663 reviews
90%
of users recommend this product

Sendinblue has a 'excellent' User Satisfaction Rating of 90% when considering 3032 user reviews from 4 recognized software review sites.

92%
of users recommend this product

ActiveCampaign has a 'excellent' User Satisfaction Rating of 92% when considering 6420 user reviews from 3 recognized software review sites.

83%
of users recommend this product

HootSuite has a 'great' User Satisfaction Rating of 83% when considering 6045 user reviews from 4 recognized software review sites.

81%
of users recommend this product

Ontraport has a 'great' User Satisfaction Rating of 81% when considering 189 user reviews from 3 recognized software review sites.

87%
of users recommend this product

SharpSpring has a 'great' User Satisfaction Rating of 87% when considering 1663 user reviews from 3 recognized software review sites.

4.6 (1057)
4.6 (5328)
4.1 (2919)
4.2 (96)
4.5 (571)
4.55 (1414)
n/a
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4.4 (492)
4.6 (800)
4.3 (2516)
4.1 (60)
4.5 (620)
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4.3 (81)
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2.7 (69)
4.5 (292)
3.9 (529)
3.5 (33)
3.9 (472)

Awards

User Favorite Award
Social Media Campaign Management Award
User Favorite Award
Lead Management Award
we're gathering data
we're gathering data
Email Campaign Management Award
Mobile Capabilities Award
Text Campaign Management Award

Synopsis of User Ratings and Reviews

Ease of Use: More than 90% of reviewers referencing this feature mention it’s easy and simple to use the platform.
Email Marketing Tool: It’s easy to create, customize and deliver emails using a complete range of email automation tools, note more than 90% of reviewers who talk about this feature.
Support: The customer service team is helpful and responds in a timely manner, according to 82% of users mentioning it.
Interface: In the view of 91% of users referencing the interface, it’s efficient and pleasant to use.
Contact Management: It’s easy to import and categorize contacts, and communicating with customers is also straightforward, in the experience of 75% of reviewers mentioning contact management.
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User-Friendly: Everyone referencing this aspect states the software is easy to use.
Automation: It helps run customer and lead campaigns, triggered automatically based on set specifications, note 98% of reviewers referring to this feature.
Customer Support: The support team is easy to reach and very responsive, according to 93% of reviewers talking about this aspect.
Functionalities: Every user mentioning features states the system offers robust capabilities including client onboarding, lead funnels, newsletters, contact tracking and more.
Email Campaigns: In the view of 85% of reviews about this feature, it’s easy to send weekly emails, replicate earlier emails and develop templates for other uses.
Integration: Connecting with Zapier and other platforms makes it easy to transfer leads, according to 88% of reviewers referencing integration.
Help Resource: Everyone mentioning training reports there are helpful tutorials and webinars.
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Planning: All users who mention scheduling of posts noted that the ability to plan posts ahead of time is the key benefit of this solution.
Monitoring: The solution offers easy capabilities for analysis, according to all reviews referencing this aspect.
Multiple Accounts Access: All users referring to this element noted the ability to access different social media accounts from one platform as an important advantage.
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User-Friendly: Of users mentioning the platform, 60% describe it as intuitive, easy to use and powerful.
Highly Customizable: All users reviewing this aspect suggest it offers a full range of capabilities and can be personalized to fit tailored requirements.
Workflow Management: Useful metrics are available to help guide workflows and delegate work based on results, say 72% of users who review this feature.
Campaign Management: Nearly 85% of users reviewing this feature find benefit from its data tracking, data management, open and click-through rates, sales data, form creation and useful metrics.
Customer Service: Customer support is very diligent and is well-versed with product knowledge, in the experience of 87% of users citing support.
Timely Updates: More than 65% of users referencing this aspect agree that the platform is continuously evolving and improving with every update.
Community Support: All reviews on this subject appreciate the dedicated Facebook community that provides insights and lets users offer feedback on improvements.
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User-Friendly: The platform is easy to use, and the kanban boards, the marketing automation and drip campaigns are easy to adapt to, in the experience of 69% of users referring to this aspect.
Robust Lead Tracking: Over 60% of reviews about this feature appreciate the end-to-end tracking functionality for marketing and sales data, with the ability to generate, track, filter and score leads.
Customer Service: All reviews on support say it’s professional and highly responsive.
Updates: The system constantly keeps updating with new features and offers updated dashboards for use, a benefit according to 75% of users mentioning updates.
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Limitations: Every user talking about this aspect mentions limitations such as difficulty adding a new folder and finding bounce email issues.
Design Tool: As every user observes, the design tool is basic and doesn’t offer many functions.
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Learning Curve: According to 77% of reviewers talking about training, it’s tough and time consuming to learn the platform.
Glitches: Every user mentioning this aspect notes it can be glitchy at times and quite slow to load during peak business hours.
Interface: The interface is slow and not very intuitive, according to 62% of reviewers referencing this aspect.
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Instagram: The product doesn’t offer many tools to integrate well with Instagram, according to all the users who mention this aspect.
Glitches: All reviews about downtime and bugs noted that the solution is prone to glitchy behavior.
Learning Curve: All users talking about setup and implementation reported that the product takes some time to get used to.
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Not Budget-Friendly: Despite being for small businesses, the software price is more suited for larger companies, according to 75% of users referencing price.
Slow Reporting: The reporting feature is not very robust and has a fixed time frame that restricts deriving reports as per requirement, state 87% of users talking about this.
Lacks Integration: In 66% of reviews on this topic, users note the platform isn’t fully compatible with browsers like Safari and lacks integrations such as payment gateways, making it difficult to process campaigns.
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Mobile App: Every user referencing the mobile app suggests it’s inoperable, not relevant and lacks basic functionalities.
Limited Design Flexibility: The landing page builder lacks the ability to add custom code, restricting users' ability to fully customize their pages and potentially hindering brand consistency or advanced functionality.
Email Deliverability Issues: Some users report challenges with emails landing in spam folders, which can impact campaign performance and lead to missed opportunities. It's important to note that email deliverability can be influenced by various factors, so it's recommended to investigate and address potential causes to improve deliverability rates.
Reporting Limitations: Users mention that the reporting features could be more robust, particularly in terms of attribution and providing deeper insights into campaign performance. This might make it difficult to accurately measure the effectiveness of marketing efforts and identify areas for improvement.
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Sendinblue provides a cloud-based suite of communication tools available through a simple interface, ensuring ease of use. It offers a wide range of marketing automation tools and helps manage contacts efficiently, as many users note. The support team is prompt and thoroughly helpful. Users also find the free plan to be beneficial, as it offers good features with up to 300 emails per day. However, the system suffers from certain functional limitations and the design tool needs improvement. Overall, it’s an efficient, user-friendly option for businesses of any size looking to support all aspects of email marketing.

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ActiveCampaign provides cloud-based marketing services to businesses of any size. It’s easy to use and offers a wide range of features, along with robust automation and campaigning capabilities. The system integrates with all major platforms. Most users also find the customer support team as well as the training materials to be helpful. However, it takes time to learn the intricate features thoroughly. Reviews also state the system suffers from glitches and the interface could be more user-friendly. Businesses that need a system that caters to CRM as well as marketing needs, and that have the ability to leverage its complex functionality effectively, should consider this as a solid choice.

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HootSuite helps businesses of all sizes manage their social media presence from one convenient platform. It allows users to schedule posts, track analytics, and engage with followers across multiple social media platforms. HootSuite is praised for its user-friendly interface and comprehensive features, making it a popular choice for businesses looking to streamline their social media management. However, some users find the pricing to be on the higher side, especially for larger teams or businesses with extensive social media needs. Additionally, while HootSuite offers integrations with various tools, it may not have the same level of integration with other marketing automation platforms as some competitors, which could be a drawback for businesses with complex marketing workflows. HootSuite's strengths lie in its ease of use, scheduling capabilities, and analytics tools. Users appreciate the ability to schedule posts in advance, ensuring a consistent social media presence. The platform's analytics provide valuable insights into audience engagement and campaign performance, allowing businesses to optimize their social media strategies. HootSuite's ability to manage multiple social media accounts from a single dashboard is a significant advantage, saving time and effort for social media managers. Compared to similar products like Sprout Social and Buffer, HootSuite offers a wider range of features and integrations, making it a more comprehensive solution for businesses with diverse social media needs. However, Sprout Social is often lauded for its superior customer support and user interface, while Buffer is known for its affordability and simplicity. Ultimately, the best choice depends on the specific requirements and budget of each business. HootSuite is well-suited for businesses of all sizes, from small startups to large enterprises. Its scalability and flexibility make it adaptable to different social media strategies and team structures. For businesses looking to improve their social media efficiency and gain valuable insights into their audience, HootSuite is a powerful tool that can help them achieve their social media goals. However, it's essential to consider the pricing and integration options before making a decision. Businesses with extensive marketing automation needs may want to explore alternative platforms that offer more robust integrations. Overall, HootSuite remains a leading social media management platform, providing businesses with the tools they need to succeed in the ever-evolving social media landscape.

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Ontraport is an all-in-one platform providing combined CRM and marketing automation, with intuitive features for a host of needs. Users report a high level of customization, along with excellent service and community support, as chief benefits. The platform also offers useful features such as campaign management, workflow management and time-saving automation. However, the price and lack of basic integrations and compatibility are drawbacks. Users also find the reporting features are slow, making it difficult to run campaigns. The system overall is a solid pick particularly for small businesses with a big enough budget that wish to upscale operations and deliver marketing outcomes.

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SharpSpring combines CRM and marketing automation functionalities to provide robust, user-friendly features and performance. Users particularly appreciate its lead tracking and regular software updates that improve and add features. Comprehensive customer support is another prominent benefit. Some product limitations include a lack of display functionality in the form and landing page builders and a mobile app that isn’t user-friendly and lacks responsiveness. Custom stylesheets are also time-consuming to work with. Despite some drawbacks, it can be a solid option for businesses looking for a budget-friendly and intuitive sales and marketing solution.

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SharpSpring

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