Home > Marketing Automation Software > SharpSpring > SharpSpring vs Oracle CX Marketing

SharpSpring vs Oracle CX Marketing

Last Updated: November 18th, 2024

Our analysts compared SharpSpring vs Oracle CX Marketing based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots

Get Free Demo Demo Request Pricing Pricing

Product Basics

SharpSpring is a cloud-based sales and marketing platform that facilitates building automation rules to send customers with dynamic content or targeted emails based on their interests. It also provides adequate support for marketing agencies.

Features include behavior-based email, campaign tracking, dynamic landing pages, a blog builder, anonymous visitor ID, a form builder, reporting and analytics, social media management, and integrations. Lead scoring helps track a lead’s page visits, demographics and engagement to enhance nurturing efforts.

Oracle CX Marketing (formerly called Oracle Marketing Cloud) is a cloud-based marketing automation platform designed to help businesses manage and personalize customer experiences across multiple touchpoints. It offers tools for campaign management, lead generation, marketing automation, content management, and social media marketing. The platform is ideal for mid-sized and large companies with complex marketing needs and extensive customer databases. Some of the key benefits of Oracle CX Marketing include improved marketing campaign performance, increased lead generation, and enhanced customer engagement. Popular features include email marketing, social media marketing, lead scoring, and customer journey mapping. User experiences suggest the platform is comprehensive and scalable, but can be complex to learn and use. Pricing for Oracle CX Marketing varies based on the specific features and modules required. However, it is generally considered to be on the higher end of the market compared to similar solutions.

Pros

Scalable for large businesses
Comprehensive features
Advanced journey mapping
Strong lead generation tools
Integrates with Oracle products

Cons

Costly compared to competitors
Steep learning curve
Limited reporting capabilities
May be overkill for small businesses
Slow customer support

$449 Monthly

Free Trial is unavailable →

Get a free price quote

Tailored to your specific needs

$0 Freemium, /User, Monthly

Free Trial is available →

Get a free price quote

Tailored to your specific needs

Small

Medium

Large

Small

Medium

Large

Windows

Mac

Linux

Android

Chromebook

Windows

Mac

Linux

Android

Chromebook

Cloud

On-Premise

Mobile

Cloud

On-Premise

Mobile

Product Assistance

Documentation

In Person

Live Online

Videos

Webinars

Documentation

In Person

Live Online

Videos

Webinars

Phone

Chat

FAQ

Forum

Knowledge Base

24/7 Live Support

Phone

Chat

FAQ

Forum

Knowledge Base

24/7 Live Support

Product Insights

Email Templates: Leverage prebuilt email templates optimized for mobile devices and any email client, including Outlook. The templates' prebuilt layouts can be edited and sent to customers on the fly.
Folders Categorization: Stay organized by grouping emails and templates in folders.
Document Storage: Store documents such as case studies, white papers and marketing sheets with a content delivery network.
Custom Fields: Capture detailed information about customers, including buyer personas, customer service and other attributes.
Buyer Personas: Create buyer personas using a customizable template that can be stored on the platform. Use personas to segment content and campaigns, delivering personalized content.
Cart Abandonment Follow-up: Set up email workflows to automatically follow up with leads that forego their purchases.
Important Page Visits: Mark specific areas of the website as “Important Pages” and the system will automatically boost lead scores for contacts who visit those pages. Set up automated workflows and lead nurturing campaigns for leads who visit those pages.
Email Inbox Delivery: Identify daily priorities without logging into the platform with information about daily anonymous website visitors, leads, opportunities and customers delivered via email.
Landing Page Templates: Create a series of linked pages to funnel visitors and prospects for lead generation by using predesigned templates.
RSS Email Syndication: Automatically send email blog posts to a list of followers on a daily, weekly and monthly basis. Customize with thumbnail images, titles, dates and other dynamic content.
Content Page Templates: Offers a library of prebuilt index and content page templates that are mobile responsive and can be edited from the blog editor.
Campaign Tagging: Create custom categories and common tags such as email, Google, referrals, organic and offline to group, ungroup or break down campaigns.
Social Notes: Promote internal collaboration with social avatars, “Mark as Read” tags and a clear conversation timeline.
Webinar Integrations: Promote, share and improve web conferences through integration with WebEx and GoToWebinar. Capture lead data from sign-ups and link a dedicated sales funnel to each event to follow up with automated email workflows.
CMS Compatibility: Supports all major content management systems, including WordPress, Drupal, ExpressionEngine, Joomla and more.
Reminders: Create reminders from any page and attach them to opportunities and contacts to schedule a follow-up. Reminders can also be combined with social notes to assign tasks.

Unified Customer Data: Connect transactions, demographics and customer behaviors across sales, marketing, service and back-office applications to create a satisfying experience for each individual.
Relevant Experience in Real Time: Collect data from different sources, apply intelligence at scale and glean insights to offer personalized experiences when it’s most needed.
Sophisticated Marketing: Run effective B2B and B2C campaigns to enhance customer experiences.
In-Depth Analytics: Check metrics on campaign, program and message performance along with customizable reports on campaign performance evaluation. Access revenue insights on each purchasing segment across various channels, along with an AI-based RFM dashboard and a customer lifetime value dashboard.
Mobile App Optimization: Build and deliver tests with a visual editor that works across apps, websites and mobile. Deliver cross-channel campaigns using a single interface to deploy experiences — including test campaigns — to desktop, smartphone or tablet.
Mobile Campaigns: Facilitate fast mobile campaign launch by creating, editing and launching app campaigns in real time for iOS and Android.
Advanced Video Support: Teams can collaborate to create and manage videos using smart and general video tagging. Review or approve assets using workflows, stream and deliver videos to multiple channels or campaigns, and optimize videos after analyzing video playback.
HIPAA Add-on: Interact with healthcare consumers in a secure and compliant way.
Real-Time Insights: View visitor activity, review and update products or promotions, and access enriched event data. Segment and filter streamed data on any collected attribute.
Predictive Insights: Understand how customer segments respond to content to identify experience-optimization opportunities. Access automated analysis of customer data on conversions, sales funnel engagement drop-off, customer preferences through data mining, and heatmaps showing click and scroll patterns.
Data Management Workflows: Transform data in real time using a drag-and-drop whiteboard. Build programs to automate CRM integration, data cleansing and security label management tasks.

Email Builder: Offers drag-and-drop email editor and HTML customization. Dynamic features and smart tags automate the process of customizing email messages. Designs can also be saved as templates for later use.
Email Campaign Testing: Native integration with Litmus facilitates testing and previewing emails on dozens of applications, email providers and devices.
Behavioral-Based Email Tracking: Gives complete information on visitor activity, including page visits, form fills, webinar sign-ups and white paper downloads from email campaigns.
Web Form Builder: Provides:

A drag-and-drop tool with auto-completion capabilities to design and customize web forms and CTA buttons.
The option to view and test forms before making them live.
CSS to customize forms.
Data sharing with other applications and databases by adding a Postback URL to sync information automatically.

Customer Segmentation: Offers lists that automatically update as contacts meet the list’s criteria such as location, visited pricing pages, product interest and more. Map a field in web forms to preset buyer personas, setting up questions accordingly. Responses aid list segmentation, allowing follow up with personalized information.
Workflow Builder: Supports automation tasks and leverages branching logic, task combination and action groups to devise a path buyers should take. Responses use custom triggers and filters to personalize lead journeys.
Lead Scoring: Scores leads based on engagement. Custom metrics allow increasing or decreasing scores, including page visits, filled out forms, content downloads and specific demographic characteristics. Assigning a decay rate on leads automatically decreases scores over time.
Real-Time Alerts: Automated workflows can trigger notifications via email and SMS whenever a sale is made, a high-quality lead is created or a prospect moves along their buyer’s journey.
Pipeline View: Create and customize custom deal stages to track the progress of an opportunity. Provides a drag-and-drop interface to move opportunities across deal stages to get an overview of each prospect’s progress through the sales cycle.
VisitorID: Tracks anonymous visitor IP addresses with reverse IP lookup to identify companies that visit the business’ website. Records page visits, recognizes visitors’ views on an important page, determines where they came from and identifies which search terms led them to the website.
Customer Timeline: Offers a timeline view of individual buyers’ journeys to track significant events associated with each contact.
Landing Page Builder: Provides a WYSIWYG interface with HTML for customization. Pages can automatically adapt based on visitor preferences and behaviors. Supports optimizing for mobile and creating a series of linked pages to design a funnel for visitors and prospects.
Content Calendar: Offers an interactive application with daily, weekly or monthly list views of all the planned content such as social activity, scheduled emails and blog posts. Share social media content immediately or at a later date.
Site Tracking: Embeds a custom tracking code snippet in landing pages, websites, microsites or blogs to track every visit. Add media center links to track visits to external resources.
Blog Builder: Provides a WYSIWYG blog and website editor that’s customizable with HTML views. Includes dynamic content that can automatically adapt to resonate with different audiences based on who they are, what interests them and how they behave on the blog and website. Also has an embeddable social sharing widget.
Google Ads Integration: Tracks the ROI of paid search engine marketing campaigns and derives keyword data.
Campaign Analytics Tracking: Automatically tracks website visitors conversions from the moment they first visit till the final sale. Detailed campaign analytics track campaign ROI goals and work offline without the need to set up conversion funnels.
Social Listening: Find and filter social conversations on Facebook, Twitter and LinkedIn by hashtag, keyword and more. Spots customer queries, captures interactions to identify prospects that are ready to buy and offers affiliate programs to promote current customers to help close the next deal.
Custom Reports: Customizable across campaigns, email, social media and CRM to include business-specific metrics. Measures and predicts present and future performance, turning data into insights.
Open API: Developers have access to a platform-agnostic, open API that supports programming languages such as Java, Ruby, Perl, PHP, Python and more for building custom integrations with third-party software.
Third-Party Integration: An app marketplace provides access to prebuilt extensions and integrations across categories such as CRM, accounting, analytics, forms and more, extending capabilities.

Eloqua: Offers B2B tools to plan and implement automated marketing campaigns that can adapt in real time based on buyer activity. Generate, prioritize and segment leads using lead scoring and data from different sources. Also includes real-time data flow controls, account-based marketing and asset management.
Responsys: Manages B2C campaigns to build experiences and personalize interactions across different channels by aggregating consumer data signals. Leverages email marketing, A/B and multivariate testing, cross-channel marketing, analytics, and segmentation.
Maxymiser: Create optimized customer journeys across websites and mobile apps through testing, personalization, recommendations and insights. Provides a decision engine and action tracking for developers. Also enables testing on non-browser devices and for new pricing algorithms.
Infinity: Collect and manage data in real time to track, measure and optimize performance and visitor behavior. Includes analytics for data reporting, streams for data collection, an action center for data activation and a data connector for data management.
CX Audience: Combines behavioral and profile data from different sources, including online, offline and third-party. This allows creating segments and targets as well as analyzing audiences based on past campaigns.
CrowdTwist: Manage personalized customer loyalty and reward programs using omnichannel engagement and loyalty solutions. Design programs using widget-based, automated tools. Key capabilities include collection of customer engagement data, self-service reporting tools and automatic data export.
CX Content: Manage content, documents and digital assets, and streamline content creation and distribution with internal as well as external collaboration and workflow management. Also provides content recommendations, an asset repository, smart tagging and integrations with tools like Dropbox, Office 365 and Adobe Creative Cloud.
CX Unity: Optimizes business processes by accessing online, offline and third-party customer data sources. Integrates with DMP and ID Graph solutions to bring together marketing and advertising data. Also includes native machine learning functionality, profile enrichment and behavior-based segmentation.
Bluekai Data Management Platform: Offers key target audiences using specific buyer interests and actionable information to create personalized online, offline and mobile marketing campaigns.
DataFox: Drives personalized marketing campaigns and sales programs by leveraging company data and real-time signals. Stay up to date regarding customers’ needs with continually updated, AI-sourced data that’s automatically permeated throughout workflows.

Product Ranking

#7

among all
Marketing Automation Software

#9

among all
Marketing Automation Software

Find out who the leaders are

Analyst Rating Summary

we're gathering data

Show More Show More

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

SharpSpring

Oracle CX Marketing

+ Add Product + Add Product

86%

14%

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

29%

71%

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

40%

60%

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

100%

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

82%

18%

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

90%

10%

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

83%

17%

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

100%

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

100%

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

100%

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

77%

23%

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

User Sentiment Summary

87%

of users recommend this product

SharpSpring has a 'great' User Satisfaction Rating of 87% when considering 1663 user reviews from 3 recognized software review sites.

77%

of users recommend this product

Oracle CX Marketing has a 'good' User Satisfaction Rating of 77% when considering 1207 user reviews from 4 recognized software review sites.

4.5 (571)

3.8 (544)

4.5 (620)

4.1 (58)

n/a

4.3 (3)

3.9 (472)

3.9 (602)

Awards

Synopsis of User Ratings and Reviews

User-Friendly: The platform is easy to use, and the kanban boards, the marketing automation and drip campaigns are easy to adapt to, in the experience of 69% of users referring to this aspect.

Robust Lead Tracking: Over 60% of reviews about this feature appreciate the end-to-end tracking functionality for marketing and sales data, with the ability to generate, track, filter and score leads.

Customer Service: All reviews on support say it’s professional and highly responsive.

Updates: The system constantly keeps updating with new features and offers updated dashboards for use, a benefit according to 75% of users mentioning updates.

Comprehensive Feature Set: Offers a wide range of tools for campaign management, lead generation, automation, content management, and social media marketing.

Advanced Journey Mapping: Enables personalized customer experiences across multiple touchpoints.

Scalability and Performance: Handles large customer databases and complex marketing campaigns efficiently.

Integrations with Oracle Products: Provides seamless integration with other Oracle solutions for a unified business ecosystem.

Strong Lead Generation Tools: Helps identify and nurture high-potential leads effectively.

Mobile App: Every user referencing the mobile app suggests it’s inoperable, not relevant and lacks basic functionalities.

Limited Design Flexibility: The landing page builder lacks the ability to add custom code, restricting users' ability to fully customize their pages and potentially hindering brand consistency or advanced functionality.

Email Deliverability Issues: Some users report challenges with emails landing in spam folders, which can impact campaign performance and lead to missed opportunities. It's important to note that email deliverability can be influenced by various factors, so it's recommended to investigate and address potential causes to improve deliverability rates.

Reporting Limitations: Users mention that the reporting features could be more robust, particularly in terms of attribution and providing deeper insights into campaign performance. This might make it difficult to accurately measure the effectiveness of marketing efforts and identify areas for improvement.

High Cost: Can be expensive compared to other marketing automation platforms, especially for small businesses.

Steep Learning Curve: The platform can be complex to learn and use, requiring significant training and resources.

Limited Reporting Capabilities: While reporting features are available, they may not be as comprehensive or user-friendly as those offered by other platforms.

Overkill for Small Businesses: The extensive features and complexity may be unnecessary for small businesses with simpler marketing needs.

Slow Customer Support: Some users have reported experiencing slow or unresponsive customer support.

SharpSpring combines CRM and marketing automation functionalities to provide robust, user-friendly features and performance. Users particularly appreciate its lead tracking and regular software updates that improve and add features. Comprehensive customer support is another prominent benefit. Some product limitations include a lack of display functionality in the form and landing page builders and a mobile app that isn’t user-friendly and lacks responsiveness. Custom stylesheets are also time-consuming to work with. Despite some drawbacks, it can be a solid option for businesses looking for a budget-friendly and intuitive sales and marketing solution.

User reviews of Oracle CX Marketing paint a contrasting picture. Many praise its comprehensive feature set, particularly its advanced journey mapping and integration capabilities with other Oracle products. Users appreciate its ability to handle large databases and complex campaigns, highlighting its scalability and performance as major strengths. For example, one reviewer noted, "The ability to map out the entire customer journey and deliver personalized experiences across multiple channels has been a game-changer for our business." However, some highlight its steep learning curve and high cost as major drawbacks, suggesting it may be overkill for small businesses or those with simpler marketing needs. Additionally, some users criticize its limited reporting capabilities and slow customer support, finding them less user-friendly compared to similar products like HubSpot and Marketo. One user commented, "The platform can be quite complex to navigate, and the initial learning curve was significant. We also felt the reporting tools could be more customizable and user-friendly." Despite these shortcomings, many users believe Oracle CX Marketing outperforms its competitors in terms of its comprehensive feature set, scalability, and ability to handle complex campaigns. However, its high cost and steep learning curve make it a better fit for large businesses with the resources and expertise to leverage its full potential. Ultimately, the decision boils down to individual needs and priorities, with users needing to weigh the strengths and weaknesses against their specific requirements and budget.

Screenshots

Top Alternatives in Marketing Automation Software

ActiveCampaign

AWeber

Brevo

Constant Contact

Eloqua

GetResponse

HubSpot

Keap

Klaviyo

Mailchimp

Marketing Cloud Account Engagement

Marketo

Omnisend

Ortto

Sendinblue

Zoho Marketing Automation

Related Categories

Accounting CRM Software

All-In-One Marketing Platforms

Android CRM Software

Automotive CRM Software

Brand Management Software

Casino CRM Software

Channel Management Software

Church CRM Software

Cloud CRM Software

Complaint Management Software

Construction CRM Software

Contact Management Software

Content Marketing Software

CRM For Commercial Real Estate

CRM For Consulting

CRM For Macs

CRM Insurance

CRM Software

CRM Software For Project Management

Custom CRM Software

Customer Analytics Software

Customer Data Platforms

Customer Database Software

Customer Engagement Platforms

Customer Journey Mapping Software

Customer Profile Software

Customer Retention Software

Customer Success Software

Demand Generation Software

Distribution CRM Software

Ecommerce CRM Software

Email Management Software

Email Marketing Software

Email Tracking Software

Financial Services CRM Software

Fundraising CRM Software

Higher Education CRM Software

Hotel CRM Software

Inbound Marketing Tools

Influencer Marketing Software

IT Ticketing Systems

Knowledge Base Software

Lead Generation Software

Lead Management Software

Legal CRM Software

Market Intelligence Software

Marketing Agency Software

Marketing Analytics Software Tools

Marketing Attribution Software

Marketing Calendar Software

Marketing Platforms

Marketing Resource Management Software

Marketing Software

Marketing Software For Small Business

Mortgage CRM Software

MRM Software

Online CRM Software

Pharmaceutical CRM Software

PPC Software

Press Release Distribution Software

Restaurant CRM Software

Retail CRM Software

Sales Acceleration Software

Sales Enablement Software

Sales Force Automation Software

Sales Management Software

Sales Mapping Software

Sales Software

SEO Software

SMS Marketing Software

Social Media Analytics Software Tools

Social Media Marketing Software

Travel Agency Software

Venue Management Software

Customer Data Platforms

Demand Generation Software

Email Management Software

Email Marketing Software

Inbound Marketing Tools

Market Intelligence Software

Marketing Agency Software

Marketing Platforms

Marketing Resource Management Software

SMS Marketing Software

Compare other software products using the SelectHub platform

Head-to-Head Comparison

SharpSpring VS AWeber

SharpSpring VS ActiveCampaign

SharpSpring VS Constant Contact

SharpSpring VS Eloqua

SharpSpring VS HubSpot

SharpSpring VS Keap

SharpSpring VS Klaviyo

SharpSpring VS Mailchimp

SharpSpring VS Marketing Cloud Account Engagement

SharpSpring VS Marketo

FAQ

How can I do a in-depth comparison of SharpSpring and Oracle CX Marketing? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

What are the top-rated propducts for Marketing Automation Software? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Which Marketing Automation Software is rated the highest by users? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Is there a requirement template for Marketing Automation Software? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more...

SelectHub Products Reporting and Analytics

Build Your Requirements

SelectHub Products Cost and Pricing Guide

Get Your Free Comparison Report

Table settings

Expand all details

Expand all scores

Collapsed view

Priority order