Top SharpSpring Alternatives & Competitors For 2024

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Looking for alternatives to SharpSpring? Many users crave user-friendly and feature-rich solutions for tasks like Email Campaign Management, Lead Nurturing, and Lead Management. Leveraging crowdsourced data from over 1,000 real Marketing Automation Software selection projects based on 400+ capabilities, we present a comparison of SharpSpring to leading industry alternatives like HubSpot, Oracle CX Marketing, Salesforce Marketing Cloud, and SALESmanago.

Oracle CX Marketing Software Tool
Salesforce Marketing Cloud Software Tool
SALESmanago Software Tool

Product Basics

SharpSpring is a cloud-based sales and marketing platform that facilitates building automation rules to send customers with dynamic content or targeted emails based on their interests. It also provides adequate support for marketing agencies.

Features include behavior-based email, campaign tracking, dynamic landing pages, a blog builder, anonymous visitor ID, a form builder, reporting and analytics, social media management, and integrations. Lead scoring helps track a lead’s page visits, demographics and engagement to enhance nurturing efforts.
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HubSpot provides a cloud-based platform built around inbound methodology and designed to help businesses be more customer-centric. It offers a free CRM package along with marketing, sales, service and CMS hubs, which can be deployed individually or together for full flexibility and scalability.

Timeline segmentation provides users with an overview of their prospect’s journey from the attraction stage to closing. Additional capabilities include funnel automation, lead targeting, analytics and reporting, email templates and more. It caters to small businesses but has paid versions robust enough to support the needs of larger organizations.
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Oracle CX Marketing (formerly called Oracle Marketing Cloud) is a cloud-based marketing automation platform designed to help businesses manage and personalize customer experiences across multiple touchpoints. It offers tools for campaign management, lead generation, marketing automation, content management, and social media marketing. The platform is ideal for mid-sized and large companies with complex marketing needs and extensive customer databases. Some of the key benefits of Oracle CX Marketing include improved marketing campaign performance, increased lead generation, and enhanced customer engagement. Popular features include email marketing, social media marketing, lead scoring, and customer journey mapping. User experiences suggest the platform is comprehensive and scalable, but can be complex to learn and use. Pricing for Oracle CX Marketing varies based on the specific features and modules required. However, it is generally considered to be on the higher end of the market compared to similar solutions.

Pros
  • Scalable for large businesses
  • Comprehensive features
  • Advanced journey mapping
  • Strong lead generation tools
  • Integrates with Oracle products
Cons
  • Costly compared to competitors
  • Steep learning curve
  • Limited reporting capabilities
  • May be overkill for small businesses
  • Slow customer support
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Salesforce Marketing Cloud is a comprehensive software platform designed to empower businesses in managing their marketing campaigns across various channels. It caters to businesses seeking to enhance their marketing efficiency and effectiveness, enabling them to expand their reach, monitor campaign performance, and evaluate return on investment. The platform offers a range of benefits, including streamlined email campaign creation and tracking, effective social media marketing management, and insightful website analytics. Key features encompass tools for multi-channel marketing management, customer communication, and data collection and analysis.

User experiences suggest that Salesforce Marketing Cloud excels in providing robust marketing automation capabilities, facilitating personalized customer journeys and targeted messaging. Pricing for Salesforce Marketing Cloud is based on a per-user model, with a starting price of $125 per user per month. While it may be perceived as a premium option compared to some alternatives, its extensive features and scalability make it a compelling choice for businesses with substantial marketing needs.

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SALESmanago is a complete AI-powered solution that delivers configurable, personalized experiences across a range of native and integrated marketing execution channels. It accomplishes this by combining advanced analytics and AI automation.

Users can deliver enhanced customer experiences and improve metrics and KPIs. Capabilities include web push, website personalization, social proof, live chat, predictive analytics, advertising, a data management platform, A/B/X testing and optimization, loyalty programs and more.
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Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
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24/7 Live Support
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Product Ranking

#7

among all
Marketing Automation Software

#1

among all
Marketing Automation Software

#9

among all
Marketing Automation Software

#14

among all
Marketing Automation Software

#15

among all
Marketing Automation Software

Find out who the leaders are

Analyst Rating Summary

82
91
we're gathering data
we're gathering data
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86
79
we're gathering data
we're gathering data
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35
100
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0
100
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Email Campaign Management
Mobile Capabilities
Text Campaign Management
Lead Nurturing
Lead Generation
Campaign Management
Compliance and Data Security
Dashboard and Reporting
Social Media Campaign Management
Lead Nurturing
AI-Based Capabilities
Campaign Management
Compliance and Data Security
Dashboard and Reporting
Email Campaign Management
AI-Based Capabilities
Campaign Management
Compliance and Data Security
Dashboard and Reporting
Email Campaign Management
AI-Based Capabilities
Campaign Management
Compliance and Data Security
Dashboard and Reporting
Email Campaign Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

SharpSpring
HubSpot
Oracle CX Marketing
Salesforce Marketing Cloud
SALESmanago
+ Add Product + Add Product
AI-Based Capabilities Campaign Management Compliance and Data Security Dashboard and Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 86 35 0 54 100 91 90 92 100 0 50 100 79 100 100 100 97 93 95 98 62 95 100 57 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

77%
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User Sentiment Summary

Great User Sentiment 1663 reviews
Great User Sentiment 10050 reviews
Good User Sentiment 1207 reviews
Good User Sentiment 1950 reviews
Great User Sentiment 468 reviews
87%
of users recommend this product

SharpSpring has a 'great' User Satisfaction Rating of 87% when considering 1663 user reviews from 3 recognized software review sites.

87%
of users recommend this product

HubSpot has a 'great' User Satisfaction Rating of 87% when considering 10050 user reviews from 5 recognized software review sites.

77%
of users recommend this product

Oracle CX Marketing has a 'good' User Satisfaction Rating of 77% when considering 1207 user reviews from 4 recognized software review sites.

79%
of users recommend this product

Salesforce Marketing Cloud has a 'good' User Satisfaction Rating of 79% when considering 1950 user reviews from 5 recognized software review sites.

89%
of users recommend this product

SALESmanago has a 'great' User Satisfaction Rating of 89% when considering 468 user reviews from 4 recognized software review sites.

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4.8 (19)
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5.0 (33)
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4.5 (571)
4.3 (5644)
3.8 (544)
3.9 (1166)
4.4 (152)
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4.53 (159)
4.5 (620)
4.5 (2623)
4.1 (58)
4.1 (258)
4.5 (149)
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4.3 (142)
4.3 (3)
4.4 (102)
n/a
3.9 (472)
4.3 (1622)
3.9 (602)
3.8 (391)
2.0 (8)

Awards

Email Campaign Management Award
Mobile Capabilities Award
Text Campaign Management Award
Analysts' Pick Award
Campaign Management Award
Compliance and Data Security Award
Dashboard and Reporting Award
Social Media Campaign Management Award
we're gathering data
we're gathering data
we're gathering data

Synopsis of User Ratings and Reviews

User-Friendly: The platform is easy to use, and the kanban boards, the marketing automation and drip campaigns are easy to adapt to, in the experience of 69% of users referring to this aspect.
Robust Lead Tracking: Over 60% of reviews about this feature appreciate the end-to-end tracking functionality for marketing and sales data, with the ability to generate, track, filter and score leads.
Customer Service: All reviews on support say it’s professional and highly responsive.
Updates: The system constantly keeps updating with new features and offers updated dashboards for use, a benefit according to 75% of users mentioning updates.
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Ease of Use: Every user referencing navigation reports the platform is user-friendly.
Customer Support: The support team is reliable and offers quick responses to any need, according to 91% of reviewers referencing this aspect.
Automation: Automating email campaigns, lead scoring and workflows, managing sales funnel and social engagement, and creating email templates is easy, according to 95% of reviewers who talk about automation.
Feature-Rich: The range of features offered, such as creating landing pages, forms and email campaigns, is a benefit to 85% of users mentioning functionalities.
Marketing: Every user who refers to marketing feels it’s easy to market products.
Interface: A slick interface makes it easy to navigate, in the experience of 80% of reviewers referencing the UI.
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Comprehensive Feature Set: Offers a wide range of tools for campaign management, lead generation, automation, content management, and social media marketing.
Advanced Journey Mapping: Enables personalized customer experiences across multiple touchpoints.
Scalability and Performance: Handles large customer databases and complex marketing campaigns efficiently.
Integrations with Oracle Products: Provides seamless integration with other Oracle solutions for a unified business ecosystem.
Strong Lead Generation Tools: Helps identify and nurture high-potential leads effectively.
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Reporting: All users who mention reports and analytics indicated that the reporting capabilities are a key benefit.
Features: A robust set of features enable cross-channel marketing, according to 75% of users referencing capabilities.
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Customer Service: The support team is helpful, very fast and competent, note 98% of reviewers mentioning this aspect.
Ease of Use: Every user mentioning this feature says it’s user-friendly and can be accessed without advanced knowledge of CRM tools.
Feature-Rich: According to every review referencing functionalities, the wide features and possibilities is a benefit.
Marketing Automation: This feature helps save time and improve email marketing through dynamic content, according to every user mentioning it.
Powerful App: The system is reliable, offering a variety of tools to build strong online presence and boost performance, as every user talking about the app notes.
Price: Affordable pricing and flexible payment method prove to be beneficial for every user mentioning cost.
Regular Updates: Consistent system updates expand capabilities according to all reviews referencing this aspect.
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Mobile App: Every user referencing the mobile app suggests it’s inoperable, not relevant and lacks basic functionalities.
Limited Design Flexibility: The landing page builder lacks the ability to add custom code, restricting users' ability to fully customize their pages and potentially hindering brand consistency or advanced functionality.
Email Deliverability Issues: Some users report challenges with emails landing in spam folders, which can impact campaign performance and lead to missed opportunities. It's important to note that email deliverability can be influenced by various factors, so it's recommended to investigate and address potential causes to improve deliverability rates.
Reporting Limitations: Users mention that the reporting features could be more robust, particularly in terms of attribution and providing deeper insights into campaign performance. This might make it difficult to accurately measure the effectiveness of marketing efforts and identify areas for improvement.
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Price: Premium products are expensive for the amount of functionality, especially for small and mid-sized companies, according to 86% of reviewers mentioning cost.
Training: In 85% of reviews referencing training, users say it’s difficult for average users to perform complicated tasks such as tracking leads and making different mailing lists, causing a learning curve.
Email Functionality: All reviews about this issue note that customizing the mobile version of an email affects the desktop version, inserting custom HTML such as a for promo timer isn’t possible and more.
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High Cost: Can be expensive compared to other marketing automation platforms, especially for small businesses.
Steep Learning Curve: The platform can be complex to learn and use, requiring significant training and resources.
Limited Reporting Capabilities: While reporting features are available, they may not be as comprehensive or user-friendly as those offered by other platforms.
Overkill for Small Businesses: The extensive features and complexity may be unnecessary for small businesses with simpler marketing needs.
Slow Customer Support: Some users have reported experiencing slow or unresponsive customer support.
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Cost: All reviews on this topic noted additional costs as a concern associated with using this product.
Complexity: About 95% of user feedback on this issue suggested that assistance is necessary for understanding of all features and functions.
Customer Support: The customer support is unhelpful and concerns might go unsolved for days, according to 88% of users who mention service.
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Knowledge Base: Almost 70% of reviewers who talk about this aspect feel the need for written, customized instructions on how to use the system.
CRM: The list of company contacts in a CRM solution are not accessible, observe 80% of reviewers mentioning this feature.
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SharpSpring combines CRM and marketing automation functionalities to provide robust, user-friendly features and performance. Users particularly appreciate its lead tracking and regular software updates that improve and add features. Comprehensive customer support is another prominent benefit. Some product limitations include a lack of display functionality in the form and landing page builders and a mobile app that isn’t user-friendly and lacks responsiveness. Custom stylesheets are also time-consuming to work with. Despite some drawbacks, it can be a solid option for businesses looking for a budget-friendly and intuitive sales and marketing solution.

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With basic CRM alongside marketing, sales, service and content management, Hubspot offers a lot of functionalities, which users cite as a primary benefit. Its slick interface ensures an intuitive experience and extensive automation simplifies tasks, although some complicated functions make it time-consuming to learn. Users also appreciate how prompt customer support is, and that there’s a free version that’s ideal for small and mid-sized businesses. However, certain email elements present issues and the paid versions are expensive for what they offer. Overall, businesses that are in need of a robust and scalable product suite, especially those with a focus on inbound marketing, might find this to be a good fit.

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User reviews of Oracle CX Marketing paint a contrasting picture. Many praise its comprehensive feature set, particularly its advanced journey mapping and integration capabilities with other Oracle products. Users appreciate its ability to handle large databases and complex campaigns, highlighting its scalability and performance as major strengths. For example, one reviewer noted, "The ability to map out the entire customer journey and deliver personalized experiences across multiple channels has been a game-changer for our business." However, some highlight its steep learning curve and high cost as major drawbacks, suggesting it may be overkill for small businesses or those with simpler marketing needs. Additionally, some users criticize its limited reporting capabilities and slow customer support, finding them less user-friendly compared to similar products like HubSpot and Marketo. One user commented, "The platform can be quite complex to navigate, and the initial learning curve was significant. We also felt the reporting tools could be more customizable and user-friendly." Despite these shortcomings, many users believe Oracle CX Marketing outperforms its competitors in terms of its comprehensive feature set, scalability, and ability to handle complex campaigns. However, its high cost and steep learning curve make it a better fit for large businesses with the resources and expertise to leverage its full potential. Ultimately, the decision boils down to individual needs and priorities, with users needing to weigh the strengths and weaknesses against their specific requirements and budget.

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Salesforce Marketing Cloud can be leveraged for its powerful set of features for effective cross-channel marketing, according to user feedback. Another common strength is its reporting features to analyze and plan marketing strategies. However, users raise concerns about the system’s complexity, which may require outside assistance at additional costs, especially due to unresponsive customer support. Another major drawback reviews agree on is the lack of cost-effectiveness due to additional costs and charges. Overall, the product can be a good pick for large companies looking to strategize and execute marketing effectively.

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SALESmanago offers AI-based marketing automation with a wide range of features and an intuitive interface. Its customer service is prompt and helpful, and the platform is simple to use. The system is frequently updated and is available at a competitive price. Users also appreciate how much the app has to offer and say that the automation tools help save time. Although most reviewers mention they don’t find any negative aspects, its resource section and the CRM module need improvement. Overall, the platform is a good choice for small to medium businesses that wish to adopt new automated marketing processes.

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