Home > Marketing Automation Software > SharpSpring > SharpSpring vs HubSpot Marketing Hub

SharpSpring vs HubSpot Marketing Hub

Last Updated: November 25th, 2024

Our analysts compared SharpSpring vs HubSpot Marketing Hub based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots

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Product Basics

SharpSpring is a cloud-based sales and marketing platform that facilitates building automation rules to send customers with dynamic content or targeted emails based on their interests. It also provides adequate support for marketing agencies.

Features include behavior-based email, campaign tracking, dynamic landing pages, a blog builder, anonymous visitor ID, a form builder, reporting and analytics, social media management, and integrations. Lead scoring helps track a lead’s page visits, demographics and engagement to enhance nurturing efforts.

HubSpot Marketing Hub is a comprehensive software solution designed to streamline marketing automation and manage various marketing tasks. It excels in automating email campaigns, managing social media, creating landing pages, and analyzing marketing performance. This platform is particularly well-suited for small to medium-sized businesses across industries such as technology, e-commerce, and professional services, due to its user-friendly interface and robust feature set.

One of the standout benefits of HubSpot Marketing Hub is its ability to integrate seamlessly with other tools, providing a cohesive marketing ecosystem. Popular features include advanced email marketing automation, detailed analytics, and customizable workflows, which empower marketers to optimize their strategies effectively. Users often praise its intuitive design and comprehensive support resources, which make it accessible even for those with limited technical expertise.

Pricing for HubSpot Marketing Hub varies based on the number of contacts and features required, with options for monthly or annual payments. For precise pricing tailored to specific needs, it is recommended to contact SelectHub for a detailed quote. Compared to similar products, HubSpot Marketing Hub is frequently noted for its ease of use and extensive functionality, making it a preferred choice for many marketing professionals.

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24/7 Live Support

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Product Insights

Email Templates: Leverage prebuilt email templates optimized for mobile devices and any email client, including Outlook. The templates' prebuilt layouts can be edited and sent to customers on the fly.
Folders Categorization: Stay organized by grouping emails and templates in folders.
Document Storage: Store documents such as case studies, white papers and marketing sheets with a content delivery network.
Custom Fields: Capture detailed information about customers, including buyer personas, customer service and other attributes.
Buyer Personas: Create buyer personas using a customizable template that can be stored on the platform. Use personas to segment content and campaigns, delivering personalized content.
Cart Abandonment Follow-up: Set up email workflows to automatically follow up with leads that forego their purchases.
Important Page Visits: Mark specific areas of the website as “Important Pages” and the system will automatically boost lead scores for contacts who visit those pages. Set up automated workflows and lead nurturing campaigns for leads who visit those pages.
Email Inbox Delivery: Identify daily priorities without logging into the platform with information about daily anonymous website visitors, leads, opportunities and customers delivered via email.
Landing Page Templates: Create a series of linked pages to funnel visitors and prospects for lead generation by using predesigned templates.
RSS Email Syndication: Automatically send email blog posts to a list of followers on a daily, weekly and monthly basis. Customize with thumbnail images, titles, dates and other dynamic content.
Content Page Templates: Offers a library of prebuilt index and content page templates that are mobile responsive and can be edited from the blog editor.
Campaign Tagging: Create custom categories and common tags such as email, Google, referrals, organic and offline to group, ungroup or break down campaigns.
Social Notes: Promote internal collaboration with social avatars, “Mark as Read” tags and a clear conversation timeline.
Webinar Integrations: Promote, share and improve web conferences through integration with WebEx and GoToWebinar. Capture lead data from sign-ups and link a dedicated sales funnel to each event to follow up with automated email workflows.
CMS Compatibility: Supports all major content management systems, including WordPress, Drupal, ExpressionEngine, Joomla and more.
Reminders: Create reminders from any page and attach them to opportunities and contacts to schedule a follow-up. Reminders can also be combined with social notes to assign tasks.

Improved Lead Nurturing: Automate personalized email campaigns to guide prospects through the buyer's journey, increasing the likelihood of conversion.
Enhanced Customer Segmentation: Use detailed segmentation to target specific groups with tailored content, improving engagement and relevance.
Streamlined Campaign Management: Centralize all marketing activities in one platform, simplifying the coordination and execution of campaigns.
Data-Driven Insights: Access comprehensive analytics to measure the effectiveness of marketing efforts and make informed decisions.
Increased Efficiency: Automate repetitive tasks such as email follow-ups and social media posting, freeing up time for strategic planning.
Better ROI Tracking: Track the return on investment for each campaign, allowing for more accurate budget allocation and strategy adjustments.
Seamless Integration: Integrate with other tools and platforms, ensuring a cohesive marketing ecosystem and smoother data flow.
Enhanced Customer Experience: Deliver consistent and personalized interactions across multiple channels, improving overall customer satisfaction.
Scalable Solutions: Adapt the platform to grow with your business, ensuring it meets evolving marketing needs without requiring a complete overhaul.
Improved Collaboration: Facilitate better teamwork by providing a unified platform where marketing teams can share insights and coordinate efforts.

Email Builder: Offers drag-and-drop email editor and HTML customization. Dynamic features and smart tags automate the process of customizing email messages. Designs can also be saved as templates for later use.
Email Campaign Testing: Native integration with Litmus facilitates testing and previewing emails on dozens of applications, email providers and devices.
Behavioral-Based Email Tracking: Gives complete information on visitor activity, including page visits, form fills, webinar sign-ups and white paper downloads from email campaigns.
Web Form Builder: Provides:

A drag-and-drop tool with auto-completion capabilities to design and customize web forms and CTA buttons.
The option to view and test forms before making them live.
CSS to customize forms.
Data sharing with other applications and databases by adding a Postback URL to sync information automatically.

Customer Segmentation: Offers lists that automatically update as contacts meet the list’s criteria such as location, visited pricing pages, product interest and more. Map a field in web forms to preset buyer personas, setting up questions accordingly. Responses aid list segmentation, allowing follow up with personalized information.
Workflow Builder: Supports automation tasks and leverages branching logic, task combination and action groups to devise a path buyers should take. Responses use custom triggers and filters to personalize lead journeys.
Lead Scoring: Scores leads based on engagement. Custom metrics allow increasing or decreasing scores, including page visits, filled out forms, content downloads and specific demographic characteristics. Assigning a decay rate on leads automatically decreases scores over time.
Real-Time Alerts: Automated workflows can trigger notifications via email and SMS whenever a sale is made, a high-quality lead is created or a prospect moves along their buyer’s journey.
Pipeline View: Create and customize custom deal stages to track the progress of an opportunity. Provides a drag-and-drop interface to move opportunities across deal stages to get an overview of each prospect’s progress through the sales cycle.
VisitorID: Tracks anonymous visitor IP addresses with reverse IP lookup to identify companies that visit the business’ website. Records page visits, recognizes visitors’ views on an important page, determines where they came from and identifies which search terms led them to the website.
Customer Timeline: Offers a timeline view of individual buyers’ journeys to track significant events associated with each contact.
Landing Page Builder: Provides a WYSIWYG interface with HTML for customization. Pages can automatically adapt based on visitor preferences and behaviors. Supports optimizing for mobile and creating a series of linked pages to design a funnel for visitors and prospects.
Content Calendar: Offers an interactive application with daily, weekly or monthly list views of all the planned content such as social activity, scheduled emails and blog posts. Share social media content immediately or at a later date.
Site Tracking: Embeds a custom tracking code snippet in landing pages, websites, microsites or blogs to track every visit. Add media center links to track visits to external resources.
Blog Builder: Provides a WYSIWYG blog and website editor that’s customizable with HTML views. Includes dynamic content that can automatically adapt to resonate with different audiences based on who they are, what interests them and how they behave on the blog and website. Also has an embeddable social sharing widget.
Google Ads Integration: Tracks the ROI of paid search engine marketing campaigns and derives keyword data.
Campaign Analytics Tracking: Automatically tracks website visitors conversions from the moment they first visit till the final sale. Detailed campaign analytics track campaign ROI goals and work offline without the need to set up conversion funnels.
Social Listening: Find and filter social conversations on Facebook, Twitter and LinkedIn by hashtag, keyword and more. Spots customer queries, captures interactions to identify prospects that are ready to buy and offers affiliate programs to promote current customers to help close the next deal.
Custom Reports: Customizable across campaigns, email, social media and CRM to include business-specific metrics. Measures and predicts present and future performance, turning data into insights.
Open API: Developers have access to a platform-agnostic, open API that supports programming languages such as Java, Ruby, Perl, PHP, Python and more for building custom integrations with third-party software.
Third-Party Integration: An app marketplace provides access to prebuilt extensions and integrations across categories such as CRM, accounting, analytics, forms and more, extending capabilities.

Email Marketing: Create, personalize, and optimize email campaigns with a drag-and-drop editor and A/B testing capabilities.
Lead Management: Track and manage leads with detailed contact records, segmentation, and lead scoring.
Marketing Automation: Automate repetitive tasks and workflows, such as email sequences and lead nurturing, to save time and increase efficiency.
Landing Pages: Design and publish responsive landing pages without needing a developer, using a user-friendly editor.
Social Media Management: Schedule, publish, and monitor social media posts across multiple platforms from a single dashboard.
SEO Tools: Optimize your content for search engines with built-in SEO recommendations and performance tracking.
Analytics and Reporting: Gain insights into your marketing performance with customizable dashboards and detailed reports.
Ad Management: Create and manage ads on platforms like Google, Facebook, and LinkedIn, and track their performance within HubSpot.
Content Management System (CMS): Build and manage your website with HubSpot's integrated CMS, which includes blogging tools and content personalization.
CRM Integration: Seamlessly integrate with HubSpot CRM to align your marketing and sales efforts, ensuring a cohesive customer experience.
Forms and Pop-ups: Capture leads with customizable forms and pop-ups that can be embedded on your website or landing pages.
Campaign Management: Plan, execute, and track multi-channel marketing campaigns from a centralized platform.
ABM Tools: Leverage Account-Based Marketing (ABM) tools to target high-value accounts with personalized content and outreach.
Video Marketing: Incorporate video into your marketing strategy with tools for hosting, managing, and analyzing video content.
Chatbots and Live Chat: Engage with website visitors in real-time using customizable chatbots and live chat functionality.

Product Ranking

#7

among all
Marketing Automation Software

#160

among all
Marketing Automation Software

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Analyst Rating Summary

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User Sentiment Summary

87%

of users recommend this product

SharpSpring has a 'great' User Satisfaction Rating of 87% when considering 1663 user reviews from 3 recognized software review sites.

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Awards

Synopsis of User Ratings and Reviews

User-Friendly: The platform is easy to use, and the kanban boards, the marketing automation and drip campaigns are easy to adapt to, in the experience of 69% of users referring to this aspect.

Robust Lead Tracking: Over 60% of reviews about this feature appreciate the end-to-end tracking functionality for marketing and sales data, with the ability to generate, track, filter and score leads.

Customer Service: All reviews on support say it’s professional and highly responsive.

Updates: The system constantly keeps updating with new features and offers updated dashboards for use, a benefit according to 75% of users mentioning updates.

Simple Interface: The platform is known for its user-friendly design, making it easy to navigate and utilize its features effectively.

Marketing Automation: Users can automate marketing efforts, such as email campaigns and customer journeys, saving time and increasing efficiency.

Centralized Platform: HubSpot Marketing Hub brings together various marketing functions, such as contact management and analytics, into a single location.

Great Support: Users benefit from reliable customer support and continuous product improvements, ensuring they have the resources and tools they need.

Mobile App: Every user referencing the mobile app suggests it’s inoperable, not relevant and lacks basic functionalities.

Limited Design Flexibility: The landing page builder lacks the ability to add custom code, restricting users' ability to fully customize their pages and potentially hindering brand consistency or advanced functionality.

Email Deliverability Issues: Some users report challenges with emails landing in spam folders, which can impact campaign performance and lead to missed opportunities. It's important to note that email deliverability can be influenced by various factors, so it's recommended to investigate and address potential causes to improve deliverability rates.

Reporting Limitations: Users mention that the reporting features could be more robust, particularly in terms of attribution and providing deeper insights into campaign performance. This might make it difficult to accurately measure the effectiveness of marketing efforts and identify areas for improvement.

Price: HubSpot Marketing Hub's pricing can be prohibitive, especially for smaller businesses or those with limited marketing budgets.

Template Flexibility: Some users find the template customization options to be somewhat limited, potentially hindering their ability to fully realize their desired email designs.

SharpSpring combines CRM and marketing automation functionalities to provide robust, user-friendly features and performance. Users particularly appreciate its lead tracking and regular software updates that improve and add features. Comprehensive customer support is another prominent benefit. Some product limitations include a lack of display functionality in the form and landing page builders and a mobile app that isn’t user-friendly and lacks responsiveness. Custom stylesheets are also time-consuming to work with. Despite some drawbacks, it can be a solid option for businesses looking for a budget-friendly and intuitive sales and marketing solution.

Is HubSpot Marketing Hub the hub of your marketing universe, or does it leave you feeling lost in space? HubSpot Marketing Hub is a popular marketing automation software, but user reviews over the last year reveal a mixed bag. Users praise its user-friendly interface, comprehensive features, and robust automation capabilities. For example, one user raved about the software's ability to streamline email campaigns and monitor leads effectively. Another highlighted the seamless integration with other business tools, making it a true all-in-one platform. However, a recurring criticism is the pricing, which many users find expensive, especially as their contact list grows. Some users also expressed disappointment with the limitations of template customization, hindering their ability to create unique brand experiences. A key differentiating factor for HubSpot is its exceptional customer support and extensive educational resources. Users consistently commend the responsive and helpful support team, as well as the abundance of training materials available. This focus on user education and support makes HubSpot particularly appealing to businesses new to marketing automation. However, some users have reported that support, while helpful, is only available in English, potentially posing a barrier for international users. Overall, HubSpot Marketing Hub is best-suited for businesses with a healthy budget that prioritize ease of use, comprehensive features, and excellent customer support. It's particularly well-regarded by businesses new to marketing automation who need guidance and hand-holding. However, businesses on a tight budget or those requiring highly customized solutions might find better value elsewhere.

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FAQ

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