emfluence Reviews & Pricing

by emfluence Marketing Platform | Founded 2003, Kansas City, MO

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What is emfluence?

Industry Specialties: Serves all industries

Emfluence is a marketing automation platform designed to streamline and automate marketing campaigns across various channels. It caters to businesses of all sizes, particularly those seeking to optimize lead generation, nurture leads, and drive sales. Emfluence offers a range of features, including email marketing, lead scoring, social media management, and marketing analytics. These features help businesses automate repetitive tasks, personalize their marketing messages, and gain insights into their campaign performance. Some of the key benefits of using Emfluence include increased marketing efficiency, improved lead conversion rates, and enhanced customer engagement. Additionally, users often find Emfluence's intuitive interface and robust reporting features to be valuable assets. Pricing for Emfluence varies depending on the specific features and functionality required. However, generally, it falls within the mid-range pricing spectrum for marketing automation solutions, with plans available on a monthly or annual subscription basis. In comparison to other marketing automation platforms, Emfluence is often praised for its ease of use and affordability. However, some users have noted that its features may not be as comprehensive as some of the more expensive solutions on the market.

Pros

Easy to use
Affordable
Intuitive interface
Robust reporting
Good customer support

Cons

Limited features
Not ideal for large companies
Buggy integrations
Limited customization
Advanced features require learning

PRICE

COMPANY SIZE

DEPLOYMENT

PLATFORM

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User Sentiment i

Based on 171 reviews:

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#33

emfluence is ranked #33 in the Marketing Automation Software product directory based on the latest available data collected by SelectHub. Compare the leaders with our In-Depth Report.

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emfluence Pricing

Based on our most recent analysis, emfluence pricing starts at $1,500 (Monthly).

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Starting From: $1,500
Pricing Model: Monthly
Free Trial: Yes, Request for Free

Training Resources

emfluence is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for emfluence:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

emfluence Benefits and Insights

Why use emfluence?

Key differentiators & advantages of emfluence

Compact Email Marketing: Users can ensure enhanced reach by launching new email marketing strategies, sharing personalized emails and monthly newsletters, and automating campaigns. They can check formatting, correct deliverability issues and review SPAM warnings via workflows. It’s also possible to create lists automatically, save them as dynamic or static, and resize, filter, edit uploaded images.
Expert Services: Emfluence offers a wide range of professional services including digital strategy and planning, email strategy, content strategy, marketing automation, paid media, marketing analytics and pay per lead advertising. They also specialize in SEO, PPC, social media strategy and consulting, website design and development, cross-channel marketing, sales cycle management, and complex hosting.
Personalized Nurture Campaigns: It’s possible to ensure personalized responses by designing multi-step email campaigns for chosen groups, sending interaction-based messages, sharing tailored marketing paths and creating download responses. The Workflow Decisions feature lets users send contacts from a single source group into branches based on email views, clicks or custom queries.
Strategic Social Media Marketing: Users can manage social media platforms efficiently and design robust marketing plans using different tools, such as a marketing calendar, link shortener and image size suggestions. Users can understand audience growth from social channel growth graphs and track results with drill-down campaign reports.
Effective Surveys: Companies can measure customer loyalty and understand employees’ feelings with this feature. The multi-page, multi-question tools help uncover potential, identify weak spots, shape future development, spot trends, follow up with buyers and evaluate company offerings like events, products and services. Skip Logic helps create unique endings for targeted campaigns and ensure a logical response-based experience.
Accurate Website Tracking: Users can engage with customers more effectively by gathering insights about visitor engagement and calculating the impact of inbound traffic sources. They can also monitor the bounce rate for social media traffic, track contacts across individual pages and check their impact on contact score.
Analytical Reports: Emfluence helps users evaluate digital marketing efforts by generating and automatically delivering custom reports on social media, email marketing, website traffic and campaigns. It offers prebuilt and granular reports with variable search capabilities, remarketing list generation and Google Analytics tracking via UTMs. Landing page reports help determine referral traffic as well as clicks, visits and conversions, social media reports reflect audience size, and survey reports help identify trends, preferences or potential anomalies.
Easy Integration: Users can create effective online campaigns to gain a competitive edge. Emfluence integrates with a wide range of systems including Microsoft Dynamics 365, Salesforce, Zapier, Nifty Images, ReturnPath, Email on Acid, Yext, TapClicks and ESPC. The software also supports API and custom integrations, and it offers WordPress plugins.

Industry Expertise

Emfluence is suitable for businesses across different industries such as finance, healthcare, manufacturing, transportation and logistics, retail, e-commerce, restaurants and more.

The company has a background in digital marketing and offers services to B2B companies in addition to providing a marketing automation platform for users.

emfluence Reviews

Average customer reviews & user sentiment summary for emfluence:

171 reviews

89%

of users would recommend this product

emfluence has a 'great' User Satisfaction Rating of 89% when considering 171 user reviews from 4 recognized software review sites.

Synopsis of User Ratings and Reviews

Based on an aggregate of emfluence reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

Easy to Use: Intuitive interface and drag-and-drop functionality simplify campaign creation and management for users of all technical backgrounds.
Powerful Automation: Automate repetitive tasks like lead nurturing and email marketing, freeing up time for more strategic activities.
Comprehensive Reporting: Gain valuable insights into campaign performance with detailed reports and analytics, enabling data-driven decision making.
Scalable Platform: Grows with your business, accommodating increasing contact lists and campaign complexity.
Excellent Support: Dedicated customer support team is available to answer questions and provide assistance.

Cons

Limited Reporting Customization: While reporting is comprehensive, some users find it difficult to customize reports to their specific needs.
Learning Curve: The platform offers a wide range of features, which can be overwhelming for new users and require some time to learn.
Limited Integrations: While emfluence offers integrations with popular CRM platforms, some users may find the selection of available integrations to be limited.
Pricing: While emfluence offers a free trial, the monthly subscription cost can be prohibitive for some small businesses.

Researcher's Summary:

User reviews for emfluence paint a mixed picture, highlighting both its strengths and weaknesses. On the one hand, many users laud its ease of use and powerful automation features. "The drag-and-drop functionality makes campaign creation a breeze," one user said, while another commented, "The automated lead nurturing workflows have saved me countless hours." This ease of use is often contrasted with platforms like HubSpot, which some users find overwhelming and complex. However, some users express frustration with emfluence's limited reporting customization options. "I wish I could tailor the reports to my specific needs more easily," one user lamented. This lack of customization can be a significant drawback for businesses with unique reporting requirements, especially when compared to platforms like Marketo, which offer more robust reporting capabilities. Another recurring theme in user reviews is emfluence's limited integrations. While it seamlessly integrates with popular CRMs like Salesforce, some users find the available integrations insufficient for their needs. "I rely on several specific tools that don't integrate with emfluence, which creates a bit of a workflow bottleneck," one user commented. This lack of integrations can be a significant deterrent for businesses that rely on a diverse ecosystem of marketing tools. Despite these drawbacks, many users find emfluence's strengths outweigh its weaknesses. They value its affordability, user-friendly interface, and effective automation capabilities. "For the price, you simply can't find another platform that offers this level of functionality," one user commented, summarizing the sentiment of many. Ultimately, whether emfluence is the right fit for your business depends on your specific needs and priorities.

Key Features

Drag-and-Drop Builder: Users can create reusable and responsive email templates based on requirements and nurture campaigns by setting conditions and permissions. They can also create a dynamic group to trigger automatic nurture campaigns.
Automated Split Testing: This feature enables users to create up to five variations of an email, with a provision to modify subject lines, names, email content, CTAs and more. Users can choose the time frame, winning criteria and percentage of the list to be tested in order to receive the winning version automatically on completion of the test.
Marketing Automation: Workflow Canvas lets users create, visualize and automate marketing campaigns. They can create dynamic groups to trigger emails, plan customer journeys and send automated emails on birthdays. It’s also possible to run the same campaigns with edited messages.
Form Builder: This feature helps users create and implement unique and customized forms for event registrations and lead generation. No-code tools make it easy to set up and deploy forms on websites, capture contact information from prospects and leads, and grow email lists. It’s possible to use the forms in integrated online campaigns, preload drip campaigns, notify support teams, send out instant responses and improve ROI.
Landing Page: Emfluence lets users create personalized, interactive and customizable webpages for campaigns by leveraging variable data. It supports paid search landing pages and PURLs, with the flexibility to import iFrame landing page content into an existing URL or host customized URLs. Landing page reporting offers insights into CTRs, conversions and traffic.
Marketing Calendar: Users can organize email marketing and social media campaigns using a calendar. Capabilities include content scheduling and emailing, post and email attachments, and keyword, campaign and time frame search across social media and marketing channels. It’s also possible to create, schedule and track social media posts using the calendar.
Modals and Lightbox: This feature helps users grab visitors’ attention quickly by delivering personalized messages and declaring current offers. Users can collect information and set delays or expiration dates for visitors to see modals. Mobile-friendly design, customizations, photos and forms are some of the tools available.

Approach to Common Challenges

Limited Data Visibility and Reporting: emfluence's comprehensive reporting suite provides a unified view of marketing campaign performance across all channels, allowing for data-driven decision making.
Inefficient Lead Nurturing and Conversion: The platform's lead scoring and automation features enable personalized engagement based on prospect behavior, facilitating efficient lead nurturing and conversion.
Disjointed Marketing and Sales Operations: emfluence's CRM integration facilitates seamless collaboration between marketing and sales teams, ensuring alignment and efficient lead follow-up.
Lack of Personalization and Omnichannel Engagement: The platform offers powerful automation tools for creating personalized content and delivering targeted messages across multiple channels, creating a consistent brand experience.
Inflexible Platform and Limited Scalability: emfluence's cloud-based platform is highly scalable and adaptable, allowing businesses to grow and evolve their marketing strategies without technical limitations.

Cost Of Ownership

Frequently asked questions regarding emfluence pricing include:

Q: What is the starting price for emfluence?
A: emfluence offers month-to-month pricing based on the number of contacts in your system. For up to 2,500 contacts, the starting price is $1,500 per month. This includes unlimited email sends, landing pages, and support, as well as up to 30 users and two hours of 1:1 training.
Q: Are there any additional fees beyond the monthly subscription?
A: Yes, emfluence charges a one-time setup fee starting at $2,500. This fee varies based on your list size and covers the initial onboarding and configuration of your account. Additionally, there are optional add-ons available for purchase, such as dedicated account management and advanced reporting features.
Q: How does emfluence compare to other marketing automation platforms in terms of cost?
A: emfluence is generally considered to be a more affordable option compared to some of the larger players in the marketing automation space, such as HubSpot and Marketo. However, the exact cost will vary depending on your specific needs and the number of contacts you have. It's important to carefully evaluate your requirements and compare emfluence to other solutions to find the best fit for your budget.

Limitations

At the time of this review, these are some of the limitations of emfluence according to user feedback:

Doesn’t allow users to create folders for emails and other content, making it difficult to keep them organized.
Social media posting needs to be streamlined, as users have to set up one post at a time for individual channels.
Editing content, specifically photos, in emails isn't easy.

Demo Resources

Resources that provide emfluence demo insights include:

Interactive Product Tour: Explore the platform's features and functionality through a self-guided online tour, highlighting key capabilities like campaign creation, lead scoring, and reporting.
Case Studies: Discover real-world examples of how businesses across industries have successfully leveraged the platform to achieve their marketing goals.
On-Demand Webinars: Learn from experts about specific topics such as email automation, lead nurturing, and marketing ROI measurement.
Free Trial: Experience the platform firsthand with a free trial account, allowing you to test its features and see if it's the right fit for your needs.
Live Chat: Connect with a product specialist in real-time to answer your questions and get a personalized demo tailored to your specific business requirements.

Suite Support

Emfluence offers in-person and online certification on different topics like content planning, feedback surveys, email designing, A/B split testing and more. Users are encouraged to check the blog section for extensive help articles.

Email: No email support is mentioned.

Phone: Phone support is not mentioned.

Training: Emfluence offers learning resources such as campaign templates and advice sheets on marketing automation. They also conduct conferences on email marketing and marketing automation strategies.

Tickets: No ticket support is listed.

FAQ

Frequently asked questions regarding emfluence include:

Q: How does emfluence integrate with existing CRM systems?
A: emfluence offers out-of-the-box integrations with popular CRM platforms like Salesforce and HubSpot. This enables seamless data exchange and synchronization between marketing and sales activities, ensuring a unified customer experience.
Q: What are the benefits of using emfluence for lead scoring?
A: emfluence's lead scoring capabilities prioritize engagement efforts and allocate resources effectively. By assigning scores based on predefined criteria, businesses can identify their most qualified leads and focus on nurturing them towards conversion.
Q: How can emfluence be used to personalize email marketing campaigns?
A: emfluence leverages dynamic content and segmentation features to personalize email campaigns based on individual recipient preferences and behavior. This results in more relevant and engaging email experiences, driving higher engagement and conversion rates.
Q: What kind of reporting and analytics does emfluence offer?
A: emfluence provides comprehensive reporting dashboards that track key performance indicators across all marketing channels. This empowers businesses to measure the effectiveness of their campaigns and make data-driven decisions for future optimization.
Q: What level of support and training does emfluence provide?
A: emfluence offers a variety of support resources, including online knowledge base articles, live chat support, and dedicated account managers. They also provide comprehensive training programs to help users get the most out of the platform.