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SharpSpring vs Silverpop

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Our analysts compared SharpSpring vs Silverpop based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots
SharpSpring Software Tool
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Silverpop Software Tool
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Product Basics

Analyst Rating

82 Detailed Analysis

User Sentiment

Great User Sentiment (1663 Reviews)

Analyst Rating

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Detailed Analysis

User Sentiment

Fair User Sentiment (120 Reviews)
SharpSpring is a cloud-based sales and marketing platform that facilitates building automation rules to send customers with dynamic content or targeted emails based on their interests. It also provides adequate support for marketing agencies.

Features include behavior-based email, campaign tracking, dynamic landing pages, a blog builder, anonymous visitor ID, a form builder, reporting and analytics, social media management, and integrations. Lead scoring helps track a lead’s page visits, demographics and engagement to enhance nurturing efforts.
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Silverpop, a part of IBM Watson since 2014, is a cloud-based tool that provides automated email, campaign tracking, lead management and more to companies. This software has a strong market share in North America, Europe and Australia.

Built around its email automation platform, the solution has since expanded its core features to a bevy of tools and is ideal for small, medium and large businesses, as well as freelancers and marketing professionals.
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Product Assistance

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Product Insights

  • Email Templates: Leverage prebuilt email templates optimized for mobile devices and any email client, including Outlook. The templates' prebuilt layouts can be edited and sent to customers on the fly. 
  • Folders Categorization: Stay organized by grouping emails and templates in folders. 
  • Document Storage: Store documents such as case studies, white papers and marketing sheets with a content delivery network. 
  • Custom Fields: Capture detailed information about customers, including buyer personas, customer service and other attributes. 
  • Buyer Personas: Create buyer personas using a customizable template that can be stored on the platform. Use personas to segment content and campaigns, delivering personalized content. 
  • Cart Abandonment Follow-up: Set up email workflows to automatically follow up with leads that forego their purchases. 
  • Important Page Visits: Mark specific areas of the website as “Important Pages” and the system will automatically boost lead scores for contacts who visit those pages. Set up automated workflows and lead nurturing campaigns for leads who visit those pages. 
  • Email Inbox Delivery: Identify daily priorities without logging into the platform with information about daily anonymous website visitors, leads, opportunities and customers delivered via email. 
  • Landing Page Templates: Create a series of linked pages to funnel visitors and prospects for lead generation by using predesigned templates. 
  • RSS Email Syndication: Automatically send email blog posts to a list of followers on a daily, weekly and monthly basis. Customize with thumbnail images, titles, dates and other dynamic content. 
  • Content Page Templates: Offers a library of prebuilt index and content page templates that are mobile responsive and can be edited from the blog editor. 
  • Campaign Tagging: Create custom categories and common tags such as email, Google, referrals, organic and offline to group, ungroup or break down campaigns. 
  • Social Notes: Promote internal collaboration with social avatars, “Mark as Read” tags and a clear conversation timeline. 
  • Webinar Integrations: Promote, share and improve web conferences through integration with WebEx and GoToWebinar. Capture lead data from sign-ups and link a dedicated sales funnel to each event to follow up with automated email workflows. 
  • CMS Compatibility: Supports all major content management systems, including WordPress, Drupal, ExpressionEngine, Joomla and more. 
  • Reminders: Create reminders from any page and attach them to opportunities and contacts to schedule a follow-up. Reminders can also be combined with social notes to assign tasks. 
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  • Gain Faster ROI: Silverpop’s automation tools combined with integrations from other data sources enables users to better assess channel performance and tweak campaign variables. 
  • Automate Marketing: Automated marketing can bring in significant revenue for businesses by taking the lead conversion and nurturing process and making it into an automated task — carried out in the background. 
  • Uncover New Levels of Insights: The software comes with robust, baked-in analytics engines and analysis platforms, making it easy to compare metrics and surface insights from client data and behaviors. 
  • Personalized Experiences: By combining automation and sophisticated automation techniques, customers can engage with deeply personalized marketing campaigns, driving them to convert. 
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  • Email Builder: Offers drag-and-drop email editor and HTML customization. Dynamic features and smart tags automate the process of customizing email messages. Designs can also be saved as templates for later use. 
  • Email Campaign Testing: Native integration with Litmus facilitates testing and previewing emails on dozens of applications, email providers and devices. 
  • Behavioral-Based Email Tracking: Gives complete information on visitor activity, including page visits, form fills, webinar sign-ups and white paper downloads from email campaigns. 
  • Web Form Builder: Provides: 
    • A drag-and-drop tool with auto-completion capabilities to design and customize web forms and CTA buttons.
    • The option to view and test forms before making them live.
    • CSS to customize forms.
    • Data sharing with other applications and databases by adding a Postback URL to sync information automatically.
  • Customer Segmentation: Offers lists that automatically update as contacts meet the list’s criteria such as location, visited pricing pages, product interest and more. Map a field in web forms to preset buyer personas, setting up questions accordingly. Responses aid list segmentation, allowing follow up with personalized information. 
  • Workflow Builder: Supports automation tasks and leverages branching logic, task combination and action groups to devise a path buyers should take. Responses use custom triggers and filters to personalize lead journeys. 
  • Lead Scoring: Scores leads based on engagement. Custom metrics allow increasing or decreasing scores, including page visits, filled out forms, content downloads and specific demographic characteristics. Assigning a decay rate on leads automatically decreases scores over time. 
  • Real-Time Alerts: Automated workflows can trigger notifications via email and SMS whenever a sale is made, a high-quality lead is created or a prospect moves along their buyer’s journey. 
  • Pipeline View: Create and customize custom deal stages to track the progress of an opportunity. Provides a drag-and-drop interface to move opportunities across deal stages to get an overview of each prospect’s progress through the sales cycle. 
  • VisitorID: Tracks anonymous visitor IP addresses with reverse IP lookup to identify companies that visit the business’ website. Records page visits, recognizes visitors’ views on an important page, determines where they came from and identifies which search terms led them to the website. 
  • Customer Timeline: Offers a timeline view of individual buyers’ journeys to track significant events associated with each contact. 
  • Landing Page Builder: Provides a WYSIWYG interface with HTML for customization. Pages can automatically adapt based on visitor preferences and behaviors. Supports optimizing for mobile and creating a series of linked pages to design a funnel for visitors and prospects. 
  • Content Calendar: Offers an interactive application with daily, weekly or monthly list views of all the planned content such as social activity, scheduled emails and blog posts. Share social media content immediately or at a later date. 
  • Site Tracking: Embeds a custom tracking code snippet in landing pages, websites, microsites or blogs to track every visit. Add media center links to track visits to external resources. 
  • Blog Builder: Provides a WYSIWYG blog and website editor that’s customizable with HTML views. Includes dynamic content that can automatically adapt to resonate with different audiences based on who they are, what interests them and how they behave on the blog and website. Also has an embeddable social sharing widget. 
  • Google Ads Integration: Tracks the ROI of paid search engine marketing campaigns and derives keyword data. 
  • Campaign Analytics Tracking: Automatically tracks website visitors conversions from the moment they first visit till the final sale. Detailed campaign analytics track campaign ROI goals and work offline without the need to set up conversion funnels. 
  • Social Listening: Find and filter social conversations on Facebook, Twitter and LinkedIn by hashtag, keyword and more. Spots customer queries, captures interactions to identify prospects that are ready to buy and offers affiliate programs to promote current customers to help close the next deal. 
  • Custom Reports: Customizable across campaigns, email, social media and CRM to include business-specific metrics. Measures and predicts present and future performance, turning data into insights. 
  • Open API: Developers have access to a platform-agnostic, open API that supports programming languages such as Java, Ruby, Perl, PHP, Python and more for building custom integrations with third-party software. 
  • Third-Party Integration: An app marketplace provides access to prebuilt extensions and integrations across categories such as CRM, accounting, analytics, forms and more, extending capabilities. 
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  • Email and SMS Automation: Silverpop as built on its email automation features. Now the software includes functionality which allows for sophisticated and personalized email and texting campaigns. 
  • Mobile Marketing: SMS, email and push notifications allow users to extend their outreach and target potential customers directly on their mobile devices. The software can also utilize AI and location-based data to deeply personalize messaging efforts. 
  • AI-powered advertising: An AI-powered media bidder helps users spend their ad budget efficiently and effectively. Silverpop integrates easily with leading demand-side platform and data management platforms to inform spending and performance. 
  • Customer Experience Analytics: AI-powered customer experience tracking shows marketing professionals a holistic view of the customer’s journey. This enables users to deliver on high customer expectations by identifying wins and pain-points. 
  • Omnichannel Automated Marketing: One-to-one conversions and personalization efforts can be unified with cross-channel marketing tools such as AI-powered solutions, segmentation and drag-and-drop program design. 
  • Interactive Reporting: Interactive reporting lets users see which campaigns are performing, and which are lagging behind — with all the data needed to understand why. 
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Product Ranking

#7

among all
Marketing Automation Software

#25

among all
Marketing Automation Software

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

SharpSpring
Silverpop
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AI-Based Capabilities Campaign Management Compliance And Data Security Dashboard And Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 86 35 0 54 100 91 90 92 100 0 50 100 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Great User Sentiment 1663 reviews
Fair User Sentiment 120 reviews
87%
of users recommend this product

SharpSpring has a 'great' User Satisfaction Rating of 87% when considering 1663 user reviews from 3 recognized software review sites.

67%
of users recommend this product

Silverpop has a 'fair' User Satisfaction Rating of 67% when considering 120 user reviews from 2 recognized software review sites.

4.5 (571)
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3.6 (19)
4.5 (620)
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3.9 (472)
3.3 (101)

Awards

SelectHub research analysts have evaluated SharpSpring and concluded it earns best-in-class honors for Email Campaign Management, Mobile Capabilities and Text Campaign Management.

Email Campaign Management Award
Mobile Capabilities Award
Text Campaign Management Award

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Synopsis of User Ratings and Reviews

User-Friendly: The platform is easy to use, and the kanban boards, the marketing automation and drip campaigns are easy to adapt to, in the experience of 69% of users referring to this aspect.
Robust Lead Tracking: Over 60% of reviews about this feature appreciate the end-to-end tracking functionality for marketing and sales data, with the ability to generate, track, filter and score leads.
Customer Service: All reviews on support say it’s professional and highly responsive.
Updates: The system constantly keeps updating with new features and offers updated dashboards for use, a benefit according to 75% of users mentioning updates.
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Email Design and Personalization: Silverpop's email editor is intuitive and allows for easy creation of visually appealing emails. Users can personalize emails based on recipient data, leading to higher engagement rates.
Lead Nurturing and Segmentation: Silverpop's automation features enable users to create targeted nurture campaigns based on lead behavior and demographics. This helps nurture leads through the sales funnel and improve conversion rates.
Reporting and Analytics: Silverpop provides comprehensive reporting and analytics dashboards, allowing users to track campaign performance and identify areas for improvement. This data-driven approach helps optimize marketing efforts.
Integration with Other Tools: Silverpop integrates seamlessly with other marketing and CRM tools, such as Salesforce and Google Analytics. This allows for a unified view of customer data and streamlined workflows.
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Mobile App: Every user referencing the mobile app suggests it’s inoperable, not relevant and lacks basic functionalities.
Limited Design Flexibility: The landing page builder lacks the ability to add custom code, restricting users' ability to fully customize their pages and potentially hindering brand consistency or advanced functionality.
Email Deliverability Issues: Some users report challenges with emails landing in spam folders, which can impact campaign performance and lead to missed opportunities. It's important to note that email deliverability can be influenced by various factors, so it's recommended to investigate and address potential causes to improve deliverability rates.
Reporting Limitations: Users mention that the reporting features could be more robust, particularly in terms of attribution and providing deeper insights into campaign performance. This might make it difficult to accurately measure the effectiveness of marketing efforts and identify areas for improvement.
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Limited Reporting Capabilities: Some users have reported that Silverpop's reporting features are not as robust as those offered by other marketing automation platforms. For example, they may struggle to generate detailed reports on campaign performance or customer behavior.
Steep Learning Curve: Silverpop can be challenging to learn and use, especially for users who are new to marketing automation. The platform's interface can be complex and confusing, and there is a lack of comprehensive documentation or tutorials.
Lack of Integrations: Silverpop's integration capabilities are limited compared to other platforms. This can make it difficult to connect with other essential business tools, such as CRM systems or analytics platforms.
Customer Support Issues: Some users have reported experiencing difficulties with Silverpop's customer support. They may have to wait a long time for a response or find that the support team is not able to resolve their issues effectively.
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SharpSpring combines CRM and marketing automation functionalities to provide robust, user-friendly features and performance. Users particularly appreciate its lead tracking and regular software updates that improve and add features. Comprehensive customer support is another prominent benefit. Some product limitations include a lack of display functionality in the form and landing page builders and a mobile app that isn’t user-friendly and lacks responsiveness. Custom stylesheets are also time-consuming to work with. Despite some drawbacks, it can be a solid option for businesses looking for a budget-friendly and intuitive sales and marketing solution.

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User reviews for Silverpop paint a mixed picture. While some users praise its ease of use and robust features, others find it clunky and lacking in key functionalities. Silverpop's strength lies in its email marketing capabilities, with users highlighting its intuitive drag-and-drop editor and comprehensive reporting tools. However, many users find the platform's user interface outdated and cumbersome, especially when compared to more modern competitors like Marketo and Pardot. Silverpop's integration with other IBM products is a major selling point for some, but others find it restrictive and inflexible. The platform's lack of advanced automation features, such as dynamic content personalization and multi-channel marketing capabilities, is a significant drawback for many users. Ultimately, Silverpop is best suited for businesses with a strong focus on email marketing and a preference for a more traditional approach to marketing automation. If you're looking for a platform that can handle complex marketing campaigns across multiple channels, Silverpop may not be the best fit.

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Screenshots

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Head-to-Head Comparison

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