Magento Business Intelligence Reviews & Pricing

by Magento | Founded 2016, Culver City, CA

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Overview Benefits Reviews Features

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What is Magento Business Intelligence?

Industry Specialties: Serves all industries

Magento Business Intelligence is a performance analytics platform that enables e-commerce vendors to monitor business health and identify growth opportunities. Suited for power and business users, it enables dashboarding and report sharing for enterprises to derive meaningful insights based on key customer metrics. It provides businesses with an end-to-end data stack, from the data pipeline through a data warehouse to the visualization layer.

The vendor was acquired by Adobe in 2018 and is now part of the Adobe Experience Cloud. Besides its free community edition, the vendor offers the paid Pro version that comes with a cloud-based data warehouse as well as third-party integrations.

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Magento Business Intelligence Benefits and Insights

Why use Magento Business Intelligence?

Key differentiators & advantages of Magento Business Intelligence

Track Business Performance: Identify top-performing categories and high-spending customer segments based on revenue distribution figures. Measure expected customer lifetime value through store performance and sales activity data. Track website activity — page views, sessions and users — to monitor customer conversion rate as well as churn rate.
Self-Service Reporting: Track performance metrics, quotes and leads’ status through out-of-the box B2B reports. Share reports and graphical summaries with others via email, manually or periodically through automated scheduling. Export reports as .CSV and Excel files or as images in PNG, PDF and SVG formats for easy sharing.
Integrations: Save time otherwise spent on gathering and preparing data, in making business decisions. Pulls data from multiple sources like SalesForce, Facebook, MySQL and centralizes it in a cloud-based warehouse. Join proprietary and third-party data to identify previously hidden data relationships.
Increase ROI: Measure campaign ROI through a combined view of advertising costs, average order value (AOV) and revenue data. Make data-driven decisions to optimize investment with a greater scope of profitable returns. Forecast customer retention trends by tracking transaction activity through key dashboard metrics.

Industry Expertise

Magento BI provides business intelligence to e-commerce vendors in fashion, apparel, food and beverages, health, electronics, government, education, nonprofit, software and telecom industries.

Key Features

Data Warehouse Manager: Pull data from a multitude of sources into the data warehouse and perform real-time data analysis. No data is left behind — easily upload data from unsupported integrations as well. Pinpoint discrepancies in raw data by exporting and downloading it for careful analysis.
Data Visualizations: Tell data stories through visualization templates like scatter plots, bubble charts, heat maps and pie charts. Get an at-a-glance view of business metrics through more than 100 pre-built reports, or design custom reports.
Reports: Gain meaningful insights into key business performance metrics through its report builders.
- Visual Report Builder: Create easy-to-understand reports and share with others - no technical knowledge or SQL training required.
- SQL Report Builder: Save on time in building out columns for one-to-one and one-to-many relationships by creating SQL-based reports.
- Cohort Report Builder: Analyze market trends by grouping data into cohorts and compare for the same parameters.
Account Management: Customize account settings, such as company name, currency, forced update hours and more. Choose to have email summaries sent even if data is not updated at the scheduled time, or skip them till it is updated. Elect to enable or disable data updates.
User Management: Assign user permissions — Admin, Standard and Read-Only — according to roles in the organization. Create and manage accounts, manage integrations and access the Data Warehouse Manager with Admin permissions.

Limitations

At the time of this review, these are the limitations according to user feedback:

Can’t upload data files except in CSV format to its data warehouse
Data files can’t be larger than 100MB
Data Warehouse Manager and third-party integrations are available only in the Pro version
The Pro version can be costly
Data isn’t properly aggregated, causing duplicated or missing information

Suite Support

Go through troubleshooting tips and tricks, best practices, knowledge base, webinars, user guides and community forums on the vendor’s website for issue resolution and answers to queries.

Email: Submit a form from the Contact Us page.

Phone: Call 1-800-497-0335. Log in to a subscriber account for access to their hotline for P1 issues.

Training: Sign up for training, virtual or onsite, or get certified through Adobe Digital Learning Services (ADLS). Choose from annual learning subscriptions, either on-demand or all-access, for self-paced learning.

Tickets: Log in to submit a support request from the help center or account page.