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#9

Magento is ranked #9 in the eCommerce Platforms product directory based on the latest available data collected by SelectHub. Compare the leaders with our In-Depth Report.

Magento Benefits and Insights

Why use Magento?

Key differentiators & advantages of Magento

  • Design Easily: Create content, design targeted content delivery and update pages using drag-and-drop tools and a robust page builder. 
  • Build Experiences: Create branded customer experiences using the headless architecture and PWA studios across single and multi-page web apps, mobile apps, IoT devices, and VR and AR. 
  • Handle Everything From One Place: Manage multiple storefronts, domains and brands across multiple languages using a unified system. Track inventory, orders and fulfillment from a dashboard. 
  • Simplify Management: Automate backend workflows, including catalog syncing, order routing, product recommendations and customer targeting using Adobe Sensei AI. 
  • Scale Easily: Receive actionable insights to improve profitability and scale business. The modular core offers easy integration with external software like accounting systems, ERPs, customer experience managers and more. 

Industry Expertise

Serves eCommerce enterprises.

Magento Reviews

Average customer reviews & user sentiment summary for Magento:

User satisfaction level icon: great

724 reviews

84%

of users would recommend this product

Key Features

  • Page Builder: Enhance customers’ shopping experience with an intuitive professional web page. Save time with in-line editing, reusable dynamic blocks and templates for design and content. Engage shoppers with rich and up-to-date content. Customize pages to match the business brand with flexible layouts and a drag-and-drop content management interface. 
  • Live Search: Leverage Adobe Sensei AI and real-time data to provide shoppers with highly personalized search results. Modify search queries based on KPIs, reduce manual inputs with AI-supported workflows, and offer accurate results to shoppers with suggestions on each keystroke and flexible synonyms. Open API and GraphQL coverage allow for headless content delivery. 
  • Order Management: Create seamless cross-channel experiences amongst multiple brands, sites, stores and warehouses. Track inventory across various channels, manage refunds, cancellations and back-orders, and provide customers with flexible options such as Buy-Online-and-Pick Up-in-Store (BOPIS). 
  • Progressive Web Application (PWA) Studio: Increase engagement, boost conversion rates and diversify revenue streams with a web application runnable on mobile and desktop. Design and launch the PWA seamlessly, leverage the Adobe Experience Manager or custom-build the front-end experience, and save money on hosting costs. 
  • Product Recommendation: Automatically analyze customers’ shopping behavior with AI-fueled algorithms and offer personalized recommendations. Eliminate page tagging and manual analysis. Exclusive to merchants signed up with Adobe Commerce. 
  • Amazon Sales Channel: Sync inventory, product catalogs and pricing to the Amazon marketplace, and seamlessly sell and distribute products from the dashboard. Self-deliver products or use Fulfillment By Amazon (FBA) to get orders into customers’ hands. Automate intelligent repricing of Amazon listings to win the buy-box position and offer tiered pricing to other businesses. 
  • Shipping:  Integrate storefronts with ShopRunner, an e-commerce platform and a FedEx subsidiary, to better manage shipping and logistics. Offer customers two-day shipping, easy product return processes backed by FedEx, and storage for multiple forms of billing and shipping information. 
  • Financing: Leverage partnership with Wayflyer, a funding platform, to generate revenue-based financing as needed. Receive offers based on performance and obtain the money within one to two business days. Receive analytics-driven investment recommendations to improve sales and scale business. 
  • Magento Marketplace: Discover thousands of free and premium extensions to streamline business processes. Install extensions to help with customer support, payment and security, marketing, accounting, reporting, site optimization and more. 

Limitations

At the time of this review, these are the limitations according to user feedback:

  •  Has a steep learning curve. 
  •  CMS has an outdated interface. 

Suite Support

The vendor website offers various guides on installation, migration, configuration, PHP development, B2B development and more. Learn from FAQs, customer stories and articles on current industry fair practices. Join the community forum to interact with other businesses using the solution, build connections and discuss troubleshooting.

mail_outlineEmail: Not listed.
phonePhone: Not listed.
schoolTraining: Leverage Adobe Digital Learning Services (ADLS) through the Magento U module to access various certified Adobe courses on cloud management, marketing, analytics and more.
local_offerTickets: Submit tickets from the “Help Center” section.
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