CallTrackingMetrics Reviews & Pricing

by CallTrackingMetrics | Founded 2012, Severna Park, Maryland

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Categories:

Call Center Software
Business Phone Systems
Call Center Software for Small Businesses
Call Tracking Software
Marketing Automation Software
Screen Sharing Software
UCaaS Providers
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What is CallTrackingMetrics?

Industry Specialties: Automotive, Franchises, Healthcare, Law, Home Services.

CallTrackingMetrics is a sophisticated software solution designed to manage call tracking and analytics. It enables businesses to track and analyze phone calls, providing insights into marketing campaign effectiveness and customer interactions. The software is particularly well-suited for marketing agencies, sales teams, and customer service departments due to its robust tracking capabilities and detailed reporting features. Users benefit from real-time call tracking, dynamic number insertion, and comprehensive analytics that help optimize marketing strategies and improve customer engagement.

Popular features include call recording, keyword-level tracking, and integration with various CRM and marketing platforms. These features allow businesses to gain a deeper understanding of their customer interactions and make data-driven decisions. Compared to similar products, users often highlight CallTrackingMetrics' user-friendly interface and extensive customization options. Pricing details can vary based on specific needs and usage, so it is recommended to contact SelectHub for a tailored pricing quote.

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User Sentiment i

Based on 93 reviews:

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#28

CallTrackingMetrics is ranked #28 in the Call Center Software product directory based on the latest available data collected by SelectHub. Compare the leaders with our In-Depth Report.

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CallTrackingMetrics Pricing

Based on our most recent analysis, CallTrackingMetrics pricing starts at $65 (Monthly).

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Starting From: $65
Pricing Model: Monthly
Free Trial: No

Training Resources

CallTrackingMetrics is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for CallTrackingMetrics:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

CallTrackingMetrics Benefits and Insights

Why use CallTrackingMetrics?

Key differentiators & advantages of CallTrackingMetrics

Enhanced Marketing ROI: By tracking which campaigns drive calls, businesses can allocate their marketing budget more effectively, ensuring higher returns on investment.
Improved Customer Insights: Detailed call analytics provide valuable data on customer behavior and preferences, enabling more personalized and effective communication strategies.
Optimized Sales Processes: Call tracking identifies high-performing sales tactics and areas for improvement, helping to streamline and enhance the sales process.
Increased Lead Conversion: By understanding which channels generate the most qualified leads, businesses can focus their efforts on the most productive sources, boosting conversion rates.
Better Customer Service: Call recordings and transcriptions allow for quality assurance and training, ensuring that customer service representatives provide the best possible support.
Accurate Attribution: Multi-channel attribution models help businesses understand the customer journey across different touchpoints, leading to more informed marketing decisions.
Enhanced Campaign Performance: Real-time analytics enable quick adjustments to marketing campaigns, ensuring they remain effective and relevant.
Cost Savings: By identifying underperforming campaigns and channels, businesses can cut unnecessary expenses and invest in more profitable areas.
Compliance and Security: Call tracking software often includes features to ensure compliance with regulations like GDPR and HIPAA, protecting sensitive customer information.
Seamless Integration: Integration with CRM and other business tools ensures that call data is easily accessible and actionable within existing workflows.
Enhanced Team Collaboration: Shared access to call data and analytics fosters better communication and collaboration among marketing, sales, and customer service teams.
Scalable Solutions: Call tracking systems can grow with your business, providing scalable solutions that adapt to increasing call volumes and expanding marketing efforts.
Data-Driven Decisions: Access to comprehensive call data empowers businesses to make informed, data-driven decisions that enhance overall performance and strategy.
Improved Customer Retention: By understanding customer needs and pain points through call analysis, businesses can implement strategies to improve customer satisfaction and retention.
Competitive Advantage: Leveraging detailed call analytics provides a competitive edge by enabling more effective marketing and sales strategies compared to competitors who lack such insights.

Industry Expertise

CallTrackingMetrics offers professional services that are best suited for businesses looking to accelerate growth, transform customer interactions, and optimize marketing budgets. These services are particularly beneficial for organizations that require advanced routing, attribution, and automation, as well as integrations with platforms like Google Suite and Salesforce.

CallTrackingMetrics Reviews

Average customer reviews & user sentiment summary for CallTrackingMetrics:

93 reviews

91%

of users would recommend this product

CallTrackingMetrics has a 'excellent' User Satisfaction Rating of 91% when considering 93 user reviews from 1 recognized software review sites.

Synopsis of User Ratings and Reviews

Based on an aggregate of CallTrackingMetrics reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

User-Friendly Design: CallTrackingMetrics is known for its intuitive interface, making it easy for users to navigate and utilize its features effectively.
Extensive Integrations: The platform boasts a wide array of integrations, allowing seamless data transfer between CallTrackingMetrics and other business-critical applications.
Effortless Implementation: Users praise CallTrackingMetrics for its quick and straightforward setup process, enabling them to start tracking calls and analyzing data rapidly.
Advanced Call Handling: The platform offers sophisticated call routing options, including IVRs and intelligent routing based on factors like location or caller history.

Cons

Customer Service Concerns: Users have reported unsatisfactory experiences with customer service, including unresponsiveness and unfulfilled promises, leading to frustration and potential project delays.
Data Accuracy Issues: Some users have cited instances of data inaccuracies, which can hinder the reliability of analytics and potentially lead to flawed business decisions.
Integration Challenges: While the platform boasts a wide array of integrations, some users have encountered difficulties in seamlessly connecting with certain platforms, impacting workflow efficiency.

Researcher's Summary:

Is CallTrackingMetrics the go to solution for businesses seeking enhanced call analytics? User reviews from the last year suggest a resounding "yes," but with a few caveats. CallTrackingMetrics shines in its user-friendliness, boasting an intuitive interface that even the least tech-savvy individuals find easy to navigate. Its extensive integration capabilities with platforms like Google Analytics, Slack, and Zoom streamline workflows and boost productivity. Users rave about the effortless setup process, making it a breeze to hit the ground running. The platform's advanced features, including conversation intelligence tools like live listening, transcriptions, and keyword spotting, provide invaluable insights into customer interactions.

However, like a bad connection, CallTrackingMetrics suffers from occasional drops in customer service. Some users report frustrating experiences with unresponsive support staff and unfulfilled promises. Data accuracy, particularly concerning Google Analytics integration, has also raised concerns. While the platform excels in many areas, its limited international coverage poses a challenge for globally-oriented businesses.

CallTrackingMetrics differentiates itself through its robust feature set and user-friendly design. Its comprehensive call analytics empower businesses to track customer journeys, optimize marketing campaigns, and improve sales conversions. The seamless integration with popular platforms streamlines operations and enhances data accessibility. However, the occasional customer service hiccups and data accuracy concerns highlight areas for improvement.

CallTrackingMetrics is an excellent choice for businesses of all sizes seeking a user-friendly, feature-rich call tracking and analytics solution. Its intuitive interface, extensive integrations, and advanced features make it a valuable asset for marketing and sales teams. However, potential users should be aware of the customer service concerns and data accuracy limitations.

Key Features

Notable CallTrackingMetrics features include:

Dynamic Number Insertion: Automatically swap phone numbers on your website based on the visitor's source, ensuring accurate tracking of marketing campaigns.
Call Recording: Record and store calls for quality assurance, training, and compliance purposes, with easy access to playback and download options.
Real-Time Reporting: Access detailed, up-to-the-minute analytics on call performance, including call duration, source, and outcome.
Keyword-Level Tracking: Track calls down to the specific keyword level, providing insights into which search terms are driving phone calls.
Integrations: Seamlessly integrate with popular CRM systems like Salesforce, HubSpot, and Zoho, as well as marketing platforms such as Google Ads and Facebook Ads.
Geo-Routing: Automatically route calls based on the caller's geographic location to the most appropriate agent or office.
IVR (Interactive Voice Response): Set up customizable IVR menus to efficiently direct callers to the right department or information.
Spam Call Blocking: Utilize advanced algorithms to identify and block spam calls, reducing interruptions and improving productivity.
Text Messaging: Send and receive SMS messages from your tracking numbers, enabling another channel for customer communication.
Call Scoring: Evaluate calls based on predefined criteria to assess lead quality and agent performance.
Whisper Messages: Provide agents with contextual information about the caller before they answer, improving the customer experience.
Custom Call Flows: Design and implement tailored call flows to meet specific business needs, from simple routing to complex multi-step processes.
Call Transcriptions: Convert call audio into text for easy review, analysis, and keyword searching.
Multi-Channel Attribution: Attribute calls to various marketing channels, providing a comprehensive view of your marketing efforts' effectiveness.
API Access: Leverage robust API capabilities to integrate CallTrackingMetrics with your existing systems and workflows.
Call Queuing: Manage high call volumes with call queuing, ensuring that no call goes unanswered during peak times.
Agent Performance Metrics: Monitor and analyze individual agent performance with detailed metrics and reporting tools.
Customizable Dashboards: Create personalized dashboards to display the most relevant metrics and KPIs for your business.
Call Tagging: Organize and categorize calls with custom tags for easier tracking and analysis.
Voicemail Transcriptions: Automatically transcribe voicemails, making it easier to review and respond to messages.