Home > Marketing Automation Software > SharpSpring > SharpSpring vs Adobe Marketing Cloud

SharpSpring vs Adobe Marketing Cloud

Last Updated: November 18th, 2024

Our analysts compared SharpSpring vs Adobe Marketing Cloud based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

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Product Basics

SharpSpring is a cloud-based sales and marketing platform that facilitates building automation rules to send customers with dynamic content or targeted emails based on their interests. It also provides adequate support for marketing agencies.

Features include behavior-based email, campaign tracking, dynamic landing pages, a blog builder, anonymous visitor ID, a form builder, reporting and analytics, social media management, and integrations. Lead scoring helps track a lead’s page visits, demographics and engagement to enhance nurturing efforts.

Adobe Marketing Cloud is a marketing automation software that empowers businesses to streamline their marketing efforts and deliver personalized experiences across multiple channels. It provides a comprehensive suite of tools for campaign management, email marketing, social media marketing, web analytics, and more. Its robust capabilities make it an ideal solution for enterprises and large organizations seeking to optimize their marketing strategies.

Key benefits include improved customer engagement, increased marketing efficiency, and enhanced data-driven decision-making. Its popular features encompass real-time analytics, predictive modeling, cross-channel campaign orchestration, and customizable dashboards. Adobe Marketing Cloud's pricing structure is flexible and tailored to the specific needs of each organization, with options for both monthly and annual subscriptions.

$449 Monthly

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$20,000 Annually

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Product Assistance

Documentation

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Videos

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Documentation

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Videos

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Phone

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FAQ

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Knowledge Base

24/7 Live Support

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Product Insights

Email Templates: Leverage prebuilt email templates optimized for mobile devices and any email client, including Outlook. The templates' prebuilt layouts can be edited and sent to customers on the fly.
Folders Categorization: Stay organized by grouping emails and templates in folders.
Document Storage: Store documents such as case studies, white papers and marketing sheets with a content delivery network.
Custom Fields: Capture detailed information about customers, including buyer personas, customer service and other attributes.
Buyer Personas: Create buyer personas using a customizable template that can be stored on the platform. Use personas to segment content and campaigns, delivering personalized content.
Cart Abandonment Follow-up: Set up email workflows to automatically follow up with leads that forego their purchases.
Important Page Visits: Mark specific areas of the website as “Important Pages” and the system will automatically boost lead scores for contacts who visit those pages. Set up automated workflows and lead nurturing campaigns for leads who visit those pages.
Email Inbox Delivery: Identify daily priorities without logging into the platform with information about daily anonymous website visitors, leads, opportunities and customers delivered via email.
Landing Page Templates: Create a series of linked pages to funnel visitors and prospects for lead generation by using predesigned templates.
RSS Email Syndication: Automatically send email blog posts to a list of followers on a daily, weekly and monthly basis. Customize with thumbnail images, titles, dates and other dynamic content.
Content Page Templates: Offers a library of prebuilt index and content page templates that are mobile responsive and can be edited from the blog editor.
Campaign Tagging: Create custom categories and common tags such as email, Google, referrals, organic and offline to group, ungroup or break down campaigns.
Social Notes: Promote internal collaboration with social avatars, “Mark as Read” tags and a clear conversation timeline.
Webinar Integrations: Promote, share and improve web conferences through integration with WebEx and GoToWebinar. Capture lead data from sign-ups and link a dedicated sales funnel to each event to follow up with automated email workflows.
CMS Compatibility: Supports all major content management systems, including WordPress, Drupal, ExpressionEngine, Joomla and more.
Reminders: Create reminders from any page and attach them to opportunities and contacts to schedule a follow-up. Reminders can also be combined with social notes to assign tasks.

Adaptive Website: Design websites that are adaptive to different form factors and run smoothly across multiple devices. This ensures a hassle-free navigation experience for users.
Self-Service Portal: Permit external teams and agency partners to search and distribute approved assets by leveraging the AEM Assets brand portal. They can upload new assets directly. Specify access to permitted folders, collections and assets.
Improved Translation Services: Offer services in any preconfigured languages by connecting content to machine or human translation services using AEM Forms. AEM Sites integrates with several translation vendors to help configure site assets in multiple languages and manage global translation projects.
Creative Cloud Integration: Enable edits in asset templates or upload files using the AEM Assets and InDesign integration. Leverage predesigned templates, modify, preview or merge marketing collateral, and design, revise, review and approve any asset directly in Photoshop, Illustrator or InDesign.
Personalized Communication: Ensure a personal touch for every interaction with customers using personalized content and embedded charts. It’s possible to personalize communications using customer segment data and drag-and-drop components.
AI-Enabled Insights: Predict customer behavior and preference. Measure campaign impact to recognize customers with higher chances of responding and activities with better ROI.
Enhanced Optimization: Adobe Target helps optimize, test and personalize from a single-delivery platform. Enable employees to personalize customer experiences by providing them with the required information.

Email Builder: Offers drag-and-drop email editor and HTML customization. Dynamic features and smart tags automate the process of customizing email messages. Designs can also be saved as templates for later use.
Email Campaign Testing: Native integration with Litmus facilitates testing and previewing emails on dozens of applications, email providers and devices.
Behavioral-Based Email Tracking: Gives complete information on visitor activity, including page visits, form fills, webinar sign-ups and white paper downloads from email campaigns.
Web Form Builder: Provides:

A drag-and-drop tool with auto-completion capabilities to design and customize web forms and CTA buttons.
The option to view and test forms before making them live.
CSS to customize forms.
Data sharing with other applications and databases by adding a Postback URL to sync information automatically.

Customer Segmentation: Offers lists that automatically update as contacts meet the list’s criteria such as location, visited pricing pages, product interest and more. Map a field in web forms to preset buyer personas, setting up questions accordingly. Responses aid list segmentation, allowing follow up with personalized information.
Workflow Builder: Supports automation tasks and leverages branching logic, task combination and action groups to devise a path buyers should take. Responses use custom triggers and filters to personalize lead journeys.
Lead Scoring: Scores leads based on engagement. Custom metrics allow increasing or decreasing scores, including page visits, filled out forms, content downloads and specific demographic characteristics. Assigning a decay rate on leads automatically decreases scores over time.
Real-Time Alerts: Automated workflows can trigger notifications via email and SMS whenever a sale is made, a high-quality lead is created or a prospect moves along their buyer’s journey.
Pipeline View: Create and customize custom deal stages to track the progress of an opportunity. Provides a drag-and-drop interface to move opportunities across deal stages to get an overview of each prospect’s progress through the sales cycle.
VisitorID: Tracks anonymous visitor IP addresses with reverse IP lookup to identify companies that visit the business’ website. Records page visits, recognizes visitors’ views on an important page, determines where they came from and identifies which search terms led them to the website.
Customer Timeline: Offers a timeline view of individual buyers’ journeys to track significant events associated with each contact.
Landing Page Builder: Provides a WYSIWYG interface with HTML for customization. Pages can automatically adapt based on visitor preferences and behaviors. Supports optimizing for mobile and creating a series of linked pages to design a funnel for visitors and prospects.
Content Calendar: Offers an interactive application with daily, weekly or monthly list views of all the planned content such as social activity, scheduled emails and blog posts. Share social media content immediately or at a later date.
Site Tracking: Embeds a custom tracking code snippet in landing pages, websites, microsites or blogs to track every visit. Add media center links to track visits to external resources.
Blog Builder: Provides a WYSIWYG blog and website editor that’s customizable with HTML views. Includes dynamic content that can automatically adapt to resonate with different audiences based on who they are, what interests them and how they behave on the blog and website. Also has an embeddable social sharing widget.
Google Ads Integration: Tracks the ROI of paid search engine marketing campaigns and derives keyword data.
Campaign Analytics Tracking: Automatically tracks website visitors conversions from the moment they first visit till the final sale. Detailed campaign analytics track campaign ROI goals and work offline without the need to set up conversion funnels.
Social Listening: Find and filter social conversations on Facebook, Twitter and LinkedIn by hashtag, keyword and more. Spots customer queries, captures interactions to identify prospects that are ready to buy and offers affiliate programs to promote current customers to help close the next deal.
Custom Reports: Customizable across campaigns, email, social media and CRM to include business-specific metrics. Measures and predicts present and future performance, turning data into insights.
Open API: Developers have access to a platform-agnostic, open API that supports programming languages such as Java, Ruby, Perl, PHP, Python and more for building custom integrations with third-party software.
Third-Party Integration: An app marketplace provides access to prebuilt extensions and integrations across categories such as CRM, accounting, analytics, forms and more, extending capabilities.

AEM Sites: Uses AI-powered content management to deliver high-quality app experiences for web, mobile and emerging channels. Manage web content using marketing templates, developer tools and best practices.
- Leverage AI and NLP to summarize text automatically for smaller screens.
- Design page-independent content fragments of master content using AI-based capabilities.
- Create, publish and update pages using a visual drag-and-drop interface. Use keyboard shortcuts, visual search and reusable content.
- Design responsive pages using native components such as breadcrumbs, forms, page navigation, search and more.
- Edit and manage single-page applications built on open-source frameworks such as React and Angular.
- Power authors can create responsive templates for websites or emails to target specific content blocks.
- Track published websites using versioning and timewarp.
- Access a content repository and deliver content to several third-party applications.
- Create digital signage for product recommenders, digital menu boards, interactive kiosks, branding, wayfinding and more.
- Access content insights on total page views, unique visitors, time spent on page, bounces, sources and campaign performance.
- Real-time customer profile offers a centrally accessible profile for each customer.
- Target specific groups of site visitors with rules based on real-time data.
- Access customizable reports to understand how targeting affects sales and revenue.
AEM Assets: Manage and deliver digital assets across online and offline touchpoints. Includes digital assets management, dynamic imaging, video publishing and interactive media for merchandising.
- Create workflows to prepare digital content, input assets, add users to projects and select their roles. The system automatically assigns tasks to users with apt skills.
- Create, edit and share different types of assets including image files, PDFs and videos.
- A set of AI-powered, cloud-native microservices helps automate processes such as data transfer, integration with third-party services, managing bulk asset creation, editing, or personalization, and more.
- Leverage machine learning and pixel recognition with Adobe Sensei for relevant search results.
- Gain insights into how assets perform in different situations through a variety of reports.
AEM Forms: Helps personalize enrollment and communications across different channels and devices. Ensure digital signups and personalize onboarding journeys using responsive forms, scalable fragment-based authoring, and automated processes including customized workflows, document of record and electronic signatures.
- Use the workflow editor to route content and approvals in real-time. Leverage saved workflows to connect forms, onboarding and customer communication processes. Capture and pull data from forms and other sources into a workflow.
- Auto populate certain fields of form data from CRM and ERP systems and post the submission data to the back-end system.
- Make real-time changes to forms based on customer input on any device. Create forms using customized templates, validate fields for proper formatting and auto-fill fields with data from web services.
- Capture key metrics such as field-level usage, time spent on each field and more on customizable dashboards.
- Integrate different data sources and visually map entities to form fields, workflow steps and document content to automate application processing.
- Use fragment-based authoring to create, approve and publish reusable fragments such as an address block or legal disclaimer.
- Create or edit documents, leverage existing components across channels and preview documents before publishing.
- Automate scheduled delivery of personalized communications based on event triggers or as batch delivery to send one-time updates to a large group.

Product Ranking

#7

among all
Marketing Automation Software

#45

among all
Marketing Automation Software

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Analyst Rating Summary

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Adobe Marketing Cloud

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User Sentiment Summary

87%

of users recommend this product

SharpSpring has a 'great' User Satisfaction Rating of 87% when considering 1663 user reviews from 3 recognized software review sites.

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4.5 (571)

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3.9 (472)

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Awards

Synopsis of User Ratings and Reviews

User-Friendly: The platform is easy to use, and the kanban boards, the marketing automation and drip campaigns are easy to adapt to, in the experience of 69% of users referring to this aspect.

Robust Lead Tracking: Over 60% of reviews about this feature appreciate the end-to-end tracking functionality for marketing and sales data, with the ability to generate, track, filter and score leads.

Customer Service: All reviews on support say it’s professional and highly responsive.

Updates: The system constantly keeps updating with new features and offers updated dashboards for use, a benefit according to 75% of users mentioning updates.

Seamless Integration: Connects seamlessly with other Adobe products, including Analytics and Creative Cloud, enabling streamlined workflows and data sharing.

Personalization Capabilities: Provides advanced personalization tools to tailor marketing campaigns to individual customer preferences, increasing engagement and conversions.

Cross-Channel Campaign Management: Orchestrates marketing campaigns across multiple channels, including email, social media, and web, ensuring consistent brand messaging and customer experiences.

Real-Time Data Insights: Offers real-time data analytics and reporting, providing actionable insights into campaign performance and customer behavior, enabling informed decision-making.

Customer Relationship Management (CRM) Integration: Integrates with popular CRM systems, allowing for seamless synchronization of customer data and improved customer management.

Mobile App: Every user referencing the mobile app suggests it’s inoperable, not relevant and lacks basic functionalities.

Limited Design Flexibility: The landing page builder lacks the ability to add custom code, restricting users' ability to fully customize their pages and potentially hindering brand consistency or advanced functionality.

Email Deliverability Issues: Some users report challenges with emails landing in spam folders, which can impact campaign performance and lead to missed opportunities. It's important to note that email deliverability can be influenced by various factors, so it's recommended to investigate and address potential causes to improve deliverability rates.

Reporting Limitations: Users mention that the reporting features could be more robust, particularly in terms of attribution and providing deeper insights into campaign performance. This might make it difficult to accurately measure the effectiveness of marketing efforts and identify areas for improvement.

Lack of Integration: Adobe Marketing Cloud's integration with other software and platforms can be limited, requiring users to purchase additional connectors or workarounds to achieve desired functionality.

Steep Learning Curve: The platform's complex interface and extensive feature set can make it challenging for users to navigate and master, leading to a steep learning curve and reduced efficiency.

High Cost: Adobe Marketing Cloud is a premium solution with a high price point, which may not be feasible for businesses with limited budgets or those seeking a more cost-effective option.

Limited Customization: While the platform offers a range of features, its customization options may be restricted, limiting users' ability to tailor the software to their specific business needs.

Data Privacy Concerns: Adobe Marketing Cloud's data collection and processing practices have raised concerns among users regarding privacy and data security, requiring careful consideration of data governance and compliance.

SharpSpring combines CRM and marketing automation functionalities to provide robust, user-friendly features and performance. Users particularly appreciate its lead tracking and regular software updates that improve and add features. Comprehensive customer support is another prominent benefit. Some product limitations include a lack of display functionality in the form and landing page builders and a mobile app that isn’t user-friendly and lacks responsiveness. Custom stylesheets are also time-consuming to work with. Despite some drawbacks, it can be a solid option for businesses looking for a budget-friendly and intuitive sales and marketing solution.

Adobe Marketing Cloud (AMC) users have praised its robust feature set, seamless integration with other Adobe products, and advanced analytics capabilities. They appreciate the ability to automate marketing campaigns, track customer behavior, and gain valuable insights into campaign performance. However, some users have expressed concerns about its complexity and high cost, which may be a deterrent for smaller businesses or those with limited budgets. AMC's key strengths lie in its comprehensive functionality, allowing users to manage all aspects of their marketing campaigns from a single platform. Its integration with Adobe Analytics and Adobe Experience Manager provides a holistic view of customer data and enables personalized marketing experiences. AMC's advanced segmentation and targeting capabilities empower users to deliver highly targeted campaigns, maximizing ROI. Compared to competitors like Salesforce Marketing Cloud and Oracle Marketing Cloud, AMC stands out with its focus on creativity and content management. Its integration with Adobe Creative Cloud streamlines the production and delivery of marketing content, enabling users to create engaging campaigns that resonate with their target audience. AMC is best suited for large enterprises and marketing teams with complex needs and a significant budget. Its comprehensive feature set and advanced capabilities make it an ideal choice for businesses looking to optimize their marketing operations and drive growth. However, smaller businesses or those with limited resources may find it too complex and expensive.

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FAQ

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