Neon CRM vs Virtuous CRM

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Our analysts compared Neon CRM vs Virtuous CRM based on data from our 400+ point analysis of Nonprofit CRM Software, user reviews and our own crowdsourced data from our free software selection platform.

Neon CRM Software Tool

Product Basics

Neon CRM is a cloud-based solution built by Neon One that helps nonprofit organizations streamline day to day processes for more efficiency and manage fundraising events, memberships and volunteers through automation.

Users can leverage it to build nonprofit websites while facilitating real-time credit card processing and recurring payments. These inclusions help enhance online donations while reducing manual work.
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Virtuous CRM is a cloud-based tool that helps non-profit organizations build better relationships with existing and potential donors at scale. It automates contact management, marketing and outreach with personalized messages, prompting users for donation at optimal times.

It leverages data and predictive analysis to ensure smooth donor management, manages complex fundraising requirements, handles backend payment processing and helps organizations grow their donor base.
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$179 Monthly
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$199 Monthly
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Product Insights

  • Central Dashboard: Leverage customizable widgets and automatic syncing for a complete overview of the activities across the organization. Track growth and retention across supporters and donations, volunteers and events as well as upcoming activities and campaigns in one glance. 
  • Enhanced Fundraising: Centralize donor data, segment it to identify prospects and solicitations, tweak communications and campaigns and raise more money. Customized online donation forms, automated follow up receipts and workflow post-donation also help build better relationships and subsequently get supporters to pledge more donations. 
  • Comprehensive Relationship Management: Comprehensive supporter profiles, constituent portals to manage donations and customizable online forms form the foundation of a relationship-focused system that fosters deeper connections. 
  • Integrated Communication: Along with donor segmentation, integrate mass communication through emails and social media, and build a brand with storytelling and interpersonal communication. 
  • Mobile App: Available on both iOS and Android. Makes it easier to review upcoming activities, stay connected to supporters and add new donations on the go. 
  • Integrations: Use certified integrations as well as open APIs to manage multiple tools and create a streamlined, intuitive system with data consistency across the organization. 
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  • Build Local Donors:  With location-based contact profiling, local donors can be set up for targeted communication, fundraising events and campaigns. 
  • Automation of Tasks:  Individual and contact-group based workflow automation personalize and remove manual work from outreach, fundraising, recurring donation management and communication with existing donors. 
  • Relationship Building with Donors:  Highly personalized and regularly scheduled communication on multiple channels helps build better and long-lasting relationships with donors. 
  • Raise More Money:  With features to automate and personalize communications, marketing, fundraising and backend processes, a larger donor base can be easily managed to raise more money. 
  • Integrations:  Popular third-party integrations facilitate seamless operations. Zapier and an open RESTful API allows custom integrations. 
  • Mobile Apps:  Dedicated iOS and Android apps enable organizing fundraisers on the go. 
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  • Accounts and Relationship Tracking: Create and maintain donor accounts, along with a history of contact, communication and transaction receipts. Relationships between individual accounts can be traced and tracked as a household, company or custom relationship for better communication, campaigning and event planning. 
  • Activities and Notes Tracking: Keep record of all actions performed on fields including users, constituents, accounts, donations, pledges, events, memberships, communication and purchases to audit databases as well as track previous and current data states. Trace changes in data records and maintain priority tasks using the activity and notes tracking feature. 
  • Volunteer Management: Accept, train, certify and manage volunteers. Once trained, volunteers can be assigned to different groups and projects, and the progress of the volunteer program can be measured regularly. 
  • Grant Management: Track and manage research, apply to and receive grants, track statuses, and take the requisite steps to receive grants. 
  • Constituent Login Portal: Exclusive members can access timesheets and custom web pages. Constituents can manage peer-to-peer fundraising, events and recurring transactions, upload required files and renew memberships. 
  • Credit Card and Check Processing: NeonPay is a single-source, PCI-compliant tool to manage, authorize and capture payments from all major credit cards as well as eCheck and ACH. Make payments void, issue full or partial refunds and manage disputes. 
  • Event Management: Manage all types of events, ranging from get-togethers, seminars and classes to conferences and fundraisers. Also enables dynamic event listing, conditional ticketing and attendee management. 
  • Email Marketing: Segment members and customize communication per segment using in-built templates and graphics. Segmentation can also be used to create print mail and material that can be dispatched to physical addresses. 
  • Online Web Forms and Surveys: Offers customizable, mobile-friendly and responsive web forms for events, surveys and donation collections. The forms can be branded and have support follow up communication. 
  • Reports and Analytics: Tracks the performance and growth of the organization via statistical analysis. Access detailed reports on various features and aspects of the tool, such as mailing and communication, donors, memberships, donations, transactions and payments, events, campaigns, and more. 
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  • Donor Management:  Manage donor information with demographics, interests, wealth and location details. Create rich profiles through social scraping from 200 sites. Identify existing network connections. 
  • Data Management: Data Management: Import and export contacts easily to manage donors, members, and volunteers. Search and segment with custom tags for targeted campaigns and communication. 
  • Email Management:  Send personalized trigger-based emails to databases for outreach, follow-ups, events and campaigns. Integrate with Gmail or Outlook to manage and track emails directly. 
  • Workflow Automation:  Set up sequences of automated events and actions for outreach, fundraising and marketing campaigns. Improve interaction rates with real-time personalized communication templates, set as per donor behavior. Automate task assignments such as call-backs and handwritten letters to improve productivity. 
  • Project & Fund Management:  Map projects, set up goals, track impact and send progress updates to donors. Gather stats and media to measure project success. Integrate with accounting apps for seamless fund management. 
  • Volunteer Management:  Manage volunteer engagement with easy online sign-ups and opportunity matching for work allocation. Track volunteer hours, set up automated follow-ups and thank you notes. 
  • Grant Management:  Manage incoming and outgoing grant proposals and documents, set up milestones and assign tasks to team members. Automate personalized follow-ups and track key metrics for reporting. 
  • Event Management:  Create and send invitations, reminders and post-event communication for fundraising events. Accept online sign-ups, andtrack attendees, tables and meals. Accept and process donations online. Integrate with accounting apps to measure ROI. 
  • Web Tracking:  Track real-time web engagement and donor behavior. Identify engaged donors and map content-based interests to set up automated follow-up calls and emails. Use analytics to dynamically vary the gift array and ask as per donor’s history. 
  • Lead Forms:  Use a drag-and-drop web form builder to collect leads by allowing users to sign up for events, download content, commit to action, provide feedback and apply for volunteering. Track conversions, respond quickly and make informed decisions based on real-time data insights. 
  • Reports:  Get scheduled reports on key metrics like funds, donations, grants, email engagement, direct mails, projects, campaigns, lapsed donors, staff activity, donor health and more. Filter and segment data for customized reports. 
  • Dashboard:  Get a visual overview of key metrics, activities and reports with a drag-and-drop customizable dashboard. Collect useful insights for decision making at a glance. 
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Product Ranking

#13

among all
Nonprofit CRM Software

#26

among all
Nonprofit CRM Software

Find out who the leaders are

User Sentiment Summary

Great User Sentiment 722 reviews
Excellent User Sentiment 54 reviews
87%
of users recommend this product

Neon CRM has a 'great' User Satisfaction Rating of 87% when considering 722 user reviews from 4 recognized software review sites.

90%
of users recommend this product

Virtuous CRM has a 'excellent' User Satisfaction Rating of 90% when considering 54 user reviews from 2 recognized software review sites.

4.4 (5)
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4.3 (185)
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4.52 (27)
4.4 (516)
4.5 (27)
4.3 (16)
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Awards

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Virtuous CRM stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Customizable Interface: Neon CRM offers a high degree of flexibility, allowing users to tailor the interface to their specific workflows and preferences. This includes customizing data fields, reports, and dashboards to align with unique organizational needs.
Comprehensive Fundraising Tools: The platform provides a robust suite of features designed to streamline fundraising efforts. This includes online donation processing, event management, grant tracking, and donor communication tools, enabling nonprofits to manage all aspects of their fundraising activities efficiently.
Membership Management: Neon CRM simplifies membership management with features such as automated renewals, member directories, and communication tools. This allows organizations to effectively engage with their members and foster a sense of community.
Reporting and Analytics: The platform offers comprehensive reporting and analytics capabilities, providing valuable insights into fundraising performance, membership trends, and program effectiveness. This data empowers nonprofits to make data-driven decisions and optimize their operations.
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User-Friendly Design: Virtuous CRM is recognized for its intuitive interface, which makes it easy for teams to learn and use effectively.
Comprehensive Toolset: The software provides a full set of features, including donor management, online donations, event management, and reporting, streamlining many fundraising tasks.
Effective Donor Management: Users appreciate the ability to track and manage donors, set reminders for important milestones, and acknowledge contributions.
User-Friendly Email Marketing: The built-in email marketing system allows for the creation of visually appealing emails and offers robust segmentation tools to target specific donor groups.
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Limited Customization: Neon CRM offers some configurability, but users express frustration with the lack of deep customization options, especially for complex workflows or unique data tracking needs. This can lead to workarounds and inefficiencies for nonprofits with specific requirements.
Reporting Challenges: While Neon CRM provides reporting tools, users often find them cumbersome and lacking in flexibility. Generating custom reports or extracting specific data insights can be difficult, hindering data-driven decision-making for nonprofits.
Usability Concerns: The user interface, while generally clean, is sometimes described as unintuitive and clunky, leading to a steeper learning curve for new users. Navigating through different modules and functionalities can feel disjointed, impacting user adoption and efficiency.
Integrations: Although Neon CRM offers some integrations with popular tools, users report limitations and challenges with connecting to their preferred applications or services. This can create data silos and hinder seamless workflows across different platforms.
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Reporting Limitations: Some users have reported that the reporting features in Virtuous CRM can be somewhat limited and difficult to navigate.
Data Sorting Challenges: A few users have noted that sorting data based on specific criteria can be cumbersome, making it challenging to find the exact information they need efficiently.
Bulk Upload Limitations: Power users have found that the bulk upload tools in Virtuous CRM are somewhat lacking in functionality, which can be a drawback for organizations that frequently import large volumes of data.
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Neon CRM stands out for its robust reporting capabilities, allowing users to generate insightful reports on various fundraising metrics. This feature is particularly valuable for organizations that rely on data-driven decision-making. The software's ability to track donor interactions and giving history provides a comprehensive view of fundraising efforts, enabling organizations to identify trends and optimize strategies. Additionally, Neon CRM's customization options empower users to tailor the platform to their specific needs, ensuring a personalized experience. For instance, users can create custom fields to capture unique data points relevant to their organization. Neon CRM is best suited for small to medium-sized nonprofit organizations seeking a comprehensive fundraising solution. Its user-friendly interface and intuitive design make it accessible to users with varying levels of technical expertise. The software's affordability and scalability further enhance its appeal for growing organizations. While Neon CRM offers a wide range of features, some users have noted that the learning curve can be steep, particularly for those new to donor management systems. Additionally, certain advanced features may require additional configuration or support. Compared to similar products like Salesforce Nonprofit Cloud and Blackbaud Raiser's Edge NXT, Neon CRM offers a more cost-effective solution with a focus on ease of use. However, it may lack some of the advanced customization and integration capabilities of its competitors.

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Is Virtuous CRM truly virtuous when it comes to meeting the needs of nonprofits? User reviews from the past year paint a largely positive picture, highlighting its user-friendly design and robust automation features as major advantages over competitors. For instance, users rave about the platform's intuitive interface, which simplifies complex tasks like donor management and fundraising. They particularly appreciate the automation capabilities, such as automated email campaigns and donation processing, which free up valuable time and resources. However, some users have voiced concerns about limitations in reporting customization and occasional sluggish performance. While Virtuous CRM excels in core areas like donor management and automation, its reporting features may not be as flexible as some users require. Additionally, some users have reported instances of slow loading times, which can hinder productivity. Despite these drawbacks, Virtuous CRM remains a popular choice among nonprofits, particularly those seeking a user-friendly and feature-rich solution at a competitive price point. Its intuitive interface, coupled with its powerful automation tools, makes it ideal for organizations looking to streamline operations and enhance donor engagement. However, organizations with complex reporting needs or those requiring lightning-fast performance may need to weigh these factors carefully.

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